V-S-O框架下企业营销竞争力实现路径与成长方式——四川白酒企业为例

以价值理念、战略、运作为基本框架的营销竞争力模型概括了企业营销竞争力的核心营销要素,追求价值认同是企业营销竞争力实现的关键路径,组织结构、学习型企业文化、流程、组织制度、关系网络系统与服务体系、信息与知识共享、智力资本等核心营销要素是营销竞争力提升的主要成长方式。     

由顾客让渡价值谈会议营销企业核心竞争力的提升

文章以会议营销企业核心竞争力为研究对象,运用顾客让渡价值理论,分析了会议营销企业顾客总价值和顾客总成本,提出了提升企业核心竞争力的途径。     

中国企业营销创新策略分析

中国企业要增强企业整体竞争力,就必须改变传统的经营管理模式,提高企业管理水平,降低成本费用,进行营销创新。营销创新是提高企业市场竞争力最根本、最有效的途径。为此,企业必须真实可行地制定和实施一系列营销策略以赢得长期的发展和竞争优势。     

提升企业营销供应链竞争力的物流管理策略研究

首先分析了营销供应链物流内涵和营销供应链竞争力构成因素等,接着介绍了企业营销供应链物流管理体系的层次结构和框架模型,从系统实体模型、战略过程模型、管理单元模型和作业活动模型四个方面进行了分析,最后从战略全局化管理、核心化管理、技术化管理、信息化管理、柔性化管理以及虚拟化集成管理等方面,提出了提升企业营销供应链竞争力的物流管理创新的建议和对策.     

信息时代企业营销管理的变革与创新

信息时代,企业的营销环境发生了很大的变化,这就要求企业与时俱进,开拓创新,不断转换自身的营销理念、营销手段、营销策略和营销方式。与此同时,企业要立足市场变化,加强与客户之间的联系,促进营销管理的变革和创新。企业只有加强营销管理的变革和创新工作,才能增强企业的竞争力,获得持续、健康的发展。     

基于顾客价值的营销能力探析

企业竞争力由多种元素构成,其中最重要的一个元素就是企业营销能力。营销能力和顾客价值关系紧密,两者相互作用,企业营销能力的培育应以顾客价值为导向,因为顾客价值创造了市场需求。     

提升企业营销供应链竞争力的物流管理策略研究

首先分析了营销供应链物流内涵和营销供应链竞争力构成因素等,接着介绍了企业营销供应链物流管理体系的层次结构和框架模型,从系统实体模型、战略过程模型、管理单元模型和作业活动模型四个方面进行了分析,最后从战略全局化管理、核心化管理、技术化管理、信息化管理、柔性化管理以及虚拟化集成管理等方面,提出了提升企业营销供应链竞争力的物流管理创新的建议和对策。     

营销团队建设与管理之道

随着经济全球一体化和网络信息化时代的到来,企业的营销环境、营销产品和营销方式都发生了质的变化,市场上产品竞争转入到品牌竞争,传统营销手段已失去了往日的功效,面对变化了的市场环境,营销团队建设与管理,打造企业核心竞争力,是许多中外企业成功之道。     

金融危机之后浙江中小企业营销竞争力研究

随着后国际金融危机时代的到来,企业要想降低各种市场风险,走可持续发展之路,就必须提高自身的竞争力,尤其是营销竞争力。本文通过对浙江中小企业在国际金融危机之后营销现状的分析,提出了提升其营销竞争力的相应措施。     

企业管理中的营销战略管理创新分析

随着科学技术的进步与发展,企业的规模不断扩大,企业面临的市场竞争压力也在逐渐增加。对于企业来说,在保障基本生产规模的基础上如何做好营销战略管理创新成为企业发展的重点,营销战略管理创新能够有效提高企业竞争力,维持企业生产与运营活动之间的平衡关系,因此,本文主要就企业管理中营销战略管理创新展开讨论,并分析了企业管理中营销战略管理相关概述等内容,希望能够给企业的管理者提供一定的借鉴价值,优化营销战略管理策略,提高企业市场竞争力。     

Analysis of high dimensional multivariate stochastic volatility models

This paper is concerned with the Bayesian estimation and comparison of flexible, high dimensional multivariate time series models with time varying correlations. The model proposed and considered here combines features of the classical factor model with that of the heavy tailed univariate stochastic volatility model. A unified analysis of the model, and its special cases, is developed that encompasses estimation, filtering and model choice. The centerpieces of the estimation algorithm (which relies on MCMC methods) are: (1) a reduced blocking scheme for sampling the free elements of the loading matrix and the factors and (2) a special method for sampling the parameters of the univariate SV process. The resulting algorithm is scalable in terms of series and factors and simulation-efficient. Methods for estimating the log-likelihood function and the filtered values of the time-varying volatilities and correlations are also provided. The performance and effectiveness of the inferential methods are extensively tested using simulated data where models up to 50 dimensions and 688 parameters are fit and studied. The performance of our model, in relation to various multivariate GARCH models, is also evaluated using a real data set of weekly returns on a set of 10 international stock indices. We consider the performance along two dimensions: the ability to correctly estimate the conditional covariance matrix of future returns and the unconditional and conditional coverage of the 5% and 1% value-at-risk (VaR) measures of four pre-defined portfolios.     

The Geography of Innovation in China and India

The BRICS countries in general, and China and India in particular, are now widely regarded as the areas of the world likely to challenge the economic leadership of the United States (US) and the European Union (EU). A large part of this challenge will come from rapid technological catch‐up by China and India. Yet, despite a recent rise in interest, there is limited knowledge about how and where innovation takes place in these two leading emerging countries and to what extent the Chinese and Indian territorial systems of innovation differ from those in the EU or the US. In this article we explore the geography of innovation in China and India, concentrating on understanding key territorial‐level innovation trends by country, region and technology field, using the US and the EU as benchmarks. We find significant contrasts between the geography of innovation in China and India and that of the US and the EU. First, the degree of concentration of innovative activities in both countries is extremely high. Levels of agglomeration of innovation in the coastal provinces of China, as well as in Delhi and the South of India, significantly exceed the levels of agglomeration found in the USA and the EU. Secondly, China has witnessed a more rapid increase in the degree of concentration of innovation than India. We posit that the differences in the geography of innovation between, on the one hand, China and India and, on the other hand, between these countries and the developed world are rooted in different institutional settings, different systems of innovation and different national innovation strategies.     

RIP与OSPF协议在中小型网络中的性能研究

论文从网络的拓扑结构与网络设备的性能指标入手,从rip协议与OSPF协议在中小型网络中的运行机理与算法入手,通过分析协议在网络中的稳定性、传输性能等综合性能标,研究了rip协议与OSPF协议的具体算法,最后综合网络设备的性能指标与网络的拓扑结构得出两种协议的最佳匹配网络匹配环境。     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

马克思、恩格斯生态经济思想及其对生态环境法治观的启示

马克思、恩格斯具有丰富的生态经济思想,其中主要包括:自然资源是人类生存发展前提和财富源泉、尊重自然规律和合理调节"物质变换"以及"两个和解"的思想,等等。马克思、恩格斯生态经济思想,为人类走向生态文明奠定了深厚的思想渊源和理念基础,同时对确立科学的生态环境法治观具有重大启示。     

浅谈如何加强水电科技资料管理和保密工作

文章对水电科技资料管理和保密工作的重要性进行了论述,并从内部管理的实际情况出发,分析了如何加强科技管理及科技档案的保密工作,对建立内部管理制度、加强内部控制提出了对策。     

Bourdieu Comes to Town: Pertinence,Principles, Applications

This article frames the themes of the two‐part Interventions section ‘Bourdieu Comes to Town’. I first establish the pertinence of Bourdieu's sociology for students of the city by revisiting his youthful work on power, space, and the diffusion of urban forms in provincial Béarn and colonial Algeria. In both cases, urbanization is the key vector of transformation, and the city, town, or camp the site anchoring the forces dissolving the social fabric of the French countryside and overturning French imperialism in North Africa. These early studies establish that all social and mental structures have spatial correlates and conditions of possibility; that social distance and power relations are both expressed in and reinforced by spatial distance; and that propinquity to the center of accumulation of capital (economic, military, or cultural) is a key determinant of the force and velocity of social change. Next, I discuss four principles that undergird Bourdieu's investigations and can profitably drive urban inquiry: the Bachelardian moment of epistemological rupture, the Weberian invitation to historicize the agent (habitus), the world (social space) and the categories of the analyst (epistemic reflexivity); the Leibnizian‐Durkheimian imperative to deploy the topological mode of reasoning; and Cassirer's command to heed the constitutive efficacy of symbolic structures. The plasticity and productivity of his concepts suggest that Bourdieu can not only energize urban inquiry but also merge it into a broader analytic of the trialectic of symbolic division, social space, and the built environment. This paves a pathway for reconceptualizing the urban as the domain of accumulation, differentiation and contestation of manifold forms of capital, which makes the city a central ground, product, and prize of historical struggles.     

关于城市本质的理论探索

文章界定了城市的本质定义.提出了城市本质构成的三大基础理论:人性理论、需要理论、环境理论;阐述了认识城市本质的理论意义和现实意义.文章认为,城市本质体现了人本主义思想,体现了人在城市发展中主导作用和不可推卸的历史使命.正确认识城市本质,将为我国科学制定城市发展战略和城市规划,合理有效地经营、建设和管理城市提供科学的理论依据.     

论宣传报道在交通运输改革和发展中的重要作用

加强交通运输宣传报道工作,是促进交通运输行业又好又快发展的有效手段和重要途径。文章结合广西交通运输新闻宣传工作实际,分析宣传报道对交通运输发展的影响,探讨宣传报道在交通运输改革和发展中的重要作用。     

WHAT'S TO KNOW ABOUT THE CREDIBILITY OF EMPIRICAL ECONOMICS?

The scientific credibility of economics is itself a scientific question that can be addressed with both theoretical speculations and empirical data. In this review, we examine the major parameters that are expected to affect the credibility of empirical economics: sample size, magnitude of pursued effects, number and pre‐selection of tested relationships, flexibility and lack of standardization in designs, definitions, outcomes and analyses, financial and other interests and prejudices, and the multiplicity and fragmentation of efforts. We summarize and discuss the empirical evidence on the lack of a robust reproducibility culture in economics and business research, the prevalence of potential publication and other selective reporting biases, and other failures and biases in the market of scientific information. Overall, the credibility of the economics literature is likely to be modest or even low.