Moral Issues and Gender Differences in Ethical Judgment using Reidenbach and Robin’s (1990) Multidimensional Ethics Scale: Implications in Teaching of Business Ethics

In this study, we examined moral issues and gender differences in ethical judgment using Reidenbach and Robin’s [Journal of Business Ethics 9 (1990) 639) multidimensional ethics scale (MES). A total of 340 undergraduate students were asked to provide ethical judgment by rating three moral issues in the MES labeled: ‚sales’, ‚auto’, and ‚retail’ using three ethics theories: moral equity, relativism, and contractualism. We found that female students’ ratings of ethical judgment were consistently higher than that of male students across two out of three moral issues examined (i.e., sales and retails) and ethics theories; providing support for Eagly’s [1987, Sex Differences in Social Behavior: A Social-role Interpretation. (Lawrence Erlbaum Associates, Inc, Hillsdale, NJ, England)] social role theory. After controlling for moral issues, women’s higher ratings of ethical judgment over men’s became statistically non-significant. Theoretical and practical implications based on the study’s findings are provided. Nhung T. Nguyen, assistant professor of human resource management at Towson University, received her Ph.D. in management from Virginia Commonwealth University in 2001. Her research focuses on the use of situational judgement and personality tests in personnel selection, ethics in management education, and the application of meta-analysis and structural equations modeling in organizational research. Her research has appeared in the Journal of Applied Psychology, the International Journal of Selection and Assessment, Applied H.R.M. Research, and Journal of Applied Social Psychology among others. M. Tom Basuray, Professor of Management at Towson University, received his Ph.D. in Business Administration in 1974 from University of Oklahoma. His research interests are in areas of organizational effectiveness, leadership and development. His articles have appeared in Journal of Organizational Change Management, Education & Psychological Measurement, International Journal of Management, Leadership and Organizational Development Journal, and Journal of Experiential Learning and Simulation. He has consulted with U.S. Environmental Protection Agency, Public Broadcasting Corporation, and various state and municipal government agencies both in Maryland and North Dakota. William P.Smith, Associate Professor of Management in the College of Business and Economics at Towson University, received his Ph.D. in Business Administration from Arizona State University in 1982. His research interests include business ethics, privacy in the workplace and the role of social activism in corporate governance. Donald Kopka, an Assistant Professor at Towson University, received his Ph.D., in International Business from George Washington University in 1995. He teaches Business Strategy, Management Principles, and Entrepreneurship and Small Business, and was Director of the Cornerstone-Professional Experience Program in the College of Business and Economics from 1999–2003. In 2004 he was a Fulbright Scholar in Vietnam where he taught entrepreneurship and business strategy, worked on curriculum development, and conducted ongoing research on supporting industries. Information on his Fulbright experience can be found at his website . His research interests include entrepreneurship, business development, and teaching pedagogy. He formerly ran a property management business, was a program manager at the U.S. Small Business Administration, and served as a Peace Corps Volunteer in the Philippines. Donald N. McCulloh, Lecturer in Management at Towson University, received his M.S. degree in Financial Management from The George Washington Unversity in 1968. He teaches Management Principles and has also taught Leadership. He served as Vice President for Administration and Finance at Towson University until his retirement in 1997, since then he has been a full-time member of the Management faculty. He has also served in the United States Air Force, and worked in several manufacturing industries and the automotive industry. He was Executive Director of a non-profit community development corporation.     

The institutionalization of unethical behavior

There is a possibility that the ethical problems that have recently surfaced at General Electric, E. F. Hutton and General Dynamics are not simple anomalies, but the direct result of corporate pressures on individual managers. The author looks at the nature of these pressures, which come from the strategic planning systems in use at most large corporations, and concludes that the current emphasis upon improvements in competitive positioning have led many managers to take actions that are directly contrary to the moral standards, either explicit or implied, of their organizations. LaRue Hosmer is Professor of Policy and Control at the Graduate School of Business Administration of the University of Michigan. He was the founder and president of a company that manufactured heavy equipment for sawmills and papermills. He has been teaching Business Policy, Small Business Management and Entrepreneurship at The University of Michigan since 1972, with visiting appointments during that period at Stanford and Yale. His research interests are in managerial ethics, corporate responsibility and strategic implementation. He is the co-author of The Entrepreneurial Function (Prentice-Hall, 1977) and the author of Strategic Management: Text and Cases on Business Policy (Prentice-Hall, 1982), Formation Planning (McGraw-Hill, 1984), Managerial Ethics (in press) and Making Strategy Work (in press).     

Attitudes towards business ethics of business students in Malaysia

The main objective of this paper is to assess the attitude of a group of Malaysian business students towards business ethics. The survey results indicate that the respondents in general are of the opinion that the businesses in Malaysia consider ethics as secondary. A greater emphasis on ethical values in the business curricular has been strongly supported by the respondents. Moreover, the majority of the respondents believe that moral/ethical education and top management attitudes are the most important factors influencing ethical standards in business practices.Dr Kazi Firoz Alam is a Senior Lecturer at the Department of Accountancy, Massey University, New Zealand. He has been teaching Accounting to MBA students since 1984 and has supervised Masterate students in different areas of accounting, including accounting and tax ethics. He has written three books on Accounting and Taxation and has published articles on Corporate Taxation and Company Financial Policy, The Influence of Tax Incentives on Investment Decisions, Taxation and Company Dividend Policy and Business Ethics. Some of the journals where his publications have appeared includeMetu Studies in Development, Managerial and Decision Economics, Accounting Forum, Investment Analysts Journal andJournal of Business Ethics.     

The other 338: Why a majority of our schools of business administration do not offer a course in business ethics

A recent survey indicated that the majority of schools of business administration do not offer courses in business ethics and/or the social responsibilities of business firms. The author examines the reasons for the omission of these courses, and concludes that faculty in the major disciplines and techniques of management do not recognize the complexity of ethical problems or the importance of ethical decisions in the overall management of large business organizations. La Rue Hosmer is Professor of Policy and Control at the Graduate School of Business Administration of the University of Michigan. He has A.B., M.B.A., and D.B.A. degrees from Harvard University, and was the founder and president of a company that manufactured heavy equipment for sawmills and papermills. He has been teaching Business Policy, Small Business Management and Entrepreneurship at The University of Michigan since 1972, with visiting appointments during that period at Stanford and Yale. His research interests are in managerial ethics, corporate responsibility and strategic implementation. He is the co-author of The Entrepreneurial Function (Prentice-Hall, 1977) and the author of Strategic Management: Text and Cases on Business Policy (Prentice-Hall, 1982), Formation Planning (McGraw-Hill, 1984), and Managerial Ethics (in press).     

Business ethics: A cross-cultural comparison of managers' attitudes

A comparison of attitudes among managers from France, Germany and the United States is made with respect to codes of ethics and ethical business philosophy. Findings are also compared with past studies by Baumhart and by Brenner and Molander where data are available. While the current data appear to be consistent with the past studies, there appear to be differences in attitudes among the managers from the three countries. Helmut Becker is Professor of Business Administration at the University of Portland. He has published two books, The Information Seekers and International Marketing Strategy, with Hans Thorelli of Indiana University. His articles have appeared in various journals and he serves on the board of editors of the Journal of International Business Studies. David J. Fritzsche is Professor of Business Administration at the University of Portland. His articles have appeared in Journal of Marketing Research, Academy of Management Journal, Marketing Ethics: Guidelines for Managers and Research in Corporate Social Performance and Policy.     

The Relationship between Religiousness and Corporate Social Responsibility Orientation: Are there Differences Between Business Managers and Students?

The purpose of this paper is to determine whether there is a relationship between a person’s degree of religiousness and corporate social responsibility orientation. A total of 411 managers and 506 students from seven universities were surveyed. The statistical analysis showed that religiousness does influence students’ orientation toward the economic, ethical, and philanthropic responsibilities of business. It does not, however, have a significant impact upon the managers’ attitudes. When the “low religiousness” students and managers were compared, differences were found with respect to the economic, ethical, and philanthropic components of corporate social responsibility. Similar results were obtained when the “high religiousness” students and managers were compared. The implications of these findings are discussed. Nabil Ibrahim is the Grover Maxwell Professor of Business Administration at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Applied Statistics. Dr. Ibrahim’s articles have appeared in the Journal of Business Ethics, Health Care Management Review, the Journal of Applied Business Research, as well as many other journals and proceedings. Donald P. Howard is an Associate Professor of Management at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Entrepreneurship. His articles have appeared in a number of journals such as the Journal of Business Ethics, Journal of Applied Case Research, and Health Care Management Review, as well as many proceedings. John Angelidis is Professor and Chair, Department of Management, St. John’s University, New York, NY. He teaches courses in Strategic Management and International Business. Dr. Angelidis has published articles in the Journal of Business Ethics, Review of Business, Journal of Commerce and Management, as well as many other journals and proceedings.     

Linking Linear/Nonlinear Thinking Style Balance and Managerial Ethical Decision-Making

This study presents the results of an empirical analysis of the relationship between managerial thinking style and ethical decision-making. Data from 200 managers across multiple organizations and industries demonstrated that managers predominantly adopt a utilitarian perspective when forming ethical intent across a series of business ethics vignettes. Consistent with expectations, managers utilizing a balanced linear/nonlinear thinking style demonstrated a greater overall willingness to provide ethical decisions across ethics vignettes compared to managers with a predominantly linear thinking style. However, results comparing the ethical decision-making of balanced thinking managers and nonlinear thinking managers were generally inconsistent across the ethics vignettes. Unexpectedly, managers utilizing a balanced linear/nonlinear thinking style were least likely to adopt an act utilitarian rationale for ethical decision-making across the vignettes, suggesting that balanced thinkers may be more likely to produce ethical decisions by considering a wider range of alternatives and ruling out those that are justified solely on the basis of their outcomes. Implications are discussed for future research and practice related to management education and development, and ethical decision-making theory. Kevin S. Groves is an Assistant Professor of Management and Director of the PepsiCo Leadership Center at California State University, Los Angles. His research interests include managerial thinking styles, ethical decision-making, executive leadership development and succession planning systems, charismatic leadership, and leader emotional intelligence. He teaches undergraduate, MBA, and doctoral-level classes across a range of management and leadership subjects, including management competency development, organizational behavior, business ethics, and organization development and change. Dr. Groves’ recent research has been published in such journals as the Journal of Management, Human Resource Development Quarterly, Journal of Management Development, Leadership and Organization Development Journal, Journal of Management Education, and the Academy of Management Learning & Education. He received a Ph.D. in Organizational Behaviour from Claremont Graduate University. Charles Vance teaches in the area of human resource management at Loyola Marymount University. He recently completed Senior Specialist and regular Fulbright appointments in Austria and China respectively. He is the author with Yongsun Paik of the new text, Managing a Global Workforce, (M.E. Sharpe, 2006). His nonlinear penchant is expressed quarterly in cartoons and other attempts at humor in the ending “Out of Whack” section of the Journal of Management Inquiry. Dr. Yongsun Paik is a professor of international business and management in the College of Business Administration, Loyola Marmount University. He holds a Ph. D. degree in International Business from University Washington. His primary research interests focus on international human resource management, global strategic alliances, and Asia Pacific business studies. He has recently published articles in such journals as Journal of World Business, Management International Review, Journal of International Managemtn, Business Horizons, International Journal of Human Resource Management, Journal of Management Inquiry, Human Resource Management Journal, among others.     

The manager seeking virtue: Lessons from literature

The authors argue that studying classic literature (fiction) is useful in strengthening the manager's ability to resolve specific ethical dilemmas.The authors summarize stories, plays and novels that explicitly address a series of ethical trials common to many managers (e.g., whistleblowing, discrimination and greed). Recognizing the multicultural nature of contemporary business practice, the authors draw upon literature from Europe and Asia to illustrate their thesis. Studying literature offers a challenging and personally compelling method for managers (and management students) to improve their moral sensitivity and strengthen the decision making skills used in addressing the ethical ambiguities of business practice.The article concludes with a supplemental reading list that summarizes additional pieces of international literature with strong business ethics themes.Tony McAdams is Professor of business law in the Management Department at the University of Northern Iowa. Professor McAdams has been published in theHarvard Business Review andThe Academy of Management Review, among other journals, and he is the principal author of the text,Law, Business, and Society. He received the 1978 Distinguished Teaching Award from the student government at the University of Kentucky.Roswitha Koppensteiner received an MBA degree from the University of Northern Iowa in 1990.     

Political consequences of ethical investing: The case of South Africa

This paper discusses the economic impact and political consequences of ethical investing, with particular attention to the case of South Africa. The origins of ethical investing are examined, along with the institutions and strategies by which ethical investing operates today. Of immediate relevance to managers is a recent judicial decision upholding Baltimore's divestment ordinance. The discussion concludes with an assessment of the likely consequences of ethical investing for U.S. multinationals in Southern Africa. Dr. Paul is an Associate Professor of Management at the Rochester Institute of Technology. She took her Ph.D. from Emory University in 1974. She has published and presented widely on the subject of Business Ethics and Business and Public Policy. Her current research interest in business and South Africa has taken her to South Africa on a Fulbright Fellowship. Dr. Paul has also been named a Radcliffe Peace Fellow for 1987–88. She has just edited Business Environment and Business Ethics: The Social, Moral, and Political Dimensions of Management (1987) for Ballinger Press.Mr. Aquila has been a full time Lecturer at the Rochester Institute of Technology since 1984. He took his M.B.A. degree from New York University in 1980 and is just finishing his Ph.D. at the University of Rochester in American History. Mr. Aquila was awarded the David Parker Memorial Prize in History from the University of Rochester in 1986.     

Corporate conscience and foreign divestment decisions

The rational-agent frame of reference for the analysis of corporate strategic decision-making may be expanded to a moral-agent perspective where decision content is seen as comprising both commercial and ethical factors. Relevant factors may then be classified on the basis of the ethical decision principles to which they relate: rational-egoism, self-referential altruism or deontology. This approach is then applied to the problem of decision support for strategic divestment by MNCs. Alan E. Singer is Senior Lecturer in Business Policy and Decision Sciences at the University of Canterbury, New Zealand. He has written several articles which have been published in journals like Accountancy, Decision Sciences, Journal of Business Ethics and Management Research News.Nicholas van der Walt is Lecturer at the University of Canterbury.     

The impact of a shift in organizational role on ethical perceptions: A comparative study

This study investigates ethical decision-making by considering the differences in ethical judgments between undergraduate business and MBA students on selected ethical issues facing employees and managers of today's businesses. The study further investigates differences in ethical judgments between undergraduates and MBAs in terms of a perceived position as an employee or as a manager. The findings indicate that undergraduate students tend to be more ethical than MBA students and that both groups tend to be more ethical when they perceive themselves as managers rather than employees. The authors discuss the implications for both business practitioners and educators.Shohreh A. Kaynama is Associate Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. She earned a Ph.D. in Marketing and the Decision Sciences. Dr. Kaynama has published extensively in numerous National and International proceedings. Her area of research is strategic marketing, consumer behavior, applications of computers and decision sciences in marketing and global marketing. Louise W. Smith is Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. Dr. Smith's main professional interest is consumer behavior. Dr. Smith's articles have appeared in the Journal of Public Policy & Marketing, Journal of Health Care Marketing, Journal of Marketing Education, Journal of Services Marketing, and Journal of Consumer Marketing among others. Algin B. King is Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. He has served on the Faculties of seven universities, publishing numerous articles in National Professional Meetings Proceedings and scholarly journals including Journal of Euro-Marketing, Atlantic Economic Journal. In addition he has served as a business consultant to numerous business firms.     

Will the ethics of business change? A survey of future executives

This article reports the results of a study of attitudes of future business executives towards issues of social responsibility and business ethics. The 455 respondents, who were MBA students during 1985 at one dozen schools from various regions in the United States, were asked to respond to a series of open-ended and closed-ended questions. From the responses to the questions the authors were able to conclude that future executives display considerable sensitivity, though to varying degrees, towards ethical issues in business. Women, in particular, tend to evince strong feelings regarding such issues. Thomas M. Jones is Associate Professor of Organization and Environment at the School of Business Administration, University of Washington. He is the author of several articles which have been published in journals such as Academy of Management Review and California Management Review. Frederick H. Gautschi, III, is Associate Professor of Engineering Management at Old Dominion University. His articles have been published in Research in Corporate Social Performance and Policy and Industrial and Labor Relations Review.     

Organizational Commitment: A Proposal for a Wider Ethical Conceptualization of ‘Normative Commitment’

Conceptualization and measurement of organizational commitment involve different dimensions that include economic, affective, as well as moral aspects labelled in the literature as: ‘continuance’, ‘affective’ and ‘normative’ commitment. This multidimensional framework emerges from the convergence of different research lines. Using Aristotle’s philosophical framework, that explicitly considers the role of the will in human commitment, it is proposed a rational explanation of the existence of mentioned dimensions in organizational commitment. Such a theoretical proposal may offer a more accurate definition of ‘affective commitment’ that distinguishes feelings from rational judgments. The use of a philosophical explanation coherent with psychological findings also allows the discovery of a wider moral concept of ‘normative commitment’. Tomás F. González Cruz is Senior Lecturer in Business Administration at the University of Valencia, Spain. He earned his Bachelor’s degree in Business Administration in Valencia University. Likewise, he has a Doctorate in Business Administration at Valencia University. His principal research interests are: Organizational design and the way in which it is a source of sustainable competitive advantage, ethics, leadership, resource and competence-based theory, total quality management. Manuel Guillén is Senior Lecturer in Management, at the University of Valencia (Spain). Prof. Guillén earned his PhD in Management with a specialization in ethics and strategic management integration. He has been Visiting Scholar at the University of St. Thomas, Minnesota (USA); at the Notre Dame University, Indiana, USA; and guest Visiting Student at IESE Business School doctoral program, in Barcelona. He has presented some of his research at the top conferences in the field (International Strategic Management Society Conference, Annual Conference of the European Business Ethics Network, EBEN) and has published in business ethics and management journals. Since 1997 teaches Business Ethics Seminaries in different Business Schools, institutions and companies.     

Retailers' professional and professio-ethical dilemmas: The case of Finnish retailing business

The main purpose of this paper is to put forth the concept of ethics, present ethical theories and, finally, consider some business ethics issues in the context of retailing practices. In the first part of this paper we seek to motivate the research task. The importance of conducting ethical analysis is stressed. In the second part of the paper several ethical theories: utilitarianism, deontology and virtue ethics are presented. This part serves as a basis for research interviews, e.g. it is possible to examine retailers' opinions about their professional virtues, and try to position these opinions in relation with utilitarianism and deontology. In the third part the empirical findings about the retailing business ethics are set forth. This part suggests that there prevails among retailers some kind of confusion about what are ethical issues and what is not ethical in their daily professional practices. To avoid this confusion four main principles were put forth by the Finnish retailers. The principles were: 1. Freedom versus rules; 2. Principles versus moralizing; 3. Boundaries versus transition; 4. Economy and moral versus subjective judgment.Tuomo Takala is a Senior Lecturer in Business Administration at the University of Jyväskylä, Finland. He studied business economics and practical philosphy. His main research issues are: business ethics, social responsibility issues and environmental issues looked from ethical perspective. He also acted as Acting Professor in Business Administration in Jyväskylä. His previous publishing areas are:Publications from the Department of Economics and Management, University of Jyväskylä andScandinavian Journal of Management.Outi Usitalo is an Assistant in Marketing at the University of Jyväskylä, Finland. She studied business economics. Her research interests focus on consumer satisfaction and dissatisfaction with market supply conditions, the consequences of marketing activities on consumer welfare, and the equity and effectiveness of retailers. She published inPublications from the Department of Economics and Management, University of Jyväskylä.     

Managerial ethics and microeconomic theory

There is a very apparent conflict between economists and ethicists over the moral standards that should be applied to the managers of business firms. The view of most economists is that moral standards in business are not relevant, beyond the normal personal obligations to speak the truth and observe the law, because profit maximizing behaviour, under market and resource constraints, leads inexorably to social welfare optimization. The opposing view of most humanists is that modern markets are not competitive enough to be constraining, that profit maximization often leads to social harm, and that welfare benefits are unjustly distributed. The article examines the moral constructs in microeconomic theory and the ethical objections to that theory at both the pragmatic and theoretic levels, and concludes that inappropriate assumptions about the nature and worth of human beings in the economic paradigm require the use of moral standards for business decisions and actions. LaRue Tone Hosmer is Professor of Policy and Control at the School of Business Administration, University of Michigan. His most important publications are: The Entrepreneurial Function, Prentice-Hall, 1977; Academic Strategy, University of Michigan Press, 1979; Strategic Management, Prentice-Hall, 1982; and Formation Planning, McGraw-Hill, 1984.     

Ethical decision making: An investigation of services marketing professionals

This study investigates the relative influences of professional values and selected demographic variables on the ethical perceptions of services marketing professionals. The relationship between ethical perceptions and ethical judgments of service marketers is also examined. The data were obtained from a mail survey of the American Marketing Association's professional members of service industries. The survey results indicate a positive relationship between a service professional's professional values and his/her perceptions of ethical problems. The results also suggest that ethical judgments of a service professional can be partially explained by his/her perceptions of ethical problems. Implications of the research findings were discussed. Anusorn Singhapakdi is Associate Professor of Marketing at Old Dominion University. His research has been primarily in the areas of marketing/business ethics. He published in various journals such as Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling & Sales Management, and Journal of Public Policy & Marketing. He has presented papers at various professional conferences including the American Marketing Association and the Academy of Marketing Science.C. P. Rao is Eminent Scholar and William B. Spong Chair in Marketing and International Business at Old Dominion University. He has also served on the Marketing faculty at the University of Arkansas and at the Indian Institute of management. He participated in the ICAME program at Stanford University. Dr. Rao was awarded the C.P.M. (Certified Purchasing Manager) by the National Association of Purchasing Manager. Dr. Rao is a frequent contributor to many leading journals and has received the Distinguished Faculty Research Award in the College of Business Administration at the University of Arkansas three times. Scott J. Vitell is Associate Professor and Phil B. Hardin Chair of Marketing at the University of Mississippi. His work has appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing, Journal of Personal Selling & Sales Management, and Research in Marketing as well as various other journals and proceedings.     

An Exploration into the Developmental Psychology of Ethical Theory with Implications for Business Practice and Pedagogy

This article is an attempt to understand ethical theory not just as a set of well-developed philosophical perspectives but as a range of moral capacities that human beings more or less grow into over the course of their lives. To this end, we explore the connection between formal ethical theories and stage developmental psychologies, showing how individuals mature morally, regarding their duties, responsibilities, ideals, goals, values, and interests. The primary method is to extract from the writings of Kohlberg and his students the cues that help to flesh out a developmental picture of a wide range of ethical perspectives. Thus, developmental psychology benefits from gaining a broader understanding of “morality” and “ethics,” and ethical theory benefits from a richer understanding of how moral maturity arises from youthful beginnings in juvenile and adolescent thinking. Results of this study offer insight into the difficulty of teaching ethics and a refined ability to assess moral maturity in business activity. F. Neil Brady is the Jack R. Wheatley Professor of Management Ethics in the Romney Institute of Public Management and a member of the Ethics Group at the Marriott School of Management at Brigham Young University. He has published over thirty articles on ethics in a variety of journals including the Academy of Management Review, Administration & Society, and the Journal of Public Administration Research and Theory. He has authored Ethical Managing (Macmillan 1990) and edited Ethical Universals in International Business (Springer Verlag 1996). For twenty years, his research has focused on the application of ethical theory to managerial decisions. David W. Hart is assistant professor of public management in the Romney Institute of Public Management and a member of the Ethics Group at the Marriott School of Management at Brigham Young University. He received his PhD from the State University of New York at Albany. His current research focuses on administrative ethics, business-government interaction, and the external environment of organizations. He has published in a variety of journals and is the co-author of a book. Wall Street Polices Itself: How Securities Firms Manage the Legal Hazards of Competitive Pressures (Oxford University Press, 1998).     

Exploring the Ethical Identity of Islamic Banks via Communication in Annual Reports

Islamic Banks (IBs) are considered as having ethical identity, since the foundation of their business philosophy is closely tied to religion. In this article, we explore whether any discrepancy exists between the communicated (based on information disclosed in the annual reports) and ideal (disclosure of information deemed vital based on the Islamic ethical business framework) ethical identities and we measure this by what we have termed the Ethical Identity Index (EII). Our longitudinal survey results over a 3-year period indicate the overall mean EII of only one IB out of seven surveyed to be above average. The remaining six IBs suffer from disparity between the communicated and ideal ethical identities. We further found the largest incongruence to be related to four dimensions: commitments to society; disclosure of corporate vision and mission; contribution to and management of zakah, charity and benevolent loans; and information regarding top management. The results have important implications for communication management if IBs are to enhance their image and reputation in society as well as to remain competitive. Roszaini Haniffa is a Senior Lecturer and Head of Accounting and Finance at the Bradford University School of Management. She holds a PhD from Exeter University and has published papers in Abacus, Journal of Accounting and Public Policy, Journal of Business Finance and Accounting and other journals. Her research interests focus on social responsibility reporting, corporate governance, international accounting and the Islamic perspective of accounting. Ros has reviewed papers and is a member on the editorial board of several journals. Mohammad Hudaib is a Lecturer in Accounting at the Bradford University School of Management and holds a PhD from Essex University. He has previously taught at Exeter University and prior to his teaching career, was an auditor in Saudi Arabia. He has published papers on auditing and corporate governance in Journal of Business Finance and Accounting. His current research interests include auditing, Islamic perspective of accounting, accounting theory and ethics.     

Measuring moral judgment: The Moral Judgment Interview or the Defining Issues Test?

This paper compares and contrasts two distinct techniques for measuring moral judgment: The Moral Judgment Interview and the Defining Issues Test. The theoretical foundations, accompanying advantages and limitations, as well as appropriate usage of these methodologies are discussed. Adaptation and use of the instruments for business ethics research is given special attention.Dawn Elm is currently an Assistant Professor of Management at the University of St. Thomas in St. Paul, Minnesota. Dr. Elm has written and published articles on ethical decision-making, moral reasoning, defining and measuring honesty, and women's studies and ethics. She also has research interests in socialization to work, gender bias imagery in teaching business, and parental leave policies.James Weber is currently an Assistant Professor of Management at Marquette University. He has published articles focusing on managerial values and moral reasoning, teaching of ethics, and methodological issues in business ethics research inResearch in Corporate Social Performance and Policy, Human Relations, Business Ethics Quarterly, and Journal of Business Ethics.     

Fostering ethical marketing decisions

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined. Gene R. Laczniak is Professor of Business at Marquette University. He has written extensively in the field of marketing and business ethics. He is coeditor of Marketing Ethics: Guidelines for Managers, Lexington Books, 1985 and coauthor of The Higher Road: A Path to Ethical Marketing Decisions, Allyn & Bacon, 1992 (both with P. E. Murphy). Professor Laczniak's research interests focus on the social and ethical influence of marketing activities on society as well as marketing strategy. Patrick E. Murphy is Professor of Marketing in the College of Business Administration at the University of Notre Dame. His articles on business and marketing ethics have appeared in several periodicals. He currently serves as editor of Journal of Public Policy & Marketing and is coeditor of Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Notre Dame Press, 1990 (with W. L. Wilkie). His research interests focus on the ethical and public policy issues facing business.This article is based on material forthcoming in The Higher Road: A Path to Ethical Marketing Decisions, Allyn & Bacon, 1992.