How do controversial foreign country images affect consumers?

Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence in the relationships between foreign country image and two major determinants of country-driven (anti-)consumption: foreign product judgements and consumer animosity. The findings draw on survey data (N = 400) on Spanish consumers' views of China and Chinese apparel products. The results indicate that higher subjective knowledge about social and environmental issues (negatively) affecting the foreign country can lead to attenuated (positive) relationships between such country images and foreign product judgements. Further, more negative foreign product judgements can result from incongruent country images—that is, when consumers are more critical of the foreign than of their home country in political–economic, social, and environmental areas. Instead, there is limited support for the hypotheses involving consumer animosity as an outcome. Implications for theory, policy, and practice are discussed.     

How do Japanese consumers perceive wireless ads? A multivariate analysis

This article explores the formation of Japanese mobile users’ attitudes to pull-type wireless advertising and their willingness to ‘click’ such ads. Both theoretical and practical considerations are used to develop a structural model, which is then tested using an empirical survey conducted in the greater Tokyo area. External search, content credibility and attitude towards ads are considered as antecedents of willingness to access. Attitude towards ads is conceptualised as a consequence of two psychological motives in wireless internet adoption: perceived infotainment and perceived irritation. The structural equation modelling indicates that all the paths are statistically significant, and provides strong empirical support for our basic propositions. A further analysis classifies the sample into three groups, i.e. e-newsletter subscribers, email users and voice users, according to their demographic data. The findings reveal that e-newsletter subscribers show the most positive perceptions on all the constructs, although the mean values of the total sample are well below an anchoring point. In addition, the principal characteristics of e-newsletter subscribers indicate that so-called ‘parasite singles’ (unmarried young females living with their parents, and with high disposable income) may be playing an important role in wireless internet adoption in Japan.     

Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis

Since its inception, mobile commerce (m-commerce) has introduced many disruptive changes to the business world via various types of m-commerce applications, which refer to the novel applications of m-commerce in conducting tasks that require mobility, for instance, mobile payment and mobile shopping. In view that not all mobile consumers around the world are keen to adopt mobile commerce applications, this study seeks to clarify the roles of active innovation resistance barriers (comprising functional and psychological barriers) on three distinct forms of resistance behaviour exhibited by mobile consumers (i.e., rejection, postponement, or opposition) towards m-commerce applications through the theoretical lens of Innovation Resistance Theory. For this purpose, an asymmetric and non-linear model was built and analysed through a configurational approach complemented by machine learning. The results indicate that all active innovation resistance barriers matter but are not equally important in triggering the resistance behaviours. Theoretically, this study has advanced the Innovation Resistance Theory and enriched the existing literature on m-commerce applications resistance. Practically, to lower the resistance behaviours of mobile consumers towards m-commerce applications, practitioners are advised to prioritise strategies that could overcome the psychological barriers.     

How do 3-dimensional images promote products on the Internet?

The study investigates 3D virtual advertising as it affects the online shopping environment. It examines the vividness of mental imagery as a mediator, and consumers' need for touch and product type as moderators of the effects. An experiment conducted with 207 study participants and two product types, a watch and a jacket, indicates overall that 3D advertising outperforms 2D advertising in effectiveness. The vividness of mental imagery appears to directly influence attitudes and intentions by mediating the effects of 2D versus 3D. As expected, the 3D and 2D formats consistently differed more in their effects for geometric products than for material products. Consumers' NFT affected only intentions to revisit, interacting with product type and site type. For the watch product, 3D advertising is more persuasive for both high and low NFT consumers. Comparatively, for the jacket product, 3D strongly impacts low-NFT consumers only, but has no significant difference for high-NFT study participants.     

How do consumers co-create their experiences? An exploration in the heritage sector

Abstract

Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co-production, engagement, and personalisation. This paper addresses a gap in Service-Dominant Logic theory, arts/heritage, and broader marketing literature by distinguishing between co-creation of value and co-creation of the consumption experience and proposing a definitive conceptualisation of the latter. The proposed model progresses the co-creation discussion to an empirical level and provides a foundation for future research.     

Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions?

This article investigates, through the country-of-origin effect and value-in-use lenses, how the implementation of digital services creates opportunities for cultural industries to expand internationally. We argue that intrinsic attributes of cultural content such as the capacity to entertain are difficult to parameterize because they are somewhat experiential and subjective. This means that extrinsic cues are essential to foreign consumers when making a decision to purchase digital services. We specifically evaluate the influence of Britishness, cultural distance, exoticness, brand image, and flag-brand congruence on the purchase intentions of consumers in foreign markets. This study employs a unique consumer dataset with information on the internationalization of British cultural digital services. The depth and breadth of the survey data collected through collaboration with a UK media industry partner with a globally recognised brand is significantly richer than data used in previous studies. In particular, the study exploits a survey with 5,200 usable data points from consumers residing in fourteen geographically dispersed countries. Findings support theoretical predictions that Britishness, cultural distance, exoticness, brand image and flag-brand congruence are positively linked to the purchasing decisions. Theoretical and managerial implications are discussed.     

How does face influence the purchase of imitative new products? Moderating roles of product design characteristics

Face plays a profound role in consumption, but the question of how it impacts the purchase of imitative new products remains unanswered in the current literature. Imitative new products, which are legitimate innovations bearing similarities to existing products, are prevalent in many markets. This study investigates how two dimensions of face consciousness—the desire to gain face and the fear of losing face—influence consumers' purchase intentions regarding imitative new products by considering three product design characteristics (new product imitation locus, new product imitation scope, and product hedonism) as boundary conditions. We find through experiments carried out with adult Chinese consumers that the desire to gain face strengthens, but the fear of losing face weakens purchase intention. Moreover, the positive effects of the desire to gain face are weakened by imitation locus (form vs. function imitation) but enhanced by imitation scope (either form or function imitation vs. both form and function imitation); whereas the negative effects of the fear of losing face are strengthened by imitation locus but weakened by imitation scope. Product hedonism enhances the positive effects of the desire to gain face and augments the negative effects of the fear of losing face. This study thus contributes to the face literature by differentiating the roles of two dimensions of face consciousness in affecting consumption of imitative new products. In addition, this study contributes two important constructs—new product imitation locus and new product imitation scope—to the literature on imitative new products.     

Jobs. How do you rate?

Only 47% of respondents to R&I's 23rd annual Job$ Survey reported satisfaction with their last raise--that's down 10% from last year. Leading reasons for the drop: According to survey verbatims, belt-tightening companies froze salaries and delayed promotions, but increased responsibilities. To get at the prevailing attitudes of foodservice professionals about their jobs, our special report employs demographic profiles and personal interviews.     

How new is socially responsible investment?

Much recent comment has been concerned with a perceived distinction between socially responsible investment (SRI) and the older style of ethical investment, which operates on the basis of exclusion criteria. However, the distinction between SRI and ethical investment is not as clear‐cut as some reports have implied, in that some of the longer‐established funds have SRI characteristics. An example is the CIS's Environ Trust, established in 1990, the operation of which has recently assisted the CIS in the adoption of SRI schemes for all its funds. The application of SRI introduces to mainstream funds the principle of engagement with companies. Investment is then based on the selection of 'best practice' companies rather than on criteria of exclusion. This suggests that there is scope for applying the experience of specialised ethical funds to the encouragement of greater social awareness by large shareholders in general.     

Why do Caucasian advertising models appeal to consumers in Taiwan?

To test the influence of model ethnicity on advertising effectiveness in East Asia, this research proposed a cue-triggered value-expressive model, according to which positive attitudes towards western models help consumers with independent self-concepts express themselves. Western models generated more favourable ad responses (ad credibility, diagnosticity and attitudes), promoted stronger self–brand connections and led to more favourable brand attitudes than did Asian advertising models among independent respondents in Taiwan. In contrast, consumers with interdependent self-concepts did not exhibit such differences. Independent self-concepts also consisted of two sub-dimensions: horizontal individualism focused on the desire to be different, and vertical individualism centred on the desire to be superior. The former dimension accounted for the enhanced effects of western models. Three experiments confirmed that expressing positive attitudes towards these advertising models served value-expressive functions among consumers with uniqueness self-concepts when they read ads promoting products that were publicly (Study 1 and 3) or privately (Study 2) consumed.     

What drives consumers to customize products? The mediating role of brand experience

Brands are increasingly seeking ways to engage consumers in deep and meaningful brand experiences. As technological advances have developed, brands have an increasing arsenal to draw on in creating brand experience. One increasingly common tactic is product customization, whereby consumers are provided the ability to create their own products from a set of options. With this study, we seek to understand the mediating role of brand experience in consumer decisions to customize products. Specifically, we investigate the interplay of non-brand drivers (those intrinsic to the consumer) and brand drivers (those extrinsic to the consumer) in the context of customization. In doing so, we develop an understanding of consumers' intention to use a customization toolkit and their subsequent intention to purchase customized products. We find brand experience drives intention to use a customization toolkit, mediating the relationship between individual factors and usage intentions. A customer's prior experience and their intention to use a customization toolkit are also direct drivers of customized product purchase intention.     

Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitude-behaviour model and attitude-behaviour-context theory to anchor its hypotheses. Cross-sectional data from 387 Japanese consumers analysed to test the conceptual model revealed that green trust, environmental attitude, and labelling satisfaction are positively associated with green apparel buying behaviour. Furthermore, green trust, environmental concern, and environmental attitude partially mediate the proposed associations, while age and gender moderate the association between environmental knowledge and environmental concern. The study's empirical insights thus lay the foundation for future research in this area and provide strategically relevant inferences for green apparel marketers and retailers.     

How do consumers process digital display ads in-store? The effect of location,content, and goal relevance

This study examines under which circumstances customers are more likely to process in-store digital display ads. An exploratory field study is conducted (n = 296), with a between-subjects, 2 (value-expressive versus utilitarian messages) by 2 (entrance versus register location) by 2 (low versus high goal relevance) quasi-experimental design, in a retail store of horticulture-, baking- and pet supplies. The findings show that DS can appeal to both segments of customers when positioned in proximity to the register, rather than the entrance. In terms of the content displayed, there is no ‘one-size-fits-all’ approach as both types of content have different effects, depending on the shopping goal of the customer.     

How do online bidders differ from non-bidders?

This study compares online bidders and non-bidders based on their demographic and psychographic characteristics. An online survey was developed to collect data using Zoomerang's online consumer panel. Findings show that online bidders have a lower level of risk aversion and a higher level of need for uniqueness and propensity to trust than nonbidders. Online bidders are also more likely to engage in variety-seeking and impulsive-buying behavior than non-bidders. Results indicate that online bidders are younger, more educated, and have a higher income level than non-bidders. This study also finds that gender and prior online shopping experience moderate the differences between online bidders and non-bidders. Theoretical and managerial implications are discussed.     

How do business and financial cycles interact?

This paper analyzes the interactions between business and financial cycles using an extensive database covering 44 countries for the period 1960:1–2010:4. Our analysis shows that there are strong linkages between the different phases of business and financial cycles. In particular, recessions associated with financial disruptions, notably house and equity price busts, tend to be longer and deeper than other recessions. Conversely, while recoveries following asset price busts tend to be weaker, recoveries associated with rapid growth in credit and house prices are often stronger. These findings emphasize the importance of financial market developments for the real economy.     

How do exporters respond to antidumping investigations?

Using monthly transaction data covering all Chinese exporters over the 2000–2006 period, we investigate how Chinese exporters respond to U.S. antidumping investigations. We find that antidumping investigations cause a substantial decrease in the total export volume at the HS-6 digit product level, and that this trade-dampening effect is due to a significant decrease in the number of exporters, yet a modest decrease in the export volume per surviving exporter. We also find that the bulk of the decrease in the number of exporters is exerted by less productive exporters, by direct exporters as opposed to trade intermediaries, and by single-product direct exporters as opposed to their multi-product counterparts. Combined with the existing studies on the effects that antidumping investigations have on protected firms, our study helps piece together a complete picture of the effects of antidumping investigations.     

How much will the new most-wanted cost?

Housing,University and college education,lnsurance,Automobile.     

What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions

Determinant attributes play an important role in consumers’ purchase decisions. Firms rely on them to differentiate their products. Determinant attributes are typically identified using direct methods or indirect methods. However, the voice of the customer online can also provide key insights regarding attributes that are part of the consumers’ pre-purchase search process. The purpose of this study is to propose a framework to identify determinant attributes from online consumer questions. Our method uses semi-supervised Latent Dirichlet Allocation to identify product attributes initially. This is followed by the application of sequence pattern mining to identify temporal sequences of determinant attributes. Finally, hierarchical time series is used to forecast consumer interest in determinant attributes over time. The results show that our study can be used to identify determinant attributes of competing brands and can also be used to forecast consumer interest in these attributes. Brands can use this framework to have a pulse on what consumers look for before purchase. This will aid their decisions related to promotion as well as product development processes.     

Why do consumers purchase goods and services in the informal economy?

To evaluate critically the dominant discourse that consumers acquiring goods and services in the informal economy are rational economic actors seeking a lower price, the results of a 2007 Eurobarometer survey involving 26,659 face-to-face interviews in 27 European Union member states form the basis for analysis. The finding is that achieving a lower price is the sole motive for just 44% of informal economy purchases, one of several rationales in 28% of transactions, and not a rationale in 28% of acquisitions. Consumers also use the informal economy to circumvent the shortcomings of the formal economy in terms of the availability, speed, and quality of goods and services provision, as well as for social and redistributive reasons, with multilevel mixed-effects logit regression analysis revealing how the prevalence of these rationales significantly varies across populations. The paper concludes by discussing the theoretical and policy implications of the findings.     

At-home shopping: Will consumers let their computers do the walking?

How do consumers react to electronic shopping services? This article presents an overview of preliminary findings of major field experiments and surveys. It discusses consumer acceptance of at-home shopping and suggests implications of this innovation for marketing practitioners.