电力市场细分及其营销方法探讨

市场细分是现代市场营销的重要策略。电力市场细分就是利用市场细分的方法,将电力市场按行业、性质、规模、时段等变量进行归类,确定相对独立的目标市场,通过现代市场营销策略,对不同的目标市场采取不同的营销方法,实现增供扩销,提高市场占有率。一、城市用电市场和农村用电市场城市用电市场由于用户集中,负荷密度大,用户对供电质量和服务质量要求高,营销工作必须坚持高标准,严要求,才能满足城市用电市场的需求。农村用电市场用     

小企业贷款与批量风险控制

本文通过对小企业市场进行市场细分,确定其风险权重,建立标准化的产品库,利用先进的技术手段,采取相应的风险防控措施,解决小企业融资难问题。     

我国网络银行业务的市场营销策略

一、市场细分和定位策略 1.合理运用市场细分策略 (1)市场细分策略对网络银行有重要意义.一方面市场细分对网络银行正确合理选定目标市场并进行市场定位起决定作用;     

以市场细分促进商业银行实现经营效益最大化

商业银行进行市场细分的方法可以客户的性质作为变量进行细分;以客户使用银行的产品作为变量进行细分;以客户所属的行业作为变量进行细分;以客户的信用状况作为变量对市场进行细分;以利益作为变量对市场进行细分.     

市场细分对房地产企业的战略性影响分析

1房地产市场细分的概念 市场细分的概念是美国市场学家温德尔·史密斯于20世纪50年代中期提出来的。将他所提出的市场细分概念具体到房地产市场,我们可以总结出所谓房地产市场细分,是指人们在目标市场营销观念的指导下,根据消费者的需要、欲望、购买行为和购买习惯,     

浅谈银行卡业务市场细分

近年来,我国银行卡产业保持着良好的发展态势,成为重要的电子支付工具.银行卡市场普及率越来越高,涉及业务领域不断扩大,业务品种持续创新,为更好地占领市场,须对银行卡业务市场进行细分,优化资源配置,实现银行卡业务利润的最大化.市场细分是一种重要的营销方法,由认识市场、研究市场和寻找目标市场构成.本文就商户细分和人群细分的工作经验提出自己的见解.     

基于市场消费与竞争态势的信用卡品牌战略

我国信用卡市场处于快速发展的高峰期,多数商业银行采取信用卡大量营销的模式,由此形成同质化的片面追求发卡量模式,引发了信用卡市场循环透支消费与消费习惯、盈利预期与战略持续的深层次结构问题。面对信用卡市场存在的风险隐患,商业银行要通过市场细分、目标市场选择和市场定位的策略改进,进而在过度信息市场环境下,有效实施信用卡品牌战略。     

小储户=大商机--印度私人银行瞄准新目标客户群

市场总是可以无限细分的,关键在于如何使细分市场成为可以赢利的市场,使它具有吸引力。     

论会计市场的市场细分及进入策略

市场细分是市场学中的一个概念,最早由美国著名市场学家温德尔·斯密提出.由于会计师事务所同一般的企业一样处于激烈的市场竞争中,同样面临市场细分的问题.会计市场中的不同需求群体对会计服务需求的多样化以及会计服务本身的多样化迫使会计师事务所进行市场研究,发现需求者的需求差异,有针对性地提供不同的服务.本文介绍了市场细分原理以及会计师事务所如何对会计市场进行细分以求发展的策略.     

我国商业银行个人理财业务市场营销策略分析

近几年,我国商业银行的个人理财业务取得了突破性进展,已经开始注重品牌营销,但总体而言仍处于发展初期,存在市场细分、市场定位和营销宣传不到位等方面的问题。一、个人理财业务市场营销方面存在的主要问题1.市场细分不充分,目标市场定位模糊市场细分是企业选择和确定目标市场的基础和前提。国外商业银行在拓展个人理财业务的过程中,高度重视客户市场的细分,可以针对不同层次的客户提供差异化的个性产品和服务。按照银行界通行的客户贡献"二八"法则,特别为优质客户提供差别化的服务,能够塑     

Bayesian Premium Rating with Latent Structure

We propose a fully Bayesian approach to non-life risk premium rating, based on hierarchical models with latent variables for both claim frequency and claim size. Inference is based on the joint posterior distribution and is performed by Markov Chain Monte Carlo. Rather than plug-in point estimates of all unknown parameters, we take into account all sources of uncertainty simultaneously when the model is used to predict claims and estimate risk premiums. Several models are fitted to both a simulated dataset and a small portfolio regarding theft from cars. We show that interaction among latent variables can improve predictions significantly. We also investigate when interaction is not necessary. We compare our results with those obtained under a standard generalized linear model and show through numerical simulation that geographically located and spatially interacting latent variables can successfully compensate for missing covariates. However, when applied to the real portfolio data, the proposed models are not better than standard models due to the lack of spatial structure in the data.     

The development of the group accounts disclosure system in Japan

The Japanese disclosure system of consolidated statements was introduced in 1977 and extensively revised in 1997. The role of the bureaucracy has been significant in these developments and seems to be part of Japan's closed culture. However, other explanations could also be applied. In particular, although Japanese firms opposed such disclosures on the basis of preparation costs, the Japanese government had to modernize the disclosure system, including consolidation, in order to develop the securities market regardless of an individual company's interests.     

Moments of Compound Mixed Poisson Distributions

Recursive formulae are derived for the evaluation of the moments and the descending factorial moments about a point n of mixed Poisson and compound mixed Poisson distributions, in the case where the derivative of the logarithm of the mixing density can be written as a ratio of polynomials. As byproduct, we also obtain recursive formulae for the evaluation of the moments about the origin, central moments, descending and ascending factorial moments of these distributions. Examples are also presented for a number of mixing densities.     

The designing of corporate accounting law in Japan after the Second World War

After the Second World War, during the neutralization of the controlled economy of wartime Japan, a design for a Corporate Accounting Law was elaborated by the Investigation Committee on the Business Accounting System. The Investigation Committee tried to establish not only new business accounting standards but also a central and independent administrative organ of corporate accounting regulation on the basis of the Corporate Accounting Law. The Corporate Accounting Law was expected to lay the legal foundation of the new corporate accounting regulation regime in Japan. Nevertheless, even though the original design of the fundamental accounting law was never realized, it should be considered the starting point for our understanding of external accounting history in post-war Japan.     

The deliberation around accounting techniques: accounting for depreciation and foreign exchange in an Indian jute company, 1870-1900

This paper examines the way two accounting techniques, namely depreciation and foreign exchange, were deliberated on, between 1870 and 1900, in an Indian jute company whose shareholders resided in the UK. The arena for these deliberations was the conflictual relationship between controlling and non-controlling shareholders as to how best to account for depreciation and foreign exchange especially when the particular accountings affected distributional issues such as the dividend decision. The purpose of this paper is to analyse and explain the processes by which a company's accounting practices emerge and develop as a contest between different interests. Accounting framed the parameters of the deliberations and provided the language of power and dissent. The paper uses a rich archive that includes narrative and accounting material.     

Disclosure of government financial information and the cost of local government’s debt financing——Empirical evidence from provincial investment bonds for urban construction

China’s slowing economic growth and rapid urbanization have made local government debt financing a significant issue.This study uses a sample of China’s provinc...     

Pricing Dynamic Insurance Risks Using the Principle of Equivalent Utility

We introduce an expected utility approach to price insurance risks in a dynamic financial market setting. The valuation method is based on comparing the maximal expected utility functions with and without incorporating the insurance product, as in the classical principle of equivalent utility. The pricing mechanism relies heavily on risk preferences and yields two reservation prices - one each for the underwriter and buyer of the contract. The framework is rather general and applies to a number of applications that we extensively analyze.     

Guidelines for Manuscripts Submitted to The China Journal of Accounting Research

正The China Journal of Accounting Research"CJAR"(ISSN 1755-3091)publishes quarterly.It contains peer-reviewed articles and commentaries on accounting,auditing and corporate governance issues that relate to the greater China region.We welcome the submission of both theoretical and empirical research papers pertinent to researchers,regulators and practitioners.Authors should note:1 Submissions must be original     

International harmonization of Japanese accounting standards

Historically, Japanese accounting standards have been quite distinct from International Accounting Standards (IASs) which have been perceived as being modelled on British-American accounting standards. However, in the 1990s, after the publication of E32 in 1989 and the IASC-IOSCO Agreement in 1995, the Business Accounting Deliberation Committee (BADC), the standards-setting body in Japan, has pursued a policy of harmonization with IASs. Accounting standards relating to consolidated financial statements of companies that make cross-border offerings of securities or operate worldwide are being revised drastically. This paper focuses on the development of international accounting harmonization and its impact on Japan.