Identifying antecedents and consequences of well-being: The case of cruise passengers

Although recent studies have focused on the role of well-being in tourism, there is limited knowledge about its specific contribution for marketing practitioners. This study focuses on how cruise companies can develop a solid relationship with their passengers by examining four dimensions of experiential value and their impact on well-being and passengers' value co-creation behavior. Experiential value consists of four dimensions: playfulness, aesthetics, consumer return on investment, and service excellence. A structural equation model delineating relationships among experiential value, well-being, and value co-creation was developed and tested with 292 luxury cruise passengers. Well-being was found to play a significant role in linking the theoretical concepts of experiential value and value co-creation, with brand prestige playing a moderating role.     

Managing the experience co-creation process in tourism destinations: Empirical findings from Naples

The aim of this study is to investigate the main antecedents and consequences of experience co-creation in tourism. Based on an in-depth literature review, a survey was designed, and data was collected from 385 tourists visiting Naples, Italy. A path analysis revealed that the interactions among tourists and tourism service providers and the active participation of tourists are antecedents of experience co-creation in the tourism industry. Experience co-creation positively affects the satisfaction of tourists, their level of expenditures, and their happiness. Study results also revealed that the attitude of tourists of sharing their experiences with others does not influence experience co-creation. As one of the first studies in this area in the field of tourism, this study contributes to the body of knowledge by proposing and empirically testing a model that shows three antecedents and three consequences of experience co-creation in tourism.     

Fostering corporate sustainability in tourism management through social values within collective value co-creation processes

Collective value co-creation is not fully explored in management research. The phenomenon of social value co-creation has not been investigated in detail either, particularly regarding sustainable tourism management. In our work, we investigate the role of social values within the collective value co-creation process, as a key factor for building sustainable tourism management practices able to generate sustainable benefits to all stakeholders. The study setting is Sardex, a complementary currency community based in Sardinia (Italy). By adopting a qualitative methodology, and through face-to-face interviews, the entrepreneurs’ relationships were analysed using dialogue, trust, and reciprocity as core factors of value co-creation within the hospitality and tourism firms grouped in Sardex. Particularly, we explored whether, and to what extent, reciprocity was the salient factor in the process of value co-creation. Findings show that social values, and especially reciprocity, are the backbone of value co-creation: they foster corporate social orientation, which brings together corporate social responsibility and sustainability, and represent our contribution to enrichen theoretical and practical perspectives in this multidimensional field.     

Control,use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

While the large-scale harvesting of consumer data is a common practice in the hospitality and tourism industries, the seemingly unassailable right of companies to collect and share consumer data is not without critics. The purpose of this paper is to explore the nature of data-based value co-creation under varying conditions of consumer control and benefits. Academic and press articles were used to explore the nature of big data value co-creation in a wide range of hospitality, tourism, and other industries. A forward-looking approach was adopted by considering the implications of policy and technology as key mechanisms for sharing the power dynamic regarding the ownership, control and use of personal data. The results suggest that reciprocal big data value creation can be seen as a function of the level of benefit and control afforded to consumers regarding the use of their data. Four types of reciprocal big data value creation are proposed.     

旅游公共服务价值共创:概念模型、驱动因素与行为过程--以杭州市社会资源国际访问点为例

与商业服务领域相似,旅游公共服务近年来也经历了由产品主导逻辑向服务主导逻辑演变的过程,由公共服务供需双方共创价值的实践现象已经出现。文章以杭州市社会资源国际访问点为案例,通过扎根理论的方法,探索性地提出旅游公共服务价值共创的概念,剖析了由政府、企业、居民、游客等不同社会主体参与的旅游公共服务价值共创现象,识别了制度保障、增权激励、信息透明、技术摄入、文化契合是实现旅游公共服务价值共创的驱动因素与前提条件。而不同主体间耦合形成的服务生态系统,其内部各要素的互动与整合是旅游公共服务价值共创实现的中介要素。此外,旅游公共服务价值共创的行为过程包括价值主张提出、共创环境营造、社会成员嵌入、社会价值共识、公共价值创造和社会影响输出。文章拓展了价值共创理论在旅游公共服务领域的应用,揭示了共创的内部机理与行为规律,为旅游目的地公共服务发展与供给模式创新提供了理论工具。     

Stay away from fickle supervisor! Supervisors’ behavioral fluctuation diminishing the effect of job embeddedness on employees’ service behavior

This study examined how hotel employees’ job embeddedness influences their in-role and extra-role service behaviors, and under what boundary conditions this influence can be magnified based on the psychological ownership and information-processing theories. Using longitudinal data from a matched sample of 163 hotel employees and their supervisors in China, the moderated mediation analysis revealed that affective commitment mediated the effect of job embeddedness on in-role and extra-role service behaviors, while a supervisr’s behavioral fluctuations moderated the mediation of affective commitment between job embeddedness and in-role and extra-role service behaviors; this mediation effect was stronger for employees with a supervisor exhibiting stable behaviors. These findings provide theoretical and managerial implications for tourism researchers and practitioners.     

Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

This study explores effects of participation, namely co-creation and mastering, on the perceived value of consumers' experience and satisfaction. Co-creation comprises both physical and psychological (mental) participation, and mastering represents consumers' self-perceived knowledge and skills in taking part in experiential activities. Adventure tourism is chosen as the setting. A logit model is used to test the hypothesis. The study results reveal that tourists' mastering and psychological co-creation are significant for value perception. Further, value perception is found to mediate the relation between participation and satisfaction. Consequently, tourists' participation augments satisfaction by creating value in the experience. This study contributes to the theory in two ways. First, it reveals the importance of including the mastering and co-creation dimensions in acknowledging tourists' as resource integrators for value creation in experiences. Second, satisfaction in tourism consumption evolves through tourists' participation in creating value of the experience.     

Progress in field experimentation for environmentally sustainable tourism – A knowledge map and research agenda

The global aspiration to mitigate climate change puts substantial pressure on the tourism sector – one of the most polluting industries – to operate in more sustainable ways. This study reviews intervention experiments in tourism and hospitality aimed at making tourist behaviour more sustainable. The analysis of 53 field experiments reveals the most promising intervention strategies. The resulting knowledge map highlights that past intervention studies were limited to only a small number of relevant target behaviours and intervention types, pointing to many unexplored areas that require urgent attention in future.     

Value co-creation behaviours from customer-to-customer interactions (CCIs) in recreational social tango experiences

ABSTRACT

Drawing on customer-dominant (C-D) logic, the main objective of this study is to examine value co-creation behaviours that emerge from customer-to-customer interactions (CCIs) in recreational dance experiences. In-depth interviews were held with 15 dance participants located in Chile, who take social tango classes. The findings identify seven CCI value co-creation behaviours, such as seeking and sharing information about the service with other participants, complying with service requirements and behaving responsibly towards other participants, developing personal interactions with other participants, helping and providing feedback to other participants, and finally being tolerant of and courteous to other participants. The findings of this study advances knowledge on value co-creation and can assist recreational services and dance school managers to develop more effective service strategies for improved customer experiences.     

Collective self-governance in a marine community: expedition cruise tourism at Svalbard

Collective self-governance is gaining attention in the literature for maintaining the quality of key attractions and promoting sustainable tourism. The long-term success of collective self-governance is dependent on both its internal organization and its embeddedness in external state and non-state regulations. This paper presents the marine community concept, consisting of a policy and a user community, as a framework for investigating the internal and external dynamics of collective self-governance and its ability to steer toward sustainable cruise tourism. As methodology, a case study design was chosen which was primarily studied by means of interviews with a spectrum of relevant actors concerning expedition cruise tourism at Svalbard. By applying the marine community to Svalbard expedition cruise tourism governance, we draw the following conclusions: (1) collective self-governance complements governmental regulation through access to knowledge, conflict resolution and rule-compliance based on disclosure, traceability and trust; (2) collective self-governance's increasing role in the policy community alienates the expedition crew from the user community; and (3) informational overflow by co-existence of collective self-governance and state-governance challenges sustainable cruise tourism. Collective self-governance would, therefore, benefit from reflection, especially regarding the role of the user community that functions as an intermediary between state and self-governance regulations.     

Tourist expertise and pre-travel value co-creation: Task-related processes and beyond

Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This should be particularly worrying for tourism providers, as they could gain competitive advantage by improving their understanding of these processes and responding accordingly. Based on service-dominant logic, this study explores this gap in research by identifying three value co-creation processes that occur before a trip (travel organization, information seeking, and mental time travel) and examining the contribution of tourist expertise on each of these processes. Although previous studies tend to assimilate co-creation with “tasks,” this study focuses on mental time travel, which is the only pre-travel value co-creation process that contributes value to the consumer without involving costs. An empirical study with 984 French and Spanish tourists was conducted, the results of which corroborate the particular salience of expertise predicted by service-dominant logic.     

Networking for sustainable tourism – towards a research agenda

This paper proposes a research agenda for networking for sustainable tourism research based on a collaborative workshop of international tourism academics and researchers and an extensive review of the relevant literature. Each year, Building Excellence in Sustainable Tourism – an Education Network (BEST EN) holds a Think Tank on a topical issue in sustainable tourism education. One aim of the Think Tank is to develop a relevant research agenda that draws on the collective knowledge of participants and acknowledges the interdependent economic, environmental and social objectives in sustainable tourism. Six main areas were identified as important for a research agenda on networking for sustainable tourism and its implementation: theory, methodology and conceptual issues; actors, culture and power; lifecycle, evolution and dynamics of networks; knowledge transfer; macro-perspectives and strategic action, vision, innovation and management of networks. This paper presents and discusses these research themes in the context of a literature review on networks and networking for sustainability in tourism. It is found that substantial progress has been made in the investigation of private sector networks at the destination levels; research on networks involving public sector stakeholders and networks across sectors and levels of governance, however, remains limited.     

The roles of perceived internal and external benefits and costs in innovation co-creation: lessons from Japan

The purpose of this study is to examine the factors that motivate tourists to engage in collaborative efforts with tourist destinations for the co-creation of innovative tourism products. Targeting tourists who have visited Tokyo for tourism purpose, the study verifies the antecedents of tourists’ intention to co-create, which include perceived benefits (PB), perceived costs (PC), subjective norms, and ability to co-create tourism innovation. This study further reveals that PC do not have a significant impact on tourists’ intention to participate in innovation co-creation activities, while the other antecedents play important roles. Also, separating PB and costs into internal and external factors, perceived internal benefits (PIB) play a significant role in motivating tourists to participate in co-creation, while perceived external benefits do not. Practical implications are provided for destinations such as Japan to encourage tourists to share their valuable knowledge to improve tourism products and services of tourist destinations.     

Knowledge co-creation: The role of tourism consultants

Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.     

Drivers of experience co-creation in food-and-wine tourism: An exploratory quantitative analysis

This paper aims to investigate the underlying drivers of co-creation in food-and-wine tourism experiences and, consequently, to explore how they might influence the level of tourists' active participation in related activities. An online survey was developed and sent to platforms specialised in food-and-wine related tourism experiences. A total of 243 valid responses were obtained. The hypotheses were tested using multivariate statistical analysis. The research results reveal that experience co-creation, the interaction between tourists and local residents, the interaction between tourists and frontline tourism employees, operant resources, and satisfaction influence the level of active participation in food-and-wine tourism experiences. This study contributes to the body of knowledge by proposing and testing a model that explores the drivers of co-creation in food-and-wine settings. The theoretical and managerial implications of these results are discussed.     

MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY

The continuing development and widespread adoption of information technology (IT) has deeply influenced the tourism industry. Despite recent attention, we lack a clear understanding of the process by which partners co-create and share IT-enabled value. Grounded in Service-Dominant logic (S-D logic), this study examines how IT enables value co-creation in tourism and why some players appear to appropriate the value co-created in the partnership more successfully compared to others. Our results suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value co-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.     

Indigenous and democratic decision-making: issues from community-based ecotourism in the Boumā National Heritage Park,Fiji

Participatory development literature involving community-based ecotourism management (CBEM) has only recently addressed issues pertaining to indigenous governance and decision-making systems. This paper contributes to sustainable tourism by presenting local decision-making practices and issues arising from the perspective of the members of one village in the Boumā National Heritage Park, Fiji. It shows that introduced democratic decision-making systems may not contribute to political empowerment in CBEM and can cause difficult situations. It is argued that greater attention to local systems of governance is required if tourism practitioners are to fully understand decision-making and participation in CBEM. The paper also offers a culturally appropriate methodology that may produce more meaningful outcomes for sustainable tourism research in indigenous Fijian contexts, and in other contexts worldwide. It argues that levels of empowerment should not just be treated as the outcome but as a part of the process of tourism development. It explores the core Fijian cultural concept of vanua as a way of life, involving interrelated social, ecological and spiritual elements. An emic perspective utilising informal talanoa (discussions) is used and examined, along with the roles of kin groups, village spokesmen and clan systems, and their relationship with western business decision-making practices.     

Tacit knowledge spillover and sustainability in destination development

This study examines tacit knowledge spillover among lodging firms within a destination and how it contributes to sustainable destination development. Longitudinal data for this study were collected primarily through in-depth interviews with lodging firms' managers and operators in a destination located in southern China. The findings suggest that tacit knowledge spillover in a region may lead to hospitality firm agglomeration. Furthermore, the eco-friendly hotel pioneers' tacit knowledge spillover may, over an extended time period, enhance the eco-friendly initiatives and operations of local hospitality firms, which may contribute to the successful development of sustainable destinations. The findings also indicate that local government's effective interventions tend to encourage and facilitate tacit knowledge spillover through establishing knowledge transfer mechanisms in the community, which is significant in the context of sustainable destination development.     

Bringing the past to life: Co-creating tourism experiences in historic house tourist attractions

This ethnographic study concentrates on the co-creation of experiential value between the tourist and tour guide in a single historic tourism site; Huntingdon Castle, Ireland. Built upon the principles of service dominant logic, the research explores how storytelling acts as an engagement platform and value enhancing strategic resource. In doing so, it impels the value co-creation journey and shapes the tourist's experience. Observation is coupled with qualitative interviews to capture the dual perspective of both guides and tourists. Findings exhibit the co-creation process through the performance of stories; how and when people derive pleasure (value); the influencing aspects of the environment or place; and guide/tourist perspectives on how they feel and think during the experience. The research contributes by taking a practical operational view of how co-creation occurs. It goes beyond the guide's perspective and exhibits the importance of co-creation of lived experience in the story enhanced tourism experience framework.