The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act

Marketers increasingly use brand popularity statements in attempts to influence consumers’ purchase decisions. Through the use of two experiments this research finds that a brand's popularity statement exerts a greater positive influence on the purchase intentions of consumers who possess less favorable instrumental attitudes toward the associated act (i.e. useless/foolish/harmful) than on purchase intentions of those consumers who have more favorable instrumental attitudes toward the act (i.e. useful/wise/beneficial). Further, this research also finds that a popularity statement for a brand of which society generally has a less favorable instrumental attitude toward the associated act (e.g. fast food consumption) has a larger positive influence on consumers’ purchase intent than does a popularity statement for a brand of which society generally has a more favorable instrumental attitude toward the associated act (e.g. dining at a casual theme restaurant). These findings suggest that brand popularity statements should be targeted at those consumers who might possess less favorable attitude toward the associated act or can be most effective in sectors in which consumer sentiment is generally low (e.g. the fast food sector).     

Integrating Persons with Disabilities into the Work Force

Abstract

Despite increased innovations in rehabilitation and laws, such as the Americans with Disabilities Act (1990), the unemployment rate for individuals with disabilities has consistently hovered in the 60%-70% area for decades. Extensive literature reviews indicated that one of the biggest barriers to employment opportunities for people with disabilities is employers' negative attitude. The purpose of the study is to measure the attitudes of foodservice employers toward hiring persons with disabilities and to assess the effects of these attitudes on employers' hiring practices. The survey population was foodservice employers who are members of Oklahoma Restaurant Association (ORA), and a simple random sampling approach was used to survey 500 ORA members. Factor analysis, multiple regression analysis, and one-way ANOVA were employed for data analysis. The study revealed a somewhat favorable attitude towards workers with disabilities among Oklahoma foodservice employers. The results also showed that prior positive working experience with persons with disabilities people contributed to favorable employer attitude. It was concluded that the more positive employers' attitude towards persons with disabilities employees, the more likely they are going to hire or continue to hire persons with disability.     

U.S. Tour Operators and Travel Agencies

Abstract

The purpose of the study reported in this paper was to explore the services and package tours for people who have difficulty walking provided by U.S. tour operators and travel agencies, and to identify barriers encountered when planning and operating the tours. Accommodations and eating-drinking establishments were the least desirable environments for people who have difficulty walking due to inaccessibility and negative staff attitudes. Attractions and transportation staff displayed higher attitudes but facilities were not accessible. The graphical display of data of accessibility barriers and staff attitude barriers indicated that the four tourism sectors did not comply with the 1990 Americans with Disabilities Act.     

Adolescent Summer Camp Volunteers' Attitudes Toward Peers with Disabilities

ABSTRACT

This study explored the malleability of adolescent attitudes toward their peers with disabilities after volunteering in a summer day-camp. The Contact with Disabled Persons Scale (CDP) and the Multi-Dimensional Attitude Scale (MAS) were used to collect data in order to determine the association between volunteering in a recreation-based summer day camp and adolescent attitudes toward disability. After a covariate-adjusted regression analysis, contact with individuals with disabilities was found to significantly predict change in attitudes toward disability. Dyadic interviews were held after camp participation to provide additional sources of data with potential for deeper understanding of the camp experience for volunteers. The data suggested that participants perceived camp as a setting for the development of relationships with peers who have disabilities. These relationships further framed participants' understanding of the experience as fun, difficult, and resulting in perceived personal change. Implications for future research are discussed.     

Escaping the Jungle

ABSTRACT

One of the most challenging, but also most interesting, features of tourism and hospitality as an area of study is that there is considerable variability in the backgrounds and training of those who are involved in its management. In some commercial sectors there is a lengthy tradition of the use of marketing as an integral component of management practice, while in public management organisations, marketing concepts are either unknown or mistrusted. This lack of application of marketing is particularly apparent in the management of tourism to protected areas such as National and State Parks and forests. An ongoing challenge in this sector is to conduct research into visitors and how they choose and enjoy their nature based leisure experiences. This article will report on a project to improve the study and management of visitors to the Wet Tropics World Heritage Area in the North Eastern part of Australia. The study involved a travel lifestyle market segmentation of over 1200 visitors to the area based on travel interests, activities and desired rainforest based tourism experiences. The analysis identified four core types of rainforest visitor and these groups were compared and contrasted in terms of their service quality ratings and overall satisfaction. The article concludes with links to the management frameworks for this tourism destination and the value of different segmentation techniques     

Public Financing of Headquarter Hotels in the United States

Abstract

The past decade has seen a dramatic shift toward public sector financing of large hotels in the United States. This dialectic analysis examines trends in public participation in hotel development and examines why governments are investing in these projects. It looks at the different types of public participation and considers the market implications of these subsidies on private sector hotel development. The case is made that there is a need for accountability and more thorough review of these public investments. The paper proposes various ways that this can be achieved and discusses barriers to such reforms.     

Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants

This study examined the influences of psychological characteristics (materialism, uniqueness, hedonism, and perfectionism), and demographic characteristics (gender, age, and income) on attitudes toward luxury restaurants. The results showed that consumers who desire materialism and hedonism had favorable attitudes toward luxury restaurants, whereas consumers who desire uniqueness had unfavorable attitudes toward luxury restaurants. Low income populations exhibited more unfavorable attitudes toward luxury restaurants than did middle and high income populations. Consumers who desire uniqueness weakly associate luxury restaurants with overall good service quality, whereas consumers who desire hedonism strongly associate luxury restaurants with overall good service quality.     

Incorporating emotion into social exchange: considering distinct resident groups’ attitudes towards ethnic neighborhood tourism in Osaka,Japan

While numerous studies have utilized SET to examine the residents’ attitudes towards tourism, relatively scant from the literature is a discussion regarding the influence of emotion generated through SET among residents on their attitudes towards tourism. In addition, past studies mainly explored the social exchange between visitors and locals, while neglecting the social exchange within a local community. The goal of this study is to examine the influence individuals’ emotions toward their ethnic counterparts within a community can have on residents’ (i.e., members of the dominant ethnic group—Japanese and members of the ethnic minority group—Koreans) attitudes toward ethnic neighborhood tourism within the Korean neighborhood of Ikuno, Osaka, Japan. Ikuno has the highest concentration of Korean residents in Japan, and the town has become a destination of cultural tourism centered on Korean culture. Analysis of 640 completed questionnaires revealed while attitudes of Korean residents, who are more likely to perceive economic benefits from tourism have more favorable attitudes towards tourism, Japanese residents form their particular attitudes towards tourism based on the emotional solidarity they experience with their Korean neighbors. These findings indicate both utility of economic approach of social exchange theory and significant role of emotion in social exchange.     

The Relationships of Meeting Planners' Profiles with Usage and Attitudes Toward the Use of Technology

Abstract

This study had four objectives: to obtain a personal and professional profile of meeting planners and their computer/Internet usage; to determine meeting planners' attitudes toward computer/Internet technologies; to analyze the relationships of meeting planner personal and professional profiles and the computer/Internet usage on attitudes toward computer/Internet technologies; and to determine if there was a relationship between professional certifications and meeting planners' attitudes. A mailed survey was sent to a sample of members of Meeting Professionals International (MPI) and 616 completed questionnaires were received. In the data analysis, the independent variables were divided into the three sets of profiles: socio-demographic, professional, and computer/Internet usage. It was found that meeting planners in the U.S. are mostly young (30 to 44 years old) females in corporate planning who earn between $45,000 and $49,999. They have been working in their positions from 3 to 5 years, plan more than 20 meetings in a year and dedicate 90 to 119 minutes a day to e-mail correspondence. The results revealed that meeting planners are not comfortable with scheduling virtual meetings, even though they are young and were born within the computer age. Although technology is a vital part of their daily lives, this study has found that meeting planners have considerable room to improve their technological knowledge.     

The Impact of Individual Ability and Favorable Team Member Scores on Students' Preferences of Team-Based Learning and Grading Methods

ABSTRACT

The purpose of this study is to investigate the impact of individual ability and favorable team member scores on student preferences of team-based learning and grading methods. The results indicate that the impact of individual ability on the preferences of team-based learning was affected by the three levels of favorable team member scores (p < .05). For students of low level of individual ability, the preferences of team-based learning were significant among students with three levels of favorable team member scores (p < .05). Findings note the importance of teachers' grading methods as well as individual ability and favorable team member scores in the team selection process to promote students' attitudes toward team-based learning.     

Attitudes toward outdoor recreation development: An application of social exchange theory

A research project was undertaken within a multi‐county region in southeastern Ohio to ascertain the attitudes of local residents toward future outdoor recreation development within the area. A systematic random sample of 1493 respondents was drawn from a five‐county region to test a theoretical perspective developed from selected components of social exchange theory. The findings demonstrated that the respondents held very favorable attitudes toward outdoor recreation development. Multivariate analysis of the data revealed that the theoretical model was basically supported. The findings are discussed from both applied and theoretical perspectives.     

An Assessment of Self-Selected versus Instructor-Assigned Teams in an Introductory Tourism Course

ABSTRACT

The purposes of this team-based learning classroom venture were to (1) assess students' attitudes toward and satisfaction with team-based learning; (2) compare students' attitudes between self-selected and instructor-assigned teams; and (3) make suggestions for team-based learning in future classes. Attitudes of students in self-selected teams were generally similar to those in the instructor-assigned teams at the end of the semester, although those who were in the instructor-assigned teams were initially more apprehensive toward the teamwork concept. The students' overall positive attitudes and the benefits of team-based learning warrant the use of teams to enhance the classroom experience.     

Intergovernmental Conferences

Abstract

High-profile intergovernmental public sector conferences differ in many respects from private sector conferences in their planning and execution. Security arrangements, diplomatic protocols, and the involvement of many government stakeholders contribute to a complex logistical event. The events surrounding CHOGM2001/2002 are discussed to draw out the key differences between the two sectors.     

Using commercial mortgage loans to assess risk and return in the lodging sector

The purpose of this study is to investigate the risk and return features of the lodging sector using a large sample of 16,898 commercial mortgage loans securitized into commercial mortgage-backed securities (CMBS) in the U.S. between 2010 and 2018. The results of the analysis show significantly lower loan-to-value (LTV), higher debt service coverage ratios (DSCR), and higher credit spreads in the lodging sector than all other commercial property sectors. Additional findings document significantly higher lodging sector capitalization rates and equity dividend rates. Taken together, the results of the study provide strong empirical support for the positive relationship between risk and return in the lodging sector. Therefore, investors will require higher returns to compensation them for the additional risk of investing in the lodging sector. The theoretical and practical implications of these results are also discussed.     

Resident Attitudes Toward Tourism Impacts

Abstract

This study aims to identify the perceived impacts of tourism by residents in a community, Kusadasi, located on the Western Turkish coast. Based on a survey of 238 local residents, tourism impacts were assessed by a 33-item tourism impact scale, which measures both belief and affect toward the impact attributes. According to the mean measures, the most strong and favorable perceptions toward tourism impacts are found to be associated with economic, and social and cultural aspects of tourism, while environmental aspects are found to be the least favorable in terms of the perceived impacts of tourism. The study also identified whether there exist any significant differences between socio-demographic variables and resident's attitudes toward tourism by the analysis of variance.     

Exploring the online buying behavior of specialty food shoppers

Food producers are experiencing a fast-growing need to use the Internet to enhance competitive advantage. Past researchers have urged the need to understand market segmentation mechanisms as applied to different consumer behavior models to better understand the online buying behavior of consumers. This study integrates the Theory of Planned Behavior and food-related lifestyle to explore consumer's characteristics of online specialty food buying behavior, and the differences in the online buying process among consumers with different FRL. 569 undergraduate students who purchased specialty food online were surveyed. Findings indicated that consumers have positive attitudes toward purchasing specialty food online; more are inclined to heed the suggestions of others, perceive higher levels of control when using a website, and experienced a higher intention to purchase online. The study then classified consumers into ‘traditionalists’ or ‘adventurous and healthy-conscious’ groups based on their FRL via a two-step cluster analysis. These two groups of consumers had significant differences in terms of (a) attitudes toward online specialty food buying, (b) subjective norms, (c) perceived control, (d) behavioral intention, (e) demographics and (f) online specialty food-buying behavior. This investigation explored whether there is a correlation between consumer FRL and online specialty food-buying behavior. Findings reveal relevant ways for managers to enhance their website marketing strategies.     

Internet Diffusion of an E-Complaint

SUMMARY

“Yours Is A Very Bad Hotel,” a customer complaint in the form of a PowerPoint presentation, earned a degree of notoriety when it spread worldwide via the Internet even though it was not intended for public distribution. While none were solicited, its authors received over 4,000 e-mail responses to their e-complaint. This paper presents a content analysis of 1,000 of those responses. The results of the content analysis yielded interesting patterns of diffusion that have implications for hospitality practitioners and academics. The findings include geographic diffusion within and outside the U.S. as well as diffusion through professional groups and organizations over time. Patterns with respect to gender, employment sector, affective response, intention to communicate with other individuals and groups, and intentions for further usage of the complaints are also presented. Comparisons to theories of diffusion of innovations were also undertaken.     

In search of diners responsive to health cues: Insights from U.S. consumers

Many consumers rely on summary statistics offered by online and mobile platforms to attain nutrition information on menu items. While positive (vs. negative) summary cues garner more favorable consumer responses, this research provides a more nuanced understanding of this effect by examining the moderating role of two individual-level characteristics: health-consciousness and need for status. Two MTurk samples (Study 1: n = 142, Study 2: n = 119) were recruited in 2018. Findings from Study 1 suggest that health-conscious (vs. less health-conscious) consumers show a wider gap in perceived healthiness of a menu item in response to the valence of a health cue. This greater gap translates into more polarized attitudes toward the menu item. Findings from Study 2 indicate that consumers high (vs. low) in need for status exhibit less favorable attitudes toward a menu item with a negative health cue. Theoretical and managerial implications are discussed.     

Participatory music-making and well-being within immigrant cultural practice: exploratory case studies in South East Queensland,Australia

ABSTRACT

Music participation is a way of life for many cultures and is an activity that is often passed on generationally. It can become especially important as a leisure activity for maintenance of self- and national identity for people who have migrated to countries of contrasting cultures, such as Australia. This article describes exploratory, qualitative research into the ways in which participatory music-making within communities from immigrant backgrounds in Brisbane, Australia may influence aspects of participants’ wellbeing. The sample for this research included three broadly-defined cultural groups living in the region: people of Baltic origin; people from Latin American and Caribbean backgrounds; and ‘newly arrived’ immigrants and refugees. Interviews with individuals have been analysed to explore the ways in which this involvement might affect mental, social, and emotional wellbeing. Our qualitative analyses demonstrated that beyond these aspects, factors of subjective wellbeing, both hedonic and eudaimonic, were apparent. This article aims to provoke discussions on the divergent ways in which immigrant communities utilise music-making practices to foster different types of wellbeing and the importance of maintaining diversity through cultural practices.     

Conference mobile application: Participant acceptance and the correlation with overall event satisfaction utilizing the technology acceptance model (TAM)

Abstract

Although many studies have been conducted focusing on technology trends and acceptance, there is a lack of research investigating the factors that influence conference attendees’ attitudes toward a mobile event app based on the technology acceptance model (TAM) framework. The purpose of this study was to examine the determinants that influence conference attendees’ attitude toward using a conference mobile event app. The results found that perceived usefulness was the greatest predictor of the app users’ attitude toward the mobile event app, attitude is a significant predictor of overall conference satisfaction, and perceived ease of use was the only significant variable found to vary between age groups. The study’s findings have implications for stakeholders in the MICE industry and the open-ended survey responses offer insights into what conference attendees deem as valuable app functionality and how attendees’ age group may affect technology preferences.