Product shift in recreation settings: Findings and implications from panel research

Abstract

Resource managers often rely on data from recreation users as one of the inputs for long‐term decisions, but product shift (users responding to changing social or environmental conditions by changing their definition of the recreation experience) may confound the reliability of such information. In this study, we used panel data to examine the product shift phenomenon related to social conditions and describe resulting management implications. The same individuals who participated in a 1977 study of floaters on the Rogue River were contacted in 1991. As predicted by the product shift phenomenon, results indicated that in a situation in which use levels are increasing (a) visitors are more likely to change experience definitions than to become dissatisfied, (b) experience definitions change toward higher density experiences, (c) on‐river encounter norms increase, and (d) perceived crowding does not change. Other findings ran counter to product shift theory: Norms for off‐river encounters did not increase to accommodate additional contacts, and user satisfaction decreased slightly. Management implications suggest a need for well‐defined experience opportunities as well as objective monitoring to document site characteristics over time.     

Using multiple indicators to evaluate the sustainability of dolphin-based wildlife tourism in rural India

Abstract

Assessing wildlife tourism sustainability in developing countries is crucial, but few studies analyse the sustainability of dolphin-based wildlife tourism in this context. We measure multiple indicators within the human dimensions of wildlife tourism, including tourist visitation numbers, satisfaction, preferences, perceptions, background and specialisation, to ascertain the extent to which the dolphin-watching industry at Chilika Lagoon, in rural India might be considered sustainable. Our methods included participant observation, tourist surveys, and the use of secondary data on visitation over 10 years. We found that the growth rate of tourist visitation over 10 years was beginning to decline. Tourists were mostly inexperienced, and dissatisfied with their dolphin-watching experience. Tourist preferences and perceptions showed useful insights and shortcomings in the way in which the industry was being conducted and managed, and reflected the expectations of non-specialist visitors. Our study highlights drawbacks in the way that wildlife tourism is managed in a rural, developing world context, which draws the sustainability of the dolphin-watching industry in Chilika into question. Future development of an early warning system that addresses combined governance or managerial, social, economic and ecological indicators, and an integrated management plan for conservation and wildlife tourism could contribute to the sustainable management of such industries.     

“Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions

ABSTRACT

Building on social exchange theory and value co-creation, the present paper investigates how obligations and expectations of reciprocity as well as value-in-social-context shape preferences for or against free accommodation sharing. Applying a grounded theory approach, we propose a novel theoretical framework linking the notions of mutual giving and taking as asset or burden to the contextual characteristics of travelers’ accommodation decisions. Our findings contribute to a better understanding of consumers’ perceptions of and decisions in favor of true sharing accommodation options. Based on our framework, we derive propositions to stimulate further research and provide implications for actors in the paid accommodation market.     

Perceived crowding in recreation settings: An urban case study

Abstract

Research on crowding in recreation areas has focused primarily on back‐country settings. This study tests some of the axioms developed from this research and from studies conducted in non‐recreation settings using data from a case study in an urban park. The actual number of visitors present was found to be the most important individual predictor of perceived crowding in this setting. Results suggest that more developed parks, in more urban contexts, may elicit different images and expectations about visitor density. The implications of these findings, as they relate both to studies of perceived crowding and the social definition of parks in general, are discussed.     

Announcements

Abstract

In this study we examined the effect of specialization on behavioral choice among Wisconsin goose hunters, who were able to choose a relatively easy hunt at the Horicon Marsh or a more complex hunt in the exterior zones. Past research has shown that more specialized recreationists have differing motives, attitudes, satisfaction levels, crowding perceptions, environmental preferences, and management preferences. Our goal in this study was to extend this research to behavioral choices and to learn more about the dimensions of specialization in goose hunting. Specialization did not predict behavioral choice among the sample. Specialization, as measured by past experience, commitment, media involvement, club membership, and preferred hunting style, did not differ significantly when comparing Horicon goose hunters and exterior zone hunters. Novice hunters hunted alongside experienced hunters, and behavioral choice appeared to be more a function of structural constraint than attitu‐dinal preference. Specialization did explain differences in hunter judgments of quality, correlating negatively with shooting and bagging and positively with social and natural components of a quality experience. These findings indicate that although the specialization framework can effectively predict attitudinal differences among participants in a given activity, it is less efficient at predicting behavioral choice. Consequently, specialization researchers need to be cautious about inferring levels of specialization from observations of locational choice.     

Use encounter standards and curves for achieved privacy in wilderness

Abstract

The purpose of this study was to investigate the relationship between wilderness use encounters and degree of privacy achieved at three locations within a wilderness. The theoretical perspective of the research was grounded in environmental psychology, which emphasized the dynamic nature of person and situation fit, rather than the sociology of normative behavior. The study depicted privacy as a dependent measure and argued that privacy is not the opposite of perceived crowding. It also suggested that privacy may be a more appropriate dependent variable for encounter studies than those measures used in past recreation research. Privacy was operationalized as ‘'the level of desired privacy achieved,’’ measured on a 10‐point scale. It was then compared with level of actual, ideal, and maximum use encounters for 600 users of a South Carolina wilderness area. Results indicated that number of actual group encounters was inversely related to degree of desired privacy achieved, in the hypothesized inverse curve pattern anticipated but never proved for satisfaction research. Encounter‐privacy curves for ideal and maximum encounter levels also resulted in predicted patterns. Finally, degree of privacy achieved was negatively affected when ideal and maximum encounters were exceeded by actual encounters, showing a high degree of congruency between theorized and empirical findings.     

Different Jerusalems for Different Tourists

Abstract

National capital cities are rich in heritage sites that mean different things to different people. Some of these sites are directly related to the heritage of the nation's citizens or, alternatively, to the heritage of other nations and cultures. In this study tourist motivations to visit the specific sites as well as the nature of the interpretation provided while touring the city were investigated in relation to tourist perceptions of Jerusalem as part of their personal heritage. The study involved a sample of 213 tourists interviewed in different locations in Jerusalem. The findings indicate that multi-heritage site cities, such as capital cities, are visited by different tourists with different preferences regarding the tourist experience sought. Implications arising from this study for marketers and heritage site operators are highlighted.     

Tourist Motivation Among Backpacker Visitors to the Wet Tropics of Northern Australia

Motivational responses of four hundred backpacker visitors to the Wet Tropics region of Northern Australia were examined in conjunction with enjoyment expectations, preferences for the company of other tourist and negative experiences encountered while at the destination. Levels of Maslows (1954) hierarchy of needs motivations. Positive motivations were inferred form anticipated positive experiences, whereas negative motivations were inferred from anticipated negative experiences at this destination. Most likely positive motivators were friendships/relationships and personal fulfillment whereas most likely negative motivators involved accommodation and food/drink. Examination of patterns of association between motivational levels and enjoyment levels, preference for company and reported negative experiences suggest important theoretical associations. Implications of these findings for this growing segment of visitors have been explored.     

Indigenous tourism in Australia: understanding the link between cultural heritage and intention to participate using the means-end chain theory

ABSTRACT

Tourism is often suggested as a development strategy for Indigenous people while protecting their cultural and natural heritage. However, without actual visitor participation, the good intentions of tourism cannot be achieved. By using the means-end chain theory and adopting a convergent mixed-methods approach using photographs, this study seeks to identify the link between visitor perceptions about Australian Indigenous tourism attributes and their intention to participate on this type of tourism. Two Australian Indigenous tourism activities (short tour and performance), portraying both traditional and contemporary culture, at Cairns, Queensland were tested with 209 visitors. The results reveal that the attributes ‘history/art/culture’ and ‘local’ are perceptions linked to Indigenous tourism. The findings support previous studies by identifying that some participants associated Indigenous tourism with a traditional past; however, the majority of participants expressed a contemporary perception of Indigenous culture. These findings highlight the need for Indigenous tourism stakeholders to monitor and protect their historical and evolving cultural heritage (in particular intangible heritage) when engaging in Indigenous tourism. Cultural heritage could be susceptible to commodification and loss of authenticity in order to accommodate visitor expectations.     

Tourists’ perceptions of crowding,attractiveness, and satisfaction: a second-order structural model

Drawing on theories of stimulus overload and social interference, this study proposes a multidimensional way to measure tourists’ perceptions of crowding. Three dimensions of crowding are discussed: neutral, personal, and social. A second-order structural equation model is used to analyze the relationships among crowding perceptions, destination attractiveness, and satisfaction by surveying tourists at Mount Sanqingshan National Park (n?=?424). The results of a covariance-based SEM show that tourists’ perception of crowding (TPC) has negative effects on reported attractiveness of the destination. However, TPC dose not directly affects their satisfaction. Results of this study refine the multidimensional connotation of TPC and provide another dimension to evaluate the quality of tourists’ experiences apart from the universal construct of satisfaction. The paper then goes on to discuss the importance of managing TPC.     

Regionalism in Tourism-The Case for Kenya and Ethiopia

Abstract

To understand the behavior of tourists from different cultures, a cross-cultural study was conducted to examine Japanese and American college students' travel preferences. A psychographic approach based on value orientations was used to understand the relationship between travel preferences and students' cultural tendencies of horizontal and vertical individualism and collectivism. The study confirmed previous findings that Japanese and American college students have different cultural tendencies and travel preferences. In addition, horizontal and vertical individualism and collectivism significantly correlated with several travel preferences among Japanese and American college students.     

The evaluation of visitor experiences using the peak-end rule

ABSTRACT

As the peak-end rule suggests that the peak and the end moments are a better predictor of the overall evaluations of experiences than an average of the total experiences, the purpose of this study was to examine the role of the peak-end rule in predicting overall satisfaction with the visitors’ experiences. The data was collected from 187 visitors who participated in alleyway historical tour areas. The results of this study support for the peak-end rule of visitor experiences associated with travel and tourism behavior. The study also suggests distinct roles for the visitors’ positive experiences of enjoyment, happiness, and pleasure with the demographic variables to explain the visitor satisfaction. Additionally, the research finding implies that the visitor experiences were enhanced at the peak and end moments rather than at the most memorable episodes during the historical tour activities. Tourism practitioners may provide a range of meaningful opportunities and differentiated programs with the participants by identifying the relationships between the peak-end experience and visitor satisfaction. Future research can focus on investigating other important antecedents of individuals’ experiences, and identifying the complex nature of visitors’ perceptions and their relationships with their experiences.     

The familiarity‐preference component of on‐site recreational experiences

Abstract

Four hundred visitors to a bog environment were surveyed to determine the influence of familiarity on preference response to the visual environment, and to determine the degree of familiarity resulting from the on‐site encounter. Influence of familiarity on visitor preference was measured in terms of degree of visitor preference for visual scenes as a result of acquaintance gained through three means of familiarity: on‐site experiences, viewing of photographic materials prior to an on‐site experience, and number of previous visits. Degree of familiarity resulting from the on‐site encounter was measured by determining the degree of visitor recognition for scenes experienced during the on‐site encounter. Four findings resulted from the study: preference increased after the on‐site experience; prior photographic information decreased preference after the oil‐site experience; prior visits were associated with increased preference; and considerable familiarity resulted from the on‐site encounter, due to the on‐site experience rather than prior viewing of photographic information.     

Service Quality Measurement and Triadic Interaction

Abstract

The authors recognise the importance of the service quality encounter and the critical roles played by three direct stakeholders: customers, front-line staff and operational managers, in the assessment of restaurant service quality. The paper therefore argues the merits of adopting a triadic perspective on restaurant service quality assessment and presents the details of a comparative analysis of stakeholder perceptions of service quality performance that was undertaken in three full-service restaurants in Manchester, U.K. The results showed that service providers tended to overrate the quality of service in full-service restaurants, if customer perceptions are used as the standard of comparison. Managers' ratings showed the least convergence with those of customers whilst there was a high degree of convergence between the perceptions of front-line service providers and customers on many of the dimensions. With the exception of the tangible dimension, there were statistically significant differences in service quality performance between the perceptions of stakeholders. Overall, the results have highlighted areas of particular concern and priority which require more in-depth research with qualitative methods; they therefore support the adoption of a triadic perspective in the assessment of restaurant service quality performance.     

The Impact of Employee Training on Job Satisfaction and Intention to Stay in the Hotel Industry

ABSTRACT

Training has been found to link with improving job satisfaction and employee intention to stay. The purposes of this research were to investigate the expectations and perceptions of training quality between hotel managers and employees, and to suggest implications for improving training quality and increasing training satisfaction, job satisfaction, and intention to stay among employees in the hotel industry. The conceptual model of this study was developed based on SERVQUAL and the ServiceProfit Chain model. T-test showed that employees perceived low training quality, which suggested employees were not satisfied with training quality and that training quality needed improvement. Results of regression analysis showed that training was positively related to training satisfaction and job satisfaction. Job satisfaction led positively to intention to stay. The indirect effect of training quality on intention to stay was mediated by job satisfaction. This study suggests more understanding of the importance of training quality and its consequences, and to pay more attention to employee training.     

Assessment of a Comfort Indicator for Natural Tourist Attractions: The Case of Visitors to Hanging Rock,Victoria

Increasing visitor numbers raise dilemmas for managers of natural tourist attractions. Though biophysical conditions may fall within limits acceptable to attraction managers, high use-levels may create undesirable consequences for visitor experiences. An apparent solution is to set a maximum use-level by determining an attraction's social carrying capacity. However, studies have demonstrated that this determination is problematic when considering the relationships among the multifaceted characteristics of users and the unique elements within specific locations. As an alternative, a comfort indicator is proposed to determine appropriate user experiences within the context of an attraction's management objectives. To test this concept, a study examining visitor perceptions (N = 385) of a popular natural tourist attraction is reported. Significant interrelationships were found among use-level, crowding and waiting (p < 0.05). No relationship was found between visitor use-level preferences and times visited. Applying these findings, a management strategy for the attraction is outlined with future research avenues suggested.     

Exploring Residents' Perceptions of the Social Impacts of Tourism on the Sunshine Coast,Australia

ABSTRACT

This study identified residents' perceptions of major social impacts from tourism and their social concerns. A survey of households on the Sunshine Coast region covering the hinterland residential, hinterland high tourist activity, coastal residential and coastal high tourist activity areas of the three shires (Caloundra City Council, Maroochy Shire and Noosa Shire) was carried out to assess residents' perceptions of social impacts. Altogether 732 responses were received. Based on the perceptions of the respondents, the survey results suggest that if rates of resident perceptions are aligned with actual impact, tourism has the highest impact on traffic congestion. Residents perceived that the opportunity to meet people from other regions of the world provides a valuable experience for respondents to better understand their culture and society. The study also found a number of significant correlations between residents' concerns and tourism impact variables. It revealed that the principal area of concern was the lack of capacity of roads and transportation followed by perceived negative impacts on the surrounding environment and crime related incidents.     

Continuing the Discussion on Coping as a Conceptualization for Constraint Negotiation and Accommodation: Responses to Little,Samdahl, and Walker

Abstract

The relationship between perceived crowding and the desire to further limit established carrying capacities is examined from a study of users of the Sylvania Recreation Area. The relationship is found to be weak, especially among those users with low education. Possible explanations in terms of expressed crowding as a status group convention are discussed. It is concluded that user limitation decisions cannot be directly derived from studies of perceived crowding.     

Dimensions of Perceived Training Quality

ABSTRACT

Diverse literature bases were coalesced to determine the dimensions of perceived training quality, a new training evaluation criterion. This exploratory research shifted the paradigm to look at training as a service, and engaged in a rigorous, multi-step scale development process that addressed idea generation, content adequacy assessment, questionnaire administration, exploratory factor analysis, internal consistency analysis, and construct validity. In the course of factor analysis, two measurements of perceived training quality were evaluated: a gap (perceptions minus expectations) measurement and a performance (perception only) measure. The final scale development step of replication utilized a sample of 164 supervisory and management level trainees from the hospitality industry to determine that performance was a better measurement, and that six dimensions define perceived training quality: interactivity, climate, courtesy, relevance, tangibles, and credibility.     

Toward a Definition of Entry-Level Job Competencies

ABSTRACT

This article reports the findings of a study conducted in the central Florida metropolitan statistical area (MSA) to determine practising managers' perceptions of expected entry-level hospitality worker competencies. Preliminary phases of the study yielded the construction of an instrument used to determine the importance of certain knowledge, skills, abilities, and attitudes of newly hired workers. The information provided by the respondents is used to draw conclusions and provide implications for a more comprehensive understanding of hospitality worker competencies. Finally, the article considers future investigations in the areas of composite employee profiles, motivational preferences, and benchmarking.