新服务企业绿色创业导向、绿色动态能力与企业成长的关系

绿色创业导向转化为组织绩效的路径一直是国内外学术界关注的焦点。本研究提出绿色动态能力构念,并将绿色动态能力作为中介变量,环境不确定性作为调节变量,构建了新服务企业绿色创业导向对企业成长影响的概念模型,以国内215家企业为样本对其进行实证检验。研究发现,绿色动态能力在新服务企业绿色创业导向与企业成长之间发挥着部分中介作用,环境不确定性发挥着正向调节作用,同时,环境不确定性还在绿色创业导向与绿色动态能力之间发挥着正向调节作用。     

高管长期导向对企业绿色创新的影响研究：环境动态性的调节作用与战略学习能力的中介效应

基于战略学习能力和环境动态性视角,探讨了高管长期导向影响企业绿色创新的作用机制和边界条件。通过对中国336家企业第一手数据的分析发现：高管长期导向对企业绿色创新有显著促进作用;战略学习能力在高管长期导向与绿色创新之间起部分中介作用;环境动态性会正向调节高管长期导向与战略学习能力之间的关系。在环境动态性高的情境下,高管长期导向与战略学习能力之间的正向关系更强;在环境动态性低的情境下,高管长期导向与战略学习能力之间的正向关系更弱。环境动态性调节了战略学习能力在高管长期导向与企业绿色创新之间的中介作用,体现为有调节的中介作用。     

数字化转型对企业环境创新的影响研究——绿色动态能力的链式中介效应

在资源基础观和动态能力观的框架下,本研究旨在探讨企业数字化转型水平对企业突破式创新的影响,并研究绿色动态能力（绿色资源获取能力和绿色资源整合能力）在其中的链式中介作用。研究结果表明：（1）数字化转型水平的高低对企业环境创新有着正向驱动作用;（2）企业数字化转型水平对企业绿色资源整合能力影响呈U型;（3）绿色动态能力则在数字化水平与企业环境创新两者因果之间起着正向链式中介效应。研究揭示了数字化转型对企业环境创新的作用机理,并对绿色动态能力中介作用进行充分研究,为企业数字化转型和绿色创新效果起到参考作用。     

创造型领导力对员工突破式创新的影响研究

本文以员工的突破式创新行为机制为基点，基于社会学习理论构建了一个中介效应模型来探讨创造型领导力对员工突破式创新的影响。然后，在第一手问卷调研数据的基础上，运用回归分析的方法对提出的模型进行了实证检验。研究结果表明：创造型领导力显著促进了员工的突破式创新行为，组织创新氛围在创造型领导力促进员工突破式创新的过程中发挥了中介作用。本研究拓展了创新的相关理论，并为企业解决创新问题提供了新的视角。     

CEO绿色经历、环境不确定性与绿色创新

利用中国A股上市公司2012—2021年的样本数据实证考察CEO绿色经历对企业绿色创新的影响,并基于环境不确定性视角,探究CEO绿色经历对企业绿色创新影响的调节效应。研究结果表明：CEO绿色经历有利于促进企业绿色创新质量和绿色创新数量,环境不确定性对CEO绿色经历与绿色创新质量的正向关系具有负向调节作用,环境不确定性对CEO绿色经历与绿色创新数量之间的正向关系也具有负向调节作用。进一步研究发现,这种调节作用在非重污染企业和非国有企业更显著。该研究结论为我国企业合理聘用CEO以促进企业绿色创新提供有益启示。     

企业资源视角下突破式创新的内部驱动因素研究进展与未来展望

在产品创新中,突破式创新是企业获得核心竞争力和保持长期发展的关键。研究突破式创新的评价体系,探索企业内部影响突破式创新的驱动要素对于提升企业研发水平,提高产品创新能力具有重要的理论与现实意义。文章在企业资源视角下梳理和分析了国外关于突破式创新的相关文献,概括出突破式创新的基本属性,总结了企业内部影响突破式创新驱动要素——战略导向、高层管理者、组织结构、跨部门因素。文章最后归纳了突破式创新驱动模型对于国内产品创新研究的启示,并对突破式创新研究未来深入的方向进行了展望。     

绿色技术创新与企业绩效的关系分析——供应链管理的中介效应

以供应链管理为中介变量,基于实证分析,研究其对绿色技术创新与企业绩效关系二者关系的影响效果。结果显示,企业绿色技术创新对企业绩效具有正向的推动作用,供应链管理对企业绿色技术创新和企业绩效的影响具有部分中介作用。     

绿色品牌形象对消费者绿色产品购买意愿的影响——基于品牌认同的中介作用和绿色知识的调节作用

本文采用贝尔的品牌形象模型,以品牌认同为中介变量,以绿色知识为调整变量,以450位消费者的抽样数据为基础进行实证分析,得出以下结论：第一,绿色品牌形象主要包括绿色产品形象、绿色企业形象、绿色消费者形象三大维度,对绿色产品的购买意向具有积极作用;第二,绿色品牌形象对消费者的购买意向具有重要的中介效应;第三,绿色知识在绿色品牌形象对品牌认同影响中有显著的正向调节作用,实证研究结果可以为企业建立绿色品牌,提高绿色竞争力,具有一定的理论和现实意义。     

环境税、绿色创新与企业绩效

文章以A股上市制造业企业2011—2020年数据为研究对象,实证检验了环境税对企业绩效的影响,并引入绿色创新作为中介变量来分析。结果发现,环境税对中介变量绿色创新和因变量企业绩效都有正向影响作用,且绿色创新发挥中介作用具有一定的滞后效应。中介效应的检验表明,环境税对企业绩效的影响中少部分是由绿色创新的传导作用实现的。最后根据实证结论提出对政府和企业双重主体在环境税方面的建议。     

社会责任信息披露、绿色创新与企业绩效

以中国沪深交易所A股主板上市公司数据为样本，分析CSR信息披露与企业绩效之间的影响关系，以及绿色创新在CSR信息披露与企业绩效之间影响关系的传导机制。实证结果表明：企业进行CSR信息披露有助于提升企业绩效，绿色创新在CSR信息披露对企业绩效的正向效应中起中介作用。     

The Influence of Green Innovation Performance on Corporate Advantage in Taiwan

The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. Therefore, the result meant that the investment in the green product innovation and green process innovation was helpful to the businesses. This study argued that the businesses should cognize the correct value and positioning of the green innovation.Dr. Chen is the assistant professor in the Department of Business Administration in National Yunlin University of Science & Technology in Taiwan. His research focused on management of technology, innovation management, corporate environmental management and intellectual capital. Dr. Lai is the professor in the Department of Business Administration in National Chengchi University in Taiwan. His research focused on management of technology, new product development and operation management. Dr. Lai is also the legislator in Taiwan. Dr. Wen is the professor in the Graduate Institute of Technology and Innovation Management in National Chengchi University in Taiwan. His research focused on corporate environmental management, marketing management of technology and entrepreneurship management. Dr. Wen is also the head of the EMBA (Executive MBA) program in the College of Commerce in National Chengchi University in Taiwan.     

The Driver of Green Innovation and Green Image – Green Core Competence

This study proposed a novel construct – green core competence – to explore its positive effects on green innovation and green images of firms. The results showed that green core competences of firms were positively correlated to their green innovation performance and green images. In addition, this research also verified two types of green innovation performance had partial mediation effects between green core competences and green images of firms. Therefore, investment in the development of green core competence was helpful to businesses for the enhancement of their green innovation and green images. Furthermore, this study found that green core competence, two types of green innovation performance, and green images of medium & small enterprises (SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan. Therefore, there was the advantage of firm size for the green core competence in this industry, and it was imperative for SMEs to develop and create their green core competences to strengthen their green innovation performance, and green images.     

前瞻型环境战略对企业绿色创新绩效的影响研究--绿色智力资本与吸收能力的链式中介作用

近年来,将环境问题置于企业战略层面已得到普遍认同,绿色创新是我国经济新常态下解决环境问题实现可持续发展的关键。基于自然资源基础观理论、知识管理理论和吸收能力理论,本文对长三角地区249家制造业企业进行实证研究,验证前瞻型环境战略对绿色创新绩效的作用过程与影响机理。实证结果表明,制定前瞻型环境战略的企业可以通过积累绿色智力资本和增强吸收能力来提高企业绿色创新绩效。通过Bootstrap检验发现,绿色智力资本对吸收能力有积极影响,二者在前瞻型环境战略与绿色创新绩效间有链式中介作用,并在对比中发现链式中介效应与单独中介效应具有显著差异。研究为企业制定环境战略和提高绿色创新绩效提供了理论指导与管理启示。     

How Environmental Management Competitive Pressure Affects a Focal Firm's Environmental Innovation Activities: A Green Supply Chain Perspective

Recently, environmental management offers firms a source of competitive advantage in the marketplace. The development of environmental innovations is critical to the success of today's firms. Drawing on the Schumpeterian perspective of competition, this research examines how the perception of rival firms' green success influences a firm to pursue and produce environmental innovation through its green supply chain integration activities. Using survey data from 230 firms, a conceptual model is developed and tested using structural equation modeling. We find that the firms in our sample do perceive pressure from their competitors' success in environmental management activities, and thus take supply chain action to pursue integration activities. By differentiating incremental and radical environmental innovation, this study also reveals the role of three dimensions of green supply chain integration (internal, supplier, and customer integration of green product development) on incremental and radical environmental innovation separately. Specifically, findings suggest that green supply chain integration has a positive impact on developing incremental environmental innovation, while only customer integration has a significant positive impact on developing radical environmental innovation.     

企业绿色技术创新的影响因素与对策分析

实施绿色技术创新和发展绿色经济是实现可持续发展．解决环境与资源问题的必然选择。总结了技术创新和绿色技术创新理论．分析了当今企业要发展绿色技术创新所面临的影响因素,提出了提升企业绿色技术创新的几点对策。     

基于计划行为理论的绿色创新战略影响因素分析

基于计划行为理论,从预期经济收益、冗余资源和利益相关者压力三个方面探讨了企业绿色创新战略的驱动因素,并通过大样本问卷调查和统计分析对该理论模型进行了实证检验。结果表明,预期经济收益是企业进行绿色创新战略的重要驱动因素;不同类型的冗余资源和来自不同利益相关者的压力对企业绿色创新战略的驱动效应存在差异：已吸收冗余资源、企业治理利益相关者、内部经济利益相关者和外部社会利益相关者都对企业开展绿色创新战略有显著的正向影响,而未吸收冗余资源和外部经济利益相关者对企业绿色创新战略的驱动作用不显著。     

Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation

ABSTRACT

?This experimental study examined consumers’ response to green advertising for high- and low-involvement products by measuring its effect on consumers’ intention to purchase such brands. The present study enhances our understanding of the moderating role of product involvement and extends the structural equation tests of the four causal models. A dataset of 169 respondents is used to examine the role of brand image and brand attitude in the context of green advertisements. Consistent with earlier findings, the suggested model provides a good fit of the data and results indicate that positive attitude toward green advertisements, brand image, and attitude toward the brand enhances the chances of consumers’ purchase intention of such brands. The study also verifies that product involvement moderates the positive relationship between attitude toward green advertisements and brand image such that at higher levels of product involvement, attitude toward green advertisements has a stronger effect on brand image.     

The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.     

资源匮乏、拼凑策略与中小企业产品创新关系研究

资源对创新的作用研究多集中在资源富余的一面,但是在竞争日趋激烈的今天研究资源匮乏的作用同样很有必要。尤其是,已成为社会创新中坚力量的中小企业在资源普遍匮乏的同时,又灵活通过拼凑致力于创新,分别有研究据此推断资源匮乏和拼凑策略可能引致中小企业创新,但是这些论断尚需细化分析与验证。文章分类分析并以科技型中小企业为样本证实：资源匮乏和中小企业产品创新之间存在显著的倒U型关系;只有选择拼凑有利于中小企业产品创新,并行拼凑的作用恰好相反;连续拼凑负向调节资源匮乏和中小企业产品创新关系,选择拼凑则正向调节这一关系。分类别和多角度探讨资源匮乏、并行策略对于中小企业创新的作用表现是对相关研究的拓展和推进,对理解和促进我国当前中小企业的创新实践也具有参考价值。     

基于可持续发展的绿牌产品竞争策略

可持续发展观念使 2 1世纪的经济步入绿色经济时代 ,世界各国将可持续发展纳入一个共同研究的命题 ,发展绿色经济成为世界经济发展的一个必然趋势 ,是企业实现可持续发展的唯一途径。绿色经济时代的市场竞争与以往市场竞争不同 ,传统的名牌产品竞争策略将要被以质量为核心的绿牌产品竞争策略所替代 ,创造绿牌产品 ,确保企业在可持续发展环境下的竞争主导地位