共查询到19条相似文献,搜索用时 93 毫秒
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在2009年年初的时候,北京电通的潮流趋势预测,提出的观点是交融探索。那时多种力量交汇融合。危机笼罩全球,有世界人民的患难与共,也有中国的崛起,中国积蓄着自己的能量进行新的探索。在这样的背景下,2010年呈现出了什么样的趋势呢? 相似文献
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成熟的市场,过多的选择,已经使得日本进入了生活必需品充分满足的“超熟”社会,其消费市场的年度畅销品也成为了企业开发产品的“风向标”。在全球经济一体化的今天,近邻日本的消费趋势无疑为中国企业的市场开拓提供了良好的借鉴。 相似文献
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2006年,在一系列以控制固定资产投资过快增长为重点的宏观调控政策作用下,国民经济呈现出高位稳中回落的态势,而消费需求却出现了1997年以来最快的增长势头,这表明国家调整投资与消费的关系,提高消费对经济增长拉动力的宏观政策取得显著成效。 相似文献
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余旭辉 《21世纪商业评论》2007,(9):20-21
今天的人们看待中国市场已经理性得多,他们不再像以往那样盲目乐观地谈论有着13亿人口的巨大市场,转而将目光投向了新兴的白领阶层。但是随着时间的推移,人们也开始越来越多地审视这样一个问题:白领市场的规模真的那样诱人吗?白领与普通大众在消费的观念与习惯上到底存在多大的差异?这种差异有本质上的不同吗? 相似文献
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<正>回望2012年,当中国地产商在深度调控中继续前行的同时,地产行业消费者的数量和消费能力却迎来了急剧增长。在增长的背后,既伴随着城市现代化向更深的层次推移,更显现出地产消费群体在数量和质量上的变革——以80、90后为首的"新生代"消费者加入了新一代住宅和商业地产产品消费者的行列。根据零点2011年12月民调数据显示,在限购环境下,二线城市的购房意愿已经超越一线城市;投资性需求被抑制,以改善和首次置业为代表的健康消费需求成为购房的主流,改善居住条件和拥有独立生活空间成为购房人群的首要动机。 相似文献
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我们把上世纪80年代出生的一批人定义为“80后”。这个阶段的人群,是伴随着高科技的迅猛发展成长起来的,与其他年龄段的消费者相比,“80后”在消费心理上有着自己显著的特点。可以肯定的是,他们将在不远的未来改变整个中国社会的消费结构和消费习惯。因此,深入了解、分析“80后”一代的消费行为与心理特征,对于了解中国社会消费趋势和把握这个潜力巨大的消费市场有着重要的意义。 相似文献
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2009年有些特别,因为我们遭遇百年不遇的经济危机。30多年来,市场环境和消费者心理第一次这样动荡不安、扑朔迷离。“什么时候会好起来?”每个人都这样问自己和周围的人。2009年的消费潮流与趋势,值得每个人和企业去关注.因为它将跟我们不久后的生活息息相关。 相似文献
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2008年的8月.一场被西方人评价为“有史以来最成功的奥运会”在中国完成。集合了中国古代的琴棋书画元素以及各种炫目的高科技技术,这场盛会制造了一种前所未有的壮阔效果.一切都是前所未见的.超出想象的.即使是每一个土生土长的中国人.也被强烈的震撼了,接下来这片神奇的土地还会发生什么? 相似文献
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Conceptualizing and measuring consumer social responsibility: a neglected aspect of consumer research 下载免费PDF全文
Despite the availability of extensive research on a wide range of consumer‐related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six‐dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area. 相似文献
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Retailers often face pressure from stakeholders to address social and environmental issues. The purpose of this study is to investigate the influence of retailer corporate social responsibility (CSR) on consumers' perceptions and behavior. Drawing on the theoretical foundations of social identity theory and signaling theory, this study presents and validates a unique model which examines the mediating effects of perceived consumer effectiveness and consumer trust on the relationship between retailer CSR and consumer citizenship behavior. Using a sample of 407 consumers in China, results of structural equation modeling show that retailer CSR is positively associated with consumer citizenship behavior. Additionally, perceived consumer effectiveness and consumer trust positively mediate this association. Taken together, these findings provide support for retailers to develop CSR programs that remind and reinforce consumers’ perceptions about socially responsible behaviors. 相似文献
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《Journal of Business Research》1981,9(2):151-173
For many years social stratification has been accorded the position of an important influence on consumer behavior and a body of research has been produced in which stratification was a key explanatory variable. In this paper the use of social stratification in consumer behavior research is critically evaluated. The authors identify and examine four important areas where stratification research needs to be strengthened. Guidelines are then set forth to help consumer researchers more effectively address each of the areas in further studies involving social stratification. An empirical example of the role of stratification in consumer banking behavior illustrates the application of the suggested research guidelines. 相似文献