企业老总跑终端

终端制胜已经成为营销界的一个金科玉律，对终端重视程度的提高逐渐渗透到企业管理的方方面面，市场营销，物流配送自不必提，从战略方针的决策，财务成本的控制，乃至于人力资源的抛出考核，无不将终端作为一个重要的考虑因素。营销经理对终端的巡视考察自然成为他们工作的重要组成部分，     

企业信用管理和市场信用体系对企业业绩的影响:基于市场导向框架的思考

本文从研究市场导向与企业业绩的关系出发,通过证明企业业绩受市场导向水平的显著影响这一观点,引出两个研究方向,一是应该把企业的信用管理能力作为市场导向的决定因素之一;二是充分重视市场信用度这一共变量对市场导向和企业业绩之间关系的影响作用。通过对注册在上海的117家公司进行问卷调研,本文用结构方程式来证明市场导向的组成及其与企业业绩的关系。     

人力资源管理外包决策理论的发展与启示

文章分析了人力资源管理外包决策观的演化历程,认为对于人力资源管理外包决策,不仅需要考虑成本与竞争力因素,更要考虑外包的可控性因素.并依此建立外包决策模型.最后,指出外包决策观演化对我国企业人力资源管理外包的启示意义.     

Alternative Instructor Roles in Cross-Cultural Business and Management Training

This article describes a continuum of instructor roles in cross-cultural business and management training. Instructional effectiveness can be achieved in each role if the goals of the training program and the instructor's cross-cultural competencies are appropriately matched. Limiting cross-cultural training in business and management to truly "multicultural" instructors is unnecessarily restrictive in many instances. Training programs can achieve effectiveness while utilizing the contributions of a diverse range of business and management specialists.     

Managing Opportunism in China: The Roles of Guanxi,Environmental Uncertainty,and Management Culture

ABSTRACT

This cross-cultural comparison aims to understand whether the influence of consumer ethnocentrism (CE) on consumer preference for domestic versus foreign products is product category and country-of-origin dependent. Three countries with dissimilar cultural orientation and economic status—China, South Korea, and the United States—were examined. American consumers were found to be more ethnocentric than Chinese and South Korean consumers. CE was found to significantly and positively predict American and Korean consumers’ preference for domestic products across product categories, while Chinese consumers’ CE did not translate into their preference for Chinese products. In addition, the relationship between CE and purchase preference varied across product categories as well as countries of origin.     

The Roles of Business Ethics in Conflict Management in Small Retailer–Supplier Business Relationships

Any ongoing relationship involves conflict. While facing conflict can be a serious matter for small firms with limited resources and capabilities, little is known about conflict management or the role of an ethical foundation, or business ethics, for small businesses. This study examines some influential factors regarding conflict management and the role of business ethics in satisfactory business relationship building in the context of small retailer–supplier relationships. The proposed model identifies (1) the relative importance of business ethics and role performance as antecedents and (2) two dimensions of satisfaction (social and economic) as consequences. The data, collected from small apparel retailers in the United States, clearly demonstrate the powerful role of business ethics. The positive perceptions of small retailers regarding supplier business ethics significantly reduces retailer–supplier conflict and increases retailer–supplier social satisfaction. Supplier role performance does not contribute to a reduction in retailer–supplier conflict as perceived by small retailers, but it does enhance the economic satisfaction of retailers, which further increases their social satisfaction. The functional benefits of conflict provide interesting insight. Providing several meaningful implications, this study demonstrates the unique aspects of conflict management within small retailer–supplier relationships.     

管理者角色新探

传统的管理者角色理论是适应于传统组织环境条件下的管理活动的。管理者角色理论随着管理实践和管理理论的发展,应加以丰富和完善。战略所有者、核心能力培育者、资源整合者、组织文化传播者、社会责任倡导者就是对管理者角色的新发展。     

Toward Greater Validation of Supply Chain Management Theory and Concepts: The Roles of Research Replication and Meta‐Analysis

Although researchers have been working for over three decades to identify, construct, and test the critical concepts and theories that comprise the supply chain management (SCM) discipline, the field’s theoretical basis has yet to be thoroughly vetted through repetitive, rigorous study. Emerging theories in SCM offer great explanatory potential, but if they are to stand the tests of time, place, and reason, research findings must be accumulated and synthesized. For the field to prosper, we advocate the execution of multiple studies that replicate findings across contexts while simultaneously encompassing relevant theoretical extensions. Furthermore, as SCM research streams mature, scholars should then employ meta‐analytic techniques to gain consensus across studies, such that findings can be more confidently extolled to both academic and practitioner constituencies. In this article, we evaluate the progress of replication and meta‐analysis to date within the SCM field and provide some prospects for thematic research that could perpetuate accelerated validation.     

情感性劳动中的角色误区

企业越来越重视顾客导向在提高企业竞争力方面的作用。在实际工作中,公司经理要求员工尽量做到快乐、友善、热情地接待顾客,很多文章也强调微笑服务给企业带来利润。然而,几乎没有文章阐明情感性劳动可能带来的消极影响。     

Strategic and Tactical Roles of Enhanced Commodity Indices

This article formally compares two traditional long‐only commodity indices, Standard & Poor's Goldman Sachs Commodity Index (S&P‐GSCI) and Dow Jones‐UBS Commodity Index (DJ‐UBSCI), with their enhanced versions that exploit signals based on contract maturity, momentum, and term structure. The enhanced indices are found to be useful for tactical asset allocation. With alphas ranging from 2.77% to 5.49% per annum, the maturity‐enhanced indices offer the best abnormal performance after accounting for liquidity risk. Momentum and term structure enhancements also earn a positive, albeit smaller, alpha of 2.10% per annum on average. All the enhanced indices are found to have comparable effectiveness for risk diversification and inflation hedging as their traditional counterparts, making them useful for strategic asset allocation.