The perceived destination image of Hong Kong on Ctrip.com

This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

The perceived risks of local climate change in Queenstown,New Zealand

Place-embedded, resource-dependent industries are increasingly vulnerable to the effects of climate change. The scientific framing of these risks can be understood through modelling; however, risks are perceived by non-scientific communities in more culturally relevant and localised frames. This empirical study utilised qualitative, semi-structured interviews with four stakeholder groups connected to the ski industry in Queenstown, New Zealand. The objectives of this research were to identify current scientific knowledge on climate change risks to Queenstown's ski industry and to critically address how the risk of climate change is perceived. This paper reports three main findings: (1) scientific reporting and expert interviews expect climate change to manifest as inter-annual variability up to the 2050s, (2) current climatic variability is perceived to be the greatest risk to the ski industry at present and (3) climate change is perceived to be distant and a greater threat to other people and other places giving rise to ‘optimistic bias’.     

Perceived travel risks: the traveller perspective and manageability

Although a large number of studies both in and out of the tourism literature have examined perceived risk, the risk categories utilized are often too broad and are not generated from the perspective of current and potential travellers. This deficiency in the travel research is addressed in this study by asking more than 2,000 respondents to identify their concerns when travelling. All respondent concerns were content analyzed to derive ten travel‐specific risks and the relationship of the identified risks with demographic characteristics of the respondents was examined. The identification of these potential and actual traveller‐driven travel‐risks allows tourism officials to better understand how to respond to alleviate traveller concerns and encourage travel. Copyright © 2008 John Wiley & Sons, Ltd.     

Sourcing decisions under risks of catastrophic event disruptions

In this paper, a supplier selection problem is studied under risks of supplier failure due to the catastrophic events disruption. An analytical model is developed to determine the optimal number of suppliers considering different failure probability, capacity, and compensation. An algorithm is designed to find the optimal solution and numerical study is carried out to illustrate the model. Results of numerical study and sensitivity analysis provide useful guidelines for managers to select the optimal number of suppliers under the risks of supply disruption.     

Comparison of public perception and risk management decisions of aircraft noise near Taoyuan and Kaohsiung International Airports

This study uses multiple linear regression to identify factors contributing to perceived risk among residents near Taoyuan and Kaohsiung International Airports, the effect of perceived risk on their willingness to reduce risk, and consumption preferences that can reduce risk. Results indicated that residents' risk perception near Taoyuan Airport is lower than that near Kaohsiung Airport. Noise pollution experience, perceived probability of environmental contamination and negative effects, and perceived severity of catastrophic consequences significantly increase residents' perceived risks. Residents are willing to recognize and participate in mitigating the risks of aircraft noise pollution. The more risk residents perceive, the more willing they are to participate in disaster reduction and investigate means of improving the risk environment.     

The impact of company-car taxation policy on travel behavior

This paper explores the impact of company car taxation on travel behavior. It focuses on a nationwide case study in Israel, which experienced a massive growth in the extent of company cars and which has implemented various policy changes in the taxation of company cars. A survey of 400 employees who have a company car and 230 employees who have only a privately owned car clearly points out the significant impact exerted by company cars on travel behavior, negatively affecting sustainable transportation development. The practice of and taxation policy in regard to the company car result in considerable extra mileage and encourage car usage by the employee's entire household. Changes in the taxation of a company car as well as in employer's policy toward company car usage may bring about a significant change in drivers' decisions regarding the willingness to have a company car and their travel behavior.     

Robustness of Distance Decay for International Pleasure Travelers: A Longitudinal Approach

Distance decay explains tourism demand in terms of destination distance from the origin. Although travelers tend to travel further over time, scant research studies have examined the relationship between temporal variant and distance decay. This study examines the relationship between distance and destination choice of Hong Kong international pleasure travelers’ activity over a decade. A constant pattern of distance decay with two secondary peaks was identified for a decade. This study suggests a threshold of a three‐hour flight for a five‐day trip before demand declined exponentially. The findings imply that the no traveling zone would result from weak pulling power. Copyright © 2011 John Wiley & Sons, Ltd.     

Influences on the perceived value of medical travel: the moderating roles of risk attitude,self-esteem and word-of-mouth

This study aims to discover the influential factors and critical moderators that can enhance the perceived value that international tourists feel towards medical travel. A total of 259 international tourists were surveyed using questionnaires. The results were analysed using structural equation modelling, and the findings are as follows. Firstly, hospital elements, such as service quality, hospital credibility and hospital image, all influence the perceived value of medical travel. Moreover, the results also confirmed the positive moderating effects of personal-factors (risk attitude and self-esteem) and an external factor (word-of-mouth), which can increase the influences of these hospital elements on the perceived value of medical travel.     

Shopping orientation and online travel shopping: The role of travel experience

This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are forwarded and tested by structural equation modeling, using data from 256 respondents. The results support several of the stated hypotheses. Shopping orientation and travel experience both influence travelers' intentions to shop travel products online. Implications for management practice and further research are discussed at the end of the paper. Copyright © 2011 John Wiley & Sons, Ltd.     

The evolution of a regional container port system: the Pearl River Delta

This study investigates the progress of container port system development in South China, focusing particularly on the interplay between Hong Kong and the other ports in the Pearl River Delta (PRD) region. After identifying the downgrading trend of Hong Kong from a transshipment hub port for Asia and for China as a whole to a regional load center and the emergence of other deep-sea direct-service ports, the paper looks into the causes of this structural change of the port system. Four major causes are identified: the cost-base competition, the impact of the unique “one-country two-systems” policy, the impact of globalization and container standardization, and the impact of multi-modal accessibility and connectivity. The paper reveals that the interplay between different governments and between the governments and port operators are the local mechanisms that together as a whole respond to the shippers’ needs and the shipping lines’ pressure. It confirms that the interdependencies and competitive relations between terminals are being played out at a regional level. While the particular situation of the PRD is unique in many regards, the features emerging there, with its dominant hub, its network of feeder ports and its emerging direct-service non-hub terminals, are being replicated elsewhere.     

First-class airline travellers' perception of luxury goods and its effect on loyalty formation

This study examines how first-class airline travellers' perception of luxury goods influences the formation of their loyalty to first-class flights. Based on the proposed hypotheses, a conceptual model was developed and tested using empirical data collected from a sample of 202 first-class airline travellers in the USA. The results indicate that the five types of perceptions of luxury goods (e.g. quality, hedonism, conspicuousness, exclusivity, and the extended self) were generally associated with consumer attitudes towards first-class flights and thus led to well-being perceptions and perceived price fairness. In addition, well-being perceptions enhanced perceived price fairness, customer identification, and loyalty. Finally, alternative attractiveness moderated the relationship between consumer attitudes towards first-class flights and perceived price fairness. The results have important theoretical and managerial implications.     

Exploring the interplay between the use of risk-related information,risk perception formation,and the stages of travel product consumption

This study examined using patterns of risk and warning-related information by backpackers who develop their own travel risk perceptions. It looked at the preferences of information sources and usage levels among Israeli backpackers. Using a simulating approach, interviewees were asked to report on their preference and usage patterns in four stages of the travel consumption sequence – (a) prior to choice of destination; (b) after choice of destination but before departure; (c) during the trip, and (d) after returning home. Based on a sample of 467 former backpackers, the study revealed that they use a relatively wide range of risk-related sources of information yet their preference and usage levels in those sources vary as they moved from one consumption stage to the other. The most innovative finding of this study is that unlike previous findings there was a significant and direct correlation between the level of risk-related information consumption and the backpackers’ level of risk perception in each of the tourist product consumption stages. Further research directions derived from these findings as well as management implications are provided.     

Employee Turnover Intention in Travel Agencies: Analysis of Controllable and Uncontrollable Factors

High turnover rates have long been a problem and costly in many industries. Numerous studies have focused on the reasons for employee turnover; however, most have focused on the hospitality industry but scarce in travel agencies. Thus, this research aimed to examine the situation in travel agencies in Hong Kong. A sample of 200 frontline staff was selected by convenience sampling. The results indicated that five independent variables, namely, general job satisfaction, job hopping, job security, training opportunity and promotion opportunity are significantly related to turnover intention. The managerial implications of these findings and future research directions are also discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

Analysing passenger network changes: The case of Hong Kong

Passenger throughput at Hong Kong International Airport (HKIA) has shown steady growth since its opening. Various aspects relating to HKIA have been studied in prior literature. This paper investigated changes in HKIA's passenger network for the period of 2001–2012 and used the gravity model to examine the key factors explaining its passenger traffic flows. The findings suggested that HKIA's passenger network has changed significantly and expanded to many new different destinations. Two regions (East Asia and Southeast Asia) were the most important markets for HKIA, and most key destinations connected by Hong Kong showed healthy growth. Nine factors could explain passenger traffic flows between Hong Kong and its key destinations: Hong Kong GDP per capita, GDP per capita of destinations connected by HKIA, distance, airport hub status of the destination airport, tourist destinations connected by HKIA, numbers of passenger airlines in service, bilateral trade flows, speaking a common language and having strong cultural/colonial links with Hong Kong, and the route presence of Cathay Pacific.     

Segmenting mainland Chinese residents based on experience,intention and desire to visit Hong Kong

The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong—a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd.     

The impact of Covid-19 on children's active travel to school in Vietnam

This is among the first studies to provide empirical evidence on active school travel rates and determinants before and after the first Covid-19 lockdown in spring 2020. We have collected and analyzed primary survey data on the school travel patterns of 472 school-age children in Hanoi, Vietnam. The findings show that the Covid-19 pandemic has been quite detrimental: once schools reopened, the prevalence of active school travel decreased from 53% to less than 31%. Where parents, especially mothers, did not face barriers to motorized travel, they assumed the role of chauffeur. Parents who were more concerned about community infections were more motivated to shift children to motorized modes. Walking was more affected than cycling because it was seen as more likely to lead to physical contact and virus transmission. Active school travel dropped more steeply in urban districts (as opposed to poorer, non-urban districts) and in those areas where home-school distances were the largest. It appears that the most common perceptions around barriers to active school travel have been exacerbated during the pandemic as parents and children adapt to “the new normal”.     

The perceived value of mobile devices to passengers across the airline travel activity chain

This paper investigates the determinants of air travellers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers' mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.     

Towards a classification of cultural tourists

This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd.     

A critical comparison of tourism policies of Hong Kong and Singapore — an avenue to mutual learning

This study examines how mutual learning can potentially enhance the destination competitiveness and sustainability of Hong Kong and Singapore. By comparing the recent tourism policies of the two city states, and by interviewing key government officials, major industrial players, academic experts and representatives of international tourism organisations, it was found that both governments can learn from each other in various aspects. The Hong Kong government can learn from its Singapore counterpart the recognition and proactive support it provides to the industry, its visionary leadership, and its eagerness to learn. At the same time, the Singapore government can learn from Hong Kong in promoting entrepreneurship within the tourism industry. Copyright © 2008 John Wiley & Sons, Ltd.     

Tourism planning requirements from a private sector perspective: the case of Hong Kong

Government’s role in tourism planning has shifted from control to consultation, and many governments have adopted economic planning that move the responsibility for investment in infrastructure from the public to the private sector. In Hong Kong, the government has not articulated a clear tourism policy to guide tourism development but continues to assume responsibility for significant tourism infrastructure investment. This paper considers the views of the private sector towards tourism planning in Hong Kong, which gravitate towards the need for a formalized planning. The tourism sector supports the interventionist policies that have been a characteristic of the government’s relationship to the tourism industry in the past, believes that the current approach to planning needs to be replaced by a formal planning process, and that there is a need to include community groups in the policy determination process. The insights gained from the case of Hong Kong may serve as a reference for other destinations.