基于精益思想的新产品开发流程再造研究

随着我国建设创新型国家步伐不断加快,集成电路研发国产化需求迫切的环境下,文章进行了基于精益管理思想的新产品开发流程方法的探索性研究。通过对国内集成电路新产品开发现状的分析,文章将精益管理思想引入新产品开发流程中,结合国内集成电路新产品开发过程中的实际问题,阐述了通过运用精益思想的五大基本原则,有效实现新产品开发流程再造的方法,以达到企业持续改善,不断增值的目的。     

如何管理汽车新产品开发项目的交付物质量

交付物质量管理是汽车新产品开发项目管理的重要内容,对项目实施成功与否具有重要意义,运用全球整车开发流程(Global Vehicle Development Process,GVDP)、项目质量及状态审议(Program Quality ReadinessReview,PQRR)等工具管理控制项目各主要节点的交付物,可使项目开发各阶段的交付物质量达到最优状态,从而为项目既定目标的如期实现保驾护航。     

电子消费公司新产品开发进度管理

文章通过宏观环境分析了新产品开发项目的进度管理重要性,然后,介绍了新产品开发项目导入项目管理的重要性,最后,运用项目管理的知识,从WBS到PERT到关键路径的确认,并进行了工期优化,对新产品开发项目的进度管理进行了分析。     

新产品开发项目中沟通管理的作用和方法

沟通管理是项目管理的九大知识体系之一,在项目整体管理中有着极其重要的意义。本文通过分析新产品开发项目中沟通管理的作用及其对项目进度和质量的影响,提出强化新产品开发项目沟通管理的方式和方法。     

新产品开发项目中沟通管理的作用和方法

沟通管理是项目管理的九大知识体系之一,在项目整体管理中有着极其重要的意义。本文通过分析新产品开发项目中沟通管理的作用及其对项目进度和质量的影响,提出强化新产品开发项目沟通管理的方式和方法。     

LCD新产品开发品质管理研究

文章通过对LCD行业的面板开发阶段品质问题点的梳理,结合实际的新产品开发流程,分析了产品开发各阶段新产品评审相关的内容,从而探讨LCD面板行业在新产品开发阶段品质管理流程与品质工具相结合,以提高产品的开发品质,提升客户满意度。     

浅谈供应商参与新产品开发的供应链管理

本文介绍当前新产品开发面临的问题,并指出传统产品开发管理模式存在的弊端,并讨论供应链管理模式下供应商早期介入新产品开发的流程重组,以及供应商与开发企业的关系分析,并探讨了供应商在新产品开发供应链管理中的作用等问题。     

现代项目管理在汽车产品开发中的应用探索

现代项目管理是最新的管理学科,国外汽车行业在汽车新产品开发中已普遍采用。将现代项目管理的5个基本过程和9大知识领域在汽车产品开发项目中进行应用,以减少开发风险,确保新产品按时、按质的投放市场,保持企业产品的竞争优势。     

新产品开发的营销管理

本文基于新产品开发的具体流程,分别对于新产品开展市场分析、产品卖点提炼、产品定价策略及推广策略进行全面探讨,希望能帮助军工企业更好地去掌握新产品开发营销管理的要点,继而推动企业营销管理水平不断提升。     

浅谈产品创新战略管理

介绍新产品含义及其策略类型,新产品开发集成管理,降低企业产品创新风险,保证项目顺利地得到低成本开发。     

Revisiting the role of modular innovation in technological radicalness and architectural change of products: The case of Tesla X and Roomba

The management literature defines modular innovation as a way to make technological changes in product modules that does not necessarily change the product architecture. However, engineering science shows that new product modules not only change the product architecture, but they can also be used for technologically radical next generation products. Therefore, there seems to be a misalignment in how the role of modular innovation is seen as an innovation management phenomenon and the actual practice of product design and engineering. We revisit the role of modular innovation by combining management and engineering approaches. We demonstrate the applicability of this approach through two cases that utilize patent data of two recent technologically innovative products: Tesla's Model X and iRobot's Roomba automated vacuum cleaner. The examples show, in detail, how the changes in product modules and functions have led to broader changes at the system architecture level, leading to new functionalities. The findings contribute to the innovation management literature by identifying a more nuanced role of modular innovation by embedding it in the product architecture, thus broadening the discussion on architectural innovation and technological radicalness.     

Virtual product experience and customer participation—A chance for customer-centred,really new products

This paper demonstrates how customers can be virtually integrated into a company's innovation process. New interaction tools allow companies to gain valuable input from customers via the Internet. First, we explain why too closely listening to customers may turn out to be problematic for the development of real new products. The KANO model shows that it is difficult for customers to express their latent needs as well as those which are taken for granted. New virtual interaction tools and virtual product experiences help to overcome these problems and enable customers to transfer their explicit and implicit knowledge to innovation teams. How to apply virtual interaction tools and how to virtually integrate customers into the innovation process in practice is illustrated in detail in the AUDI case study. Our case study findings show that virtual customer integration provides valuable input for new product development. This paper introduces virtual customer integration as a new means of coming up with customer-centred, really new products.     

Product innovation for the people's car in an emerging economy

As product offerings of multinational enterprises (MNEs) continue to primarily serve the relatively well-to-do consumers in emerging economies, innovations to meet the unique affordability and acceptability criteria of masses at the base of the pyramid (BoP) continues to remain a daunting challenge. The academic literature is sparse on comprehensive in-depth studies about the intricate processes involved in shaping and managing technology development for the masses. Focusing on product innovation by Tata Motors of India with the Nano—the world's cheapest car, our case study aims to understand how the innovator's choices regarding the use of technology, product design and organizational practices for new product development enabled it to meet the challenge of innovation for India's masses. Drawing on Christensen's work on disruptive innovations, our analysis shows how frugal use of resources through a new combination of existing component technologies created a new modular product to achieve the unique price–performance requirements demanded by the BoP. Our findings show that collaboration with suppliers for component design and their early integration in the design phase substantially lowered costs and helped eliminate unnecessary frills whilst incorporating features valued by mass markets. Our study has important managerial implications for MNEs and provides critical insights into the processes for a new blueprint for an untapped market segment in the automobile industry.     

基于协同设计的产品设计质量的提高

随着对产品开发过程的深入研究,人们越来越认识到产品的质量不是检验和制造出来的,而是设计出来的,设计质量在相当程度上决定了产品的适用性。计算机支持下的协同设计是近年来新出现的一种产品开发模式,因其具有多主体性、协同性、交互性等特点,对产品的设计质量有极大提升。本文将从设计方法学的角度出发,通过探讨这些特点,来研究如何提高产品的设计质量。     

Patent Breadth, Patent Life, and the Pace of Technological Progress

In active investment climates where firms sequentially improve each other's products, a patent can terminate either because it expires or because a non-infringing innovation displaces its product in the market. We define the length of time until one of these happens as the effective patent life, and show how it depends on patent breadth. We distinguish lagging breadth, which protects against imitation, from leading breadth, which protects against new improved products. We compare two types of patent policy with leading breadth: (1) patents are finite but very broad, so that the effective life of a patent coincides with its statutory life, and (2) patents are long but narrow, so that the effective life of a patent ends when a better product replaces it. The former policy improves the diffusion of new products, but the latter has lower R&D costs.     

新产品投放市场的最佳时间分析

本文从分析影响新产品投放市场时间的因素开始。建立了新产品替代时间模型和新产品竞争时间模型，针对不同的市场和竞争情况，对新产品投放市场的策略和最佳时间进行分析。     

形成新产品批量生产能力的管理思路与实践

本文紧密结合实例,详细阐述了以系统论的思想,应用发展TQM,配以人本论的观念形成新产品批量生产能力的,立体管理思路、内容、应用及效果。     

New product development in foreign customer relationships: a study of international SMEs

Abstract

This study identifies a gap in research concerning how small and medium-sized enterprises (SMEs) can benefit from pursuing locally (rather than globally) oriented internationalization strategies. Becoming overly dependent on one single foreign market could potentially reduce the inflow and diversity of new knowledge that can serve as input for new product development. This study discusses how this risk can be minimized. In this endeavour we create a theoretical model that investigates how the local sales concentration and relationship-specific commitment of SMEs relates to new product development. To do this we draw on the behavioural internationalization process framework. The theoretical model is tested on an effective sample of 188 Swedish SMEs. The results show that relationship-specific commitment mediates the effect of local sales concentration on new product development. The implication is that investments which enable collaboration in important business relationships are crucial requisites for keeping firms innovative and in pace with market fluctuations. The findings thus contribute to international business literature by showing that a local market scope of operations combined with a relationship orientation are beneficial for new product development in international SMEs.     

Analysis of the effect of risk management practices on the performance of new product development programs

Risk management is receiving much attention, as it is seen as a method to improve cost, schedule, and technical performance of new product development programs. However, there is a lack of empirical research that investigates the effective integration of specific risk management practices proposed by various standards with new product development programs and their association with various dimensions of risk management success. Based on a survey of 291 product development programs, this paper investigates the association of risk management practices with five categories of product development program performance: (A) Quality Decision Making; (B) High Program Stability; (C) Open, problem solving organization; (D) Overall new product development project success; and (E) overall product success. The results show that six categories of risk management practices are most effective: (1) Develop risk management skills and resources; (2) Tailor risk management to and integrate it with new product development; (3) Quantify impacts of risks on your main objectives; (4) Support all critical decisions with risk management results; (5) Monitor and review your risks, risk mitigation actions, and risk management process; and (6) Create transparency regarding new product development risks. The data shows that the risk management practices are directly associated with outcome measures in the first three categories (improved decision making, program stability and problem solving). There is also evidence that the risk management practices indirectly associate with the remaining two categories of outcome measures (project and product success). Additional research is needed to describe the exact mechanisms through which risk management practices influence NPD program success.     

物资管理信息系统的研究

管理信息系统是一个复杂的人机系统,由于在仓库中存放的产品品种多样,出入库频繁,因而建立新系统在管理上、技术上和经济上都是可行的。本章我们将以一个物资管理信息系统为例子,来讲述如何建立一个物资管理信息系统。