Understanding Student Travel Behavior: A Segmentation Analysis of British University Students

Although the youth and student travel market has often been referred to as a lucrative niche market, there is still relatively little known about the decision-making processes and holiday behaviors of its members. The primary aim of this paper is to segment and profile British student travelers based on their motivational and behavioral characteristics. The study analyzes variations in the motivations and holiday activities of university student holidaymakers and thus contributes to a better understanding of the typologies of modern student travelers. A self-administered survey was collected from 412 students and a two-step cluster analysis was performed. The results suggest the existence of four distinct clusters: the sun-seekers, the sightseers, the in-betweeners, and the clubbers. Age and gender were, among other variables, shown to be statistically significant in shaping the tourist behavior of young people.     

Testing Alternative Leisure Constraint Negotiation Models: An Extension of Hubbard and Mannell's Study

The purpose of this study was to test a model of the leisure constraint negotiation process proposed by Hubbard and Mannell. A multidimensional measure of physically active leisure was used to extend their findings to a sample of middle-aged and older adults in a metropolitan park setting. Volunteers and visitors (aged 50–87 years) of a Midwestern metropolitan park agency completed a self-administered questionnaire. Results of a two-step structural equation modeling procedure suggested a constraint-negotiation dual channel model. In this model, the negative influence of constraints on participation was almost entirely offset by the positive effect of negotiation strategies. The effect of motivation on participation was fully mediated by negotiation. The implications of these findings for studying constraint negotiation and active leisure in mid- to late-life are discussed.     

Theory in Recreation and Leisure Research: Reflections from the Editors

The evolution and importance of theory in leisure research have been recognized as essential to broaden understandings of leisure. The purpose of this reflective piece is to describe and critique the contributions that theory has made by examining the research documented in American leisure and recreation research journals during the 1990s and projecting those contributions toward the future. From our perspective as individuals associated with Leisure Sciences during the past two years, we provide a review of literature regarding the meanings of theory, note summaries of other studies in our field that have empirically examined theory, compare leisure research from the 1980s to the 1990s, and offer suggestions regarding trends in the future theoretical development of the parks, recreation, leisure, sport, and tourism fields. We also advocate “post approaches” such as postmodernism that may be essential in the next stage of theory evolution.     

Combination of Theory of Planned Behavior and Motivation: An Exploratory Study of Potential Beach-based Resorts in Vietnam

The decision-making process of travel destination choice is very complex. Understanding why people travel and what factors influence tourists' travel intentions has been paid much attention by tourism scholars. This study attempted to examine the predictive power of theory of planned behavior (TPB) with the addition of past behavior and travel motivation in predicting behavioral intention of choosing a beach-based resort in Vietnam. Data were collected in three cities in both northern and southern Vietnam from the end of January to post-middle of March 2010 with the participation of 327 international tourists. In general, the results aligned with previous studies which supported the applicability of the TPB model. Attitude and subjective norm but not perceived behavioral control was found to have made a made a significant contribution to the prediction of intention. The findings also indicated both extension factors had considerable impact on behavioral intention of choosing a beach-based resort in Vietnam. Implications and suggestions for future studies were also provided in the last part of the study.     

Cultural Commonality and Specificity in Japanese and Euro-Canadian Undergraduate Students' Leisure Experiences: An Exploratory Study on Control and Positive Affect

Accumulated cross-cultural research indicates that North Americans typically emphasize primary control (e.g., changing the environment) and high-arousal positive affect (e.g., enthusiasm), whereas East Asians typically emphasize secondary control (e.g., adjusting oneself, accepting the environment) and low-arousal positive affect (e.g., calmness). Therefore, the purpose of this exploratory experience sampling method study was to examine cultural similarities and differences in Japanese (n = 41) and Euro-Canadian (n = 15) undergraduate students' control and positive affect as leisure experience. Results indicated that during leisure versus non-leisure participation, (a) both Japanese and Euro-Canadians experienced primary control and high-arousal positive affect more and secondary control (acceptance) less, and (b) Japanese alone experienced secondary control (adjustment) and low-arousal positive affect more. This cross-cultural study contributes to the leisure studies field, both theoretically and practically, by identifying cultural commonality and specificity in leisure experiences as well as leisure's potential role in enhancing psychological well-being.     

网络时代听力有障碍年轻群体娱乐休闲研究

随着我国休闲产业的蓬勃发展,娱乐休闲活动越来越多,但是,能够提供给残疾人的娱乐休闲活动则很少.而这一弱势群体的娱乐休闲需求长期得不到满足会直接影响其身心健康.文章选取听力有障碍年轻群体为研究对象,以这个弱势群体的沟通方式与沟通障碍、娱乐休闲对他们的作用以及网络对听力有障碍年轻群体娱乐活动的影响作为研究内容,以问卷调查、访谈和QQ聊天为手段,对北京第四聋哑学校和北京联合大学特殊教育学院的100名听力有障碍学生进行了调研.在对调研结果统计分析的基础上,依据深度休闲理论,提出针对这一弱势群体的网络娱乐和网络学习的解决方案,希望能够在满足他们娱乐休闲需求的同时,使其获得更多的就业机会.     

Sexual Minority Adults at a Seasonal Home Campground: An Examination of Common,Unique, and Diverse Leisure Motivations

We examined the motivations of sexual minority adults to vacation at a sexual minority-focused campground and how sexual orientation identity management was associated with leisure motivations. Twenty-nine men and 12 women who owned seasonal homes participated. In responses to open-ended questions, participants expressed many of the motivations typically associated with seasonal home leisure (e.g., socializing, escape, relax). The most frequently mentioned motivation was the sexual minority focus of the campground. The more participants were “out” in everyday life, the less likely they were to mention the sexual minority focus of the campground as a motivation for being there.     

Visitors' Perceptions of Holiday Experiences and Service Providers: An Exploratory Study

Abstract

The paper presents and discusses the results of an exploratory, empirical study, which intended to explore links between holiday experiences and the assessment of the tourism offering. Focusing on evaluation as perceived by customers, the author argues for the acknowledgement of their notion of the ‘holiday product.’ Consequently, the central theme of the study is the holiday visitor's narrated experience. It was found that prevalent assessment frameworks were inconsistent with the way visitors described their own holiday evaluation. Instead of a component-based judgement process, visitors seem to evaluate holidays against vague holiday ideals. Based on this finding, an alternative role and assessment model of service providers is proposed.     

Entrepreneurial Characteristics,Motives, and Business Challenges: Exploratory Study of Small- and Medium-Sized Hotel Businesses

ABSTRACT

The purpose of this study is to gather information about the determinants and characteristics of the owners/managers of small- and medium-sized hotels (SMSHs) and identify various issues in starting up and operating businesses in the United Arab Emirates. The results of this study reveal that the majority of the owners/managers of SMSHs in the United Arab Emirates are male, young and middle age, and relatively new to the tourism industry. The motivations for the business ventures of the entrepreneurs include wanting to be financially independent, become one’s own boss, involvement in family business and the opportunities of the hotel business. Among the key business challenges highlighted by the owners/managers of SMSHs are stiff competition in the hotel industry, increased operating costs, reduced demand, and lack of skilled employees. Several key strategies have been employed to face these challenges. These include offering competitive pricing, improving the marketing and channels of promotion, enhancing the quality of service and providing superior customer service.     

Restaurant Advertising and Promotion Strategies of Two Gateway Cities: An Exploratory Study

ABSTRACT

This study compares perceived frequency and benefit of selected advertising strategies as reported by 390 restaurateurs in Houston, Texas and Beijing, China. Data analysis consists of quantitative and qualitative measures based on type of service and ownership. While restaurateurs in both cities reported using a variety of advertising and promotion strategies, overall, Beijing restaurants were more likely to benefit from these varied activities. Beijing restaurateurs reported strong benefit in food sampling and coupon use as advertising and promotion tools. Perceived benefit of selected strategies by Houston restaurateurs on average did not directly correlate with its frequency of use.     

Self-Transformation in Go Games: An Autoethnographic Study of a Serious Leisure Pursuit

ABSTRACT

This article combines both analytical and evocative autoethnographic study of Go to illuminate Confucian self-transformation and to contribute to Robert Stebbins's conceptions of serious leisure. As an analytical autoethnographic study, this article interweaves the author's personal experiences of playing Go with theoretical discussions. The author argues that whereas Stebbins's analysis of durable benefits from serious leisure is individualist, Confucian self-transformation encourages a relationalist approach and that the latter approach could be a remedy for the shortcomings of the former one. As for the evocative part of this article, the author uses some devices of fictional writing to tell a lifelike story of an unforgettable Go game. This story invites readers to put themselves in the author's situations, to taste the sweet fruit of the author's serious leisure pursuit, and to reflect on their own leisure experiences.     

Effects of Gender Differences on Perceptions of Destination Attributes,Motivations, and Travel Values: An Examination of a Nature-Based Resort Destination

This study examines the perceptions of the potential tourist market to a nature-based resort destination from the gendered perspective. The research reveals that significant gender differences exist about the perceived importance of destination attributes and travel values when potential nature tourists consider destination choices. After controlling for demographic and travel behaviour variables, such as age, marital status, education, household income, preference of price quote and length of stay, most gender differences remain significant. In addition, more significant distinctions between men and women are demonstrated after controlling for age and income level. The study provides insights into gendered perceptions of nature-based tourism settings. Specific marketing implications are discussed in an attempt to successfully attract nature tourists and provide a high-quality nature destination experience.     

Managing Heritage Volunteers: An Exploratory Study of Volunteer Programmes in Art Museums Worldwide

This study addresses the paucity of research on volunteer management in art museums and heritage attractions. Based on the results of surveys and interviews with volunteers and managers from international art museums, it identifies three sets of promising practices that appear to increase the performance of volunteer programmes: (1) building a community of volunteers; (2) enhancing volunteers' learning experiences; and (3) fostering the self-management of volunteers. Taken together, these practices offer evidence for the value of the ‘serious leisure’ concept in the theory and practice of volunteer management.     

过程理论视角的留学生在华旅游动机变化研究——基于自我民族志方法

传统旅游动机研究多着眼于群体的时间断面,对个体旅游动机动态变化的揭示及其背后的理论建构关注较少。留学生在华旅游的空间、时间和文化特征均介于入境旅游和国内旅游之间,具有一定的独特性和典型性。本研究以留学生身份的“我”为研究对象,从过程理论视角,通过自我民族志方法对留学生在华旅游动机变化过程进行分析。基于完整的自我叙事以及对旅游动机的过程反思,从文化接触期、初步适应期、深化适应期和生活倦怠期等几个阶段,分析在华留学生追求新奇、自我发展、建立声望、逃离惯常、健康放松和社会交往等旅游动机的变化过程,并建立留学生在华旅游动机变化模型。同时,也提出了留学生在华旅游所特有的距离错位动机和文化适应动机。本研究试图阐明留学生旅游动机在跨文化适应过程中的自我探寻与变化逻辑,结论对入境旅游、国内旅游的市场开发也有一定裨益。     

Analysis of Time Pressure and Value Perception: An Exploratory Study of Consumer Travel Fair

The consumer travel fair is a well-known vacation marketing event in Singapore. Travel product/package promotions at the Singapore travel fair are only available for 3 days. The purpose of this study was to investigate the relationship between time pressure and consumer value of travel fair products through their perceptions of scarcity, price, and quality. These constructs were examined using two types of mediation models. A random sample survey of 251 travel fair visitors were collected to verify the conceptual model proposed to integrate these constructs. The study found the mediated relationship between time pressure and consumer value was significant. Additionally, the signs for the total indirect effects were consistent with the proposed mediation models. The results are important from managerial and personal selling perspectives.     

Coping Strategies Used by Lodging Managers to Balance Work and Personal Lives: An Exploratory Study

The hospitality industry offers services to consumers around the clock, every day of the year. Lodging managers, in particular, are required to work long hours in a highly unpredictable and stressful environment. Consequently, a successful career in hotel management leaves little time for outside activities which often leads managers to leave such positions or the industry altogether. The purpose of this study is to explore the coping strategies used by lodging managers who have a successful balance between their work and personal lives. Eight coping strategies are identified by interviewing 15 lodging managers.     

Leisure Opportunities and Fatigue in Employees: A Large Cross-Sectional Study

The aim of the present study was to investigate the association between perceived leisure availability and fatigue in working individuals and the extent it mediates the known association between work hours and fatigue. A sample of 7,154 working individuals (ages 20–59) was drawn from the Austrian Health Survey 2006–07. The associations were determined using stepwise logistic regression analysis. Individuals perceiving few opportunities for leisure activities had a 2.7 greater likelihood of having prolonged fatigue (95% CI = 2.05–3.29) than those with sufficient leisure, after controlling for relevant confounders. Furthermore, the positive association between weekly hours of work and fatigue was mediated to a greater part by leisure opportunities, indicating that working long hours leads to fatigue by limiting leisure opportunities. The results of this study suggest that the perceived availability of leisure is a source of health and well-being in working individuals.     

Loyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions

Alongside many global businesses, hotels have recently shared in the movement to serve the gay market. If the perception of being gay-friendly is not the same for hoteliers and their gay guests, a marketing discrepancy may exist and loyalty of the gay segment could be at risk. To address this issue, a sample of 188 gay guests and 48 hoteliers was explored. Differences tests were conducted to evaluate the hotel attribute importance ratings of gay guests versus hoteliers when considering that segment. After conducting a factor analysis, a regression determined the impact of each factor on gay guest loyalty, with the social environment component having the greatest impact. Most importantly, hotels should support the gay community beyond simply offering a room, an intangible yet important display of social responsibility. This study augments previous hospitality research on the gay guest segment and provides avenues for future qualitative and quantitative studies.     

Time use patterns of Spanish people at weekends: in search of what,who and when

Previous research has suggested the existence of both observed and unobserved heterogeneity in time allocation modelling. Surprisingly few empirical studies have addressed this issue in leisure research. The objective of this paper is, therefore, to identify and describe the time use patterns of people at weekends. The sample consisted of 2118 individuals/diaries from the Time Use Survey collected by the Spanish National Statistics Institute from 1 October 2009 to 30 September 2010. The results obtained reveal the existence of nine clusters (people who pursue domestic activities, sleepyheads and couch potatoes, weekend workers, book and radio/music lovers during leisure time, DIY handy-people, art lovers with quite a lot of leisure time, people committed to caring for relatives, eclectics, and people who mix leisure time and studies). These groups are different, not only as regards their propensity to engage in each activity and the average time allocated to this (what), but also as regards their socio-demographic profiles (who) and the activity rhythms (when). This study may have implications for policy-makers and leisure businesses in Spain at a time when there is considerable amount of debate regarding the need to rationalise schedules and standardise them with those of other European Union countries.     

The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiences

Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hedonic value, and behavioral intentions) were proposed. During this process, it was theorized that consumers' uniqueness-seeking behaviors can be strengthened and/or weakened by three psychological moderators: attention to social comparison information (ATSCI), face consciousness, and materialism. By integrating the theoretical arguments, a structural model was proposed. The proposed model was tested using data collected from 379 travelers who had dined out at a luxury restaurant in the past three months. According to the data analysis results, PFI, perceived firm uniqueness, and brand prestige were all confirmed to be important factors in enhancing CNFU. Furthermore, it was determined that CNFU bears a positive impact on behavioral intentions, an impact that is mediated by perceived value. Lastly, the moderating roles of ATSCI and materialism were found to be significant. In the latter part of this research, managerial implications derived from the data analysis results are discussed.