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1.
Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these websites. The model's relationships are affected by gender and frequency of use. Overall, the findings of this study extend the understanding in the social commerce context of: (i) the antecedents of customer perceived value and behavioral intentions; and (ii) the moderating effects of age, gender and frequency of social commerce use on the model relationships.  相似文献   

2.
Images and textual reviews are central to social commerce sites. But little is known about the mechanism by which image quality and type of textual review (with personal experiences versus facts) impact consumer purchase intention on a social commerce page. We address this knowledge gap and use the stimulus-organism-response (S–O-R) framework to develop our conceptual framework. We hypothesize that image quality and type of textual review impact purchase intention through imagery vividness that functions as a stimulus. Further, imagery vividness impacts purchase intention positively in the social commerce context through social presence. Specifically, the effect of imagery vividness on purchase intention is likely to be serially mediated by cognitive social presence and affective social presence. We collect data by conducting two experiments using a social media post regarding fashion apparel for middle-aged women on Instagram and find support for our thesis.  相似文献   

3.
To enhance social media users' shopping experiences, social media platforms launched an online shopping feature – the checkout button –allowing users to browse new products, examine items via multiple photos and videos, and purchase items without leaving the platform. Yet, few studies have examined the impacts of the ‘checkout button’ on social commerce users' perceptions and impulse-buying behaviors. Thus, this study seeks to investigate the impact of the ‘checkout button’ on consumers' trust and impulse-buying behavior based on the trust transfer theory, as well as how the impact will differ based on social factors and brand familiarity in social commerce. This study provides valuable insights into social commerce. Checkout within Instagram does not facilitate impulse-buying behavior, but brand familiarity and social factors influence consumer trust and impulse-buying intention. This indicates that well-known brands might be more suitable for social commerce. Furthermore, active social interaction is conducive to impulse-buying intentions in social commerce.  相似文献   

4.
The COVID-19 pandemic has created a new reality for consumers all around the globe. To cope, users of digital technologies have faced the necessity of adopting and using specific technologies practically overnight. They are doing this under the condition of social isolation, all while facing the fear of catching the disease. The purpose of the paper is to study the way unexpected circumstances cause disruptions in existing theoretical models and their implications for the post-COVID-19 era. Therefore, the paper examines the unified theory of acceptance and use of technology (UTAUT) model under the circumstances of the COVID-19 pandemic and social isolation, and it identifies herd behavior as a possible new mechanism affecting behavioral intention under these unique decision-making circumstances. Behavioral intention toward online shopping was analyzed using data from 420 individuals aged 60 and older who present an increasingly important potential market for electronic commerce and who are particularly affected by COVID-19. The main results show that performance expectancy still has the most important influence on behavioral intention, whereas the impact of social influence was not supported under these conditions. Rather, herd behavior was identified as particularly influential for behavioral intention. Based on the study results, the option to reconsider the social influence factor in the UTAUT model and its possible complementary mechanisms are discussed.  相似文献   

5.
Although nascent ventures have not yet developed a performance-based reputation, the individual reputations of their founders, based on the performance of their earlier ventures, can function as important signals to investors. Selection system theory distinguishes between different types of reputations as well as different types of investors, in order to analyze how particular types of reputations affect the investment behavior of particular types of investors. The empirical setting of this paper is the Dutch film industry, in which we study the impact of different types of reputations of producers and directors on the investment decisions of the three main investors.  相似文献   

6.
7.
业态变迁学说及其促进我国流通创新的政策建议   总被引:10,自引:0,他引:10  
本文认为零售业态的变迁是一个国家和地区社会发展、经济增长和技术变革的必然产物,探讨了零售业态的各种学说,分析了我国零售业态的发展现状,提出促进我国零售业态发展和流通创新的政策建议.  相似文献   

8.
董志  李颖 《中国市场》2008,(36):58-60
电子商务是建立在计算机网络基础上的商务经济活动,它比传统商务活动更加依赖健全的信用体系。本文首先分析了电子商务发展中的信用不对称问题,并进而用博弈模型分析了电子商务中的信用风险,最后提出了详细的解决对策。  相似文献   

9.
In recent years, there has been increasing interest in the specification, generation and exchange of business objects in the context of electronic commerce. Common business objects have been defined for product catalogs, purchase orders and other business entities. However, no business objects have been defined and implemented for supporting automated business negotiations even though business negotiation is very much an integral part of business activities. In this work, we have designed and implemented a set of business negotiation objects for supporting the bargaining type of business negotiations. These objects define the operations and information contents needed for negotiation parties to express their requirements and constraints during a bargaining process. They correspond to a set of negotiation primitives, which is a superset of the negotiation-related primitives defined in two popular languages: ACL and COOL. The implementation of these objects is patterned after the business object documents in the XML format proposed by the Open Applications Group, thus conforming to the established standard. The incorporation of several types of constraint specifications in these business negotiation objects provides the negotiation parties and the negotiation servers that represent them much expressive power in specifying callforproposals and proposals. Two synchronization problems and their solutions associated with the withdrawal and modification of negotiation proposals are addressed and presented in this paper. The use of these business negotiation objects in a bilateral bargaining protocol is also presented. We have validated the utility of these objects in an integrated network environment, which consists of two replicated negotiation servers, two commercial products, and some other university research systems that form a supply chain.  相似文献   

10.
董剑飞 《北方经贸》2013,(6):101-102
目前对图书馆社会责任的研究主要集中在公共图书馆和高校图书馆这两类图书馆上,而对少年儿童图书馆的社会责任研究比较少见。少儿图书馆承担社会责任的途径主要有:要强化图书馆干部员工的社会责任意识,提高图书馆干部员工的综合素质,拓展文化服务领域。  相似文献   

11.
在建设我国社会主义和谐社会和新农村的大背景下,基于城乡商贸统筹的视角,通过文献梳理与实际访谈相结合的方式,本文建立起农村消费者、商贸流通企业、政府三方主体的效用指标体系与博弈模型,并采用实证分析的方法,得出了"政府支持、企业投入、农民响应"的统筹均衡解。  相似文献   

12.
ABSTRACT

Within the green marketing literature, there has been a tendency to focus on the individual when explaining green consumption behaviours (GCBs) rather than looking at the wider social factors that may influence green practices. The main objective of this article is to gain a greater understanding of how consumers’ GCBs are influenced by the social environment, within a social cognitive framework. A total of 20 individual interviews and 10 joint interviews took place with consumers who did not always behave in accordance with their pro-environmental values, and thematic analysis was used to analyse the data. Our analysis shows how consumers’ GCBs are influenced by other individuals; however, if we want to see a greater commitment to green consumption practices, government bodies need to take a more active role.  相似文献   

13.
改革开放30年:我国外贸法律法规的回顾与展望   总被引:2,自引:0,他引:2  
通过系统梳理改革开放30年来我国外贸法律法规的发展历程,介绍了各阶段具有代表性的外贸体制改革和法规建设,分析和总结了我国外贸法律法规的发展成就、现存特点、建设目标、发展趋势以及决定其发展的因素,揭示了科学发展观对我国外贸法律法规建设的基本要求。得出的主要结论是:根据统筹兼顾、协调持续发展的精神和要求,我国已经基本建立了有利于转变贸易发展方式,有利于兼顾进口与出口、贸易与环境、人与自然和谐发展,有利于统筹国内发展与对外开放的具有中国特色的外贸法律体系;今后,我国将根据贯彻落实科学发展观、发展有中国特色社会主义的要求,继续完善外贸法律法规,加强外贸法规及其与利用外资和对外投资法规之间的协调与配套。  相似文献   

14.
Jo  Myung-soo  Nelson  James  Kiecker  Pamela 《Marketing Letters》1997,8(4):429-437
This study develops a model for controlling social desirability bias in self-report measures. The model incorporates both direct and indirect questioning for a sensitive construct and takes into account method variance of direct and indirect questioning via method factors. The study tests the model with data containing a socially sensitive construct, and finds that the model effectively controls social desirability bias. The rationale for employing both direct and indirect questioning and implications of the findings are discussed.  相似文献   

15.
The process of making decisions in business requires, among other things, the efficient management of information to do with employee competencies. Dealing solely with competencies that employees learn in institutional contexts, however, is insufficient, as employees also acquire competencies through informal learning activities outside the organization. If an organization is to make well-informed decisions, the entity must gather information about the external activities of its employees that contribute to their competency development. This paper proposes a methodology to facilitate the identification and recognition of an employee's informal learning instances, which receives support from a technological framework. To validate the methodology, a pan-European project implements the framework, and a panel of experts evaluates its modus operandi. The main findings from this study suggest that, although making decisions on the basis of instances of informal learning is possible, both the methodology and the tools behind the gathering of this information should be flexible enough to satisfy the needs of the organization.  相似文献   

16.
In the UK, researchers across the health professions are increasingly being encouraged by policymakers and research commissioners to ‘involve’ service users in research. A recent review shows there is some evidence that involving patients, carers, relatives, social or community groups directly and actively as part of the research process can improve the conduct of research studies and the impact of the findings. Yet, little is known about how involvement is played out within research studies and there is a need for more critical and consistent assessment of what constitutes quality involvement. The overall purpose of this paper is to support learning about quality service user involvement in health care research. The aim is to provide service users and researchers with a structured and consistent way to reflect and report on their experiences. A range of philosophical and social theories of power and empowerment were reviewed and synthesized to create a model of quality involvement. The analysis encompassed both service user factors (what a person feels able to do, whether they feel their potential is being fulfilled and their sense of being valued) alongside research factors (research relationships, ways of doing research, research structures). A model is presented (Quality Involvement Framework), which contributes theoretically informed perspectives about the meaning and assessment of quality service user involvement in research. The model is developed as a practical measure (a Quality Involvement Questionnaire) for researchers and service users to be more reflective about the constraints and possibilities of involvement. The tools presented here could help research teams to examine personal factors and the research contexts that influence the nature and quality of service user involvement in research. They may also help to identify reoccurring issues about quality which could inform future policy, practice and research.  相似文献   

17.
许立  王力舟  乔雨 《检验检疫科学》2010,20(4):20-24,57
本文从年度发布数量、成员组成结构和涵盖产品类型等方面分析通报状况,研究其特点和趋势,并且从增加成本、减少市场机会、影响行业发展等方面分析了对我国相关行业的影响,提出了完善预警和评议机制、促进机电产品出口的多元化、加强标准化政策的研究和制定、加大产品创新等应对措施。  相似文献   

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