Tourism as sustainable development? The Albanian experience of ‘transition’

Despite significant increases in international tourist arrivals and tourism receipts since the fall of communism in central and eastern europe as a whole, in the rural southeastern corner of the continent, a region well‐endowed with a range of natural and cultural tourism resources, instability and uncertainty have constrained international tourism development in the 1990s. This regional context for tourism development and the specific issues which surround a tourism‐led development model in a small developing country are addressed with particular reference to the recent experience of Albania. As part of a sustainable rural development programme, rural tourism's role as a counterbalance to rejuvenated mass coastal tourism is evaluated. Potentially an important vehicle for cultural expression and employment regeneration, the adoption of rural tourism as a development vehicle is faced with a number of obstacles, which national, and perhaps international, development programmes need to address. Copyright © 2000 John Wiley & Sons, Ltd.     

Large-scale Ecotourism – A Contradiction in Itself?

In a large number of attempts to define ecotourism researchers often suggest that one vital aspect of ecotourism is the scale of the operations. Ecotourism, so the argument goes, should be small-scale tourism. This view is often illustrated with a number of negative impacts of mass tourism on the environment and on the host communites. However, this paper introduces the reader to two major players in mass tourism, Europe's largest package tour operator TUI and Germany's secondlargest charter carrier LTU. Both are certainly not ecotour operations; however, both implemented a variety of policies and actions, which attempt to keep the environmental and social impacts in the destinations as low as possible. The examples show that positive action can be taken without compromising company operations and customer comfort.     

Community resilience to long-term tourism decline and rejuvenation: a literature review and conceptual model

Studied for decades in disciplines such as ecology, psychology, engineering and sociology ‘resilience’ can be defined as a system's ability to withstand and respond to change. The tourism literature has embraced the concept of community resilience by harnessing concepts of adaptive capacity and vulnerability. Many of these studies have focused on the tourism system's ability to respond to short-term disasters and hazards. With the growth of resilience studies in tourism, it is timely to take stock of the core premise of resilience as it is applied to tourism and to identify key gaps in current research. Consequently, this research aims to identify the core concepts of community resilience, with a focus on its application within tourism. The findings reveal that many studies have been conceptual, although there are an increasing number of empirical studies underpinned by resilience theory. Therefore, a conceptual model is presented to broaden existing resilience research and to guide future research into community resilience to tourism decline and rejuvenation.     

International tourism specialisation of small countries

International tourism has expanded enormously over recent decades, fuelled by changing consumer tastes, advances in transport and new holiday destinations. The present study aims at analysing the linkages between economic growth and tourism‐based economies. An econometric model for a selected number of small countries has been implemented to investigate the nature, magnitude and overall significance of the demand for tourism. Countries were selected to capture regional diversity, differences in market orientation and a range of experiences, from emerging to long‐standing industries. The results show that tourism can be a significant engine of economic growth, when the elasticity of substitution between manufacturing goods and tourism services is < 1. Finally two stylised facts emerged, namely: (i) countries specialised in tourism register good economic performances; (ii) these same countries have small dimensions as defined by international trade theory. Copyright © 2006 John Wiley & Sons, Ltd.     

Achieving destination competitiveness: an importance–performance analysis of Serbia

As a relatively new and under-researched tourism destination, Serbia provides an interesting context to assess destination competitiveness in conditions of global environmental changes and the additional challenges of transition from a socialist economy to a market-based economy. This article uses importance–performance analysis (IPA) to assess the importance of different activities to underpin tourism development in Serbia, as well as the industry's perceived performance in respect of these activities. There are a number of areas in which Serbian tourism industry considers itself to be underperforming in the implementation of activities to maintain destination competitiveness. This article analyses these results in detail using IPA as a diagnostic tool. Particular attention is paid to investigating the implications of the findings for both destination managers and private tourism operators in Serbia that can assist them to develop a focused action agenda to achieve and maintain destination competitive advantage. The approach can be used in other destinations to assess tourism ability to meet the challenges of global trends.     

Investigating attraction compatibility in an East Texas city

The study was undertaken in Tyler, Texas, a city of 83 000 population in which the primary tourism attraction is the Caldwell Zoo. The focus was on the compatibility of ancillary attractions to the zoo and their role in adding to the city's cumulative attraction. A sample of 1559 zoo visitors were surveyed. The results revealed that (i) there was a high degree of compatibility between the zoo and other attractions within the city; (ii) tourism spending by those travelling more than 60 miles was significantly higher than those travelling fewer than 60 miles; (iii) expenditures increased as the number of additional attractions visited increased, but started to decrease when the number of attractions totalled to five or more; and (iv) the number of additional attractions visited decreased as the distance travelled increased. Copyright © 2008 John Wiley & Sons, Ltd.     

The challenges of economic diversification through tourism: the case of Abu Dhabi

In recent years, tourism has become a ubiquitous vehicle for economic development and diversification and, for many regions and countries both in the developed and less developed worlds, tourism has become an integral element of economic development policy. Even those countries that, in the past, have had neither the desire nor the need to seek alternative economic sectors increasingly have been turning to tourism as a potentially effective means of achieving economic growth and diversification. As this paper argues, however, the justification for using tourism as an agent of economic development must be treated with some caution. Focusing upon the case of Abu Dhabi, the oil‐rich emirate that in recent years, and in common with other countries in the region, has been seeking economic diversification through tourism to counter instability in global oil prices, a number of challenges to tourism development are identified. These may be overcome collectively through significant investment in product and promotion but, as the example of Abu Dhabi demonstrates, tourism may not always be an easy or cost‐effective means of achieving economic growth and diversification. Copyright © 2002 John Wiley & Sons, Ltd.     

Severe acute respiratory syndrome,tourism and the media

There has been an assumption, based on trends from the last two decades of the twentieth century, that global tourism will continue to grow. A number of events in the early twenty first century, however, have called this into question. Some of these have been natural occurrences, others anthropogenic, such as the terrorist attacks in New York in 2001, which indirectly affected global tourism, and that in Bali in 2002, where tourists were the major target. The outbreak of the disease severe acute respiratory syndrome (SARS) in early 2003 had direct and significant impacts on global tourism. This article provides an overview of the SARS outbreak and its impact on global tourism, and focuses on the role of the media in relation to the disease outbreak. Eighteen months on from the height of the outbreak, SARS appeared to have been checked, but there have a number of subsequent cases and of particular concern, it has been predicted that the disease will return on a large scale, and therefore a future research agenda is also presented. Copyright © 2005 John Wiley & Sons, Ltd.     

Tourism and economic regeneration: the role of skills development

An increasing number of local economic development agencies in the UK are turning to tourism as a means of urban regeneration and employment creation. Although initiatives vary, there is a nationally inspired emphasis on the development of employee skills as a core element of many regeneration strategies. This paper reports the findings of a qualitative study of the demand for and utilisation of skills by tourism firms in East London, an area that is the recipient of substantial urban aid funding, a proportion of which has an overt focus on skills enhancement designed to develop the tourism sector. It then examines the processes of skills supply within the locality. The paper concludes by identifying the key issues likely to be important if regeneration programmes are to be effective. Copyright © 2001 John Wiley & Sons, Ltd.     

Tourism as public culture: Horne's ideological commentary on the legerdemain of tourism

In 1992 Donald Horne–respected Australian author of The Lucky Country, The Great Museum… and The Public Culture…–produced an entertaining but enlightening work (The Intelligent Tourist) on the role and function of tourism as the modern form of secular pilgrimage. In this text, Horne perceptively explored tourism as public culture –the fashions by which governments and interested parties capture national capitals, towns, villages, museums, art galleries, ancient temples, monuments, festivals and other interpreted performances in order to project the celebrated narratives and/or the ordinary vistas of a given people, its places, and its pasts. In 1994, King reviewed Horne's examination of the makebelieve of public culture in tourism, but appears to have overlooked much of the subtle insight with which Horne examined the objectifications and inspected the commodifications of contemporary tourism, and the exteriority of various tourism presentations. Horne's powerful scrutiny of intelligence-making in the articulations of tourism warrants fuller critique; this current paper therefore recrystallises Horne's work to highlight not only the skilled legerdemain of tourism practitioners in manufacturing preferred versions of public culture, but also the rich and acerbic insight that Horne himself brings to analyses of the ideological ‘power’ of invented presentation in tourism. Thereby, the paper attempts to distill a number of large issues on evocative material symbolism that Horne insists are central to the normalisations at work today in the projected public culture of post-modern ‘nationalist’ tourism, where that representation of tourism serves as a coding machine in the interests of certain or various priviliged groups.Copyright © 1999 John Wiley & Sons, Ltd.     

Basic Questions of 'Sustainable Tourism': Does Ecological and Socially Acceptable Tourism Have a Chance?

This paper examines the tourism market and its effects on the national economy. Ecological and socio-cultural problems cannot be denied. Due to an ever-increasing number of tourists, studies of tourism specific problems are necessary. To suggest and understand steps for the realisation of sustainable tourism, the author demands a glance at the whole tourism system, which he does by giving an overview of the tourism industry with obvious problems in that field. There is an analysis of the development of tourism demand, and the question whether there is something like 'sustainable mass tourism'. The increasing awareness of the environment plays an important role when it comes to tourism and selecting a tourism destination. The paper tries to find answers to promote a more sustainable tourism through tour operators and tourism companies, which can be a niche strategy for small or medium sized businesses. Strategical points (approaches) of a more sustainable tourism are shown. The realisation of sustainable tourism can be an economical opportunity for tourism companies in the long term, but according to the author the immediate risks involved in such a strategy can outweigh the benefits. There are also limits in carrying out more sustainable tourism programmes.     

Social Capital,Tourism and Regional Development: SPCC as a Basis for Innovation and Sustainability

Traditional views of regional development have focused on economic factors and potential innovation in technical and resource exploitation processes. Similarly, regional tourism development is usually couched in economic terms, such as number of jobs and increasing land values. This approach usually ignores the social and community aspects of tourism development; thus an alternative view argues that the community needs to be factored into our planning and development strategies to balance the traditional economic view. It is argued in this paper that fostering innovation in regional development is much more than a process of community consultation. Rather, what needs to be factored in is SPCC – social, political and cultural capital. This works in both directions; tourism development depends on a level of social, political and cultural capital in order to be a successful regional development tool (even in economic terms) while at the same time tourism development can be undertaken in a way that contributes to SPCC in the region. The paper outlines the key concepts of social capital, political capital and cultural capital. It does so within the context of regional tourism development and the concepts of systems of innovation and sustainable development.     

An Analysis of Tourism Trends in Mauritius 1979 to 1998

A longitudinal analysis of tourism trends in Mauritius is conducted using published statistics and reports compiled by the Government of Mauritius. A number of trend indicators and ratios are derived and plotted as time series data from 1979 to 1998. Interesting trends emerge that may be of value to other Indian Ocean Island tourism agencies and analysts. The ratios calculated are as follows: number of nights spent per tourist, discounted earnings per tourist, discounted earnings per night, contribution to GDP per tourism earnings, discounted contribution to GDP per tourist, percentage of nights spent in hotels, nights spent per tourist in hotels and nights spent per tourist in informal accommodation, average expenditure per tourist accommodated in hotels and average expenditure per tourist accommodated in informal accommodation (private bungalows, boarding/guest houses and homes of friends/relatives).

The main findings are that the continued success of tourism in Mauritius rests significantly on tourists accommodated in the informal accommodation sector and that tourist spending in real terms in Mauritius has declined from 1990 to 1997.     

Framing in a contested space: media reporting on tourism and mining in Australia

The last decade has seen Australia's economy undertake a significant transformation, with a rapid resurgence in mining. The high exchange rate that has arisen as a consequence of this boom has resulted in a number of other Australian industries becoming less competitive, leading to a two-speed economy. For the tourism industry, the result has been declining visitation, with some commentators attributing this decline directly to the mining boom. This paper explores how the media frames tourism- and mining-related issues regarding the current mining boom in Australia by undertaking a content analysis of 265 online newspaper articles relating to tourism and mining in Australia. The impact of mining on the tourism sector was frequently identified as a key issue, with the rapid expansion of mining increasing competition for labour, resources and infrastructure, as well as having the propensity to destroy certain tourism products. Journalistic techniques, such as hedging, were found to be prevalent in the media reporting, potentially leading to confusion surrounding key issues relating to tourism and mining in the public forum. Future research should seek to explore strategies that could be used by government and businesses to build sustainable, resilient regions through tourism and mining.     

Tourism flows between India and Singapore

The tourism industry has become increasingly important as a source of revenue and employment for countries in Southeast Asia. Within the Southeast Asian region, intraregional travel has also seen an upsurge since the Asian Financial Crisis of 1997. More attention is also being paid to attract other Asian tourists from China, India, Japan and South Korea to the region. Competition to be tourism hubs in the region has seen countries such as Singapore developing an array of incentives to entice inbound foreign tourists to its shores. The aim of this paper is to examine the growing importance of India as a source of inbound tourists for countries in Southeast Asia and in particular Singapore. India is an apt case study because of its long historical and cultural links with the region. Another main motivation for examining inbound tourists from India is India's engagement with the Southeast Asian region through its ‘Look East’ policy. Following from its economic reforms and liberalisation of 1991, India has sought to strengthen economic links with ASEAN member states through a range of economic sectors including tourism. The 1991 Indian economic liberalisation has also created an upsurge of Indian business travellers who are exploring investment and business opportunities in the Southeast Asian region. With India's economic liberalisation of 1991, an expanding middle class has come to view foreign travel as a necessity. In turn, ASEAN member states, such as Singapore in particular, which is heavily dependent on its services sector, including tourism, for revenue, have chosen to regionalise its tourism operations by collaborating and investing in projects in India to woo more Indian tourists. Competition in the tourism sector among ASEAN countries has increased the urgency for Singapore to reinvent itself to attract foreign tourists and implement a number of initiatives to maintain its share of the tourism market. Copyright © 2003 John Wiley & Sons, Ltd.     

Residents’ attitudes to tourists visiting their mosques: a case study from Istanbul,Turkey

Resident perception of tourism impacts has been one of the most studied areas of tourism. However, there is an extremely limited literature on resident perceptions of religious tourism development, especially in non-Western countries. This study investigated the attitudes of local residents toward tourists visiting four important mosques in Istanbul, Turkey and their perception of religious tourism development. All residents surveyed were practicing Muslims who prayed in a mosque at least once a year. We found that, in general, local residents are supportive of tourists visiting their mosque, but the level of support may differ based on the demographic and cultural background of the residents as well as on the number of tourists visiting the mosque.     

A critical review of climate change risk for ski tourism

Ski tourism is a multi-billion dollar international market attracting between 300 and 350 million annual skier visits. With its strong reliance on specific climatic conditions, the ski industry is regarded as the tourism market most directly and immediately affected by climate change. A critical review of the 119 publications that have examined the climate change risk of ski tourism in 27 countries is provided. This growing and increasingly diverse literature has projected decreased reliability of slopes dependent on natural snow, increased snowmaking requirements, shortened and more variable ski seasons, a contraction in the number of operating ski areas, altered competitiveness among and within regional ski markets, and attendant implications for ski tourism employment and values of vacation property real estate values. The extent and timing of these consequences depend on the rate of climate change and the types of adaptive responses by skiers as well as ski tourism destinations and their competitors. The need to understanding differential climate risk grows as investors and financial regulators increasingly require climate risk disclosure at the destination and company scale. Key knowledge gaps to better assist ski tourism destinations to adapt to future climate risk are identified.     

Falklands/Malvinas: a re-examination of the relationship between sacralisation and tourism development

The Falkland Islands (Islas Malvinas, in Spanish) are an archipelago in the South Atlantic Ocean, located approximately 250 nautical miles from the coast of mainland South America. This paper examines the relationship of Argentina and the UK with the Falklands as well as the pervasive role played by dominant ideologies in this dispute. In addition, the widely held principles of sacralisation and touristification of places are re-examined in the context of Falkland's tourism development. Previous theorists assumed that the process of sacralisation historically precedes tourism development, enhances attractiveness and generates more tourism demand. The Falkland's case provides counter evidences to such claims. For most Argentines, Malvinas are a sacred symbol of nationalism. Yet, Argentine tourists visiting Malvinas are very few in number.     

Methodological approach for assessing the potential of a rural tourism destination: An application in the province of Cáceres (Spain)

Evaluating the resources in a tourism destination is one of the previous tasks in the development of its comprehensive planning. There are many criteria to use in order to evaluate tourism resources; but, independently on the number of attributes considered the fact is that not every criterion is equally important in the process of evaluation and ranking of the tourism potential of a destination's resources. In contrast to other well-known methodologies, the aim of this paper is to propose a methodology to weight qualitative and hierarchical evaluation attributes by estimating a discrimination parameter. In this research, an item response theory (IRT) model is used, the graded response model, to estimate each attribute's discrimination coefficient. This parameter will be the basis to propose a weighting system for the entire set of attributes. Graded response model (GRM) will also allow establishing a hierarchy of resources by constructing a continuous latent scale, where it will be possible to position every analysed resource in the tourism destination. The applicability and robustness of the IRT methodology will be tested using data from rural tourism resources in the Spanish province of Cáceres.     

Tourism and internet adoption: a developing world perspective

This paper provides a new perspective of the realities faced by small tourism enterprises in the developing world. Given the well‐recognised value of the Internet in tourism, we sought to identify how entrepreneurs mitigate Internet adoption obstacles such as the inadequate and unreliable telecommunications infrastructure, the cost of the technology, and a lack of knowledge and skills that characterise developing nations. A qualitative study was performed on small tourism enterprises in rural and metropolitan areas of Malaysia and Ecuador. We found that entrepreneurs established ways to overcome obstacles, with some applying quite innovative solutions. This paper helps to understand the role of entrepreneurs in innovation adoption and improve knowledge of Internet appropriation among small tourism enterprises in developing nations. A number of transferable lessons are identified. Copyright © 2008 John Wiley & Sons, Ltd.