中国生态旅游研究热点演变与趋势——基于CiteSpace知识图谱分析

生态旅游是旅游研究中的重要分支,在可持续发展理念和生态文明建设实践的影响和培育下,我国生态旅游理论研究和实践都取得了长足的进展。本文选取CNKI中国学术期刊网络出版总库的中文核心期刊和CSSCI来源期刊,对高关注度文献、关键词、作者、期刊特征进行了分析,基于CiteSpace知识图谱分析,结合生态旅游实践发展,将中国生态旅游研究划分为3个阶段,探索阶段的研究主要集中于内涵和理念的认知,发展阶段的研究热点主要有自然保护区域、生态旅游发展和生态建设等,深化阶段的研究主题更丰富,与乡村振兴、生态文明等战略的联系更紧密。最后,从基础理论与研究框架构建、生态旅游地健康价值与知识内涵、典型地域系统性研究、市场规律与培育、生态旅游影响及其演化规律、与地域文化互动融合、管理技术与社区参与7个方面对未来中国生态旅游研究趋势进行了预测。     

Ecotourism in Bako National Park,Borneo: Visitors’ Perspectives on Environmental Impacts and their Management

Ecotourism potentially provides a sustainable approach to development in Malaysia. However, to realise this potential the adverse effects of visitor activity and associated infrastructure on the natural environment and the tourism experience must be identified to guide management actions and thus to sustain the resources on which ecotourism ultimately depends. This study, conducted in Bako National Park on the island of Borneo, reports one of the first efforts to identify the impacts of ecotourism in Malaysia from the perspective of visitors. Environmental conditions of greatest influence on visitors’ experiences included litter and biophysical conditions such as soil erosion and vegetation damage. These conditions were of greater concern to visitors than social conditions, such as the number of people. These results suggest that management efforts can be directed towards indicators of greatest concern such as litter, soil erosion and vegetation damage. The broad support given by those surveyed for a range of management actions provides managers with a choice of strategies to sustain ecotourism in Bako National Park. This study, with its sociopolitical approach, contributes to a greater understanding of the implications of the ecotourist experience for ecotourism management in Malaysia.     

Tourism as practice of making meaning

In this paper we attempt to investigate how the semiotic construction of touristed landscapes “works” in tour owners’ ideologizing of the representation of Romania as an ecotourist destination. A semiotic framework of tourism as meaning-making practice is proposed on account of the theory of meaning as well as on cultural geography theories approaching landscape. The paper also addresses the ecotourism ideology as background to our study. The semiotic analysis frames the study of signs on levels of significance, along with the theory of intertextuality. The research corpus shows how the embodied experiences, practices and performances shape the significances we attach to objects and how tourism is meaning made by multiple actors, both tourism promoters and tourists.     

The Socially Aware Baby Boomer: Gaining a Lifestyle-Based Understanding of the New Wave of Ecotourists

As the Baby Boomers approach retirement, tourism, in general, is expected to increase among members of this generation. This increase in travel is expected to be accompanied by a surge of interest in ecotourism—resulting in a new wave of ecotourists, over the next quarter century. This four-nation analysis of the post-war Baby Boom generation in Canada, Australia, New Zealand and the United States (the CANZUS countries) argues that Baby Boomers should be segmented by their lifestyle characteristics, in order to isolate the best prospects for ecotourism. Data are presented to show that the prime-prospect ecotourist among Baby Boomers is in the Socially Aware lifestyle group, in Australia, and its counterparts in the other CANZUS populations—Autonomous Rebels in Canada, Educated Liberals in New Zealand, and Actualisers in the United States. Additional data on the travel motives and value priorities of Socially Aware Baby Boomers give a fuller picture of this group. Members of the Baby Boom generation are currently experiencing middle age; the psychological implications of this life stage for ecotourism activity are also given. Strategy pointers are offered for the ecotourism manager, given the growing importance of the Socially Aware Baby Boomer as an ecotourist.     

Using Twitter Data for Cruise Tourism Marketing and Research

The need to understand how social media affect the hospitality and tourism field has increased. This paper discusses and demonstrates social media analytics using Twitter data referring to cruise travel. This research also includes an in-depth analysis of tweets by three types of user groups: commercial, news/blogs, and private. The results show that not only were words related to travel, destination, industry, and emotion most frequently used in composing tweets, but celebrities, professional bloggers, cruise lines, and travel agencies actually led major subgroups on cruise topics on Twitter. Based on such findings, this study provides feasible marketing strategies.     

The sway of influencer marketing: Evidence from a restaurant group

Influencer marketing has become a powerful channel for brand promotion and market expansion in the hospitality industry. However, those responsible for implementing influencer marketing campaigns are susceptible to the “myth of viewability” and rely on the Cost Per View (CPV) evaluation metric, rather than the more appropriate Cost Per Action (CPA). The current research explores the aforementioned myth from a hospitality management perspective by identifying the types of image (or photo) which attract more audience commentary or liking. A qualitative research approach is adopted involving two experiments with influencer pairs across the restaurant context in Taipei, Taiwan. We selected influencers Q and S as our manipulated group. In sharing images on their social media platform, it was found that they make greater use of personal than of food related images. The opposite was the case for the controlled group - influencers X and A – who shared more food than personal images. The researchers tracked viewer responses and then actions towards influencer postings to determine (a) which influencer approach draws more views and (b) the costs that are attributable to views and/or actions. They drew upon the findings to formulate an Owner-Influencer Matrix, a strategic planning tool and framework that helps owners and influencers to optimize influencer marketing. It is concluded that interactions between influencers and business owners should be beneficial to both parties. This empirical study may provide business owners and social media influencers with insights about communicating the respective brand values of their counterparts and designing sponsorship collaborations with a capacity to generate the desired consumer responses.     

Social Media as a New Play in a Marketing Channel Strategy: Evidence from Taiwan Travel Agencies' Blogs

With social media playing an increasingly important role in marketing strategies for travel agencies, this study explores travel agencies that develop their own travel blogs as a marketing channel in order to differentiate their products or services and their strategic performances. The paper herein adopts a two-stage research design, with the first stage developing a three-round Delphi research. According to this research, Taiwanese travel agencies consider four external environment forces, five internal motivations for investment, four developing differentiated strategies, and four channel performance measurement indicators for managing travel agencies' own blogs as a marketing channel. The second stage explores a quantitative survey, Structural Equation Modeling, with the structural equation testing the business model of a travel blog marketing channel strategy. Finally, the findings provide innovative approaches for effectively exploiting differentiated marketing channel strategies when targeting maximum profits.     

State-of-the-art social customer relationship management

The rise of social media challenges the traditional notion of customer relationship management (CRM) and has led to the emergence of social CRM. This study collected and content-analyzed recent literature along the intersection between social media and CRM, to present an overview of the social CRM research in tourism and hospitality. Findings indicate that most studies focus on the context of hotel and restaurant. These studies lack a solid theoretical underpinning and tend to adopt qualitative research methods. Five research themes are identified from supply-focused research, while two themes are observed from demand-focused research. Overall, uneven attention has been paid by researchers in the field, with more emphasis on supply than on demand sides. According to the findings of the literature review, a conceptual framework and a research agenda are presented. Theoretical and practical implications to the tourism and hospitality industry are also discussed.     

An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the Top Four Chinese Social Media Sites?

The purpose of this study is to evaluate hotel companies’ social media marketing efforts using the “6Is” social media monitoring framework. More specifically, in this study we set out to understand how hotels disseminate information, engage with consumers, and distribute products through social media. We investigate the presence of the top 133 hotel brands in China on the top domestic Chinese social media sites in order to identify to what extent the hotel industry in China recognizes the potential of this marketing tool. The findings indicate that the majority of the hotels actively and consistently use the Sina Weibo and Wechat platforms for their social media marketing.     

Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees: A technostress perspective

The enterprise social media (ESM) serves as a crucial means to enhance coordination within the organization. However, the impact of ESM is not always beneficial. This study examines the double-edged sword effect of ESM through investigating the impact of ESM technostressors on hospitality employees' post-adoption behaviors. Adopting a mixed-methods design, this study firstly identified five dimensions of ESM technostressors, and then empirically examined how and why ESM technostressors influence hospitality employees' routine use and innovative use behaviors of ESM. The effect of management support as the boundary condition is also investigated. Findings suggest that the persistence, work connectivity, and visibility of ESM promote hospitality employees' routine use and innovative use by facilitating challenge technostress appraisal, while role conflict and emotion interruption of ESM negatively influence hospitality employees’ routine use through enhancing hindrance technostress appraisal. Furthermore, management support can help mitigate the negative impacts of ESM technostressors.     

信息质量对旅游目的地形象的影响研究——基于不同关系强度的社交媒体平台

在互联网迅猛发展以及智能手机不断更新迭代的大环境下,社交媒体已成为人们生活中必不可少的一部分,随着网络技术的发展,流畅的网络系统不仅给人们带来了高质量的上网体验,也为人们的信息收集提供了便利。有出游意愿的游客往往事先通过社交媒体搜索、浏览、接收相关旅游目的地信息,进而感知旅游目的地形象。以往研究中较少关注人们与平台的关系强度或者只选取某一个特定的社交平台来探讨其对信息质量的影响。文章创新性地从不同关系强度视角出发,选取微博、微信两大代表性社交平台,探讨不同关系强度对信息质量的影响,以及信息质量对目的地形象的影响,并得出相关结论。通过研究结论,为目的地营销提供有针对性的建议。     

Use of social media across the trip experience: An application of latent transition analysis

Recent advanced technologies have enabled travelers to communicate, interact, and form relationships with destinations, businesses, and other travelers through social media. However, the nature/patterns of use of social media by travelers varies substantially between travelers and across the trip experience (e.g. pre-, during, and post-trip); consequently, travelers develop their own idiosyncratic strategies (i.e. media repertoires) for information searching, communicating, and storing memories. There are four distinct and dominant repertoires of social media use across the three stages of the trip experience. As such, the findings clearly indicate that destination marketers should target the respective groups very differently.     

Motivations for sharing tourism experiences through social media

Social media are increasingly relevant as part of tourism practices affecting destinations and businesses. Based on a destination-specific survey, this study charts and explores summer holidaymakers' motivations for social media contributions and their willingness to share content through various social media. The findings in relation to the much-visited destination of Mallorca offer an understanding of the adoption of tourist social media in technologically-advanced markets with high levels of ICT use. The results provide insights into such motivational factors as personal and community-related benefits as well as the social capital that influences a sharing of user-generated content. The study reveals a dominance of visual content, along with the relevance of altruistic and community-related motivations and motivational differences between types of content creators. Sharing practices through social media appear as valuable articulations of sociability and emotional support, while having lesser relevance as information sources for holiday decision-making. The paper additionally shows the extent to which old and new technologies overlap and complement each other.     

Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

Social media affordances: Enabling customer engagement

Despite the acknowledged importance of social media for customer engagement, our understanding of this phenomenon is limited and new theories can help shed further light on the unique features of social media in the tourism context. Our work contributes to the literature by adopting an affordance perspective that leads us to identify three distinctive social media affordances for customer engagement in tourism: persistent engagement, customized engagement, and triggered engagement. Our work also extends prior research on customer engagement by examining the process of recognition (proprioception, exteroception and coperception) through which organizations engage customers in social media.     

Ecotourism Benefits and the Role of Local Guides at Masoala National Park,Madagascar

An investigation of ecotourism at Masoala National Park, a forested coastal area in northeastern Madagascar and the country’s largest national park, focused on ecotourism benefits and the role of local guides in promoting conservation awareness. Interviews, participant observation, and archival research were used to investigate the park’s guide association, resident attitudes toward Masoala National Park, and ecotourism as a method of park and rural development. Many factors make Masoala National Park a prime ecotourist destination, including the possibility of viewing its endemic species, such as red-ruffed lemurs. The park has a strong local guides’ association and currently combines conservation and development through a programme that returns a portion of tourism revenue to local communities. Actual or potential benefits received from the park, including ecotourism revenues, were found to influence the positive and negative perceptions of Masoala National Park held by residents living in the park periphery. However, limitations on ecotourism development include poor infrastructure and difficult access, a challenging climate including a hurricane season, and past national political instability.     

Travelers’ use of social media: A clustering approach

Research regarding the use of social media among travelers has mainly focused on its impact on travelers’ travel planning process and there is consensus that travel decisions are highly influenced by social media. Yet, little attention has been paid to the differences among travelers regarding their use of social media for travel purposes. Based on the use of travel social media, cluster analysis was employed to identify different segments among travelers. Furthermore, the study profiles the clusters based on demographic and other travel related characteristics. The findings of this study are important to online marketers to better understand traveler’s use of social media and their characteristics, in order to adapt online marketing strategies according to the profile of each segment.     

Insights from images posted on social media: Examining the motivations of volunteer tourists

Extensive research has been conducted on the motivations of volunteer tourists; however, the scope has not included how motivation is expressed through the posting of images on social media. This study examines the relationship between volunteer tourists’ motivations and social media use through the identification of picture publishing behavior based on motivations. An online survey yielding 260 complete responses is used and statistical tests investigate the relationship between demographic factors, motivations and social sharing of photos. The results show that demographics have little impact; however, there is a relationship between motivation and photo sharing and between motivation and volume of photos.     

Ecosystem Tourism: A Resource-based Philosophy for Ecotourism

Ecotourism has become a popular form of tourism development and marketing in the past ten years, often harnessing the growth in public concern over the wise use of natural resources. In most cases, however, impacts on the ecosystems that are the resource base for ecotourism products are either externalised or their consequences incorporated into the natural evolution of tourism products. This paper is an attempt to stimulate debate on the role that more holistic resource management should play in ecotourism developments. We contend that this can only be achieved through an understanding of ecological science. Credible ecotourism must be firmly based in scientific ecological principles that define ecosystem integrity, especially the resilience of ecosystem processes to disturbance. Such tolerance should be the fundamental measurement against which ecotourism products are monitored.We introduce the term 'ecosystem tourism' to summarise this agenda to define truly sustainable ecotourism development.     

Applying the resilience principles for sustainable ecotourism development: A case study of the Nakdong Estuary,South Korea

When studying sustainable ecotourism, the ecotourism system can be better understood as a complex association of various elements that affects the local society and wildlife habitats. The purpose of this study is to plan an ecotourism system for the wise ecotourism resource management of estuary wetlands by using a resilience principle-based systems thinking approach. This study suggests an integrated management plan that considers diversity, connectivity, learning, participation, and polycentric governance to solve universal and important issues, such as estuary dam removal, urbanization, and natural resource use in the estuary's social-ecological system. The ecotourism system plans suggested in this study include minimizing ecological conflict and load through an improved sense of responsibility among stakeholders and strengthened protective activities. The results of this study suggest appropriate roles for various stakeholders in the management of tourism resources that can be used to establish new guidelines for ecotourism destination planning.