e‐Participation Model for Sustainable Cultural Tourism Management: a Bottom‐Up Approach

The paper presents a ‘bottom‐up approach’ for cultural tourism management, based on the development of an e‐participation website for an Italian city, where the stakeholders are placed at the centre of the decisional process. The analysis provides an indication on how to personalize and differentiate the cultural tourism offer according to the stakeholders’ perspectives and to specific territorial characteristics. Innovative techniques of stakeholders’ engagement are offered by information and communication technologies tools that can play a vital role in today's cultural destinations. However, the study shows that the Web is yet to be utilized as an effective tool in stakeholders’ participation processes. Copyright © 2011 John Wiley & Sons, Ltd.     

Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?

This paper examines the marketing effectiveness of hospitality and tourism websites. An extensive review of literature on website effectiveness in hospitality and tourism revealed a total of 47 different instruments that have been used to evaluate hospitality and tourism websites. Using the grounded theory technique, a website evaluation tool called the online promotion evaluation instrument was developed with the aim of condensing the 47 existing tools into one benchmarked instrument with applicability across the various hospitality and tourism sectors. The developed online promotion evaluation instrument comprised three main features—aesthetics features (destination visualisation and Web design); informative features (uniqueness, monetary value and cultural promotion); and interactive features (e‐travel planners and online communities). The instrument was tested using a random sample of 25 National Tourism Organization websites worldwide. The results of the instrument development and testing process are presented in this paper with directions for future research in website evaluation. Copyright © 2006 John Wiley & Sons, Ltd.     

Product placement and tourism‐oriented environments: an exploratory introduction

This paper examines the ‘physical’ placement of products within tourism‐oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within ‘non‐store’ spaces used by tourists. Product placement within these spaces may increase awareness about certain products and, ultimately, induce purchases. Tourism‐oriented environments may enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. A number of examples are provided, which demonstrate that marketers seek to create encounters between tourists and products. Copyright © 2007 John Wiley & Sons, Ltd.     

Co‐operatives in southern Spain: their development in the rural tourism sector in Andalucía

This paper examines the characteristics of a number of recently established rural tourism co‐operatives in Andalucía, southern Spain against the background of the theory of co‐operatives as economic organisations. The origins and composition of the co‐operatives are examined, their local impact, their policies on employment and remuneration, and their internal management characteristics. Few of the businesses in the sample appear to possess the characteristics of the ‘ideal type’ of co‐operative identified in the literature. Although small‐scale, beneficial impacts may be identified within their localities, these appear to be no different to those associated with any small business organisation in the rural tourism sector. Furthermore, it is concluded that their prospects for developing genuine alternative forms of employment structures are not strong, partly owing to the circumstances of their foundation and partly because of the very nature of rural tourism itself, where extreme seasonality imposes a very specific labour regime. Copyright © 2001 John Wiley & Sons, Ltd.     

The self‐presentation and self‐development of serious wildlife tourists

The notion of self‐concept and choice of tourism products has yet to be applied to wildlife tourism. The question of how consumers perceive themselves is considered fundamental to understanding purchase and consumption behaviours. This ethnographic study is based upon ‘serious’ wildlife tourism participants, for whom studying fauna and flora is the primary motivation for travel. The findings demonstrate how the ‘culture’ of ‘serious’ wildlife tourism is made up of individuals who differentiate themselves from other tourists in terms of dress, behaviour, development of skills, equipment and intellectual capital, illustrated by their desire to scope, identify and photograph wildlife. Copyright © 2009 John Wiley & Sons, Ltd.     

Disabled travel: not easy,but doable

Research on disabled tourists is still in its infancy and, at its present stage, the issue of accessibility in particular sets the research agenda. However, as with all tourists, disabled tourists' enactment of barriers as well as benefits pertaining to holidays depends on the individual's former experiences, travel career and engagement in other leisure activities. Accordingly, this paper accounts for the findings of a series of qualitative interviews with mobility-disabled tourists, the purpose of which was to engage disabled tourists in conversations based on their reflective enactment of their own touristic endeavour. The study revealed (1) that various associations for disabled people play crucial roles in determining both whether and how an individual takes on the role of tourist; (2) that disabled tourists especially go on vacation in order to be freed from the role of ‘objects of care’; (3) that tourism relates to the ends of overcoming self-doubt, redefining oneself and building self-confidence; and (4) that vacation decision-making is far more complex for the disabled tourist than for other tourists; albeit complexity is reduced as the disabled tourist becomes more experienced.     

Sensation‐Seeking Attributes Associated with Storm‐Chasing Tourists: Implications for Future Engagement

This study explores recreational storm chasing, a new form of niche tourism. In particular, this study examines sensation‐seeking traits associated with participants' socio‐demographics, storm‐chasing involvement and tour satisfaction levels. Results show that recreational storm chasers scored highest on Experience Seeking and lowest on Boredom Susceptibility sensation‐seeking dimensions. Correlation tests showed that several socio‐demographic, storm‐chasing involvement and tour satisfaction indicators are associated with Thrill and Adventure Seeking, Boredom Susceptibility, and Experience Seeking dimensions. Marketing and management implications of study results also are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Rural tourism — meeting the challenges of the new South Africa

Rural tourism in South Africa has undergone fundamental change since the advent of political democracy in 1995. Previously perceived as a ‘white man's thing’, rural tourism is increasingly finding a home amongst South Africa's formerly marginalised rural communities. The country has considerable potential in attracting tourists in search of new, exciting experiences in areas of unexploited natural beauty and rich cultural resources. The concept of rural tourism has mushroomed to include adventure tourism activities, cultural tourism and, lately, a new phenomenon in rural communities known as ‘township tourism’. There are, however, substantial challenges to be overcome if the rural tourism sector is to achieve its goals. These include a lack of capacity at local government level, the difficulties involved in operationalising community‐based rural tourism and the dearth of entrepreneurial expertise, management skills and capital with which to expand the rural tourism infrastructure. Copyright © 2004 John Wiley & Sons, Ltd.     

Human resources development and sustainability — the case of Indian tourism

The goal of sustainability oriented tourism development requires a number of human resources development (HRD) strategies aimed at the tourism industry personnel, host community and the tourists, and underpinned by concepts and practices of sustainability. Sustainability based ‘work culture’, ‘professional ethics’ and operational practices are basic to sustainability in tourism. Indian tourism, despite its immense potential, has seen tardy development, and shortcomings in the HRD domain have been one of the reasons for this below par performance. This paper suggests a comprehensive and strategic approach to HRD, catering to the training and education needs of Indian tourism at various levels for the major target groups. The paper also identifies the pressing issues confronting HRD in Indian tourism and potential strategies to address them within the context of sustainability. Copyright © 2000 John Wiley & Sons, Ltd.     

Tourism and Long‐run Economic Growth in Aruba

This study examines the long‐run relationship between tourism development and economic growth in a small island destination. Determining whether the nature of the relationship is unidirectional or bidirectional provides insightful information as to policies to be implemented. This information is crucial in a resource‐poor environment, such as a small island destination. The study employs an econometric methodology consisting of unit root testing, co‐integration analysis, vector error correction modeling and Granger causality testing. Results confirm the reciprocal hypothesis. The policy implication is that resource allocation supporting both the tourism and tourism‐related industries could benefit both tourism development and economic growth. Copyright © 2013 John Wiley & Sons, Ltd.     

Analysing tourist satisfaction at a mature and multi-product destination

The current study examines the meaning of ‘home’ and ‘away’ among visiting friends and relatives (VFR) tourists, utilising the multidimensional model suggested by Uriely [(2010). ‘Home’ and ‘away’ in VFR tourism. Annals of Tourism Research, 37(3), 857–860] to assess the VFR experience. Despite recent conceptualisations that emphasise the intersection of tourism and everyday life in various ways, as is prominently exemplified in VFR tourism, this empirical investigation provides evidence as to the limitations of this perspective. Specifically, the findings of this study indicate that when staying at friends and relatives, VFR tourists may feel at ‘home’ in terms of familiarity with place, but they also often experience feelings of ‘away’, in the sense of the loss of privacy and the limited situational control involved in this situation. As a result, the study points to the need to understand tourism, in general, and VFR, in particular, as complex phenomena in which elements of both ‘extraordinary’ and ‘everydayness’ coexist. The conclusion also discusses the marketing implications of the study and provides suggestions for future research.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Turning a Global Crisis into a Tourism Opportunity: the Perspective from Tuvalu

The Global Financial Crisis (GFC) of 2008/2009 had a major impact on many small island states. In the case of Tuvalu, the GFC uncovered structural weaknesses in the national economy including the need to build alternative sources of income. Given the country's location and its rich marine resources, tourism is possibly the only new industry that has some capacity to generate new revenue streams. This article examines the problems that the country will face if it decides to pursue tourism and offers three options for tourism development including diving, ‘off the beaten track’ experiences and voyeuristic ‘last chance’ tourism. Copyright © 2012 John Wiley & Sons, Ltd.     

What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives

Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information management. This research aimed to examine consumers' perspectives of the information role of the DMOs and their preferences and attitudes towards what constitute engaging and relevant Web contents and functionalities for a DMO website. The results suggested that tourists' preference of information content varied across the different levels of DMO websites (country, state/province and city). In addition, the study revealed that travellers' information needs and behaviour change over the entire information consumption process, which include the before, during and post‐trip period. Implications for DMOs were discussed at the end. Copyright © 2007 John Wiley & Sons, Ltd.     

Web‐based destination marketing systems: assessing the critical factors for management and implementation

The Web‐based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web‐based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website‐performance measurement, Web‐marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright © 2007 John Wiley & Sons, Ltd.     

Stakeholder Network Integrated Analysis: The Specific Case of Rural Tourism in the Portuguese Peneda‐Gerês National Park

This study addresses the structure, nature and composition of stakeholder networks related to rural tourism in a Portuguese National Park (Peneda‐Gerês National Park). In particular, it examines their interactions along the following dimensions: marketing information (marketing exchanges such as flyers, tourism information and information on specific events), administrative resources (logistic and technical support), human resources (allocation of human resources), training (training of local stakeholders in the area of promotion) and financial resources (financial support). In terms of methodology, it uses both qualitative and quantitative techniques. The analysis of the type and nature of interactions among different stakeholders within a specific rural tourism destination is the main focus of this study. Among these, the marketing information network shows both a high number of connections and high centrality indices, which may indicate that there is a significant share of information about common projects, products and services among stakeholders. In contrast, the training network evidenced the opposite behavior pattern. The study also contributes to a better understanding of how different local stakeholders are positioned in a complex structure of interactions that are critical in providing useful directions to maximize potential opportunities that may contribute to promote rural tourism and local development efficiently. Several limitations and implications are offered in the final section. Copyright © 2014 John Wiley & Sons, Ltd.     

Strategies for Adopting Consumer‐generated Media in Small‐sized to Medium‐sized Tourism Enterprises

Consumer‐generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use of CGM. Copyright © 2014 John Wiley & Sons, Ltd.     

Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites

The communication that Destination Management Organizations (DMOs) address to destination stakeholders plays a central role in attracting attention and resources for sustainable destination development and disclosing the efforts made to be a sustainable territory. There has been extensive analysis on the role of official tourism websites that addresses both DMO's internal and external stakeholders. However, less exploration is available on the relationship between the contents disclosed through tourism websites and the strategic positioning of the destination. This study empirically examines that link with a focus on ‘green/sustainable/responsible' travel. Results show a positive association between the orientation to sustainability in online communication and both sustainable regulation of the tourism sector and tourism development. In contrast, there is no significant association with destination size, tourism maturity and pricing policies.