SME Internet use and strategic flexibility: the moderating effect of IT market orientation

Abstract

One of the most important topics in the marketing literature has been the concept of market orientation. However, questions remain as to the dynamics of how market orientation translates into intermediate capabilities. This study explores relationships among different types of Internet usage, IT market orientation (the extent to which IT is aligned to manage customer and competitor information and internal activities), and strategic flexibility (firm capability to respond to the need for change). Specifically, use of the Internet for communication with relevant stakeholders, owing to its market-sensing potential, should be positively and significantly related to strategic flexibility for SMEs with more IT market-oriented alignment. The market-sensing potential of Internet communication to impact strategic flexibility positively for SMEs is likely to be lost under low IT market-oriented-alignment conditions. In contrast, IT market orientation should not moderate the relationship between Internet use for transactions with relevant stakeholders and strategic flexibility, given that the typical order taking and processing is a static, routine function for SMEs. Results supported hypothesised relationships. By delineating the type of Internet usage and required IT alignment that contribute to leveraging the Internet effectively, findings hold implications for future research by clarifying boundary conditions for Internet effects. Specifying how and when Internet use promotes strategic flexibility, an important enabler of competitive advantage, helps small business owner/managers better utilise their limited resources.     

Interactive Effects of Network Capability,ICT Capability,and Financial Slack on Technology‐Based Small Firm Innovation Performance

This study examines the influence of network capability (the ability to use external relationships), information and communications technology (ICT) capability (the ability to strategically use ICT for business purposes), and financial slack (unused and uncommitted financial resources) on the innovation performance of small firms. This extends the current resource‐based view and small firm innovation management literatures by proposing the direct and interactive effects of organizational capabilities and financial slack. The results of regression analysis based on survey data from technology‐based Swedish small firms show that the three‐way interaction involving network capability, ICT capability, and financial slack influences innovation performance.     

Are ICT,Workplace Organization,and Human Capital Relevant for Innovation? A Comparative Swiss/Greek Study

This paper investigates and compares the relationships for Swiss and Greek firms between indicators for the intensity of use of modern information and communications technologies (ICT), several forms of workplace organization, and human capital, on the one hand, and several measures of innovation performance at firm level, on the other hand. For the Swiss firms, we find that ICT contribute to innovation activities (a) as enablers of process innovation (but not of product innovation) and (b) as means for increasing the efficiency of the R&D process. The organizational variables for “work design” and “employee voice” show significant positive correlations for most innovation indicators. Human capital matters primarily for R&D activities. The findings for the Greek firms indicate positive correlations of ICT with product and process innovation and of new “work design” with product innovation and R&D. No correlation of human capital with innovation could be found. No complementarities for the three factors with respect to innovation performance could be detected in either country.     

Fueling Innovation through Information Technology in SMEs*

This paper describes a study that investigates the mediating effects of information technology (IT) on the relationships among product and process innovations and firm performance (measured in multiple profitability and growth rate metrics). Using structural equation modeling on a sample of 397 small and medium‐sized enterprises (SMEs), we find evidence that (1) increases on the strategic emphasis placed on innovation, both product and process, positively impact the prominence managers place on IT; (2) the impact of innovation (both product and process) on performance (both profitability and growth) is primarily indirect, felt via the mechanism of the importance managers place on IT; and (3) an increased emphasis on IT abets managers' perception of their firms' performance, as compared with that observed among peer firms (other SMEs).     

Determinants of Successful IT-Enabled Business Innovation： A Case Study from the Perspective of Institutional Entrepreneurship Theory

As the role of information technology （IT） in business innovation becomes increasingly important, an increasing number of organizations have started to consider how to promote IT-enabled business innovation. Although extant studies have identified organization, environment, and innovation＇s characteristics as substantial determinants of IT innovation, they do not emphasize the accompanying innovation in processes, products or services, which distinguish IT-enabled business innovation from general IT innovation. Therefore, the reason why few companies succeed in realizing IT-enabled business innovation remains obscure. Anchored on the institutional entrepreneurship theory, this paper examines determinants of the success of IT-enabled business innovation in a fast-growing company using the case study approach. Our findings indicate that IT-business coordination competency, degree of institutionalization, participation of business managers, top management team＇s （TMT） attitude towards the innovation, and the innovation＇s relative strength, have significant impacts on the success of IT-enabled business innovation. Our findings also contribute to IT innovation research by identifying special determinants of IT-enabled business innovation and redirecting research ranging from innovation in IT itself to IT-enabled innovation in business processes, products or services.     

EXAMINATION OF A PATH MODEL RELATING INFORMATION TECHNOLOGY INFRASTRUCTURE WITH FIRM PERFORMANCE

This article draws on the resource‐based view of the firm to investigate the mechanisms through which information technology (IT) impacts firm performance. Research suggests that the relationship between IT and firm performance may be both direct and indirect. In this study, a path model is tested that proposes a firm's IT infrastructure resources as having both a direct impact on organizational performance, as well as an indirect effect that is propagated through its impact on an intermediate organizational resource, a firm's logistics information system (LIS). The results suggest that positive firm performance may be derived directly from an organization's superior IT infrastructure, as well as indirectly, through its enabling impact on LIS's. These findings contribute to our understanding of the nature of the relationship between IT and firm performance by exploring the value of IT at both the process and organizational levels.     

Information Technology and the Performance of Japanese SMEs

This paper examines the impact of investment in information technology (IT) on the performance of Japanese firms. My findings imply that there is a positive and statistically significant relationship between IT and firm profitability and innovation, but only for small firms. These results underscore the importance of investment in IT for small companies. The acceptance of IT by this sector is fundamental to the success of structural adjustment in the Japanese economy.     

Does ownership type matter for innovation? Evidence from China

According to the institution-based view, ownership type is a key variable affecting environment-strategy configurations. This study configures the mechanism in which ownership types (as an institutional factor) moderate the effect of innovation strategies on firms' innovation performance. An empirical analysis was conducted on Chinese hi-tech manufacturing firms, using information related to the innovation activities of 303 firms. The empirical results suggest that ownership type affects the positive relationship between three sources of innovation (internal R&D activities, partnering with alliance partners, and partnering with universities) and innovation performance, as well as the negative relationship between external contracting and innovation performance (product or process innovation). The results imply that organizations doing business in China must be aware of the business environment that they intend to enter, especially if the intention is to develop new products or innovate current business processes.     

Innovation patterns and their effects on firm performance

This study aims to identify various innovation patterns and understand their effects on firm performance across business service sectors. By collecting empirical data from 198 Korean business services firms, we explore these firms’ major innovation patterns, conceptualized as combinations of different service innovation dimensions: service concept, service delivery, customer interaction, and technology. Then, in accordance with the innovation patterns they display, we group these firms into four clusters: ‘service delivery-based high-technology', ‘service delivery and customer interaction-integrated', ‘customer interaction-based high-technology', and ‘strongly balanced’ innovators. Last, we investigate whether these patterns influence firm performance. Our findings are three-fold: (1) the innovation patterns in business service firms result from the creation of new combinations of major service innovation dimensions, (2) four independent innovation patterns emerge in business service firms, and (3) these patterns lead to different levels of firm performance. Practically, our findings highlight the importance of highly qualified employees, customer interaction, and technology in improving financial performance.     

Impact of Organizational Characteristics and Information Technology Maturity on Internet Business Application: A Taiwan Survey

ABSTRACT

The Internet and World Wide Web (WWW) have provided unprecedented opportunities and challenges for conducting business online today. The growing trend of the Internet in Asia will cause companies to go on online quickly and the Internet will reinforce a speedy recovery and drive the globalization of the region. The spread of the Internet with decrease in cost should remove hidden barriers to free commerce and boost the economy in Asia. A cross-sectional survey of the manufacturing industry in Taiwan was conducted. On the basis of concerning value chain, organization and information management, this study examines the impact of organizational characteristics and information technology (IT) maturity on the Internet business application, and on the benefit of improving competitive advantages. It is found that firm type, organizational characteristics and IT maturity influence firms' Internet application in the value chain. Organizational characteristics and IT maturity influence the Internet business application, and the firms' improvement in competitive advantage varies. Overall, the firms with innovation-oriented or high level of IT maturity in Taiwan have higher implementation rate of the Internet and more widespread of application in the value chain. Hence, these firms are usually able to further integrate different value creation activities in the value chain to gain more competitive advantages     

Target Costing,Business Model Innovation,and Firm Performance: An Empirical Analysis of Chinese Firms

Market orientation theory was used to relate the implementation of target costing systems and business model innovation to firm performance using a sample of 189 electronics and information industry manufacturers in China. As expected, the implementation of target costing was positively associated with both business model innovations and firm performance. Further, the diversity of product development teams was also crucial. It positively moderated the association between target costing and business model innovation. Finally, the business model innovation was positively related to firm performance. Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd.     

企业信息化、知识共享与企业绩效

本文通过问卷调查的方式收集企业信息化、知识共享和企业绩效的相关数据,检验了企业信息化对企业绩效的影响以及知识共享在二者关系中的作用。研究表明,企业信息化不仅与企业绩效的提升显著正相关,而且还可通过知识共享的中介作用间接影响企业绩效的提升。本文研究对理解企业信息化建设和应用过程中的知识管理行为提供了一个新的视角。     

Performance effects of aligning service innovation and the strategic use of information technology

In the current dramatically changing business environment, innovation capability is the key to attaining competitive advantages for firms. Drawing on the concept of alignment, the present research proposes a service innovation alignment model within which service innovation and strategic use of information technology (IT) coexist in evaluating performance. Data for hypotheses testing are collected from top-ranked service companies in Taiwan. A total of 165 surveys were collected. Performance implications of alignment are examined using fit as covariation approach. The findings demonstrate that the alignment between service innovation and the strategic use of IT has significant impacts on service innovation performance as well as business performance.     

How Strategic Purchasing Orientation and Transformational Leadership Impact Performance: The Mediating Role of Information and Communication Technologies

Purpose: Purchasing orientation (greater efficiency, use of information and communication technologies; ICT) is becoming an underlying part of company strategy in an increasing number of business organizations. Transformational leadership by purchasing managers is also emerging as a tool to generate more intense and effective use of ICT and as a means of enhancing performance. The present research pursues 2 goals: firstly to explore how the strategic nature of the purchasing function and transformational leadership of purchasing managers impacts ICT use intensity and purchase efficiency, and secondly to pinpoint how the use of ICT affects purchase performance.

Methodology/approach: The empirical work is based on an analysis of the information provided by a sample of 130 Spanish firms. Empirical verification of the proposed model was carried out through partial least squares analysis.

Findings: Findings show that the strategic importance which management attaches to the purchasing function impacts the intensive use of ICT. However, the transformational leadership exercised by purchasing managers proves relevant in achieving greater cost efficiency and coordination with suppliers.

Research implications: This work has sought to merge as determinants of efficiency both strategic aspects of the purchasing function in the firm as well as managerial aspects of said function (manager’s transformational leadership and the use of ICT). This research breaks new ground by empirically comparing the relationship between the strategic nature of the purchasing function in a firm and intensity of ICT use, a relation which has been the subject of very little inquiry and for which the mediating role of ICT in the link between strategic orientation and purchase performance is brought to light.

Originality/value/contribution: The study makes a twofold contribution. Firstly, the present research seeks to bring together strategic aspects of the purchasing function in the firm as well as other management factors involved in said function (managers’ transformational leadership and use of ICT) as drivers of efficiency. In this sense, the findings point to the important role played by the purchasing manager vis-à-vis the strategic vision of the purchasing function in achieving cost efficiency and coordination with suppliers. Secondly, this research breaks new ground by empirically verifying the link between the strategic nature of the purchasing function in a firm and intensity of ICT use, a link which has been the focus of scant attention and for which we underpin the mediating role of ICT in the relationship between strategic orientation and purchase performance.     

知识动态能力视角的电商平台大数据分析价值链战略

电子商务领域信息技术的开放性提高了服务创新的可见性,为适应多维度要素交互的平台竞争环境,需要基于电商平台丰富的数据资源,通过大数据分析提高战略规划的动态性、灵活性和响应敏捷性,形成一种能够快速集合与组织资源的模式,实现业务价值传递的可持续,满足竞争对抗与互动以及时间轴动态演化的需要。鉴于此,基于大数据分析、知识管理、动态能力、业务流程理论和指向性网络调查数据,构建大数据分析价值链战略研究模型,探讨大数据分析、动态能力、流程级创新与核心竞争力及战略绩效之间的关联。研究结果表明,大数据分析能实现有效的内生源和外生源知识管理,帮助企业形成动态能力,构建核心竞争力,进而提高战略绩效;大数据分析能提高企业组织的灵活性,可作为企业在竞争中赖以生存发展的战略投资;外生源知识管理和内生源知识管理均可单独运作产生知识动态能力,但外生源知识管理的作用更显著有效,更值得重视;知识共享是流程级创新的潜在障碍,与合作商进行知识共享需要选择合适的路径;动态能力既可直接影响流程级创新与核心竞争力,也可调节知识资产对竞争力的影响。总之,大数据分析能够通过影响动态能力和流程级创新来提高核心竞争力,且动态能力在知识管理与流程级创新及核心竞争力(战略绩效)间具有中介作用,电商平台应客观认识大数据分析潜在价值,将之纳入信息技术战略,通过梳理大数据分析→动态能力→核心竞争力→战略绩效的价值链过程,形成战略协同,最终提高知识创新的边际绩效。     

The Benefits of IT-Based Supply Chains-Strategic or Operational?

ABSTRACT

Business relationships are being revolutionized by the use of inter-organizational information systems (IOSs) that connect together separate companies' business processes through the application of Information Technology (IT). The physical value chain is now paralleled by the virtual information chain. Detailed case studies from earlier research suggest that there are huge benefits to be gained from concepts such as Electronic Data Interchange (EDI), shared product design databases and shared production scheduling systems. However, there is little empirical evidence of the overall usage and outcomes of IOS implementation. In this survey, IOS benefits are evaluated using marketing derived frameworks. Evidence from 89 United Kingdom (UK)-based organizations, a large proportion of which are trading internationally, suggests that IOSs are becoming pervasive across different business processes and across different types of industry. The analysis reveals that marketing activities are now dominated by the management of the information along the supply chain and that significant benefits can be realized. However, the time-scale for implementing such systems is of the order of 5 to 10 years and there are significant barriers to successful implementation.     

Factors Affecting Information Technology Usage: A Meta-Analysis of the Empirical Literature

With an estimated investment of over 1 trillion dollars to date on information technology (IT) products and applications, one would hope that there exists a corresponding improvement in organizational performance and productivity. The level of IT usage has widely been accepted as an important indicator of IT success within organizations. This research synthesizes and validates the construct of IT usage using a meta-analysis. It accomplishes that by analyzing the empirical results of various studies over a period of time covering a broad scope of characteristics of both users and information systems (IS), and it examines the relation between these characteristics and the level of IT usage within organizations. In general, the results of this meta-analysis lead to the conclusion that there exists a strong and significant positive relation between the perception of ease of use and the perceived usefulness of an IT system to the actual amount of usage. Another factor that indicates a high level of IT usage is the organizational support of IT within an enterprise. Although the factors of education level, training level, and professional level were found to have a substantial effect on IT usage, the magnitude of these effects were lower than those of the perceptions of the user and organizational support. Managers and IT professionals may have a better chance of avoiding IT system ineffectiveness and even failure by paying attention to the results of this research, especially in view of the fact that it synthesized and validated the results of a significant number of empirical studies published in some of the best IS journals. Rarely do single research experiments provide definitive answers on which to base policy decisions.     

The impact of venture capital on the persistence of innovation activities of start-ups

In this study we investigate the impact of early stage venture capital on innovation activities of start-ups. This is done based on a cohort of start-ups that is representative of all firms founded in Switzerland in 1996/97, as recorded by a census of the Swiss Federal Statistical Office for this period. We analyze not only the impact of early stage venture capital on innovation performance 3 years after firm foundation, but also 6 and 9 years after firm start, respectively, for those firms that survived and reported continuously innovation activities (persistence of innovation). The results support neither the hypothesis of a positive impact on initial innovation activities nor the hypothesis of a positive time-persistent effect on innovation performance of start-ups.     

Technology competencies in competitive environment

Although prior studies suggest that technology competencies play a significant role in firm innovation and competitiveness, what and how technology competencies interacted with competitive environment affect firm innovation has not been fully understood. This paper fills this research gap through a questionnaire survey of 165 firms together with a number of interviews drawn from the Taiwan's information and communication technology (ICT) industry. The results suggest that capabilities of exploring or exploiting technological opportunities, core technology capability, and autonomy of R&D decisions are particularly important to firm innovation in a highly competitive environment, whereas over commitments to existing technologies may constrain a firm's innovation especially in such environment. Moreover, different types of competitive environment require different types of technological competencies to enhance firm innovativeness. This paper contributes to the existing theory by examining the joint effect of technology competency and competitive environment on a firm's innovation.     

What a Difference a Year Makes: Time Lag Effect of Information Technology Investment on Firm Performance

How long does it take for a firm to realize the performance benefits of its IT investment? This article explores the time lag effects of IT investment on firm performance. Using longitudinal data of 1421 firm-time observations over a period of six years (1991–1996) as the initial time point of IT investment, we examined time lag effect on firm performance in a five-year time window. The performance data for the sample spans 12 years, from 1989 to 2000. The results demonstrate a strong support for time lag effects on the relationship between IT investment and firm performance. Specifically, our study found that it took an average of approximately three to four years after the year of investment for the firms in our sample to realize the greatest performance benefits. The findings offer useful implications for researchers and managers to better understand the link between IT and firm performance so that they can make wiser decisions to maximize the business value of their investments.