共查询到20条相似文献,搜索用时 15 毫秒
1.
Sandra M. C. Loureiro 《Journal of Travel & Tourism Marketing》2013,30(4):396-408
ABSTRACT This study applies the concept of customer delight and the model proposed by Oliver, Rust, and Varki (1997) and modified by Finn (2005) to the context of rural tourism. The model is applied to rural tourism lodgings in northern Portugal and validated using PLS technique. The results suggest that satisfaction is a more significant determinant of loyalty than delight and disconfirmation is an important predictor of both satisfaction and delight. This study further supports the conceptualization of customer delight and customer satisfaction as distinct constructs. Results may help managers of rural tourism accommodations to develop and implement more successful relationship marketing strategies. 相似文献
2.
ABSTRACT The notion that a tourist has about a certain destination is conditioned by his vision of it, and this behavior is the result of his perceptions (Baloglu &; McCleary, 1999; Goodrich, 1978). The outcome of this information assessment process is currently known as destination image (Milman &; Pizam, 1995). Based on the model of Baloglu and McCleary (1999) we propose a model which explains the process of destination image formation. For testing this model, we have gathered information from residents in Spain, with Mexico as a destination. For this task, a covariance analysis was estimated by maximum likelihood with EQS. 相似文献
3.
ABSTRACT This study empirically tested the constraint-effects-mitigation model (Hubbard &; Mannell, 2001) across cruiser and non-cruiser groups to understand constraints to cruising. Both qualitative and quantitative methods were utilized to develop appropriate measurement scales and to test the constraint model. The model was found to have an acceptable fit to the data, which provided evidence for validating the constraint-effects-mitigation model. While the factor structure of the constraint-effects-mitigation model was found to be similar, the mean values of all measurement items and factors and some regression paths were found to be different across the two groups. More specifically, cruisers had fewer constraints to cruising, higher travel motivations and intention, and were more likely to negotiate their constraints to travel. Based on the study results, both theoretical and practical implications were recommended. It is suggested that further investigation is needed to validate the model in other study contexts. 相似文献
4.
Anne M. Brumbaugh 《Journal of Travel & Tourism Marketing》2013,30(5):474-490
ABSTRACT In this study of volunteer tourism, the values affecting participants' perceptions of and attitudes toward an alternative spring break program are compared to the values affecting their perceptions of and attitudes toward their previous and ideal spring breaks. Results show that the values of fun and rewarding are associated with different preferences that are affected by participants'levels of the individual difference factors Volunteer Orientation (Mowen &; Sujan, 2005) and Diversity Seeking (Brumbaugh &; Grier, 2009). Results suggest that these individual difference factors are fruitful variables for segmentation in the volunteer tourism industry. Implications for marketing programs are discussed. 相似文献
5.
Walter F. Kuentzel 《Leisure Sciences: An Interdisciplinary Journal》2013,35(4):375-376
This qualitative study examined meanings of community as they developed among older adults who participate in Master's sports. Four themes emerged through data analysis that described what a sense of community meant to study participants: a shared sporting interest, comrades in continued activity, relevant life purpose, and giving back. These themes each lend general support to the four elements that constitute McMillan and Chavis' (1986) sense of community construct. The findings of this study counter the claims that leisure-related experiences of community are largely episodic, emotional and fleeting, and do little to provide sustained experiences of community. This paper concludes with recommendations for further research. 相似文献
6.
Yumi Park PhD Hailin Qu PhD Hyangjung Lee PhD 《Journal of Travel & Tourism Marketing》2013,30(5):498-523
ABSTRACT The purpose of this study is to establish and test a model of the image differentiation positioning strategy in the airline industry. This study is based on the schema, which is defined as “a stored framework of cognitive knowledge that represents information about a topic, a concept, or a particular stimulus, including its attributes and the relations among the attributes” (Aggarwal &; McGill, 2007, p. 470). The objectives of the study are: (a) to compare the differences between two models (schema plus tag model and subtyping model) of the schematic process; (b) to identify the relationship between the image differentiated positioning strategy and the schematic process; and (c) to assess how the schematic process influences future consumer behavior (attitude and purchasing behavior). Results showed that the airline's image differentiated positioning strategy had a positive effect on future consumer behavior through the schema. 相似文献
7.
Shintaro Kono 《Leisure Sciences: An Interdisciplinary Journal》2018,40(3):216-222
Although the paradigmatic discussion has encouraged leisure scholars to critically examine their inquiry assumptions (Parry, Johnson, & Stewart, 2013), Henderson (2011) and Neville (2013) provided critical comments from pragmatist perspectives on the dominance of the paradigmatic framework in the leisure literature. However, it remains unaddressed what it means to adopt pragmatism for leisure researchers who undertake empirical research. The purpose of this article is to offer a starting point to apply pragmatist discussion and pragmatism to empirical leisure research projects. I first describe implications of John Dewey's pragmatism for an empirical inquiry while contrasting them with ontological and epistemological concerns in the paradigmatic schema. Second, I critically reflect upon my previous leisure research project from the Deweyan perspective. I identify several research stages wherein pragmatist leisure scholars should be aware of implications of their inquiry philosophy, including research question formulation, research design and methodological choice, and research outcome report. 相似文献
8.
Lan Li Eliza Ching-Yick Tse Jing-Ling Zhao 《International Journal of Hospitality & Tourism Administration》2013,14(3):213-231
This study tests the model of the relationship between corporate entrepreneurship and strategic management, developed for the manufacturing industry by Barringer and Bluedorn (1999), in the hospitality industry. The findings show some similar and different results from the research of Barringer and Bluedorn (1999). Like manufacturing companies, hospitality companies perceive that corporate entrepreneurship is influenced by four strategic planning practices: environmental scanning intensity, planning flexibility, planning horizon, and locus of planning. Hospitality companies, however, consider that financial controls, not strategic controls, positively influence corporate entrepreneurship intensity. These findings have practical applications for hospitality corporations that are attempting to become more entrepreneurial, and will also help researchers to better understand the relationship of corporate entrepreneurship and strategic planning. 相似文献
9.
A destination has no chance of being chosen unless it is part of a tourist's early consideration set (Crompton & Ankomah, 1993), implying the tourist's awareness of the destination. Raising awareness for a destination is challenging, especially in times of global competition. We investigate a common, yet empirically untested, assumption that business travelers can be converted to holidaymakers at the same destination at a future point in time. Empirical results indicate that business travelers do use business trips to a new destination to assess the potential for future leisure travel. Marketing strategies which destinations could deploy to entice business travelers back as holidaymakers are discussed. 相似文献
10.
Robert Home Marcel Hunziker Nicole Bauer 《Leisure Sciences: An Interdisciplinary Journal》2013,35(4):350-365
High-density urban living means that urban green spaces are important nodes of contact with nature. This study examines expected outcomes that motivate people to seek green spaces in urban settings. A sample of Swiss residents were presented with Shin, Kwon, Hammitt, and Kim's (2005) psychosocial outcomes scale and asked which activities they choose to undertake in nearby natural areas. The most important motivations for visiting nearby green spaces were related to restoration, with social bonding as a desirable side benefit. There were few observable differences between urban and rural residents and level of education attained. Older people are motivated to visit nearby green spaces by the wish to seek social contact while younger people are motivated by the wish to seek escape and to reflect. This study contributes to the understanding of the psychosocial outcomes that residents expect from engaging in an activity in an urban green space. 相似文献
11.
Isao Okayasu Haruo Nogawa Duarte B. Morais 《Journal of Travel & Tourism Marketing》2013,30(6):565-578
ABSTRACT Sport tourism events have a marketing possibility in the Japanese tourism industry. The ultramarathon is a very popular recreational sport event in the world. This type of sport tourism event has shared with completive and enjoyment factors in relation to participant's motivation. Loyalty is a very important factor with attendance to recreational sport events. Generally, as many researchers indicated, that participants' loyalty will lead to repeat attendance or purchase. However, there is no consensus as to how loyalty develops. In the files of recreational sport tourism event research, the process leading to participants' loyalty with a specific event is not evident. The purpose of this article is to test a conceptual framework of the development of loyalty (Morais et al., 2004) that is grounded in resource theory. According to the proposed model, when participants and organizers invest specific profiles of resources in each other, the participants tend to develop a bond with the customer and become dedicated to maintaining a stable relationship. The model is used to discuss the mixed results of current loyalty from recreational sport event tourists to organizers and to outline future research efforts. 相似文献
12.
Rosane K. Gertner 《Journal of Travel & Tourism Marketing》2013,30(4):383-395
ABSTRACT The present study attempts to determine whether students hold similar or different country images when they are “buying” study abroad programs and tourism destinations. This article also tries to investigate similarities and differences in the brand personality perceptions of countries when they are considered as tourism and as study abroad destinations through the application of the brand personality characteristics model developed by Aaker (1997). A convenience sample of 360 students was split into two groups based on the motivation for visiting a specific country, whether for tourism or to participate in a study abroad program. The t test was used to calculate the significance of differences in country images between the two groups—those considering study abroad programs and those considering tourism destinations. The study concludes that the knowledge developed within the tourism context regarding images of countries may be applied to the context of study abroad programs. 相似文献
13.
Robin B. DiPietro Susan Gregory Amy Jackson 《International Journal of Hospitality & Tourism Administration》2013,14(2):139-156
As many industries are realizing the ecological, financial, and social benefits to implementing green practices in business, the literature shows that restaurants are slowly following suit (Deveau, 2009; Dutta, Umashankar, Choi, & Parsa, 2008). Increased competition in the marketplace coupled with changing guest demand as well the need to ensure guest satisfaction are some of the driving factors for service organizations to go green. The current study analyzes perceptions of a random sample of quick service restaurant guests in the Midwest regarding the green practices of restaurants in order to determine the impact that these practices may have on satisfaction, the intent to patronize the restaurant, and therefore the bottom line of the businesses. The findings show that although respondents believed that restaurants should utilize green practices, most people were not willing to pay higher prices for those green practices. Another finding is that people who implement green practices at home tend to have the intention to visit green restaurants more often. Increasing knowledge through marketing the green practices should be implemented by restaurants in order to increase awareness of such practices to the general public. 相似文献
14.
The dominant logic in conventional research methods involves collecting and analyzing data to rigorously test a deductive theory. In contrast, grounded theory posits constructing theory from data (Glaser &; Strauss, 1967). This analysis demonstrates the application of McCracken's (1988) long interview method to collect data for grounded theory development. Both emic (self) and etic (researcher) interpretations of international visitor experiences uncover important insights on leisure travel decisions and tourist behavior. Long interviews of tourists visiting Hawaii's Big Island enable mapping and comparing visitors' plans, motivations, decisions, and consequences. The results demonstrate the complexity of visitors' travel decisions and behavior. 相似文献
15.
Susana Bernardino J. Freitas Santos J. Cadima Ribeiro 《Journal of Convention & Event Tourism》2018,19(2):138-166
The objective of the paper is to examine the extent to which the legacy of European Capitals of Culture (ECOC) increases the “smartness” of cities. A qualitative approach based on semi-structured interviews and desk research was used to assess the impact on the smart city's dimensions hypothesized by Giffinger et al. (2007). The research revealed that this kind of mega-event reinforces the smartness of the city in which it is hosted in terms of attributes such as living, economy, people and environment. No significant legacy is observed with respect to the mobility dimension. 相似文献
16.
《Journal of Sustainable Tourism》2013,21(2):168-181
This qualitative research examines cruise ship tourism through a case study of Key West, Florida, exploring its perceived benefits and drawbacks. It outlines the growth of the industry, the issues raised by that growth, and uses the land-use tourism model developed by Vera Rebollo and Ivars Baidal (2003) to probe those issues. The results illustrate how mature cruise tourism destinations such as Key West fear continued growth and loss of sustainability, but have mixed emotions about future quantitative and qualitative growth. 相似文献
17.
This study investigates the relationships among work-family conflict (WFC), work-leisure conflict (WLC), job stress, and quality of service. This study examines the mediating role of WLC between WFC and job stress. Also, it tests the mediator effect of job stress between WFC, WLC, and quality of service. Data were collected from employees in interaction with customers (648) in the hotel industry in France. The results indicate that WFC and WLC have a positive influence on job stress. The analyses of indirect effects tests based on a bootstrap analysis (Preacher &; Hayes, 2004) showed an indirect effect between WFC and job stress. Similarly, the results demonstrated that job stress mediates the relationship between WFC, WLC, and quality of service. The results of the study provide implications for managing employees in the hospitality and tourism industries. 相似文献
18.
This paper explores the potential of tour guides to contribute to the protection of natural areas by educating their customers through interpretation and modeling environmentally appropriate behaviors. Applying Cohen's (1985) model of the guides' role, modified by Weiler and Davis (1993), as a framework, it examines the potential role that kayak tour guides can play in shaping the experience of visitors to one marine area, the Pacific Rim National Park. It uses two approaches to explore the perceptions of clients about the role of kayak guides using: (1) a pre- and post-trip questionnaire and (2) participant observation. Results indicate that five of the six roles were rated high in importance, but one role, the communication role, was not as important. Comparing performance with importance attached to each role revealed congruence with five roles, but lower levels of performance in relation to importance with the role of “motivator of responsible behavior”. Variability within all of the importance and performance measures suggest that for some individuals, performance did not match importance, highlighting the need to consider market segmentation in future studies. These findings are discussed within the ecotourism paradigm, and their implications for protected area management and for visitor behavior modification are considered. 相似文献
19.
ABSTRACT Stakeholder management and politics have been described as key component of destination branding (Balakrishnan, 2009). This article investigates the impact of political influences on destination branding by examining a sample of 94 United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS) in 54 countries to determine whether democracy and political instability have a significant influence on the decisions of national tourism offices (NTOs) to promote their WHS as tourist destinations. It also examines the relative importance of political instability and democracy on the promotion of WHS by NTOs in comparison to other influences such as stewardship, economic development, and tourism. One of the key contributions of this article is that it applies a multivariate analysis to a field dominated by case study methodologies and suggests the potential complementarities between the two approaches. Democracy, it is hypothesized, facilitates the give and take inherent in reaching a common consensus among stakeholders on the nature and special meaning of a destination. It increases a society or country's civic capacity for collective action. Political instability, by contrast, is assumed to complicate the building of a consensus that enables nations to invest in and promote their heritage sites. The findings of this study suggest that the degree of democracy in a society has a significant role in encouraging the promotion of WHS as destinations. Political instability, by contrast, does not appear to have a significant impact in that regard. Democracy also appears to have a greater influence on the promotion of WHS by NTOs than influences such as economic development, quality of stewardship, and tourism. 相似文献
20.
Kam Hung Xiang Li Bing Pan James F. Petrick 《Journal of Travel & Tourism Marketing》2013,30(5):519-532
ABSTRACT Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been underinvestigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain. 相似文献