Sustainable destination development: the tour operator perspective

Tourism has had a profound and irreversible effect on many destination areas. As the demand for new destinations increases, there is an unrelenting pressure for development in order to satisfy the growth of this complex, pervasive industry. This article presents the results of research undertaken into business attitudes towards sustainable tourism development by the British Federation of Tour Operators and Association of Independent Tour Operators members. The price-cutting competition’ of undifferentiated mass market operators continues to be a threat to sustainable destination development. Furthermore, the 1992 EC Directive on Package Travel is preventing operators from using local suppliers, which is a fundamental principle of sustainability. Copyright © 1999 John Wiley & Sons, Ltd.     

Sport events and integrated destination development

Sport events are recognised as contributing to the development of tourism destinations, both through direct visitation and through destination image building, and yet they are not well understood in terms of their contribution to the development of destination networks. The development of the ‘tourism destination framework’ by Haugland, Ness, Grønseth, and Aarstad [2011. Development of tourism destinations: An integrated multilevel perspective. Annals of Tourism Research, 38(1), 268–290.] is supported by five propositions which are assessed here, in the light of the evidence collected from Sail Port Stephens and other published studies. Overall, the results support the propositions, and further suggest that sport events can become a mechanism through which destinations can develop products and services that utilise resources and competencies across several firms to contribute to destination development.     

Tourism in the Middle East: Conflicts,Crises and Economic Diversification,Some Critical Issues

This paper briefly examines tourism activity over a 60‐year period in the UNWTO Middle East region together with Israel and Iran. The region has been subject to political turmoil over that period, and its tourist arrivals have not fully capitalized on the potential that the region holds. The region has a wealth of heritage, a climate conducive to tourism and a range of leisure resources that should provide a comparative and competitive advantage to its tourism industry. This paper examines the vulnerability of tourism in the region as countries try to diversify their economies away from energy dependence. Copyright © 2012 John Wiley & Sons, Ltd.     

The development of a destination brand identity: a story of stakeholder collaboration

Literature has demonstrated the central role of stakeholders and collaboration in destination branding. However, empirical studies on stakeholder interactions and their dynamics in destination and place branding are still rare. The objective of this study is to examine how different kinds of factors and internal stakeholders’ actions contribute to destination brand identity development. Drawing from social identity and place branding theories, and empirical research from a ski destination, we identify five factors and four actions contributing to the destination brand identity development process. Our findings indicate that a strong informal stakeholder group can take the leadership in brand development and that the role of the destination marketing organisation might be overemphasised in the literature on destination marketing and management.     

Location-based services and tourism: possible implications for destination

Location-based services (LBS) are applications that concern all services linked to geographical location. This concept is based on the localisation of people, services, amenities and all attractions linked to a tourism destination. With the development of mobile communication, LBS have become a new means of communication and promotion. This recent development is not still wholly expressed and may be a new means to promote and live the tourism experience, either before or during the experience itself. In tourism, LBS can help in finding new way to promote all tourism services. Moreover, LBS also lead the concept of augmented reality, which is the overlapping of information levels. However, LBS may also be used as substitute good of tourism and, therefore, LBS may even be considered as a threat for the tourism industry. The whole tourism experience may be enhanced or obstacle by LBS. This paper investigates first of all what LBS are and how they can affect business in general (and tourism destination in particular). Second, we would like to investigate how LBS may be useful for all tourism services, particularly in promoting and suggesting any kind of local services. Finally some conclusions are drawn.     

Tourist sustainability of destination as a measure of its development

The traditional understanding of geographical space as a given place is now insufficient. It should be analysed in a wider context of social, cultural, economic and environmental aspects as well as psychological and emotional factors. It signifies that also a tourist destination, which is of geographical character, should be studied as a set of similar factors. In this respect, a given destination is characterized by particular complexity and multi-dimensionality, which generate an ontological question concerning its nature. On the other hand, including the whole complexity of destinations, an epistemological issue concerning the possibility of their cognition remains open. Taking into account these considerations, a research problem related to the nature destinations as well as the possibility of their development has been formulated. The problem is followed by the hypothesis, which assumes that the measure of tourist development of destinations is the achievement of the state of tourist sustainability. Wherein the tourist sustainability is understood as an advantage of benefits gained from tourism over the costs of its development. In the empirical part of the paper, a method for assessment of development of destinations has been presented. This relies on social constructionist foundations and is related to the model of sustainable tourism whose assumptions have been applied as theoretical bases. The method itself was positively tested in an actual environment of five tourist towns and can be treated as a universal tool for measuring the state of tourist sustainability (unsustainability) of different destinations and in consequence, it can constitute a useful device for the management of tourist areas.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

From the traditional understanding of tourism destination to the smart tourism destination

The paper reviews the evolution of key tourism destination concepts, with the aim to emphasize the extent of changes that occurred in understanding the term ‘destination’ over the past decades. A special emphasis is placed on the concept of smart tourism destinations, since this is a recent concept that strongly relies on the systemic concept, and represents a completely different understanding of a destination, as opposed to the traditional concept. The digital revolution has led to the emergence of concept of smart destinations in which knowledge and information are accessible to all stakeholders, facilitating them to carry out continuous innovation of their activities, as much as possible. Without using digital technologies enabling adequate public–private–consumer collaboration, it is almost impossible nowadays to achieve successful market valorization of destinations’ geographical attributes.     

Deterrents to tourism development in Iran

There are parts of the Middle East that can be regarded as being among the least preferred tourism destinations in the world. Research shows that travellers' perceptions of the region, as a whole, have been damaged and that, for some nations, the situation has gone from bad to worse. The combination of a hard‐line attitude towards religion, oil and water shortages have led to the onset of war and conflict, either among countries within the region, or have resulted in countries from within the region having conflicts with countries located outside of the region. This paper looks at the Middle East in general and Iran in particular in order to review its tourism potential and explains how the process of its development as a tourism destination has been hampered. This research also attempts to discover why, in spite of several attempts by the Iranian government, tourism has failed to develop to its true potential. The research is informed by a questionnaire survey of travellers together with a Mini‐Delphi Study of tourism academics. Copyright © 2010 John Wiley & Sons, Ltd.     

Role of components of destination competitiveness in the relationship between customer-based brand equity and destination loyalty

Previous research suggests that an increase in customer-based brand equity (CBBE) can lead to greater competitiveness of the brand by influencing consumer behaviour through the greater possibility of brand selection, increased brand loyalty, reduced price sensitivity, and a willingness to pay more for the brand. However, there are also studies that suggest that certain destination competitiveness attributes can be the antecedents of a destination's CBBE. This study argues that the construct of destination competitiveness can be classified into the components of: (1) “functional attributes” being the antecedent of CBBE and (2) “abstract attributes” that are actually influenced by CBBE. A Delphi survey was conducted to assist in the classification of competitiveness attributes into the component of either functional or abstract attributes. Subsequent tests using structural equation modeling and bootstrapping confirm the mediating effect of CBBE in the relationship between the functional and abstract attributes, and its indirect effect on destination loyalty.     

Gay men's holiday destination choice: a case of risk and avoidance

Gay men are subject to discrimination and social disapproval in many parts of the world. This paper examines the possible impact of this on choice of holiday destination, drawing on the concepts of risk and destination avoidance. A number of interviews were held with gay men and it was concluded that risk of adverse reactions and of the need to modify behaviour were significant issues in destination avoidance and choice. It is possible, as a consequence, to classify holiday‐taking by gay men into a typology including gay‐centric and gay‐related. In addition, it is appropriate to modify existing models of risk‐avoidance through the addition of the risks that are more applicable to gay men than to other tourists. Copyright © 2002 John Wiley & Sons, Ltd.     

Evaluating the effectiveness of destination marketing organisations' websites: evidence from China

Despite the extensive use of the Internet as a marketing tool by Chinese destination marketing organisations (DMOs), few studies have been conducted to measure the effectiveness of Chinese DMOs' websites. This study attempted to fill the gap by constructing a conceptual website evaluation model consisting of five dimensions of information, communication, transaction, relationship and technical merit. The proposed framework was tested to evaluate the effectiveness of each of the dimensions of 31 Chinese Provincial Tourism Administrations' (PTAs) websites. The results indicated that overall, the PTAs in China were not using their websites effectively. Among the five dimensions, transaction and relationship dimensions were the weakest areas of Chinese PTAs' websites. Great variation exists in the website effectiveness among different provinces. Suggestions and implications were provided and discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

The identification of mechanisms that encourage the tourism sector to contribute to sustainable conservation is of great interest. The present work proposes the use of destination branding based on contribution to the conservation of the indigenous resources of the rural tourist destination, and studies the effect this has on perceived value for the tourist visiting the destination. A scale of destination brand identity is validated, along with a scale for destination brand positioning and another for perceived value, as viewed by the tourist, of contribution to sustainable conservation. The perceived value scale offers an overall perspective which includes: functional-affective factors; benefits–sacrifices; the pre-visit stage; and the stay in the rural tourism location. These findings make a new contribution to both literature and to the professional sector.     

Nonutilitarian Tourism Destination Positioning: A Case Study in China

This paper develops and applies a conceptual model of nonutilitarian tourism destination positioning. Tourist's nonutilitarian decision mechanisms (affective choosing and self‐congruity) are linked with destination positioning. A repositioning case of Dalian as a marine city destination versus its four competitors is used to demonstrate the model's guiding value. Through statistical analyses of MANOVA, ANOVAs and independent t‐tests, the findings indicate the differentiating affective image attribute and brand personality trait most useful for Dalian's positioning. A suggested nonutilitarian positioning strategy for Dalian, corresponding managerial and theoretical implications and future study considerations are finally summarized. Copyright © 2014 John Wiley & Sons, Ltd.     

The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

The purpose of this study was to explore urban tourists' perceptions of the personality of a mid-sized city destination in Greece and to assess the effect of destination personality on the city's overall image and tourists' behavioural intentions. Experience with the destination was taken into account as the sample consisted of three distinct groups of urban tourists: local residents, past visitors of the city and non-visitors. Through a mixed-methods approach, excitement and sincerity were found to be the predominant personality characteristics of the destination across all respondents. Further analyses offered support for the significant role of personality in influencing overall destination image and predicting tourists' intention to (re)visit the city or recommend it to others. Differences among the three groups as well as implications of the findings for branding small or mid-sized urban destinations are also discussed.     

A Panel Cointegration Analysis of the Impact of Tourism on Economic Growth: Evidence from the Middle East Region

This paper examines the contribution of tourism industry to the GDP of three selected destinations in the Middle East region: Bahrain, Jordan and Saudi Arabia. We introduce a quadratic functional form and apply the advanced panel cointegration dynamic model with robust estimation to test our hypothesis. Our analysis is based on a comprehensive set of panel data of tourism receipts, education investment, foreign direct investment and fixed capital formation over the period of 1981–2008. The results show a long‐run relationship between tourism growth and GDP. We also show that tourism has a stronger impact on the economy than other related sectors. Copyright © 2013 John Wiley & Sons, Ltd.     

A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Since health tourism is one of the most popular and most dynamically developing products of modern tourism, this paper aims at studying the characteristic features of health tourism destinations from a regional and spatial perspective. Accordingly, the authors would like to introduce a new approach of spatial and product analysis of tourism where the market and spatial relations and relevance of health tourism were analysed through the example of Hungary. Although the classic medical tourism centres were established on natural medical water basis, by today, due to product diversification, continuous innovation and the involvement of medical services into health tourism, the geographical embeddedness seems to disappear, thus basically restructuring the market. The methodological novelty of the research is that exceeding the classic supply–demand algorithm, we compiled a complex viewpoint system adequate to the specialities of the given product characteristics. In our study, the authors intend to survey the special characteristics of health tourism focusing on medical destinations through Hungarian examples since the country's leading position in the global market is well recognized, including medical services. Copyright © 2014 John Wiley & Sons, Ltd.     

A warm welcome for destination quality brands: the example of the Pays Cathare region

In this paper, the salient complexities characterising quality management at the tourism destination are outlined, and in light of these, a number of quality principles are deemed particularly appropriate for the further investigation of destination quality management (DQM). The complexities include the significant number of services provided at the destination, the highly fragmented nature of the tourism destination product and the large number of small businesses that go to comprise this product. General principles are drawn from the SERVQUAL, Kano and EFQM Business Excellence models in order to provide a tentative framework for investigating how one destination has striven to overcome these challenges. The example of the Pays Cathare Region in southern France, which has been recognised by the European Commission as an example of best practice in integrated quality management (IQM), shows how these quality tenets can be translated from the theoretical framework into actual practice by means of its destination quality brand. Copyright © 2003 John Wiley &Sons, Ltd.     

Adventure tourist destination choice in Tanzania

It is said an adventure is an experience and experience is a part of expectations. Yet as adventure tourists expect unique experiences, certain ingredients of services (degree of satisfaction) affect their deeper needs to become attached to a place. Are such needs developed over time at a new destination? This paper suggests tourist behaviours and preferences towards destination choice change over time. The proposed model suggests that tourists’ expectations and motivation at early stages of planning affect satisfaction and level of perceived constraints, and these further predict place identity and dependence at the end of travel. As much as satisfaction arises from concrete services such as food and transportation services, constrained activities are expected to have a negativeconsequence on expectations and motivations. Since this paper is based on international adventure tourists, typically willing to take on calculated risks during their visits to Tanzania, we expect many of these hypothesised gaps to diminish as tourists become mature and aware of services offered at the destination. To test awareness and familiarity, we add different proxies for maturity (i.e. late stage of stay, repeat visitors and loyalty intentions) and awareness (i.e. tourists with escape motives) of services provided at the specific destination.     

The challenges of economic diversification through tourism: the case of Abu Dhabi

In recent years, tourism has become a ubiquitous vehicle for economic development and diversification and, for many regions and countries both in the developed and less developed worlds, tourism has become an integral element of economic development policy. Even those countries that, in the past, have had neither the desire nor the need to seek alternative economic sectors increasingly have been turning to tourism as a potentially effective means of achieving economic growth and diversification. As this paper argues, however, the justification for using tourism as an agent of economic development must be treated with some caution. Focusing upon the case of Abu Dhabi, the oil‐rich emirate that in recent years, and in common with other countries in the region, has been seeking economic diversification through tourism to counter instability in global oil prices, a number of challenges to tourism development are identified. These may be overcome collectively through significant investment in product and promotion but, as the example of Abu Dhabi demonstrates, tourism may not always be an easy or cost‐effective means of achieving economic growth and diversification. Copyright © 2002 John Wiley & Sons, Ltd.