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1.
Sridhar N. Ramaswami Rajendra K. Srivastava Mukesh Bhargava 《Journal of the Academy of Marketing Science》2009,37(2):97-116
While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is
largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a
resource based view of the firm, the present study proposes that (1) market-based assets and capabilities of a firm impacts
(2) performance in three market-facing business processes (new product development, supply-chain and customer management),
which in turn, influence (3) the firm’s financial performance. It develops related hypotheses and tests the framework empirically.
The study also examines for the first time the interrelationship among the three business processes and their impact on the
market value of firms. Further, the study examines the moderating influence of two organizational variables—size and age of
the firm. Overall, the major contribution of the study is that it offers a process linkage between capabilities, process performance
and financial performance. The results of this research will provide strategic insights to managers on optimal customer management,
product development and supply chain strategies.
相似文献
Mukesh BhargavaEmail: |
2.
Xueming Luo Maxwell K. Hsu Sandra S. Liu 《Journal of the Academy of Marketing Science》2008,36(2):202-214
This study uncovers the ignored role of institutional environment for marketing strategy and customer relationship management.
Hypothesis tests in a sample of Chinese firms find support that channel networking strengthens the customer orientation–customer
trust/commitment–firm performance (CTP) causal chain. In addition, the results show that government networking moderates this
chain in a non-linear fashion. The CTP linkages are most salient when the firm develops a moderate level, rather than a high
or low level of networking ties with government agencies.
相似文献
Sandra S. LiuEmail: |
3.
The effect of market orientation and its components on innovation consequences: a meta-analysis 总被引:5,自引:1,他引:4
Amir Grinstein 《Journal of the Academy of Marketing Science》2008,36(2):166-173
While there is a rich body of research on market orientation’s effect on business performance, much little attention has been
given to its effect on innovation consequences. This is the first meta-analytic effort to study the independent effects of
market orientation components (customer orientation, competitor orientation, interfunctional coordination) on innovation consequences.
Also, it is the first meta-analysis to study the impact of contextual characteristics on the way market orientation affects
innovation consequences. The study finds that market orientation components positively affect innovation consequences but
that competitor orientation’s effect depends on a minimum level of customer orientation. The study also suggests that the
relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker
in technology turbulent ones. Finally, findings suggest that the relationship is stronger in large firms, service companies,
and in countries characterized by high individualism and high power distance national cultures.
相似文献
Amir GrinsteinEmail: |
4.
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics 总被引:1,自引:0,他引:1
Michael Antioco Rudy K. Moenaert Richard A. Feinberg Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(4):501-521
The aim of this study is to identify the organizational and communication antecedents, and evaluate the consequences on relative
product and service characteristics, of the use of service-sourced information by product designers during new product development.
An empirical study of 121 product design managers demonstrates that a firm’s market orientation is improved by a healthy working
relationship between product designers and service employees. Such a relationship motivates designers to use service-sourced
information disseminated to them, enhancing both product and service characteristics of the new offering. The authors discuss
how communication channels and information content affect the information use of product designers. Product designers value
written information most. Information use does not relate to the frequency of receiving verbal or electronic information.
Information about product ergonomics positively influences product designers’ perceptions of the information, whereas information
on product aesthetics negatively influences their perceptions.
相似文献
Michael Antioco (Corresponding author)Email: |
Rudy K. MoenaertEmail: |
Richard A. FeinbergEmail: |
Martin G. M. WetzelsEmail: |
5.
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets 总被引:1,自引:0,他引:1
Stanley F. Slater G. Tomas M. Hult Eric M. Olson 《Journal of the Academy of Marketing Science》2007,35(1):5-17
Business strategy is fundamentally concerned with the actions required to create superior customer value in the firm’s target
markets with the ultimate goal of achieving superior performance. Marketing theory suggests that two critical marketing activities
required to achieve this end are: (1) the adoption of appropriate strategic behaviors (i.e., customer-oriented, competitor-oriented,
technology-oriented) and (2) targeting of the appropriate market segments (i.e., innovators, early adopters, early majority,
late majority, laggards). This study builds on prior research which demonstrates that the strategic behavior—firm performance
relationship is contingent on the firm’s strategy by examining this relationship in high tech markets and by considering the
incremental contribution of appropriate target market selection. Responses from 160 senior marketing managers in high-tech
firms reveal strong support for our framework. Thus, this study provides useful guidance to executives and managers in high-tech
firms regarding the steps that they should take to increase their probability of success.
相似文献
Eric M. OlsonEmail: |
6.
Michael Song C. Anthony Di Benedetto Robert W. Nason 《Journal of the Academy of Marketing Science》2007,35(1):18-34
The Miles–Snow (M–S) strategic typology has continued to receive attention in the academic business press, even though it
has been criticized for not making explicit the relationships between strategic type and ultimate profit performance. Using
the market orientation and Resource-Based View literature, we develop hypotheses regarding relationships between M–S strategic
type and four firm capabilities (technology, information technology, market-linking, and marketing capabilities), relationship
between the four capabilities and performance, and the moderating role of M–S strategic type. An empirical test involves multiple
data collections from 216 firms. The study results suggest that there are significant relationships between capabilities and
performance if one does not account for the moderating role of strategic type. When strategic type is used as a moderating
variable, we find that only certain capabilities had significant effects on profitability. For example, technology and information
technology capabilities increase financial performance for prospector organizations, while a different set of capabilities
(market-linking and marketing) are positively related to financial performance for defender organizations. We discuss how
our findings are consistent with the expectations of the Resource-Based View of the firm. We conclude with a discussion of
theoretical and managerial implications.
相似文献
C. Anthony Di BenedettoEmail: |
7.
Existing studies of market orientation have hypothesized that the strength of the market orientation/performance relationship
depends on environmental variables such as market turbulence, technological turbulence, and competitive intensity. To date
most empirical studies have failed to confirm these hypotheses; however, these studies (1) assumed that performance is a linear
function of the achieved level of market orientation and (2) tested whether environmental uncertainty moderates this relationship.
A complementary explanation for the impact of environmental variables on a firm’s market orientation arises from studies of
organizational behavior that link the need for coordination and control to environmental uncertainty and organizational strategy.
Building on this perspective, the authors argue that (1) environmental uncertainty influences the desired level of market
orientation and (2) the gap between the desired and achieved levels of market orientation influence business unit performance.
The authors test these hypotheses with data collected from multiple respondents in 308 US firms. The data analysis confirms
that the desired level of market orientation is a function of market turbulence, competitive intensity, technological turbulence,
and innovation strategy. In addition, the desired level of market orientation positively influences the achieved level. Finally,
when the achieved level of market orientation is less than the desired level, business unit performance is a negative function
of the gap between the desired and achieved levels of market orientation.
相似文献
Mark E. Parry (Corresponding author)Email: |
8.
Researchers have typically studied the relationship between technology alliances and market value from a direct tie or dyadic
perspective. Yet any given technology alliance is typically embedded in a network of indirect ties created by the alliance
partners’ relationships with other firms. We argue that whether an indirect tie enhances or detracts from the market value
a firm creates in a technology alliance depends upon factors related to inter-firm competencies at both an alliance- and partner-level
of analysis. Empirical analysis of abnormal stock returns reveals support for the hypothesized contingent relationship between
indirect ties and value creation within technology alliances. Theoretically, the paper clarifies opposing perspectives in
the literature regarding the performance implications of indirect ties and identifies market value as a hitherto unrecognized
effect associated with this type of tie. Managerially, the findings improve marketers’ ability to leverage the complex interactions
that occur between technology alliances in a value-creating manner.
相似文献
D. Eric Boyd (Corresponding author)Email: |
Robert E. SpekmanEmail: |
9.
The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining
or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with
the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the
two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the
suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the
perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which
may lead to a high level of utilization of new technologies for the buying firm.
相似文献
Jae H. Pae (Corresponding author)Email: |
10.
Does advertising create sustained firm value? The capitalization of brand intangible 总被引:1,自引:0,他引:1
Fang?Wang Xiao-Ping??Zhang Ming?Ouyang 《Journal of the Academy of Marketing Science》2009,37(2):130-143
This research inquires into the nature and degree of advertising effects on firm intangible values. Based on marketing research
on consumer based brand equity, this paper challenges the prevailing decaying assumption employed in the accounting/finance
disciplines to model the advertising-firm value relationship. Meanwhile, using financial data and methods, we provide new
measures for the marketing discipline to evaluate the effectiveness of advertising to create brand intangible. Results indicate
that advertising effects on firm intangible assets are sustainable and accumulative and support the asset/investment-like
characteristics of advertising expenditures. The research provides an empirical method to assess long-term advertising performance
and suggests firms’ varying effectiveness in creating brand equity through advertising. This study is the first to report
negative persistence effects of advertising to firm intangible values.
相似文献
Xiao-Ping (Steven) ZhangEmail: |
11.
In an effort to understand the determinants of economic growth in an emerging economy, we analyze the effects of institutional
reforms, wars and political events on the risk level of the Israeli stock market between 1945 and 1960. We find that the anticipation
of wars did not have any effect but the end of skirmishes actually raised the risk on the stock market. Domestic political
instability also increased the stock market risk. Finally we find that most legal reforms did not matter much.
相似文献
Miriam KrauszEmail: |
12.
The Malthusian “preventive check” mechanism has been well documented for pre-industrial England through evidence for a negative
correlation between the marriage rate and the price of wheat. Other literature, however, speculates that the correlation was
in fact positive from the early nineteenth century. This paper uses the cointegrated VAR model and recursive estimation techniques
to document the changing relationship between nuptiality and the price of wheat from 1541 to 1965. The relationship is indeed
positive from the early nineteenth century to the First World War. A simple theoretical model shows that this result is not
in fact inconsistent with a stylised Malthusian mechanism, and can be understood within the context of an increasing dominance
of shocks to aggregate demand rather than to aggregate supply.
相似文献
Jacob WeisdorfEmail: |
13.
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic 总被引:1,自引:1,他引:0
Stefan Michel Stephen W. Brown Andrew S. Gallan 《Journal of the Academy of Marketing Science》2008,36(1):54-66
The service-dominant logic (S-D logic) provides a novel and valuable theoretical perspective that necessitates a rethinking
and reevaluation of the conventional literature on innovation. This literature is built upon a goods-dominant logic and has
resulted in a restricted and out-moded perspective that overlooks many major discontinuous innovations. In this article, we
show how many innovations can be better understood by deploying a S-D logic perspective. We present six S-D logic categories
of discontinuous innovation positing that they can help scholars and managers analyze, design and implement breakthrough advances
in resource use. We argue that discontinuous innovation can arise by changing any of the customers’ roles of users, buyers
and payers on the first dimension. On the second dimension, the firm changes its value creation by embedding operant resources
into objects, by changing the integrators of resources, and by reconfiguring value constellations. Finally, we offer some
managerial and research implications of this expanded and strategic view of discontinuous innovation.
相似文献
Andrew S. GallanEmail: |
14.
Roberto Ricciuti 《Cliometrica》2008,2(3):259-274
The Italian fiscal history is characterised by a number of fiscal consolidations. In this study, we characterise fiscal policy
in terms of non-linear deterministic processes. We find that government spending and taxes can be described as being non-linear
trend stationary processes instead of unit roots. A long run equilibrium relationship—a non-linear co-trend—does exist between
the two series, fulfilling the intertemporal government budget constraint. We interpret this result as evidence of a long
run fiscal rule that different policy makers have adopted, putting public finance in balance.
相似文献
Roberto RicciutiEmail: |
15.
In 1954, Drucker boldly declared that organizations have only two basic functions, marketing and innovation. While true for
any organization, this insight is particularly pertinent for technology-based businesses. The complicated environment surrounding
high-tech companies creates a great need for sophisticated marketing. Yet these companies continue to have under-developed
competencies in marketing and in understanding customer needs. This essay explores Drucker’s insights with respect to two
particularly salient issues for high-tech companies: developing and implementing a market orientation and break-through innovations.
We review Drucker’s insights and synthesize them with the scholarly research on these issues. Finally, we discuss three emerging
areas in high-tech marketing where academics and managers could build on Drucker’s insights to guide future research and practice:
market driving, customer co-creation, and corporate social responsibility. These illustrative examples highlight that even
today, Drucker’s writings continue to offer remarkable guidance to scholars and managers who are willing to take the time
to reflect, understand, and incorporate his insights in the unique context of high-tech industries.
Electronic supplementary material The online version of this article (doi:) contains supplementary material, which is available to authorized users.
相似文献
Shikhar SarinEmail: |
16.
We evaluate explanations for why Germany grew so quickly in the 1950s. The recent literature has emphasized convergence, structural
change and institutional shake-up while minimizing the importance of the postwar shock. We show that this shock and its consequences
were more important than neoclassical convergence and structural change in explaining the rapid growth of the West German
economy in the 1950s. We find little support for the hypothesis of institutional shakeup. This suggests a different interpretation
of post-World War II German economic growth than features in much of the literature.
相似文献
Albrecht Ritschl (Corresponding author)Email: |
17.
Serge A. Rijsdijk Erik Jan Hultink Adamantios Diamantopoulos 《Journal of the Academy of Marketing Science》2007,35(3):340-356
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology,
these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on
a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes
a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction
through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and
theoretical implications and identifies future research directions.
相似文献
Adamantios DiamantopoulosEmail: |
18.
This paper examines a tendency within existing marketing scholarship to compartmentalize ethical issues. It also shows how
this tendency can cause ethical tensions and conflicts in marketing practice. The emerging service-dominant (S-D) logic for
marketing, as proposed by Vargo and Lusch, is explored as an example of an approach to marketing that overcomes this tendency.
The S-D logic is found to be a positive development for marketing ethics because it facilitates the seamless integration of
ethical accountability into marketing decision-making. Specific recommendations are made for improving the ethical climate
in marketing using marketing performance measurement theory and practice.
相似文献
Patrick E. MurphyEmail: |
19.
A meta-analytic review of opportunism in exchange relationships 总被引:2,自引:1,他引:1
The potential to engage in opportunism is a central theme in institutional economics, yet prior research has not quantitatively
reviewed the role of opportunism in marketing research. This study uses meta-analytic techniques to synthesize research on
opportunism conducted over the last quarter century. The analysis of 183 effect sizes extracted from 54 publications from
the period 1982 to 2005 offers some support to extant channel theory. The research also indicates that the informant’s frame
of reference and the research design significantly influence the observed effects. Implications of the findings and future
research directions are discussed.
相似文献
Robert DahlstromEmail: |
20.
Despite substantial benefits of an effective complaint management for companies, there is ample evidence that many firms do
not handle customer complaints appropriately. This paper aims at providing a theoretical explanation for this surprising phenomenon.
Drawing on psychological and organizational theory, the authors introduce the concept of defensive organizational behavior
towards customer complaints as well as provide a rich conceptualization and operationalization of this phenomenon. Moreover,
in an empirical study, they systematically analyze how defensive organizational behavior towards customer complaints is driven
by organizational antecedents and, based on a dyadic data set, how it affects customer post-complaint reactions.
相似文献
Andreas FürstEmail: |