Big Business vs. Higher Education

College basketball has become a tremendous source of funding for a school's athletic program. With the revenues and visibility created by television, there can be no doubt that college basketball has made a resounding entry into the world of marketing and big business. This paper examines the ethical aspects of sports as a tool for education as well as the marketing of college basketball into big business. Can the two exist together?     

Internationalizing Business Education

ABSTRACT

A research effort was undertaken to study factors that would encourage and limit business school students regarding their participation in international study programs. The sample of students came from a large, urban, state university. Results indicate that personal factors were the strongest encouraging variables while financial considerations were the most limiting factor in the decision process. Subsequently, factors that would promote increased overseas study participation among the students were analyzed.     

International Business Education

'Ibis paper addresses the question of whether lasting benefits can be gained from IB training in LDCs using foreign IB instructors, paniEularly from the point of view of the client group. While there are clearlv ~ersonal benefits for IB facultv going abmad to teach, the pay-off f6;the recipients may not be so dek. C&estions are raised about the fit between the pedagogical methods and personal style of the foreign instructor in relation to the needs, goals and expectatim of the client group. The need for continuity is emphasized. This avoids contradictions in training content, gaps in howledge and skills, and loss of progress. Continuity is essential if any sustainable benefit is to be achieved. Finally, the role of IE3 training in promoting improved national trade performance in global markets is addressed.     

Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum

ABSTRACT

By extending their knowledge of markets beyond the consumer-goods domain, by deepening their understanding of how organizations make buying decisions, by strengthening their grasp of cross-functional processes, and by providing them with decision-making skills in this important area of marketing, the business marketing course makes a special contribution to undergraduates and the undergraduate marketing curriculum. Moreover, the content and focus of the business marketing course are closely tied to important themes that are transforming business practice. This article isolates the distinct contribution of business marketing education and examines important trends that are reshaping this domain. The central knowledge areas that comprise the undergraduate business marketing course are detailed and linked to specific course design strategies that can be pursued to strengthen the skill set of marketing students and respond to the needs of important constituents.     

A Comparison of the Ethics of Convicted Felons and Graduate Business Students: Implications for Business Practice and Business Ethics Education

This research compares and contrasts the ethics of convicted felons in three midwestern United States prison systems with those of a cross section of MBA students from previous research. Building on and replicating seminal works in business ethics, this study identifies the differences and many similarities between students and inmates on several dimensions of ethics and values. Both groups expressed similar views of which ethical issues need attention from the business community, those constituencies that are most important to business firms, and perceptions of the ethics of other salient groups. When confronted with difficult ethical situations, inmates usually, although not always, tended to be more willing do what was asked and less willing to speak out regarding the conflict. Inmate priorities for ethical issues and constituency groups tended to be very similar to the MBA student sample. Implications for business practice and business ethics education are discussed.