Mobile phones,mobile Internet,and employment in Uganda

We analyze the relation between mobile phone use – mobile Internet in particular – and employment, self-employment and job regularity in Uganda. We find no evidence of any positive impact of mobile Internet use on employment or job quality, suggesting that either respondents do not use mobile Internet for job search practices or as a job tool, or that these uses are ineffective. However, we find that the adoption and use of basic mobile phones are positively related to employment and job quality, and we argue that regulators should focus on promoting the affordability of basic phones and mobile airtime.     

Determinants of mobile phone ownership in Nigeria

Mobile phones are recognized as a primary platform for mitigating the digital divide and increasing economic growth, and the same appears to be true for Nigeria, the largest economy in Africa. Since 2012, mobile phone penetration has shown nearly linear growth, reaching 83% in 2016. However, this statistic falls to only 46% after correcting for ownership of multiple SIM cards and sharing of mobile phones among multiple users. The determinants of mobile phone ownership in Nigeria are poorly understood, which hinders research that could inform policies capable of increasing mobile phone penetration and eliminating the digital divide. To begin to fill this research gap, we have analyzed socio-economic factors related to mobile phone ownership in the country. We used a logit model and the latest national-level Datafirst ICT dataset (2012) about mobile phone adoption from 1552 individuals. The sample was stratified, clustered, and probability-weighted to make it representative of the situation at the national level. The results suggest that factors such as geographic location and income may not strongly influence mobile phone ownership, in contrast to what was previously thought. Instead, the strongest factors appeared to be education level, informal work, social engagement, type of electricity supply and employment status. Our analysis suggests that to increase mobile phone ownership and close the digital divide, policy makers should target younger adults, provide training in digital literacy specifically for mobile phone use, invest in electricity supply infrastructure, and develop content and applications in non-English languages. These findings may contribute to understanding mobile phone distribution in Nigeria as well as inform implementation of the country's ICT Roadmap 2017–2020 and Vision 2020.     

Consumer behavior in the Italian mobile telecommunication market

This paper investigates the characteristics of Italian cell phone users. A multidimensional segmentation approach was adopted, using concurrently three sets of variables: consumer/user lifestyles, use motivations and product/service attributes. Data on a national sample (1067 individuals) were collected and factor and cluster analysis were then performed on the database. The study led to the identification of three user segments, each with a diverse combination of the segmentation variables. Findings provide implications for the mobile telecommunication industry and could suggest strategic choices to mobile operators—especially cell phone producers—and constitute the basis for their strategic positioning.     

Pricing of mobile phone attributes at the retail level in a developing country: Hedonic analysis

This study has been undertaken to determine the effect of mobile phone attributes on their retail market prices. A log-linear hedonic price model was fitted to a total of 348 handsets, for which data were collected about various attributes from different websites, while the price data were obtained from mobile phone retailers in two major cities of Pakistan from November 2016 to February 2017. Results indicate that brand, battery capacity, weight, operating system, RAM, memory size and display size have a significant positive effect on mobile phone prices. Given the significant premium associated with various characteristics, manufacturers need to formulate strategies to emphasize the battery capacity of 2000-3000?mAH, RAM of more than 1GB, screen size of more than 5 inches, memory size of more than 8GB, back camera of over 15MP, 4G network mode, front camera and FM radio.     

Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.     

Estimating consumer surplus in the mobile telecommunications market: The case of Korea

This paper estimates consumer surplus in the Korean mobile telephone services (MTS) market. The Korean mobile telecommunications market has grown rapidly since 1997 when competition was introduced and Code Division Multiple Access (CDMA) technology was commercialized. Because consumer surplus is relevant to the controversy over establishing an appropriate price level between consumers and service providers, the need for a robust measurement of benefit from MTS is increasing. The measured net consumer surplus estimated by means of elasticities of demand reached about US$48.8 billion in the period 1996–2004 and the changes amounted to about US$8.8 billion during the same period. In particular, after competition was introduced into the market with an accompanying price decrease and increase in the number of subscribers, consumers have benefited greatly. Therefore, it can be inferred that a facility-based competition policy and the reduction in price of access such as handset subsidies all played a positive role in the early diffusion of MTS in Korea. The estimated consumer surplus in this paper does not include network externality (option externality); if this were considered, the total social welfare of the consumer would be larger.     

The welfare effects of mobile termination rate regulation in asymmetric oligopolies: The case of Spain

This paper examines the effects of mobile termination rate regulation in asymmetric oligopolies. It extends existing models of asymmetric duopoly and symmetric oligopoly where consumer expectations about market shares are passive. First, demand and product differentiation parameters are calibrated using detailed data from the Spanish market from 2010. Next, equilibrium outcomes and welfare effects under alternative scenarios of future termination rates are predicted. Lowering termination rates typically lowers profits of all networks and improves consumer and total surplus.     

Empirical analysis of factors promoting the Japanese 3G mobile phone

This paper aims to specify factors promoting the 3G mobile in Japan. The factors are represented by value-added services such as FeliCa, which enables e-payment, data roaming services, and full music downloads. Panel data from the three main carriers, which occupy over 90% of the Japanese mobile market, is utilized. In order to control network effects as well as the endogeneity of variables, the Arellano–Bond dynamic panel estimation is adopted. As a result, the launch of the iPhone 3G, FeliCa, data roaming, full music downloads, and the flat rate are revealed to have affected the diffusion of the 3G mobile in Japan. The results, reflecting the importance of value-added services, can be applied not only to the next generation mobile development, but also to the promotion of 3G networks in other countries.     

Explaining geospatial variation in mobile phone ownership among rural women of Bangladesh: A multi-level and multidimensional approach

Despite significant progress in Information and communication technologies (ICTs), rural dwellers of Bangladesh are still less fortunate when it comes to availing the improved ICT facilities compared to their urban counterparts, and this digital divide is more evident in the case of women. Mobile phone ownership (MPO) can play a key role in bridging this digital divide and achieving the Sustainable Development Goals of “End poverty in all its forms everywhere”, “Achieve gender equality and empower all women and girls”, and “Ensure healthy lives and promote well-being for all at all ages”. Administrative district-level infrastructural and societal readiness to women's MPO in rural settings of Bangladesh may also influence the geospatial variation in their MPO status, which is still unexplained. In the context of rural Bangladesh, household heads substantially exert influence over women's decision-making process. However, the role of household heads' age and education on women's MPO is mostly unexplored. As in developing countries, women's MPO does not ensure its usage, investigating the possibilities of women's MPO on its usage has immense importance. Therefore, this study aims to revisit the correlates of rural women's MPO in Bangladesh and explain the administrative district-level geospatial variation in their MPO by controlling the effect of individual and household-level sociodemographic correlates of MPO. Further, this study attempts to investigate the possibilities of MPO on the extent of its usage. This study used the latest nationally representative cross-sectional data from Bangladesh Multiple Indicator Cluster Survey 2019. This study reveals that the district-level readiness was a potential source of geospatial variation in the prevalence of rural women's MPO in Bangladesh. The lowest level of readiness was noticed in north-western Bangladesh. Comparatively elderly women with better education and media exposure had a considerably higher chance of MPO. Elderly household heads, especially male and less educated heads, hindered the MPO of women. This study identified MPO as a key determinant of its extent of usage. Moreover, to increase the MPO by a faster pace, strategies should target less empowered women, particularly those who lived in districts of lower readiness.     

Business ecosystem strategies of mobile network operators in the 3G era: The case of China Mobile

In order to define the mobile network operators' strategies of building value network in the 3G era, this paper applies the ecosystem principles to the mobile industry through a China Mobile case study. Based on an analytical framework of such principles, this paper reviews China Mobile's ecosystem, and identifies its success factors and problems. The results indicate that a complete ecosystem, where mobile network operators collaborate closely with value-added service providers, content/application providers, equipment and device manufacturers, and other involved organizations, can promote the development of mobile data services substantially. Therefore, mobile network operators should play a central role in the ecosystem by managing the entire value-chain and setting up proper value-sharing mechanisms. However, while doing so, problems may arise because of regulatory issues and information asymmetry. High-value common assets, a centralized management system, partner selection schemes and continuous innovations are important success factors.     

Investigation of factors affecting the diffusion of mobile telephone services: An empirical analysis for Vietnam

This paper analyzes the diffusion of mobile telecommunications services in Vietnam and examines how telecommunications regulation and potential substitute/complement services affect the growth of the number of mobile telephone subscribers. Using a logistic diffusion model, it is found that fixed telephone services are a complement while data services have a negative relation to mobile telephone services in Vietnam. As for regulation, the policy of introducing competition has been found to be the most effective in influencing the adoption of mobile services. Another important result is that the estimated potential market is roughly 76% of the total population. The findings suggest that suitable regulation that guarantees competition in the mobile telecommunications market in a developing country such as Vietnam is one of the most important factors for a positive diffusion process.     

Inconvenience cost of mobile communication failure: The case of South Korea

Mobile communication failure can occur when mobile traffic exceeds the manageable level. This depends on frequency bandwidth. Mobile communication failure causes inconveniences in a user's daily life that lead to social and economic damage. To address this issue, mobile telecommunications companies deploy additional bandwidths and develop new technologies, but these are costly strategies. This study applies a spike model based on a contingent valuation method (CVM) to measure the inconvenience cost resulting from mobile communication failure. The mean monthly willingness-to-pay (WTP) to avoid communication failure per user is estimated to be KRW 898.14 (USD 0.80) over a period of five years in our study. The inconvenience cost borne by the population is estimated to be KRW 2.97 trillion (USD 2.61 billion). Users experiencing greater frequency of communication failure are found to be willing to pay more to avoid the inconvenience. When excluding respondents citing zero-WTP, the mean WTP per user was calculated to be KRW 3426.41 (USD 3.01). Data traffic usage and frequency at which communication failure is experienced are variables that exhibit statistically significant effects on WTP to avoid mobile communication failure. Overall, estimation results show that a price discrimination based on data traffic usage or quality can be considered by mobile telecommunications companies and regulators to address the issue of data traffic inducing mobile communication failure.     

The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents

Given the prevalence of mobile data services and applications (MDSA) such as App Store, it is important to diffuse MDSA and understand user behavior toward it. Recent research on marketing and information systems (IS) has shed light on the habitual use of frequently used IS. This study attempts to develop a research model that clarifies the role of habit in the actual use of MDSA. Considering the unique and specific characteristics of MDSA, this study examines the antecedents of MDSA habit in an effort to elucidate key factors accelerating the development of MDSA habitual use. Data collected from 317 users who had prior experiences with MDSA were empirically tested against the research model using partial least squares (PLS). The analysis results indicate that both continuance intention and habit play an important role in the actual use of MDSA. Moreover, the findings reveal that habit is a more prevalent predictor of actual use compared to conscious intention. It was found that user satisfaction, perceived monetary value, and variety of use serve as the antecedents of MDSA habit. The theoretical and policy implications of the findings are described.     

Financial inclusion,mobile money,and individual welfare: The case of Burkina Faso

Access to financial services promotes investment and facilitates consumption smoothing by enhancing resource mobilization. Over 60 percent of Burkinabe adults are excluded from financial services by banks and other nonbank financial institutions, so mobile money is expected to bridge this gap. Accounting for the importance of financial inclusion with the rapid prevalence of mobile money, this paper assesses the effects of financial inclusion and mobile money use on an individual's nonmonetary welfare in Burkina Faso by applying matching methods. The results confirm the significant role of financial inclusion in alleviating poverty. More importantly, our analysis shows that once individuals access financial services through mobile money, such favorable effects on poverty alleviation become more substantial. Financial regulators in Burkina Faso should promote financial inclusion with mobile money to ensure the efficient enhancement of individual welfare with poverty reduction.     

Estimating switching costs involved in changing mobile phone carriers in Japan: Evaluation of lock-in factors related to Japan’s SIM card locks

This paper employs a web-based conjoint-type questionnaire to examine empirically user preference for a hypothetical Subscriber Identity Module (SIM) unlock situation in Japan’s mobile phone market. This paper also analyzes carriers’ other marketing strategies to lock in consumers. The empirical analysis in this study reveals the following: over 80% of survey respondents evaluate a highly compatible platform with the SIM unlocked. Approximately 70% of consumers find that the value of discounts on initial payments exceeds the discounts on one-year monthly payments. In addition, conditions set by continuing agreements for mobile carriers and mobile handsets reduce consumer benefit by 35% at the median in the case of SIM unlocking with compatible platforms.     

Competition in Turkish mobile telecommunications markets: Price elasticities and network substitution

This paper estimates demand elasticities for Turkish mobile telecommunications markets. In contrast to most other studies, firm-level data is used to estimate dynamic panel data models including instrumental variable techniques. Both short- and long-run elasticities are calculated, yielding a long-run price elasticity of −0.72 for the post-paid market and of −0.33 for the pre-paid market. The short-run price elasticity is estimated to be −0.36 for the post-paid market and −0.20 for the pre-paid market. In addition, there is evidence of fixed-to-mobile traffic substitution for consumers who use pre-paid cards.     

Diffusion of mobile telephony: An empirical study in Taiwan

Mobile telephony penetration is a major indicator of mobile telephony diffusion. Taiwan had a mobile telephony penetration of 108% in 2002, ranking first in the world. This study analyzes this accelerated diffusion in terms of growth model and determinants of the diffusion rate. To eliminate the inherent uncertainty associated with choosing the optimal growth model, this study compares the performance of three conventional models, namely Gompertz, Logistic and Bass, to identify the most appropriate model, and to distinguish the forces driving the diffusion rate. Empirical results indicate that the most appropriate model is the Logistic model. Network externalities, which this study shows to be the same as the imitation effect in the Bass model, explain the superiority of the Logistic model. Moreover, market competition, which markedly reduces service prices, is identified as a primary driver of the diffusion rate of mobile telephony in Taiwan. Economic conditions, technological innovation and number of operators are insignificant factors. Finally, mobile telephony is a substitute for fixed-line telephony in Taiwan.