Rational Thoughts on the Development of Chinese Auto Industry

In order to keep the steady, fast and sustainable development of auto industry, we should have an overall knowledge of the history and current situation of the world auto industry, and have a correct strategic planning and scientific measures towards the Chinese auto industry.     

风神:随风起舞

从2000年4月正式投产到2001年12月第20000辆诞生,从2001年18500辆超额完成预定任务到2002年35000辆目标的提出,不到两年的时间,风神蓝鸟已一跃成为中国最畅销中高档轿车品牌之一,这是中国轿车发展史上绝无仅有的。"人、车、生活","分期吸纳,优化组合",风神已开辟了一条特色之路,风神"神"在哪?"看不懂的风神"能在最闹最乱的2002年中"乱"出本色吗?     

FMG高尔夫传媒 与高端品牌共舞

2008年1月18日,FMG·孚朗格高尔夫传媒与CCTV高尔夫·网球频道正式结成战略伙伴关系。至此,孚朗格高尔夫传媒将成为CCTV高尔夫·网球频道在全国球场的独家授权合作机构,并和频道共同推出"全国高尔夫慈善巡回赛赛事"栏目。     

"金龙"舞出新天地

上海金龙商业有限公司是一家老字号的特色企业,创建于1938年,创始人杨存琳,在现在的雁荡路20号,以经营各种花色绸缎而著名。眼看业务量的不断扩大,杨存琳于1946年在当时的霞飞路860号开设了四开间的金龙分公司。从此以"公馆顾客"为消费对象,采取自行设计花样、加工出售;在增加"开片"和裁缝的特色     

Red flags and rave reviews: Explaining too-good-to-be-true crowdfunding campaigns

Crowdfunding platforms enable entrepreneurs to bring to life ideas that may otherwise have remained unrealized. When crowdfunding campaigns go well, campaigners are able to fulfill their vision, funders’ engagement is rewarded, and society gains access to a range of new offerings. But some recent high-profile medical-technology campaigns have failed to deliver their promised rewards despite reaching and at times far exceeding their funding goals. The objectives of this article are to shed light on why donors fund campaigns that turn out to be too good to be true and to examine how this engagement reduces trust in crowdfunding. To this end, I explore the role of product creativity as a dual mechanism for both funding success and postfunding delivery failure. Product creativity is typically associated with positive crowdfunding outcomes. But in the context of medical-technology campaigns, product creativity may make community members more attracted to campaigns that are less likely to deliver on their campaign promises. This phenomenon then increases the likelihood that the campaign will reduce trust in crowdfunding, hurting donors, the focal venture, and future campaigners. I offer practical implications for crowdfunding platforms, campaigners, and supporters interested in learning more about the pitfalls associated with initially successful crowdfunding campaigns.     

卡萨帝：与艺术共舞，感知智与美

达芬奇代表着文艺复兴之光,他的智慧引领一个时代告别黑暗。标志着一个旧时代的结束,也是新时代的发端。作为定位高端的知名家电品牌,卡萨帝从品牌创立以来,经过了十三年的发展,凭借极致品质、原创科技、艺术设计,征服了一大批用户,卡萨帝即为家的艺术。不同的时代,相同的追求,卡萨帝与达芬奇一样,不断发掘艺术与科技的可能性。     

维也纳——迷失在风里

将近8个小时的车程,我们在维也纳迎来了黎明的第一丝晨光。车子驶进维也纳的城市中心,我惊讶于维也纳人在周末居然也这么早起,街上的行人脸上并没有看到丝毫的睡意,有轨电车叮叮当当地穿街而过,地上星罗棋布地交织着电车的轨迹,我揉着惺忪的睡     

Still a voice in the wind

In their haste to assign blame for today's economic problems, politicians and economists have ignored the real cause—the consistent growth in government's share of gross national product and the rise of the special interests Harvey Bunke deplored two years ago.     

阳光总在风雨后

2004年中国车市寒冷，使轿车市场沉重而抑郁；然而新春的一缕阳光，为车市带来了一道明朗的春光。