‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

A small place,by Jamaica Kincaid: envisioning literary tourism in Antigua

ABSTRACT

This work departs from a reading of the novelistic essay A small place (1988), by Jamaica Kincaid, to analyse the representation of the tourism industry and of tourists in Antigua (the author's birthplace). From there, we present Kincaid's text as ‘tourist literature’ (Hendrix, 2014), also aiming to contribute to the examination of tourism-centred literary texts. Within the context of literature and tourism studies as well as comparative studies, this paper examines Kincaid's literary text in order to consider the promotion of literary tourism in Antigua. This example is then considered in light of recent contributions from literary tourism, space production, community-based tourism, mass tourism as well as responsible and sustainable tourism. Literary heritage as a resource for the tourism industry could bring tourists and locals closer and conspire to break down barriers between the largely dark-skinned hosts and the white tourists in Antigua.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

Professional Development Barriers and Benefits in a Tourism Knowledge Economy

This study investigates small to medium tourism enterprise (SMTE) owner–managers' intentions to seek professional development. SMTEs in a regional tourism destination were surveyed, and an exploratory factor analysis identified barriers to, and benefits of, professional development factors. Logistic regression analysis was used to predict SMTE owner–manager's intention to pursue professional development based on perceived benefits of and barriers to training factors, education level and business size. ‘Staff performance benefits’ and ‘time/cost barriers’ of owner–manager's intention to seek professional development opportunities for staff. ‘Business performance benefits’ predicted owner–manager's intentions to seek professional develop for themselves. Implications of the findings are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

The influence of foreign direct investment on accommodation patterns in Vietnam as a result of the open-door policy

Before the ‘open-door’ policy doi moi, the Vietnamese government had monopolised all sectors of tourism in the country. In 1987, one year after the beginning of doi moi, the state issued the Law on Foreign Investment, which encouraged foreign direct investment (FDI) in Vietnam, especially in the tourism industry. This article examines the influence of the resulting influx of FDI on tourism accommodation patterns in Vietnam. A synopsis of policy and background of FDI in Vietnam accommodation is followed by an examination of developments, projects and experiences in this field since doi moi. The article then investigates the effects of FDI in Vietnam tourism accommodation on developments and practices in Vietnam's accommodation market, including the traditional state-owned accommodation sub-sector. The article integrates insights gained from interviews with operators of joint venture and state-owned hotels in Vietnam.     

Tourism to a realm of memory: the case of a Thai royal craft

ABSTRACT

Modernisation brings the decline of traditional crafts and practices and thereby of their old, linked communities. Memories of these communities might survive though only for a time. A public policy dilemma presents – whether to conserve communities and their crafts as ‘living museums’ (akin to a milieu de mémoire in Pierre Nora’s terms) for tourist titillation; alternatively to merely retain the traces of that culture, as a museum more conventionally understood (lieux de mémoire); or, alternatively again, to accept the ephemerality of culture and its metamorphosis? And, if the last, then how is that to be presented to the discerning tourist? The paper mostly uses the case of the ancient goldsmith community of Wat Koh in Phetchaburi city, Thailand, to reflect on this dilemma. At stake academically are two sets of dialectic opposites: history against memory, and memory against nostalgia – also the contingent dichotomy of tourism and memory.     

Destination competitiveness: evidence from Bali

Within the dynamic global tourism industry, understanding the reasons for a destination's competitiveness is essential in order to enhance its performance, facilitate more effective destination management, and inform its overall sustainable economic development. This paper applies Kim and Wicks’ (2010, July 30. Rethinking tourism cluster development models for global competitiveness, international chrie conference-refereed track, University of Massachusetts) tourism cluster development model to Bali – a small, mature destination in the developing economy of Indonesia. It demonstrates that there are complex relationships between: (i) cluster actors; (ii) barriers preventing effective networking; and (iii) the significance of these interactions for the local host community. This paper contributes to the debate by addressing new and different attributes and actors such as transnational corporations, universities, and the concept of co-opetition, as being significant attributes in Kim and Wicks’ initial model. Through a qualitative approach involving N?=?23 semi-structured interviews, this paper illustrates intricate issues and relationships that are identified in Bali, a small mature destination. Purposive sampling methods were employed to generate a range of key stakeholders who informed our understanding of ‘cluster actors’ in Kim and Wicks’ terms. The systematic examination of these key tourism elements provides a detailed analysis of the destination's strengths and weaknesses, and a more nuanced understanding of what facilitates a destination's competitive position.     

Developing Rural Tourism: the PAT Program and ‘Nong jia le’ Tourism in China

Despite the fact that the last three decades have witnessed the rapid development of rural tourism (RT) in China, which is being promoted by the Chinese government as an important new type of tourism due to its special role in revitalizing China's rural economy, there is still little knowledge about the economic impacts of RT on Chinese rural communities in terms of socio‐economic development and regeneration. Accordingly, this study represents an attempt to address this issue by examining the Poverty Alleviation through Tourism program and ‘Nong jia le’ (Happy Farmer Home) tourism within the Chinese context. The findings not only confirm the widely held importance of RT, as expected, but also identify the problems and challenges relating to the sustainable development of RT in the future. Copyright © 2012 John Wiley & Sons, Ltd.     

Women's travel writing and the legacy of Romanticism

Women's travel writing reveals how literary and artistic discourses influence the way we read and write about journeys. This paper considers the way women's travel writing has adapted to, and adopted, the discourse of Romanticism, from its beginnings as a philosophy of political and sexual revolution, individual freedom and escape, to a more diffuse sense which has infiltrated modern attitudes to travel. We consider a classic travel text from the Romantic period, and discuss its legacy. Adopting Buzard's argument [(1993). The Beaten track: European tourism, literature and the ways to ‘Culture’ 1800–1918. Oxford: OUP], we consider how travel changed through the long nineteenth century. We discuss how the twentieth-century Romantic attraction of travel is marketed through the tourist industry as one of the main reasons to get away from it all and discover the ‘authentic’: this desire is reflected in travel texts. Recent writing reflects the influence of Romanticism by celebrating the individual as a wandering free spirit on a self-quest, whose writing is ‘authentic’, spontaneous and confessional: that is, the legacy of sensibility. We conclude that Romanticism has left a dual legacy for travellers, of political commitment and inner journey. Authors discussed include Mary Wollstonecraft, Gertrude Bell, Isabella Bird and Sara Wheeler.     

Travel behaviour among inbound medical tourists in Kuala Lumpur

Despite recording the highest growth among tourism sub-sectors [Dhesi, D. (2009, March 25). Medical tourism rises in Malaysia despite economic downturn. The Star Online. Retrieved from http://www.malaysiahealthcare.com/; Leonard, T. (2009, July 24). Medical tourists to bring in RM 540 million by 2010. Retrieved from http://www.malaysiahealthcare.com/; Tourism Malaysia. (2008). Profile of tourist by selected markets 2008. Kuala Lumpur: Tourism Malaysia], little is known empirically with regard to travel behaviour among inbound medical tourists in Malaysia. This study examined the demographic profile, travel motivation, healthcare consumption, and expenditure behaviour among them in Kuala Lumpur. Using the combination of purposeful and convenience sampling, a total of 138 questionnaires were completed, returned, and analysed. The majority of the respondents were female, middle aged, travelling with two others and Indonesians. Their main travel motivation factors were ‘value for money’, ‘excellent medical services’, ‘supporting services’, ‘cultural similarity’, and ‘religious factor’ in descending order of importance. Medical treatment, cosmetic procedure, surgical procedure, and medical check-up were important healthcare services sought after by the respondents. On average, medical tourists spent MYR 26,844.19 per visit, with females and tourists of European descent contributing significantly more. Tourists from ASEAN had stronger motivation of ‘cultural similarity’ compared with other tourists. This paper is unique in providing the empirical evidence of the city's unique selling points (pull factors) in attracting inbound medical tourists. It also highlights the potential economic contribution and some managerial implications in terms of marketing and product development.     

‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Researcher with a movie camera: visual ethnography in the field

This paper seeks to ‘promote’ the use of moving image visual ethnography within tourism research while concurrently acknowledging the methodological and practical challenges inherent in the use of this method. The paper introduces Dziga Vertov's 1929 Vertov, D. (Director). 1929. The man with the movie camera (duration: 67 minutes), Moscow: VUFKU.  [Google Scholar] groundbreaking film ‘The Man With the Movie Camera’ and argues that a certain parallel can be drawn between the film and contemporary moving image visual ethnography in so far as the latter is, like Vertov's film, about the glimpses of the everyday as perceived by the researcher/filmmaker. Important within this context is the role of the ‘self’ of the researcher, something further explored through a case study of academic filmmaking, a project which investigates the construction and consumption of images of Greekness by visitors to the Athenian Acropolis. This case also highlights the practical challenges involved in adopting this method and investigates various filming techniques which could successfully be used by tourism researchers to either ‘collect data’ or create ethnographic documentaries, which can in turn be used for a range of other academic and pedagogic purposes. The paper concludes that being a ‘researcher with a movie camera’ although challenging can prove to be remarkably fruitful and rewarding, especially in the context of tourism studies.     

The Role of the Tourism Industry in Transforming a Rentier to a Long-Term Viable Economy: The Case of Bahrain

During the past four decades, the tourism industry has emerged as one of the leading industries worldwide. In the Arab countries, however, despite its huge potential, the tourism industry is still in its infancy phase. With the exception of only a few countries, until recently most of the Arab countries almost ignored the economic potential of tourism. Since the 1990s, their traditional attitude of neglect toward the tourism industry has undergone a transformation, a fact that was not lost by the Gulf Cooperation Council (GCC) countries. Thus, since the mid-1990s, all of the GCC countries, without exception, have been trying to promote their tourism sector, which soon became a prominent economic sector. The paper concentrates on one tourism development case – that of Bahrain – the least ‘rentier’ within the GCC oil-economies. The main research question addressed by this paper is to what extent Bahrain has introduced a cohesive and economically viable tourism industry that contributes to a more sustainable economy of this country. This exploratory paper examines Bahrain's motivation to promote tourism; its tourism comparative advantage; the major difficulties facing Bahrain's further tourism expansion; and the overall role of the tourism industry in the Bahraini economy.     

Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach

This study explored the factors that determine the tourism attractiveness of a seniors-friendly destination drawing upon an expert panel. A list of 20 destination-specific attributes was generated through a literature review and was then classified, using the ‘4 As’ of tourism destination management practice: Attractions, Access, Amenities, and Ancillary Services. The results identified the essential components of a seniors-friendly tourism destination as barrier-free public transportation facilities, barrier-free accommodation facilities, variety of seniors-only accommodation options, barrier-free facilities along customized travel routes, and variety of public transport options. While accessibility and amenities constitute important and/or essential experiential components in a seniors-friendly destination, complementary services and tourism resources also contribute to tourism attractiveness. It is concluded that the ability of a destination to accommodate the special needs of senior travellers could be further enhanced by extending the availability and variety of both lodging- and transport-related barrier-free facilities and services. From a scholarly perspective, the study reinforces the need to address the desire amongst seniors in general for a sense of freedom and mobility, and the reality that a substantial subgroup have needs that merit special provision.     

Tourism and equine heritage in France: the case study of the Cadre noir de Saumur and the Vendée Stud

ABSTRACT

The intention of this research project was to question the ability of tourism to promote the conservation of equine heritage in its diversity. I undertook two case studies examining emblematic examples in France: the ‘Cadre noir de Saumur’, the main depositary of Equitation in the French Tradition inscribed on the UNESCO list, and the Vendée Stud, in the Pays de la Loire. This was a qualitative project including a total of 32?h of in-depth semi-structured individual interviews with 15 stakeholders at the ‘Cadre noir de Saumur’, at the Vendée Stud and at the Ministry of culture in Paris between September 2017 and April 2019. The interviews were combined with a total of around 40?h of participant and non-participant observations, conducted during several on-site visits. The results are nuanced. Both sites demonstrate that tourism can contribute to the revaluation of this equine heritage, but it necessitates the incorporation of a profound socio-cultural change, including a redefinition of the way the horse is used. This evolution is based on the ability of the stakeholders to incorporate a tourism culture, one which requires the inclusion of multiple skills but also an ability to devise joint cultural mediation projects with local communities.     

Pro-Poor Tourism: From Leakages to Linkages. A Conceptual Framework for Creating Linkages between the Accommodation Sector and ‘Poor’ Neighbouring Communities

The concept of pro-poor tourism (PPT) has in recent years received attention from academia, key industry and donor organisations. While several ‘How to…?’ manuals have been written, little emphasis has so far been given to situating the PPT debate within the general literature on tourism and development. This paper contributes to the PPT debate by linking macro-economic concepts such as leakages and multipliers to micro-economic action opportunities for the mainstream accommodation sector in developing countries. As such it brings together the well-established tourism literature on economic impacts on the macro level with the more recent PPT literature that focuses on action on the ground. A conceptual framework for analysing and developing linkages between the accommodation sector and ‘poor’ neighbouring communities is suggested. This framework is based deductively on a critical review of the literature, coupled with first-hand experience in PPT action-research. It is suggested that PPT action opportunities encompass both core and non-core activities within the accommodation sector. Bringing together a wide range of past and present research, four types of potential linkages are proposed which are (1) employment; (2) sourcing and procurement; (3) SMME development and outsourcing; and (4) other types of partnerships such as donations.     

Location Shooting and the Filmic Destination: Transylvanian Myths and the Post-Colonial Tourism Enterprise

In this study, we examine a contested tourism proposal in Romania, Dracula Park, and its attempts to balance the indigenously produced history of the region with the powerful myths imposed by European and American filmic and literary influences: Bram Stoker's Dracula and the ‘heritage films’ it spawned. While the project was recently announced to be abandoned, the Romanian discourse on Dracula Park offers an avenue for a post-colonial critique which we explore in the context of globalisation, place, identity and various texts of the culture industry. A film-location-tourism spectrum helps illustrate some of the issues raised in this paper. Dracula films and Dracula Park (DP) occupy a problematic spot on this continuum, as myth and history are mediated around a real Transylvania by local-global cultural intermediaries. This helps us situate the political economy of tourism in settings like post-socialist Romania. We argue that the literary-film-DP example shows tourism as a postcolonial enterprise of a globalised culture industry. This industry, of which tourism is a part, not only shapes touristic spaces in ex-colonies within the developing (lesser developed) world, but also constructs identities and heritage in peripheral spaces within the cultural coloniser's Europe.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

Exploring the nature of stakeholder collaboration: a case study of marine turtle tourism in the Ningaloo region,Western Australia

This paper explores the nature of stakeholder collaboration as a practical issue in the case of turtle tourism in the Ningaloo region of Western Australia. While there is a wealth of literature that explores the theory and conceptual ideas of collaboration in tourism planning, there is a need to explore these theories in applied situations. In this case study, key stakeholders of the Ningaloo Turtle Advisory Group were identified using snowballing methods and the nature of collaboration between stakeholders was investigated through an examination of workshop dialogue and action research. A framework for exploring the nature of collaboration was developed based on Bramwell and Sharman's (1999) [Collaboration in local tourism policy making. Annals of Tourism Research, 26(2), 392–415] criteria for measuring collaborative approaches and Mandell's (1999) [The impact of collaborative efforts: Changing the face of public policy through networks and network structures. Policy Studies Review, 16, 4–17] continuum of collaboration. This research confirms that the success of collaboration relies on building partnerships and trust, recognizing interdependence, generating a collective vision and objectives and commitment among stakeholders within a structured process. The appointment of an external convenor also played an important role in facilitating the process, while a programme coordinator was essential for implementing the objectives generated by stakeholders.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.