草莓花生乳的研制

草莓花生乳具有较高的营养价值。主要以草莓，花生为原料，配以一定的添加剂，经混匀，杀菌等工艺调配而成，是一种新型复合饮料，本文介绍了草莓花生乳的生产工艺流程，并通过试验，确定了其最佳生产工艺条件和最佳配方。     

草莓雪糕的研制

以新鲜草莓为主要原料研制草莓雪糕。并用正交试验法筛选出了最佳配方,同时对生产中的关键步骤又做了重点说明,该产品不仅营养丰富,而且口味独特。     

脆皮花生冰淇淋的研制

对脆皮花生冰淇淋的配方及工艺进行了探讨和研究，研制出一种外脆内柔、风味独特、营养丰富的新型冰淇淋产品。     

水乳性丙烯酸防水涂料的研制及应用

以水为反应介质，借助助剂作用合成纯丙烯酸防水乳液，介绍了此防水涂料的组成，性能特点及施工方法，此防水涂料具有较好的耐候性，使用寿命长，弹性高且有装饰效果。     

Impacts of advertisements that are unfriendly to women and men

Taking Belgium as a case in point, this study analyses, first, tolerance for advertisements unfriendly to women and men as expressed by advertising and marketing professionals, consumers and gender equal opportunity workers. Second, it compares which types of unequal gender portrayal raise concerns with which sector of respondents. Finally, it analyses the differences in adherence of the three sectors to the two main policy solution paradigms proposed in the 2008 European Parliament Resolution on ‘How marketing and advertising affect equality between women and men’. Results suggest a degree of tolerance that varies significantly according to sector, language, gender and age. Overall, respondents express more concerns regarding traditional sex roles in advertising than regarding nudity, unattainable beauty standards or gender stereotypes, and prefer gender-and-advertising literacy programmes and awards for advertisements that break through gender stereotypes over stricter ethical and/or legal regulations. These findings should prove useful to advertising and marketing professionals, national advertising regulatory bodies and policy makers.     

紧贴“三农”求发展

供销社如何在新形势下创新求发展?这个问题是各级供销社最为关注的问题,因为它事关供销社的前途和命运。当前,供销社的效益普遍不佳,但也有供销社能在困境中冲破重围,路子正越走越宽,如我们下面要向读者推介的山西省怀仁县供销社和山东省苍山县供销社。这两家供销社仍然是在自身的基础上求发展,其创新经验当可为其他仍在困境中徘徊的供销社以启迪。     

供销社创新发展的新做法

<正> 近几年来,湖北省宜昌市供销社采取"五化"措施,以创新求发展,取得明显成效。截至2001年9月底止,该市供销社系统187个独立核算单位整体改制,干部职工身份全部置换,人员平稳分流,扭亏增盈工作取得显著效果。2000年该社全系统率先在全省同行业中整体扭亏为盈,2001年又实现了购销利润全面增长,1～9月份商品购销总额分别较2000年同期增长     

潍坊市发展现代物流业的条件及对策

现代物流业是工业经济发展到一定程度的必然产物。本文分析了现代物流业发展的基本要件和潍坊市发展现代物流业的有利条件以及主要问题,提出了加快发展潍坊市现代物流业的对策。     

我国外贸企业面临的风险及对策

由于受美国金融危机影响,我国外贸企业正面临市场风险、政策风险、经营风险等多种挑战。外资使用率下降,油价及农产品价格的波动,自然灾害等因素都给外贸企业带来"蝴蝶效应"。与资源依赖程度高、增长方式粗放、核心技术不足等三大传统挑战不同的是,在华尔街金融危机的影响下,我国外贸企业所处环境更加复杂,需要其采取措施谨慎应对。     

企业名称与注册商标相同是否侵权?

【案情】日本的 HOYA 与豪雅1944年8月23日,"株式会社"在日本国登记成立,该厂商名称的日文汉字为"保谷株式会社"。2002年11月1日,"株式会社"变更名称为"HOYA 株式会社",注册资金超过62亿日元。HOYA株式会社的宣传材料宣称,该公司是全球性集团公司,在日本、中国、美国等世界     

提高奶业竞争力的产业化路线与模式探讨

首先介绍了我国奶业的发展概况和竞争态势,认为本产业竞争的焦点是奶源和消费市场,而提高产业竞争力的关键是技术和服务体系。在此基础上,提出了发展农村奶是提高我国奶业竞争力的可行路线的观点。最后,给出了一个发展我国农材奶业的模型框架。     

调配型酸豆奶的研制及其稳定性影响因素的研究

本文通过大量反复的试验,讨论了调配型酸性豆乳饮料的生产工艺及其中的几个重要因素(酸豆奶饮料中的蛋白质浓度、pH值、搅拌速度、均质条件、调配顺序和杀菌条件等)对其稳定性的影响。     

活性风味酸乳的生产方法

介绍了酸乳的保健作用及活性风味酸乳的生产方法。     

The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party

This article investigates the effects of a revelation to blog readers that the blog has been sponsored by a company in exchange for favorable reviews of their products. We compare the responses of two groups of blog readers. One group was exposed to a revelation in a tabloid newspaper that the blogger has been sponsored without admitting it. The other group was not exposed to such a revelation. We find that the attitude toward the blog and the credibility of the blog will suffer after the revelation. The attitude toward the sponsoring brand and the purchase intention, however, will not suffer as a result of the revelation. We find that the effects on the blog can be partially explained by parasocial interaction, whereas the effects on the brand can be partially explained by correspondence bias. On the basis of our findings, we provide implications for both bloggers and brand managers.