Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

Global companies have often suffered from unexpected boycott campaigns in foreign markets owing to consumer animosity toward a country of origin. This study aims to empirically investigate how consumer animosity (toward economic sanctions) and affinity predict consumer boycotts. We conduct a country comparison, employing the PROCESS macro to test the moderated mediation hypothesis, using data from 571 and 500 consumers in South Korea and Japan, respectively. The results find a negative indirect effect of animosity on purchase amount via boycott attitude and intention in both countries. The direct impact of animosity on purchase amount (in the case of South Korea) and the moderated mediation effect of consumer affinity (in the case of Japan) are partially supported. Therefore, the offsetting influence of consumer affinity in mitigating the effects of consumer animosity in the context of boycott campaigns is highlighted, offering novel managerial implications.     

Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis

Following the trend of sustainability, many organizations in the restaurant industry have considered this movement as an opportunity and have started to “go green.” In this study, we analyzed Starbucks, the American global coffeehouse chain. Through an importance-performance analysis, we investigated the gap between the importance assigned by customers to a set of green practices that can be implemented by restaurants and their perception of Starbucks’ performance. The results suggest that, by making some green practices visible to their customers, Starbucks is creating the perception that the company is performing well in several other “green” areas.     

Logistic service quality and technology: a comparison between supplier–retailer and retailer–consumer relationships

Physical distribution quality can be considered as a differentiation factor and, in this way, as a source of competitive advantage. Nevertheless, there is neither consensus about its dimensions, or on how it might be influenced by technological solutions. The present paper aims at identifying the main antecedents of logistic service quality, examining the influence of technology on logistic service quality and analysing its effects on firm results in terms of customer satisfaction and loyalty in different levels of the marketing channel. The proposed structural equations model is tested empirically in two different samples: 400 consumers and 304 distributors. For both samples, technology assessment shows a positive effect on logistic service quality and this, in turn, generates customer satisfaction and loyalty.     

Triple-testing the quality of multinationality–performance research: An internalization theory perspective

The international business literature has suggested various linkages between multinationality (M) and performance (P). A number of authors have recently put forward an S-shaped curve, allegedly describing a generalized MP relationship. However, internalization theory, in line with Buckley and Casson (Buckley, P.J., & Casson M. (1976). The future of the multinational enterprise. Macmillan: London) and Hennart (Hennart, J. F. (1982). A theory of multinational enterprise. Ann Arbor, University of Michigan Press; Hennart, J. F. (2007). The theoretical rationale for a multinationality–performance relationship, Management International Review, 47(3), 423–452), challenges the concept itself of such a generalized relationship between these two parameters. This paper adopts an internalization theory perspective, meant to improve the design of MP studies, and cautions against assuming too quickly a generalized MP relationship. In line with internalization theory, we argue that firm-level performance depends primarily on the characteristics of the companies’ firm specific advantages (FSAs) rather than on their degree of multinationality. We propose triple-testing the quality of MP studies, by assessing how well they address the various challenges related to conceptualizing and measuring M, P and the MP relationship itself.     

Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study

Service Business - This study applies and builds on Davis and Rigaux’s (J Consum Res 1(1):51–62, 1974) triangle of spousal dominance styles of family purchase decisions. We explored...     

A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies

Importance-performance analysis (IPA) is a simple but effective means of assisting practitioners in prioritizing service attributes when attempting to enhance service quality and customer satisfaction. The purpose of this study was to demonstrate how IPA can be used with market segmentation to develop customer retention strategies for different market segments. For this purpose, a new framework have been proposed that uses self-organizing maps for customers’ segmentation and back-propagation neural network (BPNN) for implicity drive the importance of service attributes based on their effect on customers’ loyalty in each segment. Then, individual IPA matrixes are developed for each market segment. Also, an example case is presented to demonstrate the implementation and application of the proposed framework. The results of the proposed framework compared with a conventional BPNN-IPA approach indicated that it can increase reliability and applicability of IPA results.     

Epidemiology of unintentional drowning in a metropolis of the French Mediterranean coast: a retrospective analysis (2000–2011)

Drowning affects more than 500,000 people worldwide and is responsible for at least 350,000 deaths each year. In France, 1235 drowning resulting in 496 deaths were recorded in the summer 2012. This retrospective study has investigated the epidemiology of drowning in the city of Marseille (South of France) between 2000 and 2011. We identified 449 cases of unintentional drowning. The highest incidence was found among males with a median age of 36 years. The incidence was 5.3 victims per 10,000 inhabitants with a mortality rate of 1.2 per 10,000. These accidents occurred mainly at sea (89%) and during the summer season. A majority of drowning victims (69%) were admitted in a hospital. This is the only study in France to analyse data on drowning throughout the year and over a long period. Drowning is a serious condition burdened by 22% of victims who die.     

Retail store managers' and students' perceptions of ethical retail practices: A comparative and longitudinal analysis (1976–1986)

Considerable attention is currently being directed to ethics in business, government and academia in both the professional and popular media. Most of these studies propound that ethics have eroded over time, resulting in their current low state. However, few, if any, of these articles provide comparative or longitudinal data to support their arguments. In this investigation, both comparative and longitudinal data were collected between 1976 and 1986 from retail store managers and retail students concerning their current perceptions of ethical retail practices. The results indicate a significant increase in the ethics of retail store managers, and a significant decrease in the ethics of retail students. Donald G. Norris is an Assistant Professor of Marketing at Miami University. His research has been published in the Journal of Advertising Research, the Journal of Retailing and the Proceedings of the Association of Consumer Research and the American Marketing Association.John B. Gifford is a Professor of Marketing at Miami University and the Associate Dean for the School of Business Administration. He has published a number of articles in the field of retailing, and currently serves as Vice President of the American Collegiate Retailing Association.     

Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

The article focuses on the value drivers of the unethical marketing behavior of exporters, as seen from the perspective of their importers, and how this in turn affects the quality of their working relationship and performance. Based on a sample of 189 Cypriot importers, the study revealed that similarities in national, corporate, and personal values between importers and their foreign suppliers are negatively related to unethical marketing practices of the latter as perceived by the former, and vice versa. Perceived export marketing unethicality, in turn, negatively influences the exporter–importer relationship quality (as expressed in terms of cooperation, communication, trust, and commitment), which subsequently has harmful effects on the performance of the relationship. In addition, the existence of a high similarity in both value strength and ethical codes between importers and their export suppliers was found to positively affect the quality of the working relationship. Finally, the association of both corporate and personal values similarity with perceived export marketing unethicality was found to be moderated by network ties, although this was not evident in the case of national values similarity. The findings of the study have important implications for import managers in terms of properly selecting and handling relationships with their foreign suppliers.     

Revisiting the fit–performance thesis half a century later: a historical financial analysis of Chandler's own matched and mismatched firms

This study revisits Chandler's seminal work Strategy and Structure (1962) empirically. This work helped fashion the notion of strategic fit as well as the need for new organisational forms. Chandler's fit–performance thesis proposes that firms which match structure to their strategy will become economically more efficient than mismatched firms. The very same firms Chandler studied are analysed financially as their structure evolves through successive phases of being matched to their strategy, mismatched, and then finally matched again. Over 70 longitudinal tests are performed, yielding mostly statistically significant results. These tests surprisingly suggest that mismatched firms generally outperform firms that match structure to strategy. Such results matter in light of new conceptual approaches being introduced on the subject of ‘fit’; novel plausible explanations are provided for this apparent theoretical paradox.     

Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry

eWOM communication is certainly one of the most influential drivers of purchase decisions. However, little knowledge is available on the factors that influence the trustworthiness and credibility of eWOM communication. To address this research gap, the study aimed to assess whether the three independent variables (homophily, authority and interestingness) have a significant positive indirect effect on eWOM credibility, as mediated by source trustworthiness. The context of the study was fast-food retailers. A cross-sectional survey was conducted and the target population included all Generation Y consumers that visited the fast-food market leaders in Gauteng province, the economic hub of South Africa. Lisrel version 8.8 was used to analyse the results obtained from a realised sample of 362 respondents and to compile the structural equation model. The findings of the study support the research hypotheses formulated and offer a theoretical contribution by enhancing knowledge of the relationships between the variables investigated as well as the factors that could influence eWOM credibility. The study also has meaning to fast-food retailers, as the model could be applied to formulate appropriate strategies and influence the online conversations and perceptions of consumers.     

More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity

While prior research shows that atmospheric cues such as visual design trigger customers' cognition and emotions, thus leading to approach-avoidance responses, this article proposes self-congruity as a mediator, paralleling cognitive evaluation (i.e., perceived quality). More specifically, this article, situated in the context of the coffee shop industry in China, investigates how perceived luxuriousness, reflected from the service provider's visual design, affects customers' willingness to pay a price premium (WTPP). The findings show that perceived luxuriousness leads to customers' inferences of high quality of the coffee and high self-congruity, thus increasing WTPP. Further, cosmopolitanism moderates the effect of perceived luxuriousness only via self-congruity, but not via perceived quality. This article contributes to the existing literature on atmospherics, self-congruity, brand equity, and cosmopolitanism. More importantly, this article provides managerial implications for global coffee/food brands that aim to set up their chain outlets and expand rapidly in China, one of the largest emerging markets.     

Influence of retailers’ commitment to sustainable development on store image,consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior

This research has a twofold objective: first, to propose a tool for evaluating retailers’ commitment to sustainable development as perceived by consumers (RCSD); second, to test a conceptual framework adapted from the Ajzen and Fishbein (1980) model and to study the impact of RCSD on the retailer’s image, consumer loyalty and boycotts. Structural equation modeling was used to test the hypothesized relationships. The study confirms the link between RCSD and the consumers’ positive image toward the retailer and suggests that sustainable development practices can help retailers build a good image among consumers. But there is no link between RCSD and consumer loyalty, showing that sustainable development is not a purchase criterion for consumers.     

Is international entrepreneurship a field? A bibliometric analysis of the literature (1989–2015)

The abundant academic literature on international entrepreneurship has attracted the attention of many researchers in various fields (international business, entrepreneurship, management, marketing, to mention a few). A debate has been opened on whether international entrepreneurship is indeed a field. In this article, we seek to contribute to this debate. We applied a bibliometric analysis to 567 articles on international entrepreneurship published during the 1989–February 2015 period. The main indices that this is an emerging field are as follows: a concentration of publications on central contributors and universities, key dates of social events, the creation of a journal dedicated to the topic and a strong identity of keywords. A co-citation analysis shows that the international entrepreneurship field is structured on a stable body of references, organised into five key clusters, distinct from its mother disciplines: international business and entrepreneurship. Our work helps to identify the paradigmatic approaches that structure international entrepreneurship.     

First motorcycle-exclusive lane (Motovia) in Colombia: perceptions of users in Cali, 2012–2013

This study's goal was to evaluate the pilot exclusive lane for motorcycles (Motovía) in Cali, Colombia, from the perception of its users in 2012–2013. A cross-sectional study using roadside surveys plus a qualitative component of individual semi-structured interviews was carried out. Road users' perceptions were investigated before and after implementation of lane dividers (LD) and were compared with other roads in the city. Perceptions were compared using chi-square tests. In the study, 293 motorcyclists, 111 cyclists, and 115 automobile drivers were interviewed. Following the installation of the LD, the majority of motorcyclists and cyclists reported that LD made easier the driving maneuvers and decreased travel time, in contrast to perceptions of automobile drivers (p < 0.001). For most motorcyclists, the Motovia was considered as safe and effective, approving its continuity and replication. Half of automobile drivers and cyclists did not approve the installation of the Motovia due to travel time (drivers) and security issues (cyclists). Motovia is an option to enhance motorcyclists' safety on the road. It must, however, offer clear circulation alternatives for automobile drivers. According to users' perception, it is not safe for bicycles and other human-powered vehicles to share lanes with motorcycles. Further research about vulnerable road users' infrastructure is required.     

Global competitiveness,consumer choice and ‘country of origin’ effect: an exploratory East–West study

As protectionist sentiments rise in many countries in light of the 2008–2009 financial crisis, it is more important than ever to understand the potential role of homophily on the country of origin (COO) effect in consumer purchases and how it can impact trade and investment. This study examines these attitudes using a sample of 139 university students from different ethnic backgrounds in Vancouver (Canada), one of the most culturally diverse cities in North America. The results confirm the importance of ethnicity in affecting attitudes toward different countries, including the impact of political/cultural ties and current/historical events on their formation. Variations among different ethnic groups were found, however.     

Turning a curse into a blessing: Contingent effects of geographic distance on startup–VC partnership performance

This study aims to unravel the dynamic effect of geographic distance on startup–VC partnership performance by incorporating the possibility of accessibility improvement triggered by China's high-speed railway (HSR) during the partnership. We find that the negative effect of geographic distance is significantly weakened when HSR becomes available after the startup–VC partnership formation. We draw on the relational view to explore what types of geographically distant startup–VC partners can benefit more from HSR technology advancement. Results indicate that startup–VC partners that rely heavily on knowledge-sharing, have more complementary resources, or have more complex governance structures can better leverage the improved accessibility from HSR to transform the disadvantages of the long-distance to advantages.     

Financial performance of socially responsible investing (SRI): what have we learned? A meta‐analysis

With a meta‐analysis of 85 studies and 190 experiments, the authors test the relationship between socially responsible investing (SRI) and financial performance to determine whether including corporate social responsibility and ethical concerns in portfolio management is more profitable than conventional investment policies. The study also analyses the influence of researcher methodologies with respect to several dimensions of SRI (markets, financial performance measures, investment horizons, SRI thematic approaches, family investments and journal impact) on the effects identified. The results indicate that the consideration of corporate social responsibility in stock market portfolios is neither a weakness nor a strength compared with conventional investments; the heterogeneous results in prior studies largely reflect the SRI dimensions under study (e.g. thematic approach, investment horizon and data comparison method).     

Internet banking: a review (2002–2016)

This paper presents an exhaustive review of literature on the current developments in internet banking. It provides an overview of the changes as well as the ongoing research on internet banking. To identify relevant works, research databases were searched using 11 keywords. Only research papers on internet banking published in the last 15?years (2002–2016) were selected. The selected articles were further refined on the basis of country of origin, journal type, and research methods used for data analysis. Finally, 51 papers were selected on the basis of specific inclusion criteria for further analysis. These papers were grouped by research themes, and customer satisfaction with internet banking was identified as the most common theme.