共查询到20条相似文献,搜索用时 10 毫秒
1.
Jamil Baz Eric Briys Bart J. Bronnenberg Michèle Cohen Robert Kast Pascale Viala Luc Wathieu Martin Weber Klaus Wertenbroch 《Marketing Letters》1999,10(3):267-283
There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from the decision making literature so as to shed new light on how the short run vs. long run contingency may determine risk taking and perception. 相似文献
2.
Kunreuther Howard Meyer Robert Zeckhauser Richard Slovic Paul Schwartz Barry Schade Christian Luce Mary Frances Lippman Steven Krantz David Kahn Barbara Hogarth Robin 《Marketing Letters》2002,13(3):259-268
This paper reviews the state of the art of research on individual decision-making in high-stakes, low-probability settings. A central theme is that resolving high-stakes decisions optimally poses a formidable challenge not only to naïve decision makers, but also to users of more sophisticated tools, such as decision analysis. Such decisions are difficult to make because precise information about probabilities is not available, and the dynamics of the decision are complex. When faced with such problems, naïve decision-makers fall prey to a wide range of potentially harmful biases, such as failing to recognize a high-stakes problem, ignoring the information about probabilities that does exist, and responding to complexity by accepting the status quo. A proposed agenda for future research focuses on how the process and outcomes of high-stakes decision making might be improved. 相似文献
3.
A real-world application is employed to explain three general types of decision situations that can arise under conditions of conflict. In addition, meaningful connections and relationships among these areas of decision making are clearly pointed out. To permit useful decision technologies to be employed by practitioners for better understanding and for resolving a variety of actual decision problems, a range of flexible decision support systems is discussed. Subsequently, interesting research developments contained in the upcoming sequence of 12 articles on decision making under conflict are summarized and compared. The research articles not only present unique approaches to decision making involving multiple participants, each of whom may have multiple objectives, but suggest a variety of challenging research problems to be investigated in the future. 相似文献
4.
This paper shows that imprecisely stated discounts in brand promotions offered in the form of a low-probability lottery can lead to higher sales (purchase intentions) and consequently profits than equally costly conventional promotions offering a precise discount on the entire stock. Results from two different experimental studies support our findings. For high-probability lottery-like promotions, imprecise discounts lead to a lower performance for the brand than conventional promotions. We attempt to explain the findings by drawing on the behavioral decision theory literature. 相似文献
5.
Sanjit Kumar Roy M.S. Balaji Ankit Kesharwani Harjit Sekhon 《Journal of Strategic Marketing》2017,25(5-6):418-438
The emergence of Internet banking has transformed the banking systems across the globe. As a channel to market, Internet banking allows geographical constraints to be overcome by offering various products and services at lower customer costs. An understanding of the factors influencing customer adoption of Internet banking is both relevant and timely. This study integrates technology acceptance model and perceived risk theory in understanding Internet banking acceptance among Indian bank account holders. Specifically, this study categorizes perceived risk as external risk and internal risk, and examines its influence on customer beliefs and adoption of Internet banking. Using two-step predictive analytics of structural equation modeling and artificial neural network analysis, the 270 responses reveal that both external risk and internal risk inhibit customer acceptance of Internet banking. More importantly, neural network analysis reveals that perceived ease of use and external risk are two important factors determining how well Internet banking is accepted by customers. The implications of the study findings and future research directions are presented. 相似文献
6.
Mücahid Yıldırım;Şuayıp Özdemir; 《Business ethics (Oxford, England)》2024,33(4):828-846
Traditionally, the consequences of employees' behavior (teleology) and the norms attributed to the behavior (deontology) have been two familiar determinants of ethical decision making (EDM). More recently, emotions have also gained considerable attention for their ability to affect EDM. Marketing ethics literature overlooks how emotions are related with norms and consequences. Hence, this study investigates how normative, consequentialist, and emotional factors interactively influence EDM in a sales ethics context. Using scenarios with a 2 × 2 between-groups factorial design, we collected data online from 303 sales professionals. Then we used independent samples t tests and hierarchical regression models to analyze the hypothesized relationships. Results indicate that violation of and obedience to deontological norms stimulate negative and positive anticipated emotions, respectively, leading to stronger EDM. However, to a lesser extent, when violation of and obedience to deontological norms do not stimulate anticipated emotions, those emotions lead to weaker EDM. Moreover, consequences do not stimulate any anticipated emotions. Instead, consequences moderate the relationship between anticipated emotions and EDM. In addition, deontological and teleological evaluations mediate the relationship between anticipated emotions and EDM. These findings highlight the importance of considering the interplay between normative, consequentialist, and emotional factors in the formation of ethical judgments and intentions. The article discusses the implications of these results for sales professionals and organizations and suggests future research directions. 相似文献
7.
Common to most theoretical and empirical research on public goods is the assumption that the parameters of the game are common knowledge. Recent theoretical and empirical studies have questioned this assumption by arguing that many public goods situations are characterized by uncertainty regarding various aspects of the situation. In particular, Suleiman (1997) argued that members of production groups of step-level public goods are often uncertain about the value of the provision threshold. For this type of uncertainty he proposed three distinct models to account for the individual's contribution.The present study reports the results of an experiment designed primarily to test and contrast the predictions derived from two of these models – a subjective expected utility model and a cooperative model – regarding the effects of threshold uncertainty on contribution for the provision of step-level public goods. Other goals of the study were to test the joint effect of the threshold uncertainty level, and its mean (low vs. high), on contribution, and to examine the effect of threshold uncertainty on the individuals' estimates regarding the contributions of other group members.The results show that the effect of threshold uncertainty is moderated by the threshold mean: Contribution to the public good increased as a function of uncertainty for the lower threshold mean, and decreased (though not significantly) for the higher threshold mean. In contrast, for the two threshold means the subjects' estimates of the mean and variability of others' contribution increased with threshold uncertainty.The models' comparison revealed that the cooperative model was superior to the subjective expected utility model. This result adds to a substantial body of research on social dilemmas showing that under conditions of social (strategic) uncertainty, group members tacitly coordinate their choice behavior by anchoring their decisions on rules of fairness. 相似文献
8.
Strategic decision making (SDM) often occurs in groups that can benefit from the use of group support systems (GSS). However, no comprehensive review of this logical intersection has been made. We explore this intersection by viewing GSS research through the lens of SDM. First, SDM is broadly characterized and a model of GSS-mediated SDM is produced. Second, we review empirical GSS research linking these findings to the characteristics of SDM. We conclude that GSS research has not produced sufficient knowledge about group history, heterogeneity, member experience, task type, time pressure, technology or tool effects, and decision consensus for a favorable evaluation of SDM in GSS groups. SDM in GSS groups challenges researchers to study the effects of group processes such as those just mentioned in a context that involves ongoing and established groups, political activity, and a multiplicity of tasks. 相似文献
9.
Applying Multiattribute-Based Group Decision Making Techniques in Complex Equipment Selection Tasks 总被引:3,自引:0,他引:3
Ljubisa Vlacic Michio Amagasa Akira Ishikawa Theodore Williams Giichi Tomizawa 《Group Decision and Negotiation》1997,6(6):529-556
A practicing industrial engineer, even an experienced decision maker, needs help in the sense that there is a necessity to use more logical or analytical decision support tools, especially when dealing with control and instrumentation projects which are often worth millions of dollars. In this article we propose an algorithm which can support the process of group decision making relating to industrial automation, especially involving the selection of control and instrumentation equipment. The aim of this article is to look only at the algorithm's application and how it is applied. To this end, two test cases are used as examples: (1) selecting a local area network for installation in an academic environment; and (2) selecting an integrated control system for a real-world pulp and paper mill. Obtained results show that the algorithm leads to a satisfactory solution. A software form of the algorithm is being programmed for use as a decision support tool. 相似文献
10.
Meyer Robert Erdem Tulin Feinberg Fred Gilboa Itzhak Hutchinson Wesley Krishna Aradhna Lippman Steven Mela Carl Pazgal Amit Prelec Drazen Joelxnm Steckelxnm 《Marketing Letters》1997,8(3):349-360
Research examining the process of individual decision making over time isbriefly reviewed. We focus on two major areas of work in choice dynamics:research that has examined how current choices are influenced by the historyof previous choices, and newer work examining how choices may be made toexploit expectations about options available in the future. A central themeof the survey is that if a general understanding of choice dynamics is toemerge, it will come through the development of boundedly-rational models ofdynamic problem solving that lie on the interface between economics andpsychology. 相似文献
11.
Decision Neuroscience 总被引:2,自引:0,他引:2
Baba Shiv Antoine Bechara Irwin Levin Joseph W. Alba James R. Bettman Laurette Dube Alice Isen Barbara Mellers Ale Smidts Susan J. Grant A. Peter Mcgraw 《Marketing Letters》2005,16(3-4):375-386
This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose
goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how
the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the range
of techniques in neuroscience that can be used to shed light on various decision making phenomena, (3) examples of potential
research in this emerging area, and (4) some of the challenges readers need to be cognizant of while venturing into this new
area of research.
The genesis of this workshop session and article was a meeting that Dipankar Chakravarti, Antoine Bechara, and Baba Shiv had
one balmy Iowa City summer afternoon in 2003. We coined the term Decision Neuroscience to describe the emerging stream of
research outlined in this article. 相似文献
12.
Mehdi Mostaghimi 《Group Decision and Negotiation》2001,10(5):375-388
In an experts-assisted decision making paradigm, the information collection design becomes a strategic variable under a weak assumption that the final decision is dependent on the design used to collect information as well. As a result, the same information of the experts and the decision maker about the problem can potentially produce different final decisions for different information collection designs. The implication is that a decision maker can strategically select a design which serves his/her objective. This paper uses a Bayesian estimation methodology for combining experts' information with the decision maker's prior. An information collection process is designed by setting constraints on this model. Several designs are developed here using such controlled factors as a one-stage versus a two-stage decision process, experts' rank ordering, and group versus individual lobbying/consultation. An example is provided to illustrate the applicability of the concept. It is shown that the information produced in the process of producing a decision can also give insights into the impacts of the decision maker and the experts on the decision. 相似文献
13.
《Business Horizons》2019,62(6):695-705
With digital technologies shaping competition in many industries, predicting the future of potentially disruptive technologies becomes an essential task of business leaders concerned with the survival and success of their organizations. Looking into the future of disruptive technologies requires a philosophical stance and a practical method that accommodates the inherent uncertainty and nonlinearity of the path of disruptive innovations. Unfortunately, much of the current thinking in relation to adoption and diffusion of innovations is rather linear and deterministic. This article proposes a set of philosophical principles, together with a practical brainstorming method, for glimpsing into the future of disruptive technologies. The method of alternative histories is based on the traditional brainstorming techniques and the philosophical ideas of Imre Lakatos, Roy Bhaskar, Bruno Latour, and Nassim Taleb. 相似文献
14.
Dennis P. Slevin Larry W. Boone Eileen M. Russo Richard S. Allen 《Group Decision and Negotiation》1998,7(2):179-194
An algorithm (termed CONFIDE) is proposed that may capture many of the benefits of group decision making without the necessity of face-to-face interaction. The algorithm allows individual decision makers to differentially weight the contributions from members according to the confidence with which each member holds to their opinions. The CONFIDE algorithm is compared to both face-to-face group decisions and simple averaging of group members opinions on the Lost-at-Sea ranking task. Results indicate that, in terms of decision quality, the CONFIDE algorithm produces solutions equal to that of the face-to-face group decision method and significantly better than the solution achieved by simple averaging of group members responses. 相似文献
15.
This paper presents a new procedure, to which we have given the name Aggregation of Individual Preference Structures (AIPS), whose objective is to deal with multiactor decision making when using Analytic Hierarchy Process (AHP) as the methodological
support. This procedure incorporates ideas similar to Borda count methods and transfers to the case of preference structures
the principle of aggregation employed in the two approaches traditionally followed in AHP-group decision making (aggregation
of individual judgments and aggregation of individual priorities). The new aggregation method allows us to capture: (i) the
richness of uncertainty inherent to human beings; (ii) the vision of each decision maker within the context of the problem;
(iii) the interdependencies between the alternatives being compared and (iv) the intensities of the preferences that each
decision maker gives to these interdependencies. From the preference structure distribution associated to each decision maker,
this new approach (AIPS) provides the holistic importance of each alternative and ranking, as well as the most representative preference structure distribution for the group. The
knowledge derived from these could be employed as an initial step in the search for consensus, which characterises the negotiation
processes followed by the actors involved in the resolution of decisional problems.
An earlier version of this paper was presented at the GDN2005 Conference held at Vienna. The work has been partially funded
under Research Projects “Electronic Government. Internet-based Complex Decision Making: e-democracy and e-cognocracy” (Ref. PM2004-052) and “Internet-based Complex Decision Making. Decisional Tools for e-cognocracy” (Ref. TSI2005-02511). 相似文献
16.
基于消费者接受理论的移动商务成功因素研究 总被引:3,自引:0,他引:3
近几年来中外移动商务呈现快速发展势态,以手机为终端的无线接入用户迅猛增加。B2C移动商务的成功主要取决于消费者的接受和使用。为此,从消费者接受问题的相关理论出发,结合B2C移动商务的消费者接受模型,研究B2C移动商务的成功影响因素,并从操作层面上提出相关成功因素的具体内涵。 相似文献
17.
Wiktor Adamowicz Michel Hanemann Joffre Swait Reed Johnson David Layton Michel Regenwetter Torsten Reimer Robert Sorkin 《Marketing Letters》2005,16(3-4):387-399
From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers
are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial
steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence,
taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered
conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling
perspectives. 相似文献
18.
Gary L. Frazier Bernard J. Jaworski Ajay K. Kohli Barton A. Weitz 《Marketing Letters》1994,5(3):259-270
This paper explores propositions dealing with the influence of buyer-supplier relational characteristics on their joint decision making. Specifically, the proposed conceptual framework focuses on the link between three relational constructs (trust, commitment, relationship maturity) and two types of joint decision making (strategic and tactical). Strategic decisions are those that “expand the pie” for both parties (integrative decisions), and tactical decisions are those that “divide the pie” between the two parties (distributive decisions). We propose that the effect of relational characteristics on joint decision making is likely to be moderated by the characteristics of the supplier organization (such as team orientation) and its environment (such as competitive intensity). We conclude with a brief discussion of the implications and possible extensions of the theoretical model. 相似文献
19.
本文按照WTO背景下企业技术并购的战略意图,结合并购中目标技术与企业自有技术及产品之间的内在关联性,将技术并购总结为市场进入型、完善升级型、互补增强型、融合创新型、控制发展型和技术防卫型等6种模式。在模式研究的基础上,分析了企业技术能力构成要素,并采用企业技术能力作为一个维度对波士顿分析矩阵模型进行扩展,构建了用以选择技术并购模式的三维并购环境分析决策模型,从理论和实践的角度帮助企业选择适当的模式进行技术并购以获取竞争优势。 相似文献
20.
Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making
Mohammad Hossein Jarrahi 《Business Horizons》2018,61(4):577-586
Artificial intelligence (AI) has penetrated many organizational processes, resulting in a growing fear that smart machines will soon replace many humans in decision making. To provide a more proactive and pragmatic perspective, this article highlights the complementarity of humans and AI and examines how each can bring their own strength in organizational decision-making processes typically characterized by uncertainty, complexity, and equivocality. With a greater computational information processing capacity and an analytical approach, AI can extend humans’ cognition when addressing complexity, whereas humans can still offer a more holistic, intuitive approach in dealing with uncertainty and equivocality in organizational decision making. This premise mirrors the idea of intelligence augmentation, which states that AI systems should be designed with the intention of augmenting, not replacing, human contributions. 相似文献