网络时代企业危机公关的应对策略

本文针对当前互联网飞速发展的背景,对企业在危机公关中面临的新问题及其重要性进行了分析,阐述了在此类危机发展演变过程中的三种效应,最后提出了两种有效的应对策略和原则,为企业危机公关机制的操作提供参考。     

企业价格战的进化博弈分析

经典的博弈论的理性基础是"完全理性"的假设,这在现实中通常是很难达到的,现实中更多的是有限理性。进化博弈的理性基础是有限理性,本文运用进化博弈理论,对企业群内企业的价格大战通过构建进化博弈模型,通过对模型的分析得出了企业群内企业的价格大战存在纯策略的进化稳定策略。同时通过企业竞争的红色女王效应的分析,指出了通过采取低价的策略不能减弱价格大战,反而会使价格战愈演愈烈。     

旅游业危机公关中的媒体运用研究

旅游业是一种极其脆弱的行业,当危机发生时,必须要采取积极主动的策略,而作为企业危机公关的重要求诉渠道,媒体在对危机环境的信息显示和危机公关过程中都发挥着举足轻重的作用。正基于此,文章以媒体在旅游公关中的作用为切入点,探讨了媒体运用中必须坚持的原则,研究了旅游业危机公关中的媒体运用策略     

成长型中小企业普遍性加薪的影响研究

薪酬策略的设计是成长型中小企业薪酬制度的有效方案,合理的薪酬策略可以大大提高企业员工绩效和企业绩效,进而促进企业发展。对企业员工进行普遍性加薪作为一种薪酬策略,在成长型中小企业的发展过程中有着不可忽视的积极作用,但也有其自身的缺陷。本文从成长型中小企业在市场经济中的地位作为出发点,对成长型中小企业普遍性加薪进行利弊分析,最终提出了成长型中小企业薪酬体系构建的建议。对企业的薪酬战略、薪酬水平策略、薪酬组合与结构策略进行设计和优化,能够有效提高成长型中小企业员工的绩效和薪酬满意度。     

理性权变观点下的组织结构演变探讨

组织经营的外在环境改变时,相应的策略调整会影响组织的设计。近年来国际化与信息化的趋势带动下,环境变化越来越剧烈,迫使企业朝向更有弹性的方向发展。本文主要以理性权变的观点,研究组织变化的发展过程,并且探索了在新的环境变化中产生的新组织型态,以期领会其中演变的逻辑过程,供有关方面参考。     

星巴克咖啡品牌的中国本土化设计策略分析

目的是对星巴克咖啡品牌的本土化设计策略进行分析。方法是从星巴克在中国的营销策略基础上解析其本土化的设计策略,具体从本土化设计的中国元素应用策略、节日策略、区域策略进行多方面的举例,通过对这些策略的分析与展现进行分类研究。结论提出企业在跨文化发展过程中应尊重目标市场的本土文化,要将本土化的设计与企业的服务达到平衡,且在全球化趋势下更应发掘本土化设计的内涵。     

强化成本构成分析 理性采购原材料

本文从实证的角度,完整论述了企业重大项目原材料采购过程的成本控制和决策优化过程,并提出了如何通过制定采购策略,控制采购节奏,从而降低项目投资成本,保障项目建设的安全与进度的有效方法。为大型企业及重大项目优化采购决策,提供了科学理性的采购案例。     

关于公路桥梁设计施工中的安全性思考

对公路桥梁设计中忽视结构耐久性不足的结果和造成公路桥梁的安全性和耐久性不够的主要原因做了详细的分析,并就具体的公路桥梁设计与施工过程进行了初步探讨。     

煤矿企业安全生产过程中的进化博弈分析

本文假设煤矿生产企业和矿工为有限理性,运用进化博弈理论,分析煤矿企业生产过程中企业群体之间、企业和矿工群体之间在不同策略和动态比例的进化博弈以及博弈稳定状态的条件,并在此基础上提出提高企业安全生产水平的建议.     

企业价格行为的经济分析

本文根据经济学的基本原理，对企业的价格行为进行了经济分析，在此基础上，提出了企业的理性价格策略。     

Developing a critical view on e‐learning trend reports: trend watching or trend setting?

Trend watching reports are an indispensable resource in the e‐learning domain. Many HRD departments consider these reports as essential cornerstones for the development of their e‐learning strategy. But what is the quality of the forecasts made in these reports? In this article, several methods of forecasting trends are discussed, resulting in a checklist to evaluate the quality of trend studies. Next, this checklist is applied to evaluate some significant trend studies. The evaluation results show that the reports do not meet basic quality criteria, such as ‘sound methodology’ and ‘objectivity’. The article concludes with some critical remarks on the role trend watching reports play in the domain of e‐learning.     

Exploring the retail design management process within a UK food retailer

Design is an increasingly important part of the competitive strategy of food retailers in the UK. This paper examines the design management process within one of the leading UK food retailers to provide a model of the process. This model constitutes a contribution to design management theory in the retail sector. The process of retail design management is explored and discussed. This paper attempts to provide an exploratory base for future linkages to be made between design management and retail marketing theories.     

Use of mental models and cognitive maps to understand students’ learning challenges

Mental models and cognitive maps have been used in college business education as an instructional design technique, assessment tool, and learning strategy. The authors propose a novel use of mental models and cognitive maps as a device to elicit students’ challenges in learning the domain knowledge of a course. Such usage is illustrated in a management information systems course. This student-focused approach can help instructor to better understand students’ learning challenges and enhance teaching effectiveness.     

Channel design,coordination, and performance: Future research directions

The marketing literature has made significant progress toward a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today’s channel systems raises additional issues that remain unaddressed. The purpose of this article is to suggest promising research directions in this domain. We suggest several possible avenues to relate multiple channel design and management to channel-system, channel-relationship, and customer-level outcomes. In particular, we see a great opportunity to integrate multichannel customer management and traditional channel design research. We argue that future research should account for cross-level effects and incorporate variables at more than one relationship level.     

Marketing planning: Operationalising the market orientation strategy

Abstract

Despite strong empirical validation of the relationship between market orientation and business performance, the literature is inconclusive on the implementation of the strategy. This paper reviews the implementation of market orientation, and investigates the associations between market orientation and marketing planning and their associations with business performance. A survey of 216 Australian larger business organisations was conducted to find evidence of these relationships. The results highlight a close association between market orientation and marketing planning, with virtually the same level of association between them, and the business performance measures used. This evidence suggests that they arguably represent the same domain. The results suggest that marketing practitioners may use the marketing planning technique as an intangible productive resource to operationalise the market orientation strategy, and use it to design a specific style and magnitude of market orientation suitable for an organisation.     

web3．0下企业网络品牌推广策略及手段探讨

在品牌力时代,网络品牌的创建是每一个电子商务企业迫切需要解决的问题。随着互联网技术的高速发展,Web3．0的巨大影响力已初现端倪,企业网络品牌推广策略及手段探讨也迎来新的发展。文章从网站设计、网络广告、域名等方面阐述了企业网络品牌的创建措施,旨在缩短从创建企业品牌到成为如名品牌的时间。     

Development strategy for rural areas

In September 1973, the President of the World Bank, Robert S. McNamara, made a challenging address to the Governors of the Central Banks of the member states of the international Monetary Fund. The main subject in his speech was the problem of poverty particularly in rural areas of developing countries, and the design for a strategy for its abolition.     

Brand management: only the strong survive

Competition, consolidation, and couponing have made consumers savvier and brand loyalty shakier. As a result, nurturing the all-important brand demands a new level of creativity and an increased attention to strategy. Often it means a closer look at logos and package design.     

基于分形维的连续语音实时分割技术

为能准确有效地判断出连续语音中各个音节的起止点,提出了一种改进的分形维计算方法,该算法将插值分形维的步长因子进一步精确到采样频率的数量级上,先求出语音分形维的最小二乘能量轨迹,再差分求其动态特征;在此基础上,设计了连续语音的两级搜索实时分割算法,并进行了基于DSP的硬件系统实验。结果证明,该算法较好地实现了语音段的实时分割和汉语音节切分,鲁棒性好,使得系统在信噪比为0 dB时音节分割准确率仍可保持在一个较高的水平上。最后开发了一个在线汉语语音标注器,借此阐述了论文工作在语音识别方面的应用。     

基于组织理论视角的企业内部控制设计

设计健全、完整的内部控制是企业防范风险、实现企业战略目标的根本保障。从组织设计理论的视角来看,企业内部控制设计的基本程序为：明确企业发展战略,确定内部控制设计的目标;设计公司内部控制框架;划分各个管理层次、职能部门和工作岗位的权责;设计业务流程和管理规范,制订各种保证企业有效运行的规章制度;配备人员和培训;适时的信息反馈和修正。