共查询到20条相似文献，搜索用时 15 毫秒
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Jere W. Morehead Paul D. Frederickson Jeff W. Totten Bill Shaw 《Journal of the Academy of Marketing Science》1991,19(1):69-71
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes, and future trends, is essential. These reviews will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
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Olazábal Ann Morales Cava Anita Sacasas René Christiansen Linda 《Journal of the Academy of Marketing Science》2004,32(2):212-214
Journal of the Academy of Marketing Science - 相似文献
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Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment,
including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal
factor. 相似文献
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Marketing decisions are particularly vulnerable to legal rulings made in both the courts and teh legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
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Stephen L. Poe Christie L. Roszkowski Georgia L. Holmes 《Journal of the Academy of Marketing Science》1993,21(1):87-90
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Understanding marketing’s overall legal
environment, including its governing case law, regulatory statutes, and future trends is essential. This review will provide
analyses of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management
of the legal factor. 相似文献
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René Sacasas Anita Cavas Peter Bowal 《Journal of the Academy of Marketing Science》1994,22(4):401-405
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis
of recent court cases and legislation, with particular emphasis on creatively assisting the marketer’s management of the legal
factor. 相似文献
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