The marketing–finance interface: A new integrative review of metrics,methods, and findings and an agenda for future research

The marketing–finance interface is an important research field in marketing, helping demonstrate the accountability of marketing within companies and building a necessary interdisciplinary bridge to finance and accounting research. Since the first comprehensive review article by Srinivasan and Hanssens (2009), the marketing–finance field has broadened considerably, as has research in finance and accounting. This updated systematic review of extant and new research integrates research in marketing, finance, and accounting into an overarching marketing–finance research framework. We discuss new methodological developments and offer solutions to recent technical debates on the event-study method and Tobin's q. Motivated in part by a survey of marketing–finance researchers, the article identifies and synthesizes four key emerging research areas: digital marketing and firm value, tradeoffs between “doing good” and “doing well,” the mechanisms of firm-value effects, and feedback effects. The article closes with a future research agenda for this dynamic research field and offers key conclusions.     

Michael Porter’s Competitiveness Framework—Recent Learnings and New Research Priorities

The conceptual framework of competitiveness and clusters introduced by Michael Porter in his Competitive Advantage of Nations (Free, New York, 1990) remains exceptionally influential, especially among practitioners. The article discusses recent learnings about Porter's conceptual framework from practical applications and research directly driven by his work. It also outlines developments in the creation and analysis of empirical datasets and the analysis of policy processes, two main areas of current research in this field that are likely to increase in importance. The aim is to provide a coherent and current representation of key elements of the framework, while also discussing a few misperceptions about the concept present among practitioners or researchers.      

Moral Development in Business Ethics: An Examination and Critique

The field of behavioral ethics has seen considerable growth over the last few decades. One of the most significant concerns facing this interdisciplinary field of research is the moral judgment-action gap. The moral judgment-action gap is the inconsistency people display when they know what is right but do what they know is wrong. Much of the research in the field of behavioral ethics is based on (or in response to) early work in moral psychology and American psychologist Lawrence Kohlberg’s foundational cognitive model of moral development. However, Kohlberg’s model of moral development lacks a compelling explanation for the judgment-action gap. Yet, it continues to influence theory, research, teaching, and practice in business ethics today. As such, this paper presents a critical review and analysis of the pertinent literature. This paper also reviews modern theories of ethical decision making in business ethics. Gaps in our current understanding and directions for future research in behavioral business ethics are presented. By providing this important theoretical background information, targeted critical analysis, and directions for future research, this paper assists management scholars as they begin to seek a more unified approach, develop newer models of ethical decision making, and conduct business ethics research that examines the moral judgment-action gap.

     

Relationship between Tobacco Advertising and Youth Smoking: Assessing the Effectiveness of a School‐Based,Antismoking Intervention Program

A significant consumer issue today concerns tobacco advertising and youth smoking behavior and what is being done in the interest of these young consumers to reduce smoking. Since the Master Settlement Agreement earmarked resources for consumer education, progress is being made researching the effectiveness of antismoking advertising and of school‐based, antismoking interventions. This paper explores the effectiveness and potential of one such program to encourage additional interdisciplinary research attention and to provide direction in reducing smoking uptake behavior among youth.     

Research note: Machinery,manumission, and economic machinations

This research note reports upon advancements in computerization and big data creation within the off-highway plant and machinery sector. A thematic literature review synthesizes a disparate range of research initiatives and industrial developments and highlights specific examples of technological developments. A discussion regarding impact upon future employment concludes that rather than creating mass unemployment, computerization will change the employment horizon and continue to shape the global economic community. Education is quintessentially important to humanity which must master the machine and not become a slave to technology. Future proofing of educational provisions will therefore feature heavily in tomorrow's employment market. This provocative research note advances new ideas and theoretical perspectives that are specifically designed to stimulate academic debate in this novel and rapidly developing area of scientific endeavor.     

Nine issues for Internet-based survey research in service industries

Internet-based surveys have recently become a popular means of data collection among researchers in the service industries. However, there has been little discussion regarding the validation of Internet-based surveys in this services discipline. From the perspective of positivist and quantitative research, failure to organise a scientific and rigorous research design will damage the validity, reliability, and generalisability of a study's findings and, in turn, its contributions. This paper identifies nine key issues from theoretical discussions and accordingly examines the Internet-based survey studies published in The Service Industries Journal between 2001 and 2008 to demonstrate the current status of the Internet-based survey development in this field. Further, an empirical study with a carefully designed methodology is presented to serve as a useful guide in planning and executing Internet-based surveys.     

Social Media Analytics

In this contribution, we introduce “social media analytics” (SMA) as an emerging interdisciplinary research field that, in our view, will have a significant impact on social media-related future research from across different academic disciplines. Despite a number of challenges, we argue that SMA can provide other disciplines – including IS – with methodological foundations for research that focuses on social media. Furthermore, we believe that SMA can help IS research to develop decision-making or decision-aiding frameworks by tackling the issue of social media-related performance measurement, which has been challenging until now. Moreover, SMA can provide architectural designs and solution frameworks for new social media-based applications and information systems. Finally, we call for an interdisciplinary SMA research agenda as well as a significantly increased level of interdisciplinary research co-operation, which must aim to generate significant advancements in scientific methods for analyzing social media, as well as to answer research questions from across different disciplines.     

Unmastered risks: From crisis to catastrophe: An economic and management insight

In contrast to sociology, economics, and above all, business economics has not yet discovered disaster management as a research topic even though this subject affects many areas of economics due to its interdisciplinary character. The enormous economic losses suffered by private parties, businesses and public institutions in crisis events, the huge amounts of money which are spent in disaster prevention, as well as the challenges that providing emergency management and disaster control present, contain many issues and have an increasing social and economic relevance. This article takes a close look at the concept of disaster from an economic and management point of view to mitigate the impact on human beings and environment. Based on the rational choice approach the study analyzes the state of preparedness that is mainly responsible for good or poor disaster prevention and presents a theoretical framework for a comprehensive disaster management including examples of practical applications. The conclusion outlines several important areas of future research in business economics.     

Ships in the night and the quest for safety

Injury prevention, by its nature, is a highly multidisciplinary field and so is of direct or indirect interest to an exceptionally wide professional as well as lay audience. Although a safer society likely constitutes a common vision for most of those concerned with injury prevention, the concept of safety, when scrutinised, can be seen to be perceived and effected in different ways by different professional groups. In extreme cases, divergent approaches may continue to co-exist by becoming cocooned in worlds of their own, setting their own injury prevention priorities without much heed for what happens elsewhere. This diversity, because it is often only tacitly acknowledged if at all, can give rise to misunderstanding and even conflict between those with otherwise shared goals, and may also account for much of the public controversy frequently associated with safety issues. A further consequence of the existence of discrete and contrasting notions of safety is the introduction of an element of randomness into the overall societal process of achieving safety, which may dilute and, in some cases, even subvert the primary intention. This arises because of the unpredictability of the outcome where competing concepts are engaged. It is argued here that inter-professional discord is an impediment to the pursuance of safety, and that greater communication between professional disciplines and agencies organised along professional lines, and between professionals and the wider public, about the fundamental choices involved in injury prevention would enable safety to be pursued in a more effective manner, and that this should be in everyone’s interest.     

Identifying the ‘knowledge base’ or ‘intellectual structure’ of research on international business, 2000–2015: A citation/co-citation analysis of JIBS

The purpose of this study consists in analyzing the existing literature on international business from all the research papers published in Journal of International Business Studies (JIBS) during the period of time comprised between 2000 and 2015. The authors apply bibliometric methods to that end –in particular, document citation and co-citation analyses (DCAs)– so that they can try and identify the main research lines within the aforementioned scientific field or domain; in other words, the ‘intellectual structure’ of the discipline examined. Social networks analysis was also used to carry out the representation or visualization of such structure or knowledge base. The highly interdisciplinary nature of the research undertaken, since the study field still keeps its characteristic diversity and interdisciplinarity or the need to integrate a variety of theoretical frameworks or approaches into the development of a widely-accepted theory about the field under study become evident. Amongst these theories would be the new institutional theory, the strategic theory or perspective or others such as the transaction cost theory or the agency theory, applied to the context of internationalization and to the field of international business, on whose integration the future development of this field may largely depend.     

Developing the conceptual framework of consumer sciences in higher education in the UK

Recent subject benchmarking statements by the Quality Assurance Agency for Higher Education (2002) have included the subject of consumer sciences at bachelor's level. This is significant in that part of the aim of subject benchmark statements is to describe the nature and characteristics of specific degree level subject areas and to identify the ‘typical substantive core’. Consumer science/studies have therefore been defined as: ‘interdisciplinary subjects which seek to understand the relationships between the consumer and the economic, technical, social and environmental forces which influence the development and consumption of goods and services’ (QAA, 2002). If we are seeking, therefore, to encourage empowered consumers, we need to have an understanding of how the context of consumption and consumerism is positioned within current course structures. During the last five years developments and change in both the subject area and courses has made it increasingly necessary to explore the boundaries and development of degree level courses in the subject area in the United Kingdom. Research is therefore being undertaken to investigate the existence of a unique body of knowledge that currently defines the subject field, given its inter and multidisciplinary focus. This research has also aimed to track the changes and developments in courses and to map the forms of knowledge within the subject field between higher education institutions. This has been undertaken by comparing original studies of degree content areas, interviews and surveys of core academic staff and undertaking a recent follow up of this work. The results of this research will be available for presentation at the conference.     

Cross-national research and international business: An interdisciplinary path

Comparative cross-national research is among the oldest approaches of scientific inquiry in the social sciences. We investigate the foundations of published works in cross-national research (CNR) in international business (IB), sociology, and psychology with an eye on leveraging their rich traditions for future IB research. Our approach aims to contribute and address repeated calls for taking an interdisciplinary approach in IB. We examined published CNR in 106 scholarly journals and identified 817 articles with 51,738 citations in IB, 477 works with 30,017 citations in sociology, and 835 articles with 54,519 citations in psychology. We use metric multidimensional scaling to examine the co-citation data for each field and identify knowledge and approaches commonplace in sociology and psychology to propose future research paths in IB. In particular multilevel analysis, which is scarcely used in IB, offers the potential of unfolding new dimensions within the field. Based on the emergent results from our MDS solutions, we recommend multiple future paths for CNR, particularly with respect to IB relationships, market entry, and related domains.     

Exploring night-time grocery shopping behaviour

Recent legal and societal developments have provided an impetus for rethinking retail opening hours in many European countries. In many of these countries, large supermarket chains are now developing an interest in extending their opening hours to a 24-hour regime. This paper discusses the conceptual foundations for understanding night-time shopping behaviour both from a sociological and a consumer research perspective. It also presents exploratory evidence from a study combining participant observation with a survey of 146 night-time grocery shoppers in a large supermarket in the Republic of Ireland. The results indicate that with a proliferation of ‘unconventional’ lifestyles among modern consumers, night-time supermarkets offer a service that is highly appreciated by parts of the Irish population. The study also shows that despite the prevalence of functional motivators for night-time grocery shoppers, the hedonic and social aspects of this shopping behaviour should not be overlooked. The paper finishes by developing a research agenda for consumer behaviour in the new 24-hour society.     

Galvanising Shareholder Activism: A Prerequisite for Effective Corporate Governance and Accountability in Nigeria

Shareholder activism has been largely neglected in the few available studies on corporate governance in sub Saharan Africa. Following the recent challenges posed by the Cadbury Nigeria Plc, this paper examines shareholder activism in an evolving corporate governance institutional context and identifies strategic opportunities associated with shareholders’ empowerment through changes in code of corporate governance and recent developments in information and communications technologies in Nigeria; especially in relation to corporate social responsibility in Nigeria. It is expected that the paper would contribute to the scarce literature on corporate governance and accountability in Africa. Olufemi Amao (LLM, Warwick; LLM, Ibadan, Nigeria; LLB, OAU, Nigeria; BA, Ilorin, Nigeria; BL, NLS) is a PhD candidate at the Faculty of Law, University College Cork, Ireland. He is a recipient of the President PhD Scholarship and the Department of Law Scholarship. His current research interests include Corporate Social Responsibility, Corporate Governance, Multinational Corporations and Human Rights. Kenneth Amaeshi is a Research Fellow at Warwick Business School. His research interests include commercialisation of intellectual property assets; governance of global innovation networks; R&D partnerships; sustainable innovation; multinational corporations and corporate social responsibility in developing economies. He is currently studying comparative political economy of corporate stakeholding and corporate social responsibility. He is the 2007 winner of the International award for excellence in the field of interdisciplinary social sciences, awarded by the international journal of interdisciplinary social sciences (Australia/USA).     

Agility and flexibility in international business research: A comprehensive review and future research directions

This study explores 134 articles on agility and flexibility research published in the top-nine international business (IB) journals. Accordingly, we critically analyze, map and structure flexibility and agility research in IB, and synthesize the findings into an integrative framework. The paper identifies a wide range of definitions of the concept and a lot of work on its conceptualization. However, studies at the individual and institutional levels of analyses are scarce, and the concept is under-theorized, as there is a dearth of real theoretical underpinnings in this research stream. Thus, in addressing this gap, more qualitative and interdisciplinary research is needed.     

The curious case of interdisciplinary research deficiency: Cause or symptom of what truly ails us?

This article introduces some service research challenges and opportunities then comments on the articles in this special issue on emergent topics in service research. It is an exciting time for service research as the area is rapidly developing and growing on a global basis. Service research is also especially apt for interdisciplinary as service is not developed by any one function in a company; it is a purpose in some way for everyone across the organization regardless of where they are working. It is strange, then, that we have not advanced further on interdisciplinary research, particularly since it has been in focus for a long time in the field. In this opinion piece we take the opportunity to suggest ways forward that include goals of mastering paradoxical thinking and making a difference.     

Child injury prevention in Vietnam: achievements and challenges

As with other South Asian countries, injury is becoming a leading cause of death and morbidity among children in Vietnam. In response to the increasing burden of child injury, government and non-government agencies in Vietnam have combined efforts during the last decade to develop and implement various child injury prevention strategies and programmes. This article provides, through a review of relevant documents and interviews with major stakeholders, an overview of these efforts and highlights major challenges to child injury prevention in the country. The findings point to notable achievements in terms of increasing awareness of injury facing children at all levels in the community and developing a sound injury prevention policy framework in a relatively short period of time. However, much needs to be done to implement necessary environmental and legislative changes, strengthen child injury surveillance and injury prevention research; and to improve access to health services. The insight into the experience of Vietnam could benefit other low- and middle-income countries with a high burden of child injury.     

Child injury prevention in Vietnam: achievements and challenges

As with other South Asian countries, injury is becoming a leading cause of death and morbidity among children in Vietnam. In response to the increasing burden of child injury, government and non-government agencies in Vietnam have combined efforts during the last decade to develop and implement various child injury prevention strategies and programmes. This article provides, through a review of relevant documents and interviews with major stakeholders, an overview of these efforts and highlights major challenges to child injury prevention in the country. The findings point to notable achievements in terms of increasing awareness of injury facing children at all levels in the community and developing a sound injury prevention policy framework in a relatively short period of time. However, much needs to be done to implement necessary environmental and legislative changes, strengthen child injury surveillance and injury prevention research; and to improve access to health services. The insight into the experience of Vietnam could benefit other low- and middle-income countries with a high burden of child injury.     

The status of business ethics: Past and future

Business ethics, which grew out of religion's interest in ethics in business and management education's concern with social issues, has become an interdisciplinary academic field. Thus far it has centered on teaching undergraduates. The easy work has now been done and the field has reached a plateau. To develop further it requires development on the MBA level, high quality research on new questions, positive models, better interdisciplinary integration, and attention to international business. Ultimately the field will stand or fall on the quality of research those in it produce. Richard T. De George, University Distinguished Professor of Philosophy at the University of Kansas is the author or editor of fifteen books, including Ethics, Free Enterprise and Public Policy; Business Ethics, 2nd ed.; and The Nature and Limits of Authority.     

False Discoveries und Fehlinterpretationen wissenschaftlicher Ergebnisse

High-quality science communication to the public depends to a large extent on the way research findings are translated into comprehensible language and common speech. In this communicative process, a reasonable evaluation of the trustworthiness of empirical findings, based on an adequate interpretation of statistical analyses, is absolutely crucial. This paper’s authors argue that the credibility of science is jeopardised by two compromising developments within science itself: on the one hand, an inflation of ostensible empirical evidence related to misuses and misinterpretations of the concept of statistical significance, and, on the other, a sensationalist overvaluation of the results of single studies instead of an adequate representation of the available body of evidence in a given scientific field.