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健康传播是市场导向的企业承担社会责任的一个重要方面。企业主动参与健康传播,是实现企业社会责任的必要手段;从事信息大规模生产、复制及传播的媒介组织应发挥其在健康传播中的倡导和社会动员作用。在此基础上,明确了企业社会责任对应的健康传播层次。第一,预防职业性危害,提供高品质的产品和服务,广告的信息合乎医学;第二,道德贸易;第三,支持和捐助公益事业与人类健康医疗卫生相关的个体和组织机构。 相似文献
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电视新闻在普及国家政策及科学文化知识方面具有重要作用,现已成为现代社会人们生活的一部分。但很多电视新闻编辑在工作上还缺乏一定的创新精神,导致新闻节目的收视率不高。要使电视新闻有较强的生命力,必须从新闻内容、形式等方面下功夫,紧跟观众需求和时代步伐。随着传播环境的网络化变迁和传媒市场竞争的空前激烈、电视与网络媒体剧烈竞争将节目的创新推到了电视发展的首要位置。在这样的发展趋势下,新闻节目要保持惯有的收视主导地位,保持强大的传播功能,只有具备创新能力,突破思维定势,才能推陈出新,获得改变,才能在激烈的收视大战中搏得一席之地,获得健康的良性发展。作为在电视新闻制作传播中居于最重要一环的新闻编辑,能否提高自身创新能力,在新闻的编辑制作中做到创新手法、创新角度,制作出更具个性化,具有竞争力的节目,显得尤为重要。 相似文献
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新媒体时代的到来,使得电视新闻节目的数量和形式都发生了重大变化,多种传播手段的综合利用,更是给民生新闻节目带来了前所未有的冲击.在冲击所带来的一系列问题中,本文提出了新媒体环境下电视民生新闻节目的发展机遇与契机,并以此为出发点,试图进一步探讨电视民生新闻节目的创新发展策略. 相似文献
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李衬新 《经济技术协作信息》2011,(16):133-133
一、目的和意义
随着我国经济的飞速发展,口腔疾病越来越引起人们的重视,牙病类型发生变化并呈上升势头,人们对口腔健康需求也发生着变化,他们不但要求得到高质量的医疗服务,更希望得到专业医师的健康指导,提高生活质量。口腔医学新进展广泛应用于口腔疾病的预防和治疗, 相似文献
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随着多媒体时代的来临,电视娱乐节目也成为各地方台发展的主要趋势,但在我国中华上下五千年的文化背景下,电视娱乐节目也应成为宣传中国传统文化的一种途径.然而,许多地方电视台为了提高各自的收视率,节目表演方式多数为娱乐化,缺少了真正举办内容的内涵和作用.本文针对现今电视娱乐节目的现状以及中国传统文化对其的意义做出以下分析,从各个角度阐述了两者之间的联系,如何将两者相融合,帮助人们树立正确的人生价值观,将中国传统文化深入人心,发扬光大. 相似文献
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徐璐 《经济技术协作信息》2009,(29):52-52
一、电视节目主持人的正确定位
众所周知,节目主持人这个电子时代的宠儿发源于美国。1952年随着美国“电视天才”唐?休伊特将“最后一棒”形象地引进电视传播领域,随着沃尔特?克朗凯特以资深记者的老到将“最后一棒”隆重推出与成功尝试,加上大众喜爱的传播媒介电视的发扬光大,节目主持人从此开始了在电子传媒上飞速地、超国界地发展。 相似文献
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全球公共卫生危机的暴发,促使人们从历史纵深处思考医学如何嵌入治理.知识权威与欧洲现代国家的兴起如影随形,国家理由的转变推动了"政治医学"的诞生,国家在健康领域的正式出场,医学嵌入了治理术,现代社会进入一个以全球健康治理的机制化、医学知识影响力的网络化和健康的安全化为特征的"医学治理术"时代.在晚近三十年来新自由主义全球化的阴影下,通过医学的自我治理、社会治理、国家治理和全球治理成为弥散性的政治现象,社会的医学化变成全球性的现象,这同时带来了医学领域的高度政治化、医药供给的过度市场化和医学权威的霸权化等困境.只有理解"通过医学的治理",理解医学如何融入现代社会的治理术及其所面临的困境和争议,才能催生服务于最大多数人的生命质量的"好的医学",建构相对合理、公平、均衡的健康政治模式. 相似文献
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文章从市场经济学的角度,主要分析了卫生服务市场的特殊性及其失灵表现,提出了卫生体制改革不能弱化政府责任的政策主张。 相似文献
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Jane Hall 《The Australian economic review》2001,34(3):320-331
This paper reviews the conceptualisation of social welfare in the health economics literature, and the contribution of health and health care to social welfare. 相似文献
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Peter Dawkins 《The Australian economic review》2001,34(3):291-294
This article provides an introductory overview of the Policy Forum and a discussion of research needs in the economics of health and health policy. 相似文献
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组织健康研究截至目前经历了3个阶段。受传统组织行为学的影响,对组织健康的研究多从消极取向开展,存在诸多弊端。积极心理学和积极组织行为学的兴起为组织健康研究提供了一种新的研究视角。本文将组织健康研究置于积极组织行为学的视野下,提出了组织健康研究的综合模型。 相似文献
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Fritz Söllner 《Environmental and Resource Economics》1999,14(1):1-18
Health risk permits are suggested as an instrument for the systematic management of all health-relevant pollutants. These permits are denominated in statistical deaths due to pollution and have to be acquired by firms which emit pollutants inimical to health. They have two advantages: First, they guarantee that a clear decision about the acceptable number of statistical deaths due to pollution is made. Second, health risk permits are able to realize any level of health risk thus chosen in an efficient way. However, in practice some compromises have to be made: The health risk function relating emissions to health risk must employ some simplifying assumptions and complementary regulation is needed to make health risk permits feasible and acceptable. Furthermore, there are other aims of environmental policy besides the preservation of human health, such as climate control and conservation, for which health risk permits are of no use. 相似文献
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This paper discusses the impacts of the COVID-19 pandemic on population health in Asian countries. Compared to European countries, Asian countries, in general, experienced much fewer COVID-19 cases and deaths. The underlying factors in this difference would include the earlier and more stringent nonpharmaceutical interventions, differences in the age structure, the geographical characteristics in Asia, and the experience of past outbreaks of emerging diseases, though further studies are needed to investigate the exact mechanisms. Still, regarding the aim of developing resilient health care systems, there remain several lessons from the COVID-19 pandemic experience in Asian countries that could inform more effective management of future pandemics. 相似文献
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《Technology Analysis & Strategic Management》2007,19(5):659-675
This paper examines the role of local health systems in developing countries in health biotechnology innovation. The heath systems encompass the final users of health biotechnology products and services. In innovation studies in general, users have been identified as playing vital roles as sources for innovation and in shaping the innovation process. It is therefore of interest to cast light upon the role of users in the health biotechnology innovation in developing countries. This paper briefly reviews literature on science and technology based health innovation in both industrialised and developing countries. It then examines to what extent the focus of developing countries is on their local health problems and explores the linkages between the organisations involved in research and development of health biotechnology products and services with the local health system, and thereby identifies the main roles of their own health systems in the innovation process. The paper bases this analysis on research on publication patterns and case studies on leading developing countries in health biotechnology and focuses particularly on health biotechnology development in Brazil, Cuba and India. 相似文献