香酥嫩脆薄如纸 “庄园火烧”成品牌

<正>潍坊作为历史名城,风味小吃十分丰富。潍坊火烧和鸡鸭和乐、朝天锅并称潍坊三大名吃。其实,很多传统风味小吃要扎根市场,就必须具备浓厚的历史的和文化的渊源。其次是要让老百姓买得起,常吃。吃好了,便津津乐道,因而小吃就做出名气来了。可以说这需要主人一代或者几代人的共同努力。流传开来的小吃,必定是物美价廉、声名远播的精品。“庄园火烧”便是潍坊当地小吃的杰出代表。而承接这一传统与现代之美味小吃的人,就是潍坊的庄树斌。     

另类小吃“牵肠挂肚” 秘制酱料让人回味无穷

<正>一款小吃,众人争相排队购买,每天晚上经营三四个小时,可获利近千元。这正是时下全国最火热的另类小吃"牵肠挂肚"(特色涮鸭肠鸭肚)。"牵肠挂肚"上市四个月,每天来海涛小吃培训中     

小吃街与小吃街经济

随着经济的发展和人们消费水平的提高,特色街区正逐步走进人们的生活,越来越多的城市开始重视打造特色街区,建设几条特色小吃街,着力做好小吃文章,挖掘地方饮食文化传统,培育独具特色的产业,其意义十分深远。把各地名优小吃集中起来经营,既是时代的需要,也是市民的需要和游客的需要,同时也是小吃自身发展的需要。     

八宝玫瑰镜糕招商四载长盛不衰 海涛小吃新品不断个个经典

<正>重磅宣传突显企业实力历久弥新镜糕名播四海2010年的第一期,西安海涛小吃培训中心通过重磅宣传,报道了以八宝玫瑰镜糕为代表的小本投资特色食品。这篇题为《技精味美小吃个个成经典诚心授艺海涛培训美名传》的封面故事,自1月1日在全国刊发后,不管是正在考虑投资的意向读者,还是已经合作的各地学员纷纷给本刊编辑部打来电话。有的说,早就想学习海涛小吃的技术了,这次看了封     

赵大妈飘香小吃 超值加盟大造财富英雄

<正>飘香小吃大揭秘赵大妈成立之日起,就显得格外与众不同,坚持走自己的路,秉承自家百年老方,走飘香小吃之路。在业界,甚至在国内引发了飘香小吃热潮,经久不衰,家家火爆,形成独一无二的飘香特色,在国内迅速掀起了赵大妈现象和飘香风潮,使众多的加盟者获得了成功。河南卫视以"四处飘香的小吃最赚钱"为题,对赵     

游客对乐山小吃认知调查分析

将乐山小吃文化作为旅游资源进行深度开发,在传承小吃文化的同时,将成为当地旅游业持续发展的动力。因此,在梳理乐山小吃文化源流的基础上,就游客对乐山小吃的认知进行了问卷调查,充分了解到游客对乐山小吃的认知程度、认知途径以及游客的评价、意愿和建议等,这为下一步小吃文化旅游的深度开发指引了方向。     

纵横交错说万丰

方法重要，方向更重要 陈爱莲执掌万丰奥特以来，从2000年起，平均每年并购一家企业，而且“每购不亏”，同时保持了每年67％的增长速度，说明陈爱莲决策团队战略部署和战术体系的准确与效率。第二个十年开始，万丰奥特依然保持强劲的发展势头，但从长远来说，整车业务可能成为万丰奥特的最大挑战。从全球产业分工和国家比较优势来说，     

饼绝味美飘奇香 即食小吃更赚钱

<正>在湖南,提起"贵哥卤肉卷",几乎无人不晓。作为一款以面饼包裹卤肉、火腿、鸡柳和蔬菜的时尚特色即食小吃,贵哥卤肉卷不但健康美味,而且营养方便。它与街边一般粗制滥造的小吃截然不     

转型卖烧烤“开花Q果” “逆袭”竞争对手成功

<正>貌似一朵花,吃起来很Q,很美味!如此诱人是什么东西?2012年7月以来全国不少地方刮起一场"开花Q果"旋风,这是一种特别的小吃,男女老少皆爱吃,尤其大中小学生情有独钟。有一位叫高辉的年轻人,他每月要卖掉两万串开心Q果,靠卖这种特别的小吃淘得生命中的第一桶金,现在他每月可以轻松赚到上万元。"开花Q果"由具有小吃培训历史     

三个月连买五台烧烤机 “爆喜鸟”做了就火

<正> 近日来,台湾爆喜鸟休闲小吃在各地大卖,加盟学技者更是络绎不绝,可不少人还不知道,这技术的原创者就是素有"中国废水废料提银第一人"之称的安徽黄山方孝玲。台湾爆喜鸟是一种以鹌鹑蛋为主料、肉泥或虾仁为配料的休闲小吃,制作时,先将鹌鹑蛋打入专用设备的凹槽内(五个一排),撒上秘制配料,再     

老字号小吃败走前门

老字号小吃是微利行业。当高租金、低客流等局面摆在老字号小吃的经营者面前时,他们无奈地选择了撤出。     

Cross‐cultural evaluation of factors driving intention to purchase new food products – Beijing,China and south‐east England

It has been reported that consumers in different countries have distinctive perceptions of, and attitudes to, products. This study investigated consumers’ thoughts on new food products in south‐east England (n = 222) and Beijing, China (n = 139), using a questionnaire‐based largely on the Theory of Reasoned Action. Results indicated that consumers in both countries believe it is necessary for the food industry in their respective countries to introduce new food products and they would like to try new products. There appears to be great interest in new products among the Beijing Chinese, with most interest in new healthy food products. The influences on choices suggest that a marketing focus on quality, utility and health benefits would be most fruitful, as personal beliefs were more important in intention to purchase than the influence of other people. Results point away from the expected result that the Chinese, as a collectivist culture, would place more emphasis on others’ opinions than their own beliefs. This may be linked to food not being an item of conspicuous consumption, or to a cultural shift among urban Chinese.     

Consumer consumption intentions of smaller packaged snack variants

Smaller snack package variants are ubiquitous in the food marketplace. Although it is assumed that consumers intend to consume less because snacks are placed into smaller packages, consumer intentions are never measured. This research examines dietary‐restrained consumers' consumption intentions of smaller snack package variants found in the marketplace described by snack type (i.e. less healthy, more healthy – as per Guiding Stars® food labelling system) and front‐of‐package calorie labelling (99 calories, 100 calories). We conducted an online experiment wherein 203 participants were exposed to the aforementioned snack package variants and their consumption intentions were subsequently measured. A regression analysis revealed that consumers who are highly dietary restrained intend to consume more when (a) the snack is relatively healthier and (b) it includes 99‐calorie front‐of‐package labelling. We discuss the idea that dietary‐restrained consumers are not likely to view smaller packaged snacks as portion control devices, but rather, as a means to eat more of a healthier food.     

中式面点的分类与制作

中式面点又称为面点,是我国重要的特色食品。中式面点种类很多,可以突出地域特点,不同地方都有属于自己的标志性面点小吃,如天津的麻花、北京的驴打滚、上海特色小笼包及山东的大煎饼等。想要做出优质的中式面点,一定要具备色、香、味,由于其种类繁多,制作的造型也不同,为了增加客流量、吸引新顾客,其制作工艺也要做到与众不同。基于此,主要针对中式面点的分类与制作进行分析和探讨,以供借鉴。     

Analysis of Snack Food Purchasing and Consumption Behavior

This exploratory research examines the purchasing and consumption behavior of snack food consumers. A structured questionnaire and intercept interviews were used to collect quantitative data from respondents inside supermarket stores. For marketers, a key contribution of this study is the importance of the price attribute and certain product claims. Sugar and total fat were found to be the most important nutritional factors that consumers consider when making a purchase decision, but it was also found that only around one half of all consumers actually read product labels when purchasing snack foods. Matters of particular concern that are highlighted by this study are that one third of consumers do not consider their snacking behavior to be healthy, and one quarter of consumers choose to snack in secret. This study addressed a number of gaps in current knowledge by identifying the snack food products that are most frequently consumed, the reasons for consuming snacks, whether consumers read snack food product labels, the importance of various attributes and product claims, whether consumers regard their snacking behavior to be healthy, and whether they snack in secret.     

循环经济——我国外贸可持续发展的路径选择

长期以来,我国对外贸易都是以粗放式发展道路为主:出口产品高耗能且附加值低,而某些进口资源则过度依赖国外市场。粗放式发展道路与循环经济产生了诸多矛盾,面临着很多制约因素,产生了一些负面影响。在世界各国越来越重视循环经济的国际大背景下,要实现我国对外贸易的可持续发展,发展循环经济是一条紧迫而有效的路径。本文在深刻剖析我国传统外贸增长方式与循环经济的种种矛盾以及所面临的外贸环境的基础上,提出了发展循环经济以实现我国外贸可持续发展的战略措施。     

会展业国际化的难题与对策

本文阐述了我国会展业国际化的必然趋势,分析了国际化进程中面临的困难和挑战,指出了我们与外国公司相比所具有的有利因素。结合实际提出应对国际化挑战的一系列对策,其中特别强调：要探索培育具有中国特色的会展文化,以确立国际化的竞争优势;要与制造业互生共荣,在引领“中国制造”走向世界的过程中实现国际化的使命。     

常大伟的字画生意

<正>北京电视台2009年大年初五播出的春节晚会上,在节目最后结束时展出了"平安北京"四个大字,这四个字苍劲有力,表达了对北京城和北京人民的美好祝福,给许多观众留下了深刻的印象。其实,这四个字并非出自哪位书法大家,而是出自一位经营了十几年字画生意的商人——常大伟。     

Marketing “Gamer Foods”: Qualitative Insights into Responsible Strategy Development

The purpose of this article is to explore the video-gaming experience as a novel consumption occasion for snack foods and to provide insights into responsible marketing strategy development. Consumers' desired food product attributes, their motivating conditions to snack while gaming, and the environment in which this takes place are explored qualitatively through 14 in-depth interviews and 10 separate points of field observation. The findings indicate certain unhealthy food products are valued during the occasion for their social hedonic appeal but also for the basic function of fuelling long marathons of concentration and competition. Results are used to inform strategic considerations which are presented using the traditional marketing mix framework of product, promotion, price, and place of distribution. Therein, management is cautioned toward the obesogenic elements of the consumption occasion and this is a critical consideration throughout. Management is strongly advised to develop and promote healthier snacks as part of facilitating an enabling environment for sustainable food choices.     

从交易费用理论看物流自营

自中国加入WTO后,企业所面临的竞争日趋激烈。工业企业如何从“第三利润源”要利润,增强竞争力,也成为工业企业不得不重新思考,重新定位的一个问题。通过从交易费用理论入手,对物流自营、物流外包的费用高低进行比较,阐释了企业尽可能将物流外包而放弃自营的必要性。