关于公益营销的策略探讨——以“欧莱雅世博礼仪讲堂”为例

后危机时代,我国经济快速发展,品牌竞争加剧,更多企业借助重大事件开展公益营销,进行公益宣传,增加品牌资产。在营销传播视角多元化和企业社会责任兴起的背景下,研究企业的公益营销具有现实意义。以“欧莱雅世博礼仪讲堂”为例,这一活动有力地把握了市场环境,找到了利益相关者的共同点,使公益活动与品牌主体得到了完美融合,并对公益营销策略做出了有益的启示：注重传播的互动性、适配性和完整性。     

美国贸易法“301条款”与中美贸易争端

自2017年8月美国贸易代表办公室(United States Trade Representative,简称USTR)宣布对中国展开"301调查"至今,中美贸易争端历经缓和又走向极端,反反复复,摩擦持续升温。此次调查成为2010年之后美国依据"301条款"对中国展开的第六次调查,势必会对中美贸易产生重大影响。虽然"301条款"被国际社会诟病,但美国依然热衷于此,是"美国优先"以及逐渐凸显的单边主义思想所致。因此,为了保护我国国民利益,同时维护现有的良好国际经济秩序,对美国"301调查"制裁措施我国不能妥协也不能让步。中美贸易冲突不断升级,中国在采取反制措施的同时更要密切关注国内的人民币汇率等金融领域,企业更要有所准备,做好全面的应对措施。     

A Chinese Perspective: Business Ethics in China Now and in the Future

China now manufactures or assembles over 50% of the world’s products. However, the world has been reeling from daily accounts of defective “Made in China” products. China has been at the forefront of growing concern, not only about its products and enterprises, but also about its business ethics. This article analyzes recent events connected with the Made in China label from the perspective of evolving Chinese business ethics. Part 1 analyzes three of these events. Part 2 details and analyzes the state of business ethics in China today. Part 3 concludes by exploring the future of business ethics in China. The main conclusion is that business ethics in China faces two kinds of ethical challenges: how to restrict the lawless in as short a period of time as possible and how to protect and advance the interests of employees, investors, and the public through corporate management and public administration.     

发展会展事业 提高城市竞争力

会展业和会展经济在我国发展迅速,学术界对会展的关注程度也日渐升温。在对会展的内涵与外延、会展业的基本内涵进行分析的基础上,提出发展会展事业对提高城市竞争力的重要意义。以中国当前的地区经济发展现状和会展产业发展的内在规律为基础,从前瞻的视角提出一些政策建议,作为现阶段中国发展会展中心城市的战略思路。     

比较优势与南—南自由贸易区的利益分配——中国—东盟自由贸易区对双方分工地位的影响

在自由贸易区(简称FTA)内,贸易利益如何在成员国间分配取决于各成员国的比较优势。在竞争型的南南FTA中,具有极端比较优势的国家利益将受损,具有中等比较优势国家将获益。CAFTA(中国—东盟自由贸易区)的建立,对中国来说将主要带来贸易转移,进一步导致优势产业在东盟的集聚,强化中国在高新技术领域与东盟的贸易逆差,从而使中国在国际生产链条的末端长期驻足,并导致利益损失。政府必须对此密切关注并采取相应的政策和战略。     

中国城乡税制格局的演变

本文以权威性的税收史料为依据,比较全面、概要地描述了中国城乡税制演变的轨迹,认为中国城乡税制差异的出现是中国社会、经济发展到一定阶段的产物,城乡税制的统一也是社会、经济发展到一定阶段的结果.     

论我国批发产业的振兴战略

针对我国商品流通体系"两头活跃、中间萎缩"的现状以及理论界"批发无用"的观点,本文对批发产业的发展趋势进行研判,并提出批发体制改革的政策取向和具体措施。本文基于对批发产业相对萎缩的内外生动因的分析,指出我国批发产业当前的发展现状既符合批发、零售产业博弈演进的一般规律,也是我国传统体制下积累的批零结构矛盾所致。提振批发产业对我国经济发展具有重要意义;从长远来看,我国批发环节所呈现出的积极发展趋势也将推动批发与生产、零售走向协调和高效。在此基础上,对提振我国批发产业的政策规制应更多着眼于"规范"而非"控制",并将重点置于促进现代化批发流通体系的早日成型以及引导批发与零售动态协调之上。     

The Pursuit of Excellence——Story of Yang Xiaoyi,Chairman of Hei Longjiang Shengxing Group

Growing from an unknown militiaman to chairman of a corporate group with asset worth RMB 800 .million, Yang Xiaoyi, 49 right now, a widely respected well-known enterpriser keen on public welfare cause, has been striving for realizing his dream of ＂building up the career, contributing to the society＂, annotating the deep love for the motherland as one builder for harmonious society. He, as the represen tative for the outstanding private enterprisers, was awarded ＂Prize for a Hundred Outstanding Innovative Enterprisers in China＂ inscribed by Hu Jintao, President of China.     

Ready to Embrace Chinese Investors？

A good friend of China,who from ASEAN countries,once said that＂The biggest difference of China between her past and present is that China is rich now with large foreign exchange reserves in the bags＂Yes,the Chinese government is encouraging his enterprises to go abroad by various means.Facilitating Chinese enterprises to invest globally is in accordance with China＇s present Go Global Strategy exactly.And The 2nd Chinese Enterprises Outbound Investment Conference （CEOIC）, co-hosted by China Council for the Promotion of International Trade （CCPIT） and Ministry of Commerce of China is a good example to that.     

Capital Power： From Input to Output

After thirty yeas ＂going out＂ of China overseas investment, we learn from our failed lessons and also successful experience. Chinese enterprises are now standing at a new starting point of ＂going out＂. China is transforming from .＂capital input power＂ to ＂capital output power＂. With the approval of the National Development and Reform Commission of ER.C., the first China Overseas Investment Fair hosted by China Industrial Overseas Development ＆ Planning Association was convened on November 3rd-4th in China World Trade Center, Beijing. With forceful and orderly preparation since the beginning of 2009, ＂COI Fair＂ aims at providing professional service for Chinese enterprises overseas investment, in forms of both exhibitions and forums.     

双重约束条件下发达流通市场的可持续发展

本文认为,发达流通市场面临内部市场模式趋同和外部新兴市场竞争的双重约束;目前发达流通市场的竞争优势主要体现在一定差异化基础上的低成本优势;要在未来保持可持续发展,就不能过多依靠低成本竞争,而应通过战略新定位和市场模式升级,突破低成本瓶颈,着力从商业市场竞争模式转变为产业价值链竞争模式,创造出显著差异性优势。文章还提出,发达流通市场要建立产业价值链竞争优势,就必须一方面打造上游本地商品制造中心和研发中心;另一方面完善和维护下游网络优势。     

从“达娃”并购案看物流企业并购法律风险

随着我国加入世贸组织,外资物流企业纷纷进入中国市场,物流企业并购是增强竞争力的重要方式,从"达娃"案的教训中企业要注意并购的法律风险问题。在并购前要注意预防法律障碍和法律冲突引发的法律风险,预防信息不对称造成的法律风险。在并购实施过程中要注意预防并购法律文件的效力和安全风险,注意法律文件之间的冲突风险。     

Suffering China, Moving China

"Why are my eyes filled with tears? Because I love this land so much..." is from a poem written by Ai Qing, a famous poet in 1930s' China. Whenever I read the news about the May 12 earthquake, I can't help thinking of these words. From May 12 to now, three weeks have past, but the impact felt by China and her people is far greater than the time that has passed.     

A Wise Frenchman with Chinese Wisdom——An Exclusive Interview with Jorge Mora,CEO of Veolia Environnement Asia

You are Rose Yan?Whv Rose? You are Chinese and in China!Mr.Jorge Mora,now the CEO of Veolia Environnement Asia,asked aloud when I handed my card to him English-side up as I usually do with other foreigners.However,his unusual     

中国医疗服务价格形成机制的发展与健全对策

中国医疗服务价格形成在过去70年经历了4个阶段的发展,从政府定价到政府指导价和市场调节价并行,老百姓依然面临"看病难""看病贵"的问题,社会医疗资源未得到充分利用。应借鉴西方发达国家的有益经验,坚持解决"看病难"和"看病贵"同步推进,坚持医院机构去行政化和引入竞争并重,坚持市场形成价格和激励医疗机构降低费用并重,同步推进相关领域的配套改革,不断健全中国医疗服务价格形成机制。     

中国企业国际化所面对的人力资源问题

随着经济全球一体化的发展,以及“地球村”的逐步形成,中国已经有越来越多的企业走向国际化。如今中国企业国际化主要表现为“海外并购”的形式,但中国企业的海外并购存在着一些问题。事实证明企业并购中最关键的因素之一是人力资源因素,而中国的人力资源状况并不乐观。虽然中国人力资源的总量多,但是人力资源的素质偏低,从而导致中国企业国际化道路的困难。要想缩小中国人力资源状况对企业并购的影响,中国企业则要注重对国际化人才的培养,企业并购后人员的整合及并购企业双方的文化融合等问题。     

The Honeymoon of China and Mexico

For China and Mexico, the just past July 2008 is their ＂honeymoon＂, as their relations have been consolidated by a series of big events. Only three days later after Mexican President Felipe Calderon Hinojosa met his counterpart Hun Jintao at G8, he paid an official visit to China on July 9, and agreed with Chinese top leaders on some significant issues. It was the first China tour that Calderon paid since he took office in December 2006.     

Economic Development During the Olympics

＂I clearly remember the first time I came to Beijing ten years ago; I had to pay cash when 1 went shopping. But now, things are different. Plastic cards are accepted at many public places, and it is very convenient.＂ said Jenny, an American designer who came to Beijing for business. Two very different experiences in Beijing have made her realize that Beijing financial services have improved a lot.     

关于国际科技组织议题设置的几点思考

本文以中国科协及所属全国学会加入的具有代表性的国际科技组织为研究对象，通过搜集梳理其关注的议题，总结归纳并分析了议题特点。本文认为在国际科技组织中设置长期议题应具备国际视角与专业视野、关注人类福祉与共同利益、围绕组织建设与标准制定，设置短期议题应关注热点事件与全球短期发展目标，长短期议题均应关注跨学科的综合研究问题。     

跨国公司价值链布局与中国企业

本文认为,跨国公司为了协调在华投资,形成中国市场上的竞争优势,实现其全球战略利益,充分运用价值链理论,力图将价值链“战略环节”紧紧掌握在母公司内,将对产品价值增值不起决定作用的“非战略环节”转移给中国企业。文章提出,中国企业必须认清链入跨国公司全球价值链的必要性与可能性,掌握链入跨国公司全球价值链的关键点,并时刻关注价值链布局的动态变化,努力挤入跨国公司全球制造网,实现增强国际竞争力和国际化经营能力的目标。