Managing the wildlife tourism experience: The importance of tour leaders

This paper is based on a small ethnographic study of serious wildlife tourists. It focuses on three important aspects of this type of travel. First, the tangible benefits of the tourist experience; second, the importance of the tour leader as the interface between the product and the tourist; and finally, tourist perceptions of their potential environmental and social impacts. The findings reveal participants' environmental sensibilities and the desire to avoid disturbance, the social benefits of organised tours and how the tour leader is critical to both the success of the holiday and the responsible behaviour of the group. Copyright © 2009 John Wiley & Sons, Ltd.     

Looking into the overlooked: incoming tour operators and early tourism development in Gabon

For a few years, Gabon has demonstrated increasing signs of its willingness to develop tourism. This has led a growing number of individuals and/or companies to seek opportunities and invest in the inbound tourism sector. Yet Gabon still presents high barriers to tourism development, resulting in major constraints upon tourism firms. This paper focuses on the particular example of incoming tour operators (ITOs); ITOs play a role in tourism distribution but have received little attention in the literature. This study seeks to better understand their profiles as well as their marketing and channel behaviours in the Gabonese fledgling tourism industry. Based on semi-structured interviews held in 2011–2012 with 11 ITOs in Gabon, the study outcomes show that ITO marketing and channel behaviours were rational and growth-oriented and were influenced by company profiles, demand requirements and the position of power of ITOs in the distribution channel. The accessibility, comfort and reliability of products/suppliers stood out as key factors in the upstream or downstream channel behaviours of ITOs (selection of suppliers vs. selection of customers). Most respondents considered vertical integration as an appropriate strategy to improve the supply channel.     

The UK air inclusive‐tour industry: a reassessment of the competitive positioning of the ‘independent’ sector

This paper investigates the increasing concentration in the UK air inclusive‐tour (AIT) market and the behaviour of the dominant companies (Thomson, Airtours, First Choice and Thomas Cook) operating in the sector. Arguments relating to the theoretical organisational structure of the industry are explored and regulatory investigations that have taken place are discussed. Research evidence as to the competitive position of independent tour operators in the overall UK AIT market is provided. The research indicates that a key area of difficulty for the independent sector relates to the provision of charter airline capacity although access to distribution channels and the ability to contract accommodation are viewed as further concerns. The paper concludes that regulatory authorities are faced with trying to ensure that diversity is maintained while at the same time ensuring any economies of scale derived from consolidation of the sector are passed on to consumers. In order to properly understand the true effects of industrial concentration the assembled package must be dissembled into its component parts and an increasingly a pan‐European perspective is necessary. Copyright © 2001 John Wiley & Sons, Ltd.     

Marketing performance measurement in hotels,travel agencies and tour operators: a study of current practices

As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial and operational performance, but the marketing perspective has been largely overlooked. Drawing on an in-depth investigation involving 12 hotel chains, 8 travel agencies and 8 tour operators, this study provides an overview of the state-of-the-art marketing performance measurements among some of the leading tourism firms in Italy. Several issues and unanswered questions are also identified.     

International tourism and economic development in South Africa: a Granger causality test

One of the major objectives of macroeconomic policies in many developing countries is sustained economic growth, and South Africa has been striving to achieve and maintain this in various ways. One of these is through international tourism. Although international tourism contributes to the growth of many economies, it is in turn, impacted by growth in many developed countries. Real gross domestic product (GDP), international tourism earnings, real effective exchange rate and exports were analysed within a multivariate vector auto regressive model using annual data covering 1980–2005. The main focus of this study therefore was to demonstrate the direction of causality between international tourism earnings and long‐run economic growth of South Africa, among other variables, using Granger causality analysis. The result obtained showed a unidirectional causality running from international tourism earnings to real GDP, both in the short run and in the long run. The error correction mechanism carried out also supported this causality. Copyright © 2009 John Wiley & Sons, Ltd.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.     

Fostering community empowerment and capacity building through tourism: perspectives from Dullstroom,South Africa

This study observed tourism development in the popular South African destination of Dullstroom, Mpumalanga, and sought to identify the significant social benefits that have been fostered as a result. Dullstroom is synonymous with fly-fishing and is well-known throughout the country for its unique natural environment that is host to diverse flora and fauna. In the South African context, the impacts generated by tourism development on local communities have remained preoccupied with the economic benefits they deliver and rarely the important social gains that may also be developed. Between October 2012 and March 2013, a qualitative research methodology was developed to capture the views and experiences of 46 local employees (predominantly Non-white, South African females) and 16 owners or managers of local tourism-focused businesses. The findings reveal that tourism development has provided a number of positive impacts and that local community members encountered a number of benefits that ventured beyond economic factors. These benefits included empowerment through capacity building and the acquisition of positions that involved a high degree of responsibility, many of which would have been otherwise unobtainable but for the support of local tourism businesses. Others were afforded opportunities to pursue formal qualifications that enabled them to pursue dreams of senior positions or even new career paths beyond Dullstroom. The platforms that enabled these outcomes are discussed from the perspectives of both employers and employees in the local tourism economy.     

Profiling Sport Tourists: The Case of Super 12 Rugby Union in the Australian Capital Territory,Australia

The concept of sport related tourism has become more prominent in the last few years as both an academic field of study and an increasingly popular tourism product (Gibson, 1998). Sport tourism includes travel to participate in a passive (e.g. sports events and museums) or active sport holiday (e.g. scuba diving and cycling), and it may involve instances where sport or tourism itself is the dominant activity or reason for travel. However, little research has been undertaken to examine the profile of sport tourist market segments in an attempt to understand these segments and their potential as tourism markets. This paper will examine one such attempt to profile sport tourist spectators through surveying sport tourists attending Super 12 Rugby Union matches at Bruce Stadium, Canberra in April/May 2000. The paper discusses the preliminary results of this exploratory study, and examines the sporting behaviour and travel behaviour of spectators. The paper will then discuss differences between spectator characteristics with an emphasis on examining high yield segments based on sport and travel behaviour, and will conclude with a discussion of future research possibilities.     

Local community perspectives towards dark tourism development: The case of Snowtown,South Australia

This paper critically examines the perspectives of a local community towards dark tourism development. Based on the infamous case of the Snowtown murders in South Australia, this preliminary study observes the local community's perception towards dark tourism development and adopted a qualitative methodology using observation and interview. The findings revealed that attitudes towards the development of dark tourism varied considerably depending on residents' length of immersion in the area. Whilst long-term residents were predominantly against the development of tourism involving Snowtown's recent dark past, others, particularly those that had moved to the area after the perpetrators of the Snowtown murders were caught (post-1999), were welcoming of the idea. The study posits that official tourism bodies in South Australia need to respond to the demand for dark tourism in Snowtown and provide the area with appropriate tourism infrastructure. However, due to the highly contrasting resident opinions towards dark tourism, it is also imperative that they consult the local community in future decision-making processes.     

The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa

Wildlife tourism attracts substantial numbers of tourists worldwide with Africa as the major wildlife viewing destination earning the bulk of its tourism revenue from such tourism. Iconic animals, such as the rhino, are major attractions for tourists to South Africa who holds approximately 80% of the World’s rhino population. However, the rapid increase in rhino poaching activities has reached a crisis point and should the rate of poaching continue to increase Africa’s remaining rhino population will become extinct in the wild within 20 years. How this affects tourists and tourism is still largely unknown. This study shows evidence that rhino poaching and anti-poaching measures do impact tourism in the short term and could affect future visitation to Parks.     

Marginal places and tourism: the role of Buddhist centers in Italy

Religious tourism in Italy has always been an attractor at an international level. For many centuries, it has been entirely represented by the Christian pilgrimage to St. Peter’s Basilica. In recent decades, however, the religious scenery has changed deeply, and now includes even non-Christian religions and spiritualities. In this paper we compare two (very different) Buddhist centers, both located in places of Italy where tourism is not (or is no more) a significant component of the local economy. Buddhist centers are increasingly becoming popular tourist attraction: our purpose is to investigate to what extent and under which conditions they can be actors of local tourism development. The most significant of these conditions seems to be the nature of the center itself, ranging from a hermitage relatively unconcerned about any quantitative development, to a structure where spiritual ends are reconciled both with expansion and with economic integration within the local community.     

The People's Republic of China and the United States of America: Economy,Trade and Tourism

On 5 February 1999, His Excellency Li Zhaoxing, Chinese Ambassador to the United States, took part in an international forum at Florida Gulf Coast University, FortMyers, Florida. The purpose of the forum was to explore the opportunities and challenges facing business and government as we grow ever closer to a true global economy. This excerpt from the event focuses on the expanding relationship between the People's Republic of China and the United States, particularly as it relates to travel, tourism, and the current economic state of the People's Republic of China, and includes a discussion of the impact of technology on global relationships. Participants on the panel included Dr Howard Chan, formerly of Tsinghua University, Beijing; Mr Larry Simms of Gibson, Dunn & Crutcher; Dr Richard Pegnetter, Dean of FGCU College of Business; Mr Henry Clements, Jr, president of Clements Citrus Sales, Inc.; and Mr Mark Teagan of Enterprise Florida.     

A cross-cultural study of on-site film-tourism experiences among Chinese,Japanese, Taiwanese and Thai visitors to the Daejanggeum Theme Park,South Korea

There has been a growing research interest in the film-tourism phenomenon and its associated film tourist motivations, expectations and experiences at filmed locations of popular media programmes, in particular, in film and television series. However, with some exceptions, research into non-Anglophone linguistic and cultural settings remains relatively unexplored. There is also a lack of cross-cultural studies of film tourists’ experience in this research area. This current study addresses this gap and contributes to the existing film-tourism literature by examining the impact of nationality on film tourists’ actual experiences. The study looks at those experiences at filmed locations associated with Daejanggeum, a Korean historical television drama in the inter-Asian context. Adopting a structured survey questionnaire, the primary research data were collected at the Daejanggeum Theme Park (the main filming location of Daejanggeum in South Korea) among international visitors mainly from China, Japan, Taiwan and Thailand. Exploratory factor analysis identifies three salient dimensions to the film-tourism experiences, namely, ‘novelty and prestige’, ‘beyond screen experiences and re-enactment’, and ‘intimacy and memory’. In addition, it is empirically suggested that nationality does affect film tourist's on-site experiences. These findings provide important implications for destination marketers in relation to film-tourism destination development and experience design and management.     

Tourism and transport systems in mountain environments: analysis of the economic efficiency of cableways in South Tyrol

This paper examines the economic efficiency of cableways in the Autonomous Province of Bolzano, Italy, and relates it to sustainability and tourism issues. Cableways represent an environmental-friendly mode of transport that enables access to remote and environmentally delicate areas. Thus, examining cableways efficiency informs policies that foster regional competitiveness from a sustainable development perspective. Employing annual data from 2002 up to 2008, the pure technical efficiency and scale efficiency are computed using a panel Data Envelopment Analysis. Overall, the empirical findings reveal that this type of transport in the Italian Alps can be regarded as relatively economically inefficient and most of the cableways denote decreasing returns to scale. Nevertheless, some distinctive features are detected amongst cableways classified by district. Policy implications are drawn to help economic agents improve their efficiency scores.     

Tourism and economic regeneration: the role of skills development

An increasing number of local economic development agencies in the UK are turning to tourism as a means of urban regeneration and employment creation. Although initiatives vary, there is a nationally inspired emphasis on the development of employee skills as a core element of many regeneration strategies. This paper reports the findings of a qualitative study of the demand for and utilisation of skills by tourism firms in East London, an area that is the recipient of substantial urban aid funding, a proportion of which has an overt focus on skills enhancement designed to develop the tourism sector. It then examines the processes of skills supply within the locality. The paper concludes by identifying the key issues likely to be important if regeneration programmes are to be effective. Copyright © 2001 John Wiley & Sons, Ltd.     

The role of clustering,cooperation and complementarities in the visitor attraction sector

Cooperation and complementarity are important but understudied components of tourism clusters, in general, and of the tourist attraction sector, in particular. This paper addresses product similarities, in general, and thematic similarity, in particular, in the context of spatial proximity and clustering among tourist attractions. These relationships are examined by exploring cooperation between tourist attractions in two tourism clusters in Cornwall, UK. Interviews with attraction managers and other key informants, and case studies, reveal that tourist attractions have established cooperative–complementary relationships of production based on external economies at both the local and the regional scales. Differences between the two clusters in terms of interviewees' perceptions of the relationships between factors indicate the importance of understanding the specific features of individual clusters.     

The Socio-cultural Impacts of Tourism Development in the Okavango Delta,Botswana

The objective of this article is to assess the socio-cultural impacts of tourism development in the Okavango Delta, Botswana. This paper largely relied on the research work and reports by the author in the Okavango Delta from 1998 to 2004. In all instances, both primary and secondary data sources were used. However, much of the paper is based on the results of a survey carried out between April 2001 and July 2002. Findings indicate that tourism development in the Okavango Delta has both positive and negative socio-cultural impacts. Some of the positive socio-cultural impacts include income generation and employment opportunities from both community-based tourism projects and safari companies, infrastructure development such as airport and airstrips, tarred roads, hotels, lodges and camps, the improvement of social services such as banking, health, telecommunications and access to electricity. The negative socio-cultural impacts include enclave tourism, racism, relocation of traditional communities, breaking up of the traditional family structure, increase in crime, prostitution, the adoption of the Western safari style of dressing and a traditionally unacceptable ‘vulgar’ language by young people. This article argues that tourism needs to be sensitive to local cultural norms and beliefs for it to be accepted by local people and promote sustainable development. This is possible if all the stakeholders (government, operators and local people) collaborate in policy formulation, implementation and monitoring. This can minimise the negative cultural impacts and instead promote the positive.     

Leisure-tourism and amenity migration: transformations observed in the semiarid mountain region of Northern Chile

ABSTRACT

In the last years, the mountain regions of Chile have started to be perceived as a destination for leisure-tourism activities and the development of amenity migration processes. Through semi-structured interviews and meetings conducted among key actors, locals and migrants, this work examines how the local community perceives the main consequences that current leisure-tourism and/or amenity migration processes have started to create in four local communes in the semi-arid region from the North of Chile. While local inhabitants acknowledge the development opportunities these processes entail, they are also starting to perceive effects on the identity of their communities as well as disparities, both in terms of territory and local governance. Studying the consequences of these processes may promote mitigation or adaptation measures to reduce the number of new conflicts and strengthen solidarity, both socially and territorially.     

Tourism in the Middle East: Conflicts,Crises and Economic Diversification,Some Critical Issues

This paper briefly examines tourism activity over a 60‐year period in the UNWTO Middle East region together with Israel and Iran. The region has been subject to political turmoil over that period, and its tourist arrivals have not fully capitalized on the potential that the region holds. The region has a wealth of heritage, a climate conducive to tourism and a range of leisure resources that should provide a comparative and competitive advantage to its tourism industry. This paper examines the vulnerability of tourism in the region as countries try to diversify their economies away from energy dependence. Copyright © 2012 John Wiley & Sons, Ltd.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.