The Effects of the Economic Downturn on Interdependent Buyer–Supplier Relationships

The management of strategic buyer–supplier relationships is a critical concern for sourcing managers. The selection of key suppliers and how relationships with these suppliers are managed and incentivized can dramatically affect the buying company's performance. While the extant literature focusing on industrial buyer–supplier relationships is significant, the severe economic downturn beginning in 2008 tested buyer–supplier relationships in unprecedented ways, yielding new insights. The research presented in this paper uses dyadic cases to investigate transformations within industrial relationships during the economic downturn. Propositions are formulated that focus on why and how firms responded to the downturn. Three primary types of relationships are identified. The results indicate variation in the ways buying companies managed their key supplier relationships during the downturn: some firms behaved more cooperatively and found ways to jointly confront the effects of the downturn, while others responded by behaving competitively to maximize their individual outcomes. The results further suggest that researchers need to revisit existing models of relationship development and dissolution to understand how these relationships evolve or devolve. The research also raises questions about the value of physical and human asset specificity, and social investments in curtailing opportunistic behavior in times of severe economic stress.     

Coping With Dependence: A Logistics Strategy Based on Interorganizational Learning for Managing Buyer–Supplier Relations

The rise of outsourcing has heightened interest in the role of logistics managers in coping with dependence in buyer–supplier relations. Buying firm dependence on a supplier potentially reduces supplier performance to expectations because the buying firm cannot leverage power to capture value in the relationship. Drawing from interorganizational learning theory, we advance a logistics strategy that consists of supplier cost analysis and supplier integration as a means to create value and thereby mitigate the negative effects of dependence. By facilitating the acquisition and use of knowledge, supplier cost analysis and supplier integration enable buying firms to identify improvement opportunities while engaging in collaborative supplier relations. Using survey responses from 222 buying firms, we find that while buyer dependence decreases the buyer's perceived supplier performance, supplier integration suppresses these negative effects. Furthermore, we show that supplier cost analysis is a valuable knowledge acquisition tool that logistics managers can use to enable supplier integration as a relational form of governance. As such, we provide new insights into interorganizational learning theory and suggest to logistics managers the important role supplier cost analysis plays in managing buyer–supplier relationships.     

Betrayal in buyer–seller relationships: Exploring its causes,symptoms, forms,effects, and therapies

Building on literature in social psychology that discussed betrayal in interpersonal relationships, this article explored betrayal in buyer–seller relationships using data collected from a survey conducted among 109 buyers and 115 sellers in the United States. The results indicated that betrayal was a complex, multifarious, and dynamic phenomenon, consisting of a sequence of phases, namely causes, symptoms, forms, consequences, and therapies, with multiple issues being involved at each phase. Our study also revealed that the views of buyers differed from those of sellers in terms of how various relational characteristics contributed to the emergence of betrayal episodes, what behavior and attitudes helped to diagnose partner betrayal, in which forms the betrayal acts were manifested, how the victims of betrayal felt, and how betrayal problems could be handled in a working relationship. In fact, the various dimensions in each of the betrayal phases examined were consistently more frequently mentioned by buyers than sellers.     

Supply Relational Risk: What Role Does Guanxi Play?

The topics of supply chain risk and global sourcing have garnered significant attention in recent years. Although there is ample circumstantial evidence of global sourcing risk, especially from the western‐firm perspective of sourcing from China, few published studies have investigated the root causes of this risk. In this paper, we argue that much of the risk associated with sourcing from China stems from the differences associated with institutional norms and philosophical orientation between western and Chinese thought and culture. Based on an in‐depth literature review and case analysis, we compare western forms of supply chain relationship management with Guanxi, the Chinese form of relationship management and propose a framework of how western firms are exposed to supply relational risk when sourcing from Chinese suppliers. The framework proposed in this article sheds light for supply chain managers with regard to the potential pitfalls facing firms when working with Chinese suppliers, and provides the groundwork for future research regarding supply chain practices and Guanxi networks.     

Unintended Consequences: How Suppliers Compensate for Price Concessions and the Role of Organizational Justice in Buyer‐Supplier Relations

“You get what you pay for” is one of life's lessons that predominates in purchasing decisions individuals make in their personal lives. The results of this study suggest this lesson should also prevail among management when price‐related purchasing decisions in businesses are being made. An evaluation of over 1,700 purchasing instances across seven years of a longitudinal panel data set collected from Tier 1 production suppliers to the six major North American automotive Original Equipment Manufacturers (OEMs), Chrysler, Ford, General Motors, Honda, Nissan, and Toyota, found that suppliers compensate for price concessions and price reduction pressure from the OEM in the year following the concession, by reducing product quality, service support, and R&D expenditures associated with goods provided to the OEM. This industry is particularly relevant because it is highly adversarial, yet at the same time reliant on interdependence. The results show that supplier price concessions granted to an OEM led to compensatory supplier behaviors of reduced quality and R&D expenditures toward that OEM. Further, the results suggest that the organizational justice dimensions of distributive justice, procedural justice, interpersonal justice, and informational justice can ameliorate negative supplier compensatory activities. A buyer–supplier relational environment that engenders organizational justice tactics such as open and honest communication with suppliers provides suppliers the expectation of an acceptable return on business over the long term, provides help to suppliers to reduce costs, and builds supplier trust of the OEM had generally positive effects on quality, service, and R&D expenditures. From a management perspective, these results indicate there is a very real risk versus reward issue associated with pressuring suppliers for price reductions.     

Control mechanisms across a buyer–supplier relationship quality matrix

This study develops a buyer–supplier RQ matrix and explores changes in the use of selected control mechanisms, including coercive power, non-coercive power, contracts, and relational norms, across this matrix. The results indicate, under four distinct contexts of RQ, that coercive power execution is relatively low and has no significant differences in different quadrants of the matrix; that contract execution is relatively high and likewise has no significant differences; and that execution of non-coercive power and relational norms increases as the level of RQ improves. These findings reveal the important roles of contracts, the limited roles of coercive power, and the changing roles of non-coercive power and relational norms, as displayed in four distinct contexts of RQ. They make new contributions to the buyer–supplier relationship management literature and provide insightful theoretical guidance for buyer–supplier relationship managerial practice.     

Extra-role behavior in buyer–supplier relationships

This study develops theory and provides empirical evidence regarding the antecedents and consequences of extra-role behavior in supply relationships (i.e., supplier behaviors that go beyond formal role definitions and responsibilities and are oriented toward helping the buyer firm, referred to as partner ERB). Communal motivations, instrumental motivations, and role formalization explain the variation in partner ERB. Further, the effect of partner ERB on relationship profitability is contingent on the buyer partner's qualifications and the degree of technological unpredictability. An empirical test is presented based on 223 buyer–supplier relationships. Partner ERB has several drivers including role formalization. While partner ERB generally increases buyer profitability, in certain cases (e.g., for poorly chosen suppliers in a predictable environment) it may actually decrease it.     

Examining Market Information and Brand Equity Through Resource‐Advantage Theory: A Carrier Perspective

To survive in this challenging economic environment, transportation providers must differentiate themselves in the eyes of current and potential customers. Consequently, they are seeking to develop superior resources that allow them to build greater awareness of and distinctive images for their brands. Those that are successful achieve higher levels of brand equity and, ultimately, positions of competitive advantage in the logistics services industry. This research applies resource‐advantage theory to investigate the role of market information in creating an informational advantage to build brand equity for transportation providers. Results from a survey of motor carriers indicate that informational advantage mediates the impact of market information resources on the levels of brand image and brand awareness, two dimensions of a firm’s brand equity.     

The Role of Relationships in Determining Foreign Entry Modes

A number of theories explain the competitiveness of international firms. However, the role of the relationship between the supplier and potential customers is often neglected. Thus, a framework is developed that combines resource-oriented arguments with recent insights gained from transaction cost theory. The framework does not only serve to further our understanding of international competitiveness but also explains under which circumstances certain modes of foreign market entry promise success.     

中小企业资源空间、软权力与机会实现的关系研究

在当前互联网时代,中小企业可用资源已超出极为有限的自有资源范畴而拓展至外部环境,形成由认同边界、能力边界、效率边界共同界定的资源空间,影响着机会的实现。由于硬权力小、行动灵活高等原因,中小企业尤为倚重与擅长基于软权力开展合作、利用资源以及识别或开发机会。分维度、分类别分析,并以科技型中小企业为样本证实:资源认同、能力边界的拓展有助于中小企业成功识别机会,资源效率边界则有助于机会开发;社会层面软权力增强资源认同、能力边界对机会识别的作用,组织层面软权力则正向调节资源能力边界对机会开发的影响;两类软权力均会减弱对方的作用。研究结果从机会识别与开发的角度,为有针对性地拓展多维度资源边界、合理获取与应用不同类别的软权力等提供细致的行动参考。     

Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information

Although the interest in organic groceries has increased, actual buying behavior falls short for reasons that are mostly unknown to researchers and practitioners. This paper addresses this so‐called intention–behavior gap by investigating the impact of point‐of‐sale (POS) information on the perception of purchase barriers and behavior. While behavior and interest differ for various product categories, the organic groceries most frequently bought worldwide are differentiated on the basis of product category involvement in a pilot study. A laboratory experiment and a field experiment containing actual purchase behavior and market data revealed the possibility of enhancing organic purchases within low‐ and high‐involvement categories, while exposed to POS information. In low‐involvement product categories, POS information should reveal new product category‐specific organic features. In high‐involvement product categories, the perceived addition of value for money is crucial for purchasing organic groceries. While the effect of POS information on perceived trust and knowledge is higher for health conscious or green consumers in low‐involvement product categories, it is the converse in high‐involvement product categories.     

Semimartingale theory of monotone mean–variance portfolio allocation

We study dynamic optimal portfolio allocation for monotone mean–variance preferences in a general semimartingale model. Armed with new results in this area, we revisit the work of Cui et al. and fully characterize the circumstances under which one can set aside a nonnegative cash flow while simultaneously improving the mean–variance efficiency of the left‐over wealth. The paper analyzes, for the first time, the monotone hull of the Sharpe ratio and highlights its relevance to the problem at hand.     

Recognizing and Resolving Social Dilemmas in Supply Chain Public–Private Partnerships

The public–private partnership (PPP) is a popular strategy for creating global sustainable value. However, many PPPs struggle to realize their value‐added potential. Why do some public–private partnerships succeed while others fail, and how may those struggling succeed? Combining supply‐chain integration and social dilemma perspectives into the conversation of PPPs, we examine the dynamics and psychology of cooperation necessary for PPP success. Addressing the first part of our research question, we recognize three social dilemmas that can manifest while managing PPP supply chains: a give‐some dilemma, a take‐some dilemma, and a give‐or‐take‐some dilemma. To address the second part of our research question, we present a taxonomy of strategies resolving these PPP social dilemmas through the enhancement of trust, self‐efficacy, and social responsibility. We discuss implications for PPPs, supply‐chain, and social dilemma literatures.     

Modeling the time-varying volatility of the paper–bill spread

The spread between the rates on commercial paper and Treasury bills has received considerable attention in the literature for its role as an indicator of real economic activity. In this paper we empirically examine what happens when the volatility of the spread changes over time. We estimate a nonlinear model that enables us to discern the asymmetric impact of negative and positive shocks to the spread. We find that a positive shock has a larger impact on the volatility of the spread than does a negative shock.     

Attribution Effects of Time Pressure in Retail Supply Chain Relationships: Moving From “What” to “Why”

Retail supply chains must be responsive to consumer demand and flexible in adapting to changing consumer preferences. As a result, suppliers are often expected to deal with time pressure demands from retailers. While previous research demonstrates that time pressure can have longer term relational costs that reduce collaborative behaviors and overall relationship quality, this mixed‐methods study goes further by accounting for attribution effects to explain why the time pressure occurs. Specifically, supplier perceptions for the reason of time pressure being within or beyond a retailer's control, rather than time pressure itself, appear to have a stronger effect on relational outcomes. By investigating time pressure through the lens of attribution theory, this research opens a new inquiry of research that moves away from examination of outcomes themselves (the “what”), to examining “why” the outcome occurred.     

Social identity in MNCs based on language and nationality

The existence of multiple languages in a multinational corporation (MNC) causes tensions in the firm both by causing problems in communicating and by creating social groups. MNCs that adopt a common corporate language that is not their home language will find a problem of competing languages. Nationality is another cultural feature that leads to perceived biases that favor home‐country nationals. We explore both of these influences using social identity theory. Our research was conducted in a Spanish MNC that has subsidiaries in 42 countries and has adopted English as its corporate language. We used a mixed‐method approach with a mailed survey of 216 managers across 42 subsidiaries in the MNC and personal interviews of headquarters executives. We found that Spanish speakers enjoyed advantages in terms of access to resources for themselves and their subsidiaries, relative to non‐Spanish speakers. This access was greater when the Spanish speakers were Spanish nationals and was moderated by geographic proximity of the subsidiary to the headquarters and age of the subsidiary.     

Petty services,profit‐led growth and rural–urban migration in a developing economy

This paper develops a structuralist urban dual economy model for a developing economy consisting of a capitalist formal sector and a “petty” or informal service sector. The petty service sector plays an important role in wage determination and capital accumulation in the formal sector. The urban dual economy is situated in the midst of a rural area endowed with generous amount of surplus labour. The rural area augments urban labour supply over time through rural–urban migration. The paper, therefore, incorporates rural–urban migration within a structuralist framework and highlights its implication for growth and structural change in urban spaces of developing economies riddled with persistent formal–informal duality.     

Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

ABSTRACT

Hunt (2018, Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment, (to promise?). Journal of Marketing Management, 34, 16–51. doi:10.1080/0267257X.2017.1326973) provides a synthesis and critical review of over 100 years of marketing literature organised into four eras. In his prognosis of the outlook for Era V, Hunt notes that there are reasons to be optimistic about the prospects for both the marketing discipline, broadly, and the field of strategic marketing, specifically. However, he also draws attention to the concerns voiced by a number of marketing scholars regarding the current state of the field and the future outlook for the field. Hunt argues that the prospects for the marketing discipline and the field of strategic marketing are closely intertwined, and that the health of the latter contributes significantly to that of the former. Against this backdrop, this commentary focuses on the promise of theory for advances in strategic marketing and the advancement of the marketing discipline.