共查询到20条相似文献，搜索用时 15 毫秒
1.
2.
3.
4.
5.
6.
7.
8.
9.
Olazábal Ann Morales Cava Anita Sacasas René Christiansen Linda 《Journal of the Academy of Marketing Science》2004,32(2):212-214
Journal of the Academy of Marketing Science - 相似文献
10.
11.
12.
13.
14.
Jere W. Morehead Paul D. Frederickson Jeff W. Totten Bill Shaw 《Journal of the Academy of Marketing Science》1991,19(1):69-71
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes, and future trends, is essential. These reviews will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
15.
George D. Cameron S. Scott Massin Don Wiesner 《Journal of the Academy of Marketing Science》1991,19(4):397-400
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes and future trends, is essential. This review will provide analysis of
recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
16.
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
17.
18.
19.
20.
Anita Cava René Sacasas Co-Editor David W. Arnesen David Hoch Robert Franz 《Journal of the Academy of Marketing Science》1995,23(1):66-69
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献