Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Robin Pearson. Insuring the Industrial Revolution: Fire Insurance in Great Britain, 1700-1850. Aldershot, U.K.: Ashgate, 2004. xiii + 434 pp. ISBN 0-7546-336302, $99.95 (cloth).

Robin Pearson’s Insuring the Industrial Revolution providesa richly detailed account of the British fire insurance industrythrough the mid-nineteenth century. Whereas most previous accountshave focused on single companies, Pearson’s study encompassesthe entire industry of London and provincial firms and seeksto place the industry within the larger context of British economichistory. British economic historians have long overlooked the contributionof insurance, and service industries in general, to the nation’seconomic     

John Franch. Robber Baron: The Life of Charles Tyson Yerkes. Champaign, Ill.: University of Illinois Press, 2006. vii + 374 pp. ISBN 0-252-03099-0, $45.00 (paper).

Robber Baron, John Franch’s biography of Charles TysonYerkes, provides a fascinating window into the workings of laissez-fairecapitalism. Yerkes, one of the most notorious self-made menof nineteenth-century America, embodied the drive, avarice,and unscrupulousness of his age—taking each to its limits.Robber Baron is an academic work that should appeal to a wideraudience. Yerkes’s dealings are fascinating: the samemen did business with him time after time as they tried to getthe     

Leslie Berlin. The Man behind the Microchip: Robert Noyce and the Invention of Silicon Valley. New York: Oxford University Press, 2005. xi + 402 pp. ISBN 0-19-516343-5, $30.00.

The last few years have seen a number of books on the rise ofSilicon Valley. Martin Kenney’s Understanding SiliconValley (2000), Ross Bassett’s To the Digital Age (2002),Frederick Terman at Stanford by C. Stewart Gillmor (2004), andmy own book on Making Silicon Valley (2006) are notable examples.Another addition to this literature is The Man behind the Microchip:Robert Noyce and the Invention of Silicon Valley by     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Clifford J. Doerksen. American Babel: Rogue Radio Broadcasters of the Jazz Age. Philadelphia: University of Pennsylvania Press, 2005. xi + 157 pp. ISBN 0-8122-3871-0, $34.95 (cloth).

In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the medium’s history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksen’s book represents     

Simon Middleton. From Privileges to Rights: Work and Politics in Colonial New York City. Philadelphia, Pa.: University of Pennsylvania Press, 2006. 320 pp. ISBN 0-8122-3915-6, $45.00 (paper)

The idea of a transition from small producer to capitalist productionin late eighteenth-century America, a popular topic in 1980sand 1990s, is wrong. This is the message of Simon Middleton’sFrom Privileges to Rights, a study of New York City artisansin the colonial era. Using records from the Mayor’s Court(roughly equivalent to municipal courts today), and variousother sources, Middleton finds possessive individualism to bea growing force among New York City artisans at least     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Fred Turner. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

The Whole Earth Catalog provided the commune-dwellers of the1960s with a forum in which to discuss tools and systems forbuilding alternative life styles. From Counterculture to Cybercultureexplains why and how the Catalog's perspective on tools andsystems became a dominant paradigm for information networksand the technology industry. Using archival material and hisown interviews with many key figures, Fred Turner has writtenan engrossing and in-depth account of the role the Catalog andits founder, Stewart Brand, played     

Dwayne R. Winseck and Robert M. Pike. Communication and Empire: Media, Markets, and Globalization, 1860-1930

Dwayne Winseck and Robert Pike present a wide-ranging studyof communications technologies, global media, and the growthof international cable and wireless telecommunications providersin Communication and Empire: Media, Markets, and Globalization,1860–1930. Over the course of ten chapters, Winseck, aprofessor of media studies at Carleton College, and Pike, ProfessorEmeritus of Sociology at Queen's University, uncover the complexorigins of the international telecommunications industry inthe mid-nineteenth century, and explore its growing influenceover commerce, information     

Jeffrey M. Hornstein. A Nation of Realtors(R): A Cultural History of the Twentieth-Century American Middle Class. Durham, N.C.: Duke University Press, 2005. xi + 252 pp. ISBN 0-8223-3528-X, $79.95 (cloth); 0-8223-3540-9, $22.95 (paper).

For many people who study the culture of American business,a mention of real estate will conjure up Sinclair Lewis’sfictional creation George F. Babbitt, the title character ofthe 1922 novel Babbitt. I was reminded, when reading JeffreyHornstein’s A Nation of Realtors^®, that Lewis at onepoint used a different working title: "Population 300,000."Between these two titles lay the relationship between the characterof the Realtor and the community that the Realtor, and his peers,     

Berger, Dina. The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night

Dina Berger's The Development of Mexico's Tourism Industry:Pyramids by Day, Martinis by Night traces the historical foundationsof the tourism industry in México from 1928 to the earlypost–WW II period. The author argues that during thisperiod tourism became a medium for the modernization and economicdevelopment of México. According to Berger, the "creationof a tourist industry emerged as the cornerstone to state-ledmodernization programs in the late 1920s at the height of revolutionary     

John Landers. The Field and the Forge: Population, Production, and Power in the Pre-industrial West. Oxford, U.K.: Oxford University Press, 2003. xiii + 440 pp. ISBN 0-19-924916-4, {pound}60.00 (cloth); 0-19-927957-8, {pound}22.50 (paper).

This book recalls literature that emanated from the Annalesschool of historians, for, like the annalistes, Landers is fascinatedby the longues durées of history. His subject is preindustrialEurope from roughly the second century (with occasional forays back to the Iron and Bronze Ages) to the nineteenthcentury . He takes his thesis from E. A. Wrigley: preindustrial Europe relied overwhelmingly on organicsources for food, heat, energy, crafts, manufactures, commerce,and the means     

JoAnne Yates. Structuring the Information Age: Life Insurance and Technology in the Twentieth Century. Baltimore and London: The Johns Hopkins Press, 2005. x + 351 pp. ISBN 0-8018-8086-6, $49.95.

Structuring the Information Age delineates the incorporationof the computer into the life insurance bureaucracy and howlife insurance affected the rise of computers. The life insuranceindustry is an excellent choice for a study of how informationtechnology ‘revolutions’ actually are incrementallyappropriated by enterprises and society. Insurance as a financialintermediary depends on information for its existence. Changesin information manipulation fundamentally affect managementpractice. Moreover, it was a large market for producers of businessmachines. The industry     

Michael Zakim. Ready-Made Democracy: A History of Men's Dress in the American Republic, 1760-1860. Chicago: University of Chicago Press, 2003. x + 296 pp. ISBN 0-226-97793-5, $30.00 (cloth).

Michael Zakim’s Ready-Made Democracy positions men’sclothing manufacturers at the heart of the democratic and capitalistictransformations that engulfed the United States between itsfounding and the mid-nineteenth century. He argues that thehistory of the men’s suit, embodying as it does a hostof social, economic, and political relationships, presents anunequaled opportunity to observe these changes. Zakim createsa nuanced interpretation that responds to a half century ofhistoriographical debate about the nature of the market revolutionin America.     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Gordon Boyce. Over Half a Million Careful Owners: A 75-year history of PSIS, 1928-2003. Wellington, NZ: Dunmore Publishing, 2005. 326 pp. ISBN 0-476-0129-29, NZ$29.95 (paper).

Gordon Boyce traces the history of New Zealand’s PSIS,the Public Service Investment Society, in a book commissionedby the company. Boyce, now Professor of International Businessat Queensland University of Technology after thirteen yearsof teaching business and economic history at Victoria Universityof Wellington, is well qualified for the project. His recentpublications include Co-operative Structures in Global Business(2002). Boyce fulfills his commission well, narrating an engagingstory. "Vignettes" provide personal and anecdotal details thatformer staff     

Edith Sparks. Capital Intentions: Female Proprietors in San Francisco, 1850-1920

The history of business is an ever expanding topic. Numerousbooks on the role of women in modern American business and onwhy women continue to lag behind men in both earning power andbusiness leadership are available. But, few such studies haveplaced the issue of women in business in a historical context.Edith Spark's Capital Intentions: Female Proprietors in SanFrancisco, 1850–1920 is thus both welcome and overdue.Sparks, an assistant professor of history at the University     

Amy G. Richter. Home on the Rails: Women, the Railroad, and the Rise of Public Domesticity. Chapel Hill: University of North Carolina Press, 2005. xiii + 272 pp. ISBN 0-8078-2926-9, $49.95 (cloth); ISBN 0-8078-5591-X, $19.95 (paper).

In today’s fast-paced world we sometimes forget that railroadsof the nineteenth century were the first forms of transportationto annihilate time and space. Railroads, however, played a fargreater role than transforming these physical realities. Infact, Amy G. Richter’s Home on the Rails argues that railroadsbecame the sites and symbols of a reorganized cultural spacein America. Richter, an assistant professor of history at ClarkUniversity in Worcester, Massachusetts, began her study as a