Destination competitiveness: evidence from Bali

Within the dynamic global tourism industry, understanding the reasons for a destination's competitiveness is essential in order to enhance its performance, facilitate more effective destination management, and inform its overall sustainable economic development. This paper applies Kim and Wicks’ (2010, July 30. Rethinking tourism cluster development models for global competitiveness, international chrie conference-refereed track, University of Massachusetts) tourism cluster development model to Bali – a small, mature destination in the developing economy of Indonesia. It demonstrates that there are complex relationships between: (i) cluster actors; (ii) barriers preventing effective networking; and (iii) the significance of these interactions for the local host community. This paper contributes to the debate by addressing new and different attributes and actors such as transnational corporations, universities, and the concept of co-opetition, as being significant attributes in Kim and Wicks’ initial model. Through a qualitative approach involving N?=?23 semi-structured interviews, this paper illustrates intricate issues and relationships that are identified in Bali, a small mature destination. Purposive sampling methods were employed to generate a range of key stakeholders who informed our understanding of ‘cluster actors’ in Kim and Wicks’ terms. The systematic examination of these key tourism elements provides a detailed analysis of the destination's strengths and weaknesses, and a more nuanced understanding of what facilitates a destination's competitive position.     

Nature-based Leisure and Tourism in England’s Humberhead Levels

An evaluation of nature-based leisure and tourism as drivers for change in the Humberhead Levels is part of ongoing research with the Countryside Agency (CoAg). The Agency wishes to facilitate objectives of the Value in Wetness (Land Management Initiative) to re-establish wetlands and wetter landscapes across much of the area. To achieve a more sustainable wetland landscape with a vibrant farming and rural economy it is necessary to identify barriers and triggers for change. Diversification into nature-based leisure and tourism in the context of sustainable tourism, focusing on water- and wetland-related initiatives could be a way forward. This paper reports a scoping study and audit of outdoor leisure and tourism assets. It follows reviews of the Outdoor Leisure Industry (Beard et al., 2000) and the Wildlife Leisure Industry (Rotherham et al., 2000). These developed the importance of Wildlife Leisure as a concept in sustainable tourism and rural development. The Humberhead Levels research moves this from concept to near implementation. Relevant tourism information was collated to help establish the importance of the sector to a geographic area such as the Humberhead Levels. The reasons for current failings are noted. Case studies of selected wetland creation and restoration projects are presented and discussed. The research indicates significant contributions of nature-based leisure and tourism to regional and local economies. It also highlights problems of awareness, coordination and absence of the necessary support infrastructures at all levels. The importance of attracting new visitors and retaining local users is discussed.     

Collaborative governance for low-carbon tourism: climate change initiatives by Australian tourism agencies

The Australian tourism industry is vulnerable to the impacts of climate change on natural areas and the destination choices of long-haul travellers concerned about carbon emissions. A National Tourism and Climate Change Taskforce was established in 2007; with a national action plan for Tourism and Climate Change produced in 2008. Implementing these climate change actions requires new partnerships between tourism agencies, business programmes, carbon consultants, and offset providers. This paper assesses collaborative governance of climate change in Australian tourism, with a focus on low-carbon initiatives promoted to tourism operators by state and territory government tourism agencies. The paper compares the climate change initiatives of these tourism agencies based on six key dimensions of governance including: accountability, transparency, involvement, structure, effectiveness, and power [Ruhanen, L., Scott, N., Ritchie, B., & Tkaczynski, A. (2010). Governance: A review and synthesis of the literature. Tourism Review, 65(4), 4–16]. While most state and territory tourism agencies provided resources on climate change initiatives for tourism operators there was little accountability for emissions reduction within the agency. Collaborative governance of climate change was also more developed in states with climate change policies, destinations vulnerable to the impacts of climate change (e.g. Great Barrier Reef, Queensland), or dependent on long-haul travellers. Further research is needed on the governance and effective delivery of carbon emissions reduction programmes by tourism agencies.     

Facing the pain of others: perspectives on international volunteer tourism between agency and spectatorship

This paper aims to contribute to the ongoing academic debate on volunteer tourism by reviewing the volunteer tourists' experience in light of their encounter with poverty and sufferance. Through the analysis of data collected from semi-structured in-depth interviews with a group of 29 young Italian adults, the author examines the different ways in which volunteer tourists construct and negotiate their role as agents of change during their vacations abroad. Results show that the expectations of providing effective help to the local communities is often challenged by the limitations and constraints of the volunteer tourism experience and, as a consequence, volunteer tourists need to find new ways of making sense of their experiences abroad. Looking at the work of French sociologist [Boltanski, L. (1999). Distant suffering. Morality, media and politics. Cambridge: Cambridge University Press] on the ways in which spectators respond to the distant suffering of others, this paper argues that, in order to avoid an oversimplification and a trivialisation of the volunteer tourism experience, the volunteers' participation needs to be addressed primarily as a matter of spectatorship, rather than as a question of agency.     

Exploring the nature of stakeholder collaboration: a case study of marine turtle tourism in the Ningaloo region,Western Australia

This paper explores the nature of stakeholder collaboration as a practical issue in the case of turtle tourism in the Ningaloo region of Western Australia. While there is a wealth of literature that explores the theory and conceptual ideas of collaboration in tourism planning, there is a need to explore these theories in applied situations. In this case study, key stakeholders of the Ningaloo Turtle Advisory Group were identified using snowballing methods and the nature of collaboration between stakeholders was investigated through an examination of workshop dialogue and action research. A framework for exploring the nature of collaboration was developed based on Bramwell and Sharman's (1999) [Collaboration in local tourism policy making. Annals of Tourism Research, 26(2), 392–415] criteria for measuring collaborative approaches and Mandell's (1999) [The impact of collaborative efforts: Changing the face of public policy through networks and network structures. Policy Studies Review, 16, 4–17] continuum of collaboration. This research confirms that the success of collaboration relies on building partnerships and trust, recognizing interdependence, generating a collective vision and objectives and commitment among stakeholders within a structured process. The appointment of an external convenor also played an important role in facilitating the process, while a programme coordinator was essential for implementing the objectives generated by stakeholders.     

Rural tourism development in China

This paper provides an overview and brief evaluation of China's rural tourism. Beginning with the form of poverty alleviation through tourism, China's rural tourism has undergone over 20 years of development and exhibited some unique features in its development pattern, scale and business operational models in accordance with China's political, social and economic systems. Government plays a decisive role in developing rural tourism in China. However, rural tourism has been valued mainly as an economic means for rural development during the country's modernisation process. Overlooking rurality as an essential issue in rural tourism may lead development to a wrong direction, which could jeopardise the sustainability of the industry. Copyright © 2008 John Wiley & Sons, Ltd.     

Measuring underreporting in accommodation statistics: evidence from Italy

The aim of this paper is to provide a new measure of the underreporting of accommodation statistics in Italian domestic tourism. The analysis employs information from different official surveys. Following the Eurostat recommendations, we compare the Italian trips and holidays surveys and the movements in accommodation establishments, the two major official sources on tourism in Italy and on the activities of persons travelling, respectively. The analysis shows that demand-side estimates exceed accommodation statistics by 16%, on average, over the period 2007–2009 and that the underreporting rate is variable over time. The results highlight the need to explicitly consider this measurement error when analysing the tourism business cycle, forecasting tourism flows and defining tourism policy.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

Jurassic World as a contemporary wildlife tourism theme park allegory

The movie Jurassic World provides insights into actual and potential future wildlife tourism theme parks and the associated visitor expectations. Movies can function as allegories that influence or reinforce public expectations through representation of certain themes. This letter considers how Jurassic World represents wildlife tourism. We highlight themes regarding extensive tourism infrastructure development; the human desire for close interaction with, and feeding of, wildlife; and the exhibition of rare, large, and dangerous animals as novel and exciting experiences. We note the desire for thrill and excitement can encourage poor consideration for the welfare of wildlife and the natural environment. We raise concerns regarding the influence movies such as Jurassic World may have on expectations for wildlife tourism theme parks and that such expectations need to be addressed and managed in the future.     

Indigenous Tourism Policy in Australia: 25 Years of Rhetoric and Economic Rationalism

Successive Australian federal and State governments have produced tourism policies to facilitate the development of Aboriginal and Torres Strait Islander [ATSI] tourism. However, the effectiveness and appropriateness of these policies has been questioned. This paper describes a qualitative study examining federal and Queensland State governments' ATSI tourism policies during the period 1975 to 1999. Three main findings of the study were: (1) ATSI tourism policies are published in an ad hoc manner and appear to be related to a reactive approach by governments to broader ATSI social and economic issues; (2) economic concerns dominate ATSI tourism policies and emphasise the commodification of indigenous tourism; and (3) policies are strongly reflective of an economic-rationalist ideology. The study concludes that the emphasis on economic rationalism assists Australian tourism enterprises to be internationally competitive but may create undesirable consequences for indigenous tourism stakeholders.     

Pictures and prose: exploring the impact of literary and film tourism

While literary tourism has a long history traceable back to the seventeenth century, the considerable growth of interest and popularity in literary tourism research among academics and the tourism industry has been recognised only since the mid-1990s [Hebert, D. T. (1996). Artistic and literary places in France as tourist attractions. Tourism Management, 17(2), 77–85]; [Squire, S. J. (1993). Valuing countryside: Re?ections on Beatrix Potter tourism. Area, 24, 5–10]; [Squire, S. J. (1994). The cultural values of literary tourism. Annals of Tourism Research, 21, 103–120]. With this in mind, this paper aims to investigate how tourism stakeholders can take advantage of the positive promotional impacts that a book and film linkage can have on specific destinations. It also examines how tourism patterns and trends in these destinations have been subsequently influenced and transformed. Within an exploratory case study mode, special emphasis will be placed on two international case studies (Ireland and Indonesia – in particular Bali) which have been associated with internationally recognised books and their subsequent blockbuster films. The findings suggest that both literary and film tourism have a positive effect on these destinations due to an increased growth in their tourism arrivals once the location was referred to in a book and afterwards used as the setting in the related film. This paper will add to the current knowledge base on film and literary tourism and create an awareness of the strength of this form of tourism for international tourism destinations.     

Methodological approach for assessing the potential of a rural tourism destination: An application in the province of Cáceres (Spain)

Evaluating the resources in a tourism destination is one of the previous tasks in the development of its comprehensive planning. There are many criteria to use in order to evaluate tourism resources; but, independently on the number of attributes considered the fact is that not every criterion is equally important in the process of evaluation and ranking of the tourism potential of a destination's resources. In contrast to other well-known methodologies, the aim of this paper is to propose a methodology to weight qualitative and hierarchical evaluation attributes by estimating a discrimination parameter. In this research, an item response theory (IRT) model is used, the graded response model, to estimate each attribute's discrimination coefficient. This parameter will be the basis to propose a weighting system for the entire set of attributes. Graded response model (GRM) will also allow establishing a hierarchy of resources by constructing a continuous latent scale, where it will be possible to position every analysed resource in the tourism destination. The applicability and robustness of the IRT methodology will be tested using data from rural tourism resources in the Spanish province of Cáceres.     

Tourism and electricity consumption in 9 European countries: a decomposition analysis approach

ABSTRACT

Tourism is a major economic activity constituting one of the main sectors in economic terms. European countries traditionally play a significant role in the overall international tourism flow. However, while tourism has a noticeable positive impact on economic development, it also contributes to environmental degradation by increasing energy consumption and therefore emissions. This paper analyses the relationships between Hotel and Restaurant electricity consumption and tourism growth in 9 European countries during 2004–2012, for which there is a sufficient amount of data available. A decomposition analysis based on log-mean Divisia index method (LMDI I) is conducted to examine electricity consumption on this sector and their components. Five decomposition factors are considered: energy intensity (EI), physical capital intensity (KI), physical and human capital relationship (KL), human capital intensity (LI) and the tourism factor (T). Results show the evolution of energy consumption related to this sector, identifying the driving forces that have influenced it.     

Mountaineering in Cuba: improvement of true accessibility as an opportunity for regional development of communities outside the tourism enclaves

Mass tourism began in the Caribbean during the middle of the twentieth century. Unfortunately, increasing competition and a change in the motivation of tourists now force the authorities who manage these regions to introduce a new tourism offer that is not based directly on either the 3S (Sun, Sand, and Sea) or 3E (Entertainment, Excitement, Education) model. Hiking, trekking, and climbing, defined as mountaineering, might be one of these. This paper examines the potential for mountaineering in Cuba by verifying its accessibility for tourists. The assessment is based on a framework of true accessibility, which consists of two factors: (1) destination accessibility and (2) real access. Our results show that mountaineering in Cuba should be considered to be one of the key contributors to the development, prosperity, and well-being of all stakeholders, and especially for the communities outside the tourism enclaves.     

Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?

This paper examines the marketing effectiveness of hospitality and tourism websites. An extensive review of literature on website effectiveness in hospitality and tourism revealed a total of 47 different instruments that have been used to evaluate hospitality and tourism websites. Using the grounded theory technique, a website evaluation tool called the online promotion evaluation instrument was developed with the aim of condensing the 47 existing tools into one benchmarked instrument with applicability across the various hospitality and tourism sectors. The developed online promotion evaluation instrument comprised three main features—aesthetics features (destination visualisation and Web design); informative features (uniqueness, monetary value and cultural promotion); and interactive features (e‐travel planners and online communities). The instrument was tested using a random sample of 25 National Tourism Organization websites worldwide. The results of the instrument development and testing process are presented in this paper with directions for future research in website evaluation. Copyright © 2006 John Wiley & Sons, Ltd.     

Towards tourism: a Laotian perspective

This paper reports the findings of a study of the attitudes of residents towards tourism in the District of Viengxay, Lao People's Democratic Republic, where tourism is in its infancy. Based on focus group interviews, the paper analyses the societal and individual attitudes of the residents towards tourists, tourism development and employment in the tourism field. It was found that locals have little understanding of the motivations of tourists for visiting their villages. Villagers look forward to tourism development to bring more communication and fame to their village, as well as to tourism's contribution to the local economy. Community‐mindedness, control and organisation, cultural exchange, understanding and cultural awareness are prime motivators in forming local attitudes towards tourism. Copyright © 2009 John Wiley & Sons, Ltd.     

An Exploratory Study to Develop a Geotourism Typology Model

This paper offers a starting point to the development of a future geotourism typology model through the adaptation of McKercher's (2002) cultural tourism typology model. This approach is tested by surveying visitors from Crystal Cave in Yanchep National Park, Western Australia. The results indicate a need to include some new elements and adapt some of the existing cultural tourism typologies to fit the geotourism context. Copyright © 2013 John Wiley & Sons, Ltd.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.