LETTER

Dear readers,
Business model is now being structurally retrofitted or innovatively reshaped against the old way of running a textile or an apparel company. The bulk of enterprises are taking to the e-commerce road as guided by decisions on a practical, if not empirical, basis after a comprehensive market survey and a clear corporate strategy tbr future growth. It seems the entire industry is inundated with great zeal and passion for online sales, fueled by the rivet- ing data of annual e-commerce report. According to iResearch, the leading company focusing on in-depth China＇s internet industry, the e-commerce market registered 9.9 trillion yuan （about 1.7 trillion dollars） worth of business transactions in 2013, increasing by 21.3%, while its online retails came up to 1.85 trillion yuan, representing 7.8% of the nation＇s consumptive goods sold at retail shopfronts. In terms of e-commerce modalities, B2B is creme de la creme, carrying preponderant weight in online cake by 80.4%, leaving the retail share by 17.6%, the group purchase by o.6%, and the rest by 1.4%.     

LETTER

Dear readers,
At this time of a good cheer, we are greatly honored to express our congratulations on Mr. Tiankai WANG for having been elected President of International Textile Manufacturers Fed- eration （ITMF） that just concluded its successful Annual Conference in Beijing in the middle of Oct.2014.     

LETTER

Dear readers,
The drama is coming close to an end, with the climax that is highlighted not in the middle of the story line, but in the epilogue,as is true of the episodes series of economic performance in 2014.     

DESIGNING A MARKET STRUCTURE WHEN FIRMS COMPETE FOR THE RIGHT TO SERVE THE MARKET*

In many industries, a regulator designs an auction to select ex‐ante the firms that compete ex‐post on the product market. This paper considers the optimal market structure when firms incur sunk costs before entering the market and when the government is not able to regulate firms in the market. We prove that a free entry equilibrium results in an excessive entry when the entry costs are private information. Then, we consider an auction mechanism selecting the firms allowed to serve the market and show that the optimal number of licences results in the socially optimal market structure. When all the potential candidates are actual bidders, the optimal number of firms in the market increases with the number of candidates and decreases with the social cost of public funds. When the market size is small, as the net profit in the market decreases with the number of selected firms, entry is endogenous. As increasing competition in the market reduces competition for the market, the optimal structure is more concentrated than in the previous case.     

试论跨世纪我国石油工业的战略调整

从石油的消费需求出发,指出了以下世纪初我国石油工业发展中存在的主要问题,并就今后石油工业发展所面临的机遇和挑战,提出了石油资源优经配置和石油加工战略调整的思路。     

THE EFFECT OF REPUTATION ON THE DECISION TO JOINT VENTURE

This paper focuses on the impact that reputation has on the decision to proceed with a strategic alliance. Employing reputation constructs adapted from the Fortune Corporate Reputation Survey, we manipulated a target firm’s reputation in an experimental design. The subjects were placed in the role of CEO of the partner firm and asked whether they would engage in the alliance. Findings indicate that (1) reputation is a multidimensional construct, (2) the personal information-processing characteristics of the decision-maker mediate the reputation effect and may suppress the reputation information, (3) subjects may compensate weaker elements of reputation for stronger ones when making decisions, (4) product and management reputation are the most important factors, and (5) reputation is a factor affecting the decision regardless of whether the proposed target is a supplier or a competitor. © 1997 by John Wiley & Sons, Ltd.     

食品包装应以安全为本

2005年那场关于“保鲜膜致癌”争论言犹在耳，让广大消费者至今心有余悸。令人欣慰的是“保鲜膜致癌”的争论，体现了国家“以人为本”对人民高度负责的精神。我们的众多包装业者“好了伤疤却没有忘痛”，痛定思痛，终于认识到了“食品包装是食品的‘贴身衣物’”。于是得出结论：民以食为天；天以质为要；要以安全为本。业内的专家从“高度重视食品安”的视野出发，提出“食品包装有安全漏洞”，指出“标准滞后导致监管不力”，呼吁“亟须要建立安全体系”，指明“环保替代促安全无害”……我们希望业内人士从此文中得到启示，兹编于后，以飨读者。[编者按]     

脲醛树脂对氧化淀粉粘合剂性能影响的研究

瓦楞纸箱是应用最广泛的包装箱，影响瓦楞纸箱质量的因素除了瓦楞纸板本身外，所使用的粘合剂的质量也是一个重要因素。近年来，在瓦楞纸箱生产中多使用氧化淀粉粘合剂。氧化淀粉粘合剂有强度高、重量轻、无腐蚀、无污染等特点，但同时因其本身含水量高达60％-70％，所以有存放期短、耐水性差、纸板干燥速度慢、初粘接力不好等缺点，进而影响纸箱的整体质量。通过在氧化淀粉粘合剂中加入脲醛树脂的方法，对氧化淀粉粘合剂进行改性，可以使其在粘接性、流动性、耐水性方面有较大改善。     

小型纸箱厂如何选购瓦楞纸板生产线

近年来，瓦楞纸箱行业得到了长足的发展，市场需求越来越大，客户对纸箱的质量也提出了更高的要求。由于单面机效率低、损耗大、工序多、质量不稳定，已逐渐被淘汰。很多企业争先采用瓦楞纸板生产线。但由于在生产中受材料、订单、技术和操作等因素的影响，一些重型、大型高速生产线未能真正实现高效运作，导致企业负担过重，处于低效、高耗、半停产状况，严重者被迫破产。     

CALCULATION OF THE UNIFORM CASH FLOW WHICH IS EQUIVALENT TO A CUBICALLY VARYING CASH FLOW

Finding the uniform annual cash flow which is equivalent to a given irregular cash flow is an elementary but frequently arduous calculation. A closed form result is developed from which the uniform annual cash flow may be calculated provided that the actual cash flow varies with time according to a polynomial whose degree does not exceed three. An example which concerns finding the equivalent annual energy dissipation cost in electric system distribution transformers is included.