Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation,Involvement, Satisfaction,and Destination Loyalty

Greater understanding of the model that plays a role in attracting certain visitor segments thus allows travel businesses to develop marketing strategies. This research analyzes an empirical model including push motivations, pull motivations, cognitive involvement, affective involvement, satisfaction, and loyalty to students' top domestic and international destinations. Results suggest push motivations are a good predictor of pull motivations, which in turn are considered a good predictor of cognitive involvement. Cognitive involvement is a good predictor of both affective involvement and satisfaction. Affective involvement is a good predictor of satisfaction. This study also confirms the significant association of satisfaction with destination loyalty. Hence, the proposed model provides a good quality of theoretical framework to positively predict travel demand toward domestic and international destinations.     

Comparing Constraints to Cruising Between Cruisers and Non-Cruisers: A Test of the Constraint-Effects-Mitigation Model

ABSTRACT

This study empirically tested the constraint-effects-mitigation model (Hubbard &; Mannell, 2001 Hubbard, J. and Mannell, R. C. 2001. Testing competing models of the leisure constraint negotiation process in a corporate employee recreation setting. Leisure Sciences, 23: 145–163. [Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]) across cruiser and non-cruiser groups to understand constraints to cruising. Both qualitative and quantitative methods were utilized to develop appropriate measurement scales and to test the constraint model. The model was found to have an acceptable fit to the data, which provided evidence for validating the constraint-effects-mitigation model. While the factor structure of the constraint-effects-mitigation model was found to be similar, the mean values of all measurement items and factors and some regression paths were found to be different across the two groups. More specifically, cruisers had fewer constraints to cruising, higher travel motivations and intention, and were more likely to negotiate their constraints to travel. Based on the study results, both theoretical and practical implications were recommended. It is suggested that further investigation is needed to validate the model in other study contexts.     

An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers

ABSTRACT

This study broadened Oliver's (1997 Oliver, R. L. 1997. Satisfaction: A behavioral perspective on the consumer, New York, NY: McGraw-Hill.  [Google Scholar]) four-stage loyalty theory by incorporating positive switching barriers and multiple dimensions of cognition, and altering the links in the original theory to build a robust model that offers a clearer understanding of customers' loyalty formation. A total of 394 survey responses from full-service restaurant customers was used to achieve study objectives. Findings for the measurement model revealed a satisfactory level of construct reliability and validity. Supporting all research hypotheses, results from the structural model verified the adequacy of the extended loyalty theory. In particular, five paths were added for model improvement; a sequential process of loyalty development through cognitive, affective, conative, and action loyalty was confirmed; mediating impacts of attitudinal loyalty were identified; and an asymmetric role between factors of positive switching barriers in determining action loyalty was found. Implications of this study are discussed.     

Investigating the Structural Relationships among Authenticity,Loyalty, Involvement,and Attitude toward World Cultural Heritage Sites: An Empirical Study of Nanjing Xiaoling Tomb,China

This study examined the relationships among authenticity, loyalty, involvement, and attitude toward world cultural heritage sites (WCHS), as well as the relevance between two basic authenticity concepts in cultural heritage tourism, that is, constructive authenticity and existential authenticity. A structural model was proposed, in which authenticity is regarded as a key mediating construct between attitude and loyalty. The data were collected by a self-administrated questionnaire survey at one of the WCHS in China – Nanjing Xiaoling Tomb Scenic Area. The structural equation modeling method was employed to test the research model and the hypotheses with the sample data. The results indicate that involvement, attitude, and existential authenticity have significant effects on tourists' loyalty to the world cultural heritage visitation and that constructive authenticity and existential authenticity are significantly related. The theoretical and management implications of authenticity are also discussed in this paper.     

Behavioral Adaptation of Alpine Skiers to Climate Change: Examining Activity Involvement and Place Loyalty

This study employed a visitor survey to analyze the influence that changing climatic conditions have on the substitution behaviors of alpine skiers (activity, spatial, temporal). It further focuses on the role that activity involvement plays in influencing behavioral adaptations (i.e., substitution) and also the extent to which place loyalty is affected. The Modified Involvement Scale (MIS) was used to segment respondents based on high, medium, and low levels of leisure involvement with activity. Highly involved skiers were more likely to change their skiing behavior as a result of poor snow conditions than were less involved individuals. Pritchard's Psychological Commitment Index (PCI) provided evidence that less involved skiers exhibit lower levels of commitment to particular service providers than do highly involved individuals.     

Examining the Antecedents of Destination Loyalty in a Forest Setting

Loyalty has become a critical part of leisure research due to increasing competition in the field and the recognition of the importance of loyal visitors. To further develop loyalty research, this study looks at the issue of destination loyalty in a forest setting. It specifically focuses on revealing the formation of attitudinal, conative, and behavioral loyalty and the relationship between destination loyalty and related concepts that influence the strength of loyalty: service quality, satisfaction, and activity involvement. Six hypotheses were tested to represent the relationships among six factors. Forest recreationists who perceive high service quality tend to have high satisfaction and activity involvement that lead to destination loyalty. The findings also substantiated the conceptual framework of loyalty formation.     

Examining the Relationship Between Motivation,Enduring Involvement and Volunteer Experience: The Case of Outdoor Recreation Voluntary Associations

Voluntary associations representing numerous types of recreation users and environmental issues have recently flourished. However, the literature has not sufficiently studied these associations and their members’ experiences. The purpose of this study was to explore the role of enduring involvement as mediator and moderator on the relationship between membership motivation and volunteer experience of outdoor recreation voluntary associations (ORVAs). Data were collected from an on-line survey of members of three ORVAs in Texas (n = 315). Six distinct dimensions of membership motivation and three dimensions of involvement were identified. Results indicated that enduring involvement fully mediated the relationship between membership motivation and volunteer experience. Members that are motivated to join ORVAs for social networking, civic engagement, and self-enhancement reasons had more volunteer experience through enhanced enduring involvement levels. The moderator effect of enduring involvement was also significant. The association between membership motivation and volunteer experience was stronger as involvement level increased.     

Predictors of Behavioral Loyalty Among Hikers Along the Appalachian Trail

In recent years, conceptual and empirical papers have begun to appear in the leisure literature examining the processes leading to the formation of recreationist loyalty. While this work is still in its infancy, current understanding suggests that leisure involvement plays a formative role in the development of social psychological commitment, which in turn, is an antecedent to loyalty to a brand or organization. In the context of natural resource-based recreation the concept of loyalty is most often used to refer to recreationists' attachments to specific recreation areas. The purpose of this paper is to provide an empirical examination of the first order structural relations among involvement (i.e., Centrality, Attraction, Self Expression), commitment (i.e., Social Investment, Financial Investment, Position Involvement, Informational Complexity, Volitional Choice), resistance to change (i.e., Activity Resistance, Place Resistance) and behavioral loyalty for hikers along the Appalachian Trail. These data provided partial support of our hypothesized model. The strength of the structural models varied and not all predictors were significant. Also, the valence of the dimensional relations varied. These data highlight several measurement related issues relating to each of the constructs modeled. These measurement issues inhibit progress toward a fuller understanding of the relationships between each of the constructs and their dimensions.     

How Customer Personality Traits Influence Brand Loyalty in the Coffee Shop Industry: The Moderating Role of Business Types

This study examines how perceptions associated with customer personality traits can affect customer satisfaction, customer brand identification (CBI), and involvement as well as the development of brand loyalty. Social identity theory was applied to explain these effects as it relates to coffee shop businesses and further investigate relationships between customers and a brand. The verified model with a survey sample of 743 customers confirmed that customer personality traits had significant effects on customer satisfaction and CBI. Customer satisfaction had positive effects on CBI, involvement, and brand loyalty. CBI had significant influences on involvement and brand loyalty. Involvement was, in turn, positively associated with brand loyalty. In addition, the relationships between these variables were moderated by business type (i.e., independent coffee shop vs. franchise coffee shop).     

The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event

The leisure constraints and negotiation model was used to examine nonparticipation in a large festival event. A purposive sampling survey was conducted with 502 event nonparticipants. The results indicated that the hierarchical leisure constraints model is a useful framework for understanding the constraints to attendance at special events. Consistent with previous research on constraints to participation, structural constraints were the greatest category of constraint, followed by interpersonal and intrapersonal constraints. Further, nonparticipants who experienced intrapersonal constraints were least likely to attempt negotiations relative to time, partners, or finances. Additionally, this study compared the constraints of nonparticipants who were interested and disinterested in attending the event and found disinterested nonparticipants perceived greater intrapersonal, interpersonal, and structural constraints than those interested in attending, suggesting that constraints create amotivation. Disinterested event nonparticipants were also less likely to negotiate constraints to participation, especially barriers related to lack of time and partners with whom to participate. Finally, interested nonparticipants who experienced intrapersonal constraints were less likely to attempt to negotiate constraints. This study broadens the scope of the constraints and negotiation discussion to include the context of a community festival event, as well as differences in constraints and negotiation between interested and disinterested event nonparticipants.     

Developing Loyalty Programs for Convention Attendees: An Exploratory Study

Reward programs build loyalty for hospitality businesses. Such programs are rare in the convention industry, despite the fact that the industry is challenged to increase attendance while maximizing profits. This study evaluated the attributes of a possible reward program for convention attendees. Attendees at a large international convention completed a survey on which they rated potential reward program attributes and benefits. Benefits were classified into four primary dimensions: monetary, redemption, functional, and recognition; and two secondary categories: tangible–intangible and direct–indirect. Attendees prefer tangible, monetary rewards directly related to the convention. Suggestions are provided for creating effective reward programs that could increase loyalty for conventions.     

The Participation of Children,Adolescents, and Young Adults in Nature-Based Recreation

This investigation considers the participation of children, adolescents and young adults in nature-based recreation. We draw upon the recreation narratives of forty-seven adult recreationists in the activities of tramping, angling, hunting and mountaineering, obtained from in-depth interviews. In particular, the study considers the transitions from childhood through adolescence to young adulthood, and examines how our participants maintained their participation, or alternatively, disengaged from their activity over this period. The paper provides empirical support for the role of family, and early exposure to nature based recreation in fostering enduring participation. Failing this, the role of school, club and outdoor organizational support and mentoring, right through to tertiary study was highlighted. We also identify a critical role for unstructured outdoor play for young children in nature. The paper discusses challenges for this, and for mentoring, in both formal and informal senses, as pathways into nature-based recreation in an increasingly risk averse society.     

国外近十年旅游目的地游客忠诚研究综述

本文对检索到的国外近十年旅游目的地游客忠诚研究相关文献进行了较为详细的梳理和评析。内容上这些文献主要围绕对三个基本问题的分析而展开:目的地忠诚的概念内涵和识别指标、目的地忠诚的驱动因素、目的地各忠诚细分市场的差异化营销和管理。最后,笔者还对国外该领域现有文献的研究局限作了简要分析,并展望其未来可能的发展走向,以期能为国内相关研究提供参考和启示。     

Reexamining the Dimensionality of Brand Loyalty: A Case of the Cruise Industry

This study revisits the dimensional structure of the brand loyalty construct. Following recent developments in loyalty studies, this research conceptualizes brand loyalty as a four‐dimensional construct comprising of cognitive, affective, conative, and behavioral loyalty. It is proposed that the first three dimensions collectively form a higher order factor—namely attitudinal loyalty—which then leads to behavioral loyalty. However, this conceptualization is not supported by the data. Alternatively, a modified model—based on the traditional conceptualization that attitudinal loyalty is a first‐order, one‐dimensional construct—was found to better fit the data. Thus, this study revalidates the traditional two‐dimensional conceptualization of loyalty. It also contributes to the literature by introducing and validating a five‐item attitudinal loyalty measure.     

Leisure Constraints for Adolescents in Cape Town,South Africa: A Qualitative Study

This study identified leisure constraints, constraints negotiation strategies, and their relative frequencies among 114 high school students from one under-resourced area of South Africa. Through focus group discussions, participants identified intrapersonal, interpersonal, structural, and sociocultural constraints to leisure, suggesting some degree of universality in this previously documented typology. Intrapersonal constraints were mentioned most often. Whereas participants readily identified ways to overcome interpersonal and structural constraints, strategies for overcoming intrapersonal and sociocultural constraints were not mentioned frequently, suggesting a potential need to help adolescents identify and employ these types of strategies.     

Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry

In this article, we investigate the relation between customer loyalty and social media engagement. Two dimensions of customer loyalty are considered: affective and conative loyalty. We distinguish two forms of social media engagement: consuming of social media (passive engagement) and contribution to social media (active engagement). In a survey among 1,050 customers of a travel agency, the level of engagement of customers with the company’s social media activities is measured in relation to their degree of loyalty. Results show a partial positive relationship between social media engagement and customer loyalty: only consuming social media is directly related to affective loyalty.     

Front-Country Campers' Constraints,Negotiation, and Pro-Environment Behavioral Intention: An Extension to the Theory of Planned Behavior

The theory of planned behavior (TPB) has been successfully tested in leisure and outdoor recreation studies over the last few decades. However, the inclusion of new predictors to improve the theory's predictive power has been encouraged. Utilizing leisure constraints approach, we extended the TPB by adding constraints to the theory. The literature also suggested that individuals employ cognitive and behavioural negotiation strategies to overcome their constraints. Therefore, the influence of negotiation through the constraints was also explored in this study. A sample of 1,009 front-country campers was analyzed to test the proposed extension to the TPB. Results of structural equation modeling confirmed a strong, negative indirect association between constraints and intention. Negotiation was positively and indirectly associated with intention. The proposed extension to the TPB was capable of capturing 84% of variation in intention. Theoretical and practical implications of these findings are discussed.     

旅游地顾客忠诚模型及实证研究

在对国内外顾客忠诚研究进行回顾的基础上,结合旅游业的特点,构建了旅游地顾客忠诚结构方程模型,探讨旅游地顾客忠诚的度量指标和驱动因素.研究发现:(1)旅游地顾客忠诚不仅表现在重游行为上,还包括旅游者的正面口碑宣传和推荐作用;(2)顾客感知质量、顾客感知价值、旅游动机、顾客满意是旅游地顾客忠诚的4个驱动因素,对顾客忠诚均有显著的正向影响.     

The use of negotiation strategies among recreational participants with different involvement levels: the case of recreational swimmers

This paper is aimed to segment recreational swimmers according to their involvement level, profile the involvement groups according to demographic variables, and further test the role of negotiation strategies in the development of swimming involvement. Two hundred and sixty (N?=?260) recreational swimmers participated in the study and completed Kyle et al.'s three-facet involvement scale and Alexandris et al.’s five-dimension leisure negotiation scale. The results of cluster analysis revealed three distinct involvement groups: high, medium and low involved recreational swimmers. The high involved group consisted mainly of females, middle-aged and married individuals; the medium involved group did not have a clear demographic profile, while the low involved group consisted mainly of males and young individuals. The three involvement groups had statistical significant scores in all the five negotiation strategy dimensions, with the high involved individuals having the highest scores and the low involved individuals having the lowest ones. These results provide empirical support for the negotiation proposition, which was developed by Jackson, Crawford, and Godbey. They further contribute to the existing leisure literature by showing how demographic segmentation can be used in combination with psychographic variables in order to profile groups of participants.     

Understanding the Role of Identity in the Constraint Negotiation Process

Sociological theory related to identity was adapted to explore the influence of identity on respondents’ perceived leisure constraints and constraint negotiation. We hypothesized that perceived constraints to recreational golf and efforts to negotiate constraints would be predicted by the degree to which respondents embraced their leisure-related identity of “golfer.” It was also hypothesized that the perception of constraints and constraint negotiation would depend upon the degree to which respondents perceive that the identities they embrace facilitate or conflict. Findings showed support for the hypothesized model.