Photograph Presentation Order and Range Effects in Visual-Based Outdoor Recreation Research

Visual-based research methods are commonly used to provide an empirical basis for formulating evaluative standards related to recreation use levels. Visual research methods applied in this context are subject to several potential measurement biases. This article examines two such potential biases in visual-based recreation research methods: order effect bias and range effect bias. In a lab setting, respondents evaluated recreation photographs from Rocky Mountain National Park regarding the acceptability of people at one time (PAOT). Results indicated photo presentation order and the PAOT range depicted both had an effect on photograph acceptability ratings. Potential methodological revisions to the visual-based method are discussed.     

Response Format Effects in Questions about Norms: Implications for the Reliability and Validity of the Normative Approach

Several studies have demonstrated that altering the format (question wording or presentation format) can alter responses obtained from normative questions. This study extends that research with two experiments. In a study of McKenzie River boaters in Oregon ( n = 225), respondents received either a semiopen (fill in the blank) or closed (scale with anchored points) format of questions about acceptable waiting time at boat launches, percent of time spent in sight of other boaters, and number of groups met per day. In the second study, at Okefenokee National Wildlife Refuge, 774 respondents received either the semiopen format or one of two closed formats (anchored with 30 or 60), asking for the acceptable number of motorboats and canoes. In both cases, norm prevalence was significantly higher in the closed format (46 to 78%) than in the semiopen format (27 to 60%), and the average increase from one format to the other was 23%. This suggests either that respondents are more likely to guess at a number when given a closed response frame or that the closed format provides important context that elicits valid responses. Examination of the mean values obtained under the different response formats suggest that both processes may be operating, but the latter is more likely. It appears that closed formats, like photographs, offer a cognitively easier and more meaningful task.     

Informal trail creation: hiking,trail running,and mountain bicycling in shortgrass prairie

This study considers initial impacts on vegetation cover caused by mountain bicycling, trail running, and hiking in a shortgrass prairie environment. Vegetation cover measurements were taken at multiple intervals following experimental recreational use on three uphill and three downhill trail segments. All three activities caused statistically significant increases in bare ground cover between the first baseline measurement and post-treatment sampling one year later. Short-term effects were more variable: walking and bicycling caused statistically significant increases in bare ground, but running did not. The study suggests that impacts to vegetation differ not just between uses, but also within a single type of recreational activity depending upon site-specific characteristics, and that the timing of use and recovery are important factors in informal trail creation. The rapid creation of trail impacts also has management implications, especially as recreational pressures increase and recreationists seek more challenging terrain and opportunities off-trail. This research suggests that the dynamics of trail formation from running deserve further attention and likely differ from hiking or mountain biking impacts.     

Crowding standards at Petra Archaeological Park: a comparative study of McKercher's five types of heritage tourists

To achieve sustainability in heritage tourism, tourists should be placed at the heart of the management and planning processes. Indicators and standards-based frameworks were developed in the field of outdoor recreation management to manage and measure crowding and other problematic issues in parks and related areas. Using normative theory and visual research methods, this article aims to examine crowding standards of tourists at Petra Archaeological Park, and compare these standards between the types of heritage tourists suggested by a model developed by Bob McKercher. Results showed that tourists’ acceptability levels go down with an increasing number of tourists, and tourists who are highly motivated to visit heritage sites (i.e. purposeful and sightseeing heritage tourists) had the most restrictive acceptable number of tourists at the park. The normative standards formulated in this article provided a guidance to manage crowding at Petra.     

Children's attention toward cartoon executed photos

The study is intended to examine the effect of cartoon execution on children's attention toward and preferences for tourism photographs. A 3 (photo categories) × 2 (photo effects) × 2 (display order) repeated-measures experiment was designed to compare children's fixation counts, fixation duration, and dwell time between normal and cartoon-executed photos of tourism attractions in culture, nature, and recreation categories. Follow-up interviews were conducted to triangulate experimental findings. Results indicate that cartoon execution, as a common advertising tactic, can effectively increase children's attention to tourism photographs, but the effects vary by category. Findings from this study contribute to the body of knowledge on advertising effectiveness and tourism and provide insight for destination marketing organizations.     

Dimensions of the social group role in pleasure vacations

Interviewees were asked about their patterns of interpersonal association in pleasure vacations. In an individual's selection of a destination, social groups exerted four kinds of influence. First, some respondents were directly persuaded to accompany another member of their social group on a vacation. Second, social groups exerted a normative influence both on choice of destinations and choice of attractions at selected destinations. Third, long term socialization appeared to have some influence on the predisposition to vacation and the predisposition to go to a particular destination. Fourth, the distant physical location of some social group members was found to influence destination decisions.     

Mixed Serious Leisure and Grassroots Organizational Capacity: A Study of Amateur Artist Groups in a Regional Australian City

This research note compares the commonly used scale of “very unacceptable” to “very acceptable” with an alternative scale of “should definitely not allow” to “should definitely allow” for measuring normative evaluations. Data were obtained from 1,422 users at six sites in Hawaii, and norms were measured in questionnaires with photographs depicting increasing use densities. Responses differed statistically between scales with users feeling that there should be more people allowed than they thought were acceptable at each site. The “acceptance” scale also generated more crystallization or agreement, but lower intensity or importance of use levels than the scale based on “should.” Effect sizes, however, showed that the magnitude of these differences was small or minimal, suggesting that the “acceptance” scale may be appropriate.     

Exploring Visitor Acceptability for Hardening Trails to Sustain Visitation and Minimise Impacts

Protected natural area managers are challenged to provide high quality recreation opportunities and ensure the protection of resources from impacts associated with visitation. Development of visitor use facilities and application of site hardening practices are commonly applied tools for achieving these competing management objectives. This study applies stated choice analysis to examine visitor opinions on acceptability when they are asked to make tradeoffs among competing social, resource and management attributes in backcountry and frontcountry settings of Acadia National Park. This study demonstrates that asking visitors about recreation setting attributes uni-dimensionally, a common approach, can yield less informative responses. Analyses that considered direct tradeoffs revealed more divergent opinions on acceptability for setting attributes than a unidimensional approach. Findings revealed that visitors to an accessible and popular attraction feature supported trail development options to protect resource conditions with unrestricted visitor access. In contrast, visitors to a remote undeveloped island expressed stronger support for no or limited trail development and access restrictions to protect resource conditions.     

Response Format Effects in Encounter Norm Questions

Survey response format has been shown to influence norm prevalence (percentage reporting a norm) and the numerical value of the reported norm. This article summarizes an experiment where respondents were randomly assigned to one of two conditions. In the semi-open response format treatment, respondents (n = 817) “wrote in a number” for an acceptable number of visitor encounters. In the closed format treatment, individuals (n = 826) “circled a number” of acceptable encounters along a range of possible responses. Hypothesis 1 predicted that norm prevalence would be higher for the closed format than the semi-open. Hypothesis 2 predicted that the mean tolerance level would differ in the two treatments. Results supported hypothesis 1. The percent reporting a norm was statistically higher in the closed versus the semi-open treatment. Results failed to support hypothesis 2. The average tolerance levels for the closed and semi-open formats were statistically equivalent.     

Which endorser and content are most influential in Korean restaurant promotions?

This study explored the influence of advertising brochures that feature endorsers and informational content for a restaurant located in a highly competitive district of Seoul, Korea, that primarily targets foreign tourists. The study examined the effects of three types of endorsers (customer, chef, and owner) on the responses of Japanese tourists. A total of 300 questionnaires were collected from Japanese tourists after personal interviews were conducted at locations in Seoul frequently visited by Japanese tourists.Of the three types of advertisement endorsements tested for Japanese tourists’ attitudinal responses and purchase intentions, the owner spokesperson was found to be the most effective endorser. However, the chef endorsement and the customer endorsement showed similar influences on the Japanese tourists’ attitudinal or behavioral responses. Among the four brochure treatments that tested the effects of resumes and photos, brochures that included both a resume and a photo were found to be the most effective, followed by brochures that only included a photo and brochures that only included a resume. In contrast, the group of brochures that included neither a resume nor a photo was found to be the least influential.     

Attributes of Chicago trail areas

Abstract

This paper presents the results of a study designed to identify the important attributes of trail areas in Metropolitan Chicago for four day‐use activities: bicycling, cross‐country skiing, day hiking, and jogging. In an attempt to minimize both the potential biases of researchers and the response biases resulting from any one survey method, four different procedures were used to ascertain the attributes that recreators use in evaluating trail areas. The four methods were: the semantic differential, the grid‐sorting method of Personal Construct Theory, a ranking method, and an open‐ended response method. The analyses indicated that five trail attributes are the primary determinants of trail area preferences. These five are: type of trail surface, trail terrain, length of trail, number of changes in view, and proximity to residence. A separate and subsequent research design was used to show that the five trail area attributes identified here are predictors of actual trail usage.     

Variability of User-Based Evaluative Standards for Backcountry Encounters

Backcountry visitors are often surveyed regarding their personal evaluative standards (or norms) for acceptable levels of encounters with other groups. In this study, backpackers at Grand Canyon National Park were asked about the acceptability of encounters at several times: at home prior to their trip, once each day during their trip, and at-home after their trip. Thus it was possible to assess spatial and temporal variability within individuals, as well as variation among individuals, in both the ability to provide a personal evaluative standard about number of encounters and the standard provided. Results suggest that backcountry visitors differentiate between zones in the Grand Canyon backcountry managed to provide diverse settings, including visitor density. However, there was substantial variation in the standards provided both among individuals and over time within individuals.     

Tourism and online photography

This paper documents the use of online travel photo-sharing technologies among Hong Kong residents. The advent of Web 2.0 is changing fundamentally the tourist information search and destination choice process. Yet, to date, no study has documented Web 2.0 usage levels and preferences for certain media for posting travel photographs across an entire community. This study reveals that some 89% of pleasure travelers take photographs and that 41% of them posted their photographs online. Social network sites (SNSs), instant messaging, online photo albums and personal blogs were the most popular media used. In general, people who post photographs online tend to be younger, better educated, and earn a higher income than those who do not. The study determined that most people also use multiple media platforms to disseminate their images. Cluster analysis based on the four major styles of online platform identified five cohorts of users who differed in number and type of media used, demographic profile and travel motive. Implications for destination promotion are discussed.     

Funding sustainable paddle trail development: paddler perspectives,willingness to pay and management implications

Paddle sports (kayaking, canoeing) are a growing tourism niche and an activity that can bring sustainable rural tourism development and economic regeneration. Managing sustainable paddle trail growth is complex, involving coordination among government bodies, consensus from landowners and funding acquisition for safe access sites, signage, maps and other amenities. This paper explores the paddle-trail-related literature and the many different funding options to manage the creation and maintenance of paddle trails. An Internet survey of 1851 respondents determined support for a variety of user funding mechanisms for trail development as well as paddler perceptions about trail development as a viable form of economic development. The results indicate that women and recreational paddlers are more likely to support funding mechanisms, in addition to paddlers who consider paddle trail development a form of economic development. Paddlers who did not support any user funding mechanism were male, employed in the private sector, avid paddlers, and those who owned boats. It is observed that awareness of paddle trails’ value as an economic regeneration tool increases the willingness to pay. A range of management implications from this research are discussed, including information and educational programs, marketing partnerships and targeted incentive offers to those groups that are unwilling to pay.     

Using Video Surveys to Access Dispersed Backcountry Visitors' Norms

Image Capture Technology (ICT), or the capture and editing of photographic images using microcomputers, has been used in a variety of settings to assess social and ecological impacts. This study illustrates the application of this technology in a VHS videotape survey designed to assess visitors' norms for varying numbers of watercraft, sounds from aircraft and motorized boats, and the acceptability of floating outfitting camps. Acceptability ratings for three setting contexts (access areas, attraction sites, and wild places) within Gwaii Haanas National Park Reserve, British Columbia, were evaluated. Methodologically, use of the videotape survey proved to be a cost effective vehicle in evaluating both sight and sound impacts. More than 75% of the respondents indicated that the images served as useful reminders of their visit and helped them articulate their norms. These normative standards were consistent with other studies conducted in backcountry areas. The implications of this technology for addressing natural resource management issues are discussed.     

Tradeoffs Among Resource,Social, and Managerial Conditions on Mountain Summits of the Northern Forest

This research examined the relative importance of indicators and standards of quality at three mountain summits in the Northern Forest. The three summits ranged from low to high levels of use, development, and management. Computer-generated photographs were used to present a range of resource, social, and managerial conditions in a stated choice survey. Results suggest that visitors prefer minimal resource impact, few other people, and low intensity management. However, when faced with tradeoffs, respondents accept more intensive management to help ensure resource protection. Findings also suggest that a range of recreation opportunities should be provided at mountain summits in the Northern Forest.     

The influence of human elements in photographs on tourists' destination perceptions and intentions

Photographs with a human element are powerful in influencing viewers' perceptions and decision-making processes. However, rare quantitative evidence was detected about the best human presenting percentage and how it affects the intention. In this study, we decoded how human elements (presence or absence, low or high proportion) affect viewers' perceptions and intentions in nature/culture-based photographs. Innovatively, three deep learning models and two experiments were integrated. The results indicate that (1) in general, maintaining the proportion of human elements at less than 1% leads to the best positive perception, and (2) the viewers demonstrate different perceptions and intentions in viewing nature-based and culture-based photographs with the human element. Theoretically, we bring a new perspective and approach to understanding the marketing value of human elements in tourist-generated photographs. Practically, we provide specific and different clues in choosing photographs to promote cultural and natural destinations regarding human elements.     

Mountain Places,Cultural Spaces: The Interpretation of Culturally Significant Landscapes

This paper presents an overview of how national park interpretation in New Zealand is incorporating Māori perspectives of cultural landscapes. Since the formation of the Department of Conservation in 1987, interpretive material containing information about the relationship between local iwi (Māori tribal groups) and natural areas has increased. Co-operative management strategies have been instigated by the Department to ensure that interpretation conveying Māori perspectives and cultural values for the landscape is accurate and authorised by iwi members. The paper analyses the findings from a survey that asked visitors about their experiences of the cultural interpretation at Aoraki/Mount Cook National Park. At this site, Department of Conservation staff aim to (1) increase visitors' understanding of the Māori relationship to the land and (2) direct appropriate visitor behaviour whilst in the area. Many survey respondents were unaware of the relationship between Māori and the area prior to their visit, despite reporting cultural activities and experiences with indigenous peoples as travel motivators. On-site interpretation contributed to raising visitors' awareness that the landscape has special significance to local iwi, thus providing a cultural dimension to the visitors' experiences at this internationally renowned natural area.     

The Incidence of Burnout Among Bed-and-Breakfast Owner/Operators

Abstract

The population researched in this study were attendees at the Sixth International Conference & Trade Show for Keepers of the Inn-Professional Association of Innkeepers International (PAII) bi-annual conference. Attendees were asked to respond to a two-page survey designed to measure their personal levels of burnout across three realms. The survey utilized a well-known and well-validated instrument initially designed and revised by Christina Maslach in the late 1970s and early 1980s. The Maslach Burnout Inventory (MBI) utilizes an ordinal seven-point scale to ascertain the degree of burnout exhibited by subjects across three realms, including Personal Accomplishment, Depersonalization, and Emotional Exhaustion. The MBI was supplemented with a series of demographic questions designed through a review of burnout literature.

Results were far more positive than originally expected. Generally, Bed-and-Breakfast owner/operators demonstrated relatively low levels of burnout across two of the three realms. And when compared against seven other industries known to exhibit high burnout, the results remained quite similar. In the area of Personal Accomplishment, respondents scored “low” burnout-the lowest burnout exhibited across eight separate industries. For the Depersonalization subscale, respondents again scored “low” burn-out-this time the second lowest burnout exhibited across the eight industries. However, under the Emotional Exhaustion realm, findings were less positive. Respondent Bed-and-Breakfast owner/operators demonstrated “moderate” Emotional Exhaustion burnout, but it was the highest burnout found across the eight distinct industries.     

Recreation and Leisure Research from an Active Living Perspective: Taking a Second Look at Urban Trail Use Data

This paper examines recreation and leisure research within the context of active living, and highlights an apparent gap between the current involvement of recreation and leisure researchers and the potential they could offer to this important and expanding area of inquiry. To illustrate this potential, I looked at two previous studies that focused on the recreational use of urban trails and reanalyzed the data from an active living perspective. In Study 1, individual, social and environmental factors helped distinguish between low, moderate, and high activity level trail uses. In Study 2, use patterns helped distinguish between health-motivated trail users and individuals using trails for recreation and other purposes, but perceptual and demographic data were similar among groups. Findings from similar studies can help inform active living research, and recreation and leisure studies can provide leadership and contributions to a transdisciplinary understanding of active living.