Married couples’ involvement with family vacations

Abstract

The involvement construct has received a great deal of attention in recent years. However, the majority of research on this topic has focused on the individual and has ignored spouses’ shared leisure involvement. In addition, little work has been done on involvement in the product‐class context of family vacations. This study examined the underlying dimensions of married couples’ involvement with family vacations and how these dimensions relate to selected personal variables. Factor analysis revealed two underlying dimensions. Stepwise multiple regression revealed that pleasure‐importance was positively related to gender role ideology and education and negatively related to presence of children in the home. A positive relation existed between the second dimension, sign value, and age. The study provides insight into both the nature of the involvement construct and how it might be used in future research.     

Exploring Relationships Between Physical Activity,Leisure Involvement,Self-Efficacy,and Motivation via Participant Segmentation

Research objectives were both applied and conceptual. Actionable segments of physical activity participants were developed using leisure involvement profiles. Also explored were links between leisure involvement, a construct primarily developed and applied in leisure literature, and psychological variables found to influence participation in physical activity literature. A community-based sample of 384 adults completed measures of five involvement facets and psychological, demographic, and behavioral variables. Cluster analysis revealed four groups: Extremely Involved, Quite Involved, Moderately Involved, and Marginally Involved. Scores for physical activity behavior, self-efficacy, motivations, and body mass index were most positive for the Extremely Involved, with a linear decline across the three remaining segments (p < .05). Few demographic between-group differences were found. The data suggest that leisure involvement provides an effective means of segmenting physically active leisure participants for purposes of research and health promotion, and that self-efficacy and motivation for physical activity were predictably linked to involvement.     

Consumer Behavior and Tourism:

Consumer behavior research constitutes a cornerstone of marketing strategy and practice, and an increasing number of tourist behavior studies have been published in the past few years. This paper examines the current literature related to four prevalent topical areas associated with consumber behavior in recreational and touristic contexts: Ego involvement, loyalty and commitment, family decision-making, and novelty seeking. The paper's primary focus is on conceptual and measurement issues, but implications of each of these areas to marketing practice are also considered.     

The Constraint-Effects-Mitigation Involvement Loyalty Model: An Integrative Review

ABSTRACT

This systematic review deliberately included studies with diverse methodologies in order to establish the general applicability of a constraint-effects-mitigation involvement loyalty model, a status which has only been indirectly accorded to it within the literature to date. Studies conducted between 1987 and the present covering 27 papers in several different settings consistently demonstrated that leisure involvement can necessitate negotiation strategies to allow individuals to form loyalty to people, leisure activities and places, whilst still facing a myriad of constraints at any given time.     

Antecedents and consequences of tourists’ satisfaction in sport event: Mediating role of destination image

Abstract

In this study, we determined the causal relationship between some of the predictors and outcomes of sports tourists’ satisfaction using structural equation modeling. Motivation and involvement as predictors and behavioral intentions (WOM and intention to revisit) were considered as outcomes. The results indicated the significant mediating role of destination image in the relationship between involvement and satisfaction. So, Event organizers need to pay special attention to the psychological characteristics of tourists, such as their motivations and involvement. As a result, they can take some benefits in behavioral outcomes, such as word of mouths and intention to revisit.     

The Impact of Internet Travel Advertising Design,Tourists' Attitude,and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement

Nowadays, Internet advertising has a great potential in increasing customer's purchase intention. According to the literature, involvement significantly influences customer's online behavior and purchasing process; however, much of the present literature concentrates on independent and/or dependent effect of involvement on online shopping. This study focuses on the moderating role of involvement to explore the relationships among Internet travel advertising content design, Internet travel advertising attitude, Internet travel advertising effect, and purchase intention. The study collects a total of 386 responses and the data are examined with structural equation modeling. The results demonstrate that involvement as a moderator had the greatest effect on the relationship between Internet travel advertising attitude and Internet travel advertising effect. Involvement also influenced the relationship between Internet travel advertising content design and Internet travel advertising attitude followed by the relationship between Internet travel advertising effect and purchase intention. In addition, several practical implications have been discussed.     

Accounting for Gender in a Study of the Motivation-Involvement Relationship

ABSTRACT

The effects of gender on involvement in high-risk recreation have received limited research attention despite mounting evidence suggesting the learned interactions between people and places likely vary for men and women. The purpose of this study was to provide insights into how gender influenced the motivation-involvement relationship among whitewater recreationists on a Wild and Scenic River in California. Our results revealed the motivations of Risk, Escape, Learning, and Achievement/Stimulation positively influenced involvement in rafting activities. Although gender did not influence all dimensions of involvement, we found that identity expression varied between subgroups. Specifically, men were more likely to ascribe meaning to rafting than women because this activity allowed them to affirm and express their individual character. The implications emanating from this study advance theoretical understanding of the factors that influence enduring involvement and inform natural resource management decisions about maintaining the desired benefits of activities sought by nature-based recreationists.     

Increasing public involvement to reduce depreciative behavior in recreation settings

Abstract

Managers of public recreation areas are concerned about the increase in vandalism, littering, and user disregard for regulations and the rights of others. Several strategies are available to reduce or control depreciative behavior, but little empirical evidence exists as to what approaches are really successful, where, when, and under what conditions. This report evaluated a program to increase the involvement of campers in the management of depreciative behavior. Results suggested that users who witness littering can be encouraged to help either by reporting infractions to authorities, dealing directly with the litterer, or picking up the litter. Overall, an appeal made to help resulted in a 22 percent increase in one or more types of involvement compared to control conditions.     

Identifying the Dimensions of the Experience Construct

SUMMARY

This article proposes a holistic, three phase model structured to incorporate the major components of the Experience construct. While speculation about what constitutes an experience abound, the complex relationship among value, service quality, satisfaction, and experience is in its infancy. Before this relationship can be fully examined, dimensions of these four critical components need to be incorporated into a unified, holistic model that includes the three primary constructs of Service Quality, Value, and Satisfaction. This article focuses on the first challenge by developing a model and offering some propositions to encourage future research about the experience construct in hospitality.     

Disentangling green service innovative behavior among hospitality employees: The role of customer green involvement

Regardless of the role of customers in co-creating value with organizations, how customer involvement drives employees, particularly in the hospitality industry, to engage in green service innovative endeavors has been scarcely examined. This study seeks to uncover how and when customer green involvement nurtures green service innovative behavior among hotel employees. The dataset was formed from the responses from 519 employees and 84 managers working in Vietnam-based hotels and analyzed via multilevel structural equation modeling. The results demonstrated the role of hotel employees’ green information management motivations (i.e., green information proactiveness, transparency, and formality) in mediating the positive relationship between customer green involvement and employee green service innovative behavior. Internal green marketing orientation functioned as an enhancer for the effects of customer green involvement on green information management motivations. This research contributes to the stream of green behavior research by bringing together customer green involvement and green service innovative behavior in the hospitality literature and unraveling the mechanisms behind their relationship.     

The Influence of Leisure Involvement on Flow Experience During Hiking Activity: Using Psychological Commitment as a Mediate Variable

This study investigated the mediating role of psychological commitment in the relationship between leisure involvement and flow experience and focused on selected hiking trails from the National Shoushan Nature Park in Taiwan. A sampling of recreationists on site was taken using the next-to-pass method. Structural equation modeling was employed in order to construct the correlation among variables. The findings confirmed that a higher level of leisure involvement is associated with a stronger flow experience. A recreationist's stronger psychological commitment was associated with a higher flow experience, higher leisure involvement was associated with a higher level of psychological commitment, and psychological commitment was found to play a mediating role in the relationship between leisure involvement and flow experience. Based on these findings, implications are discussed and directions for future research are also highlighted.     

Destination social capital and innovation in SMEs tourism firms: an empirical analysis in an adverse socio-economic context

Abstract

This study examines the structural relationships between internal and external resources that explain the innovation of small tourism firms in adverse socio-economic contexts. Specifically, it analyzes two internal resources, human and organizational-technological capital, and the valuable intangible resources derived from social interactions between the agents in the destination (other companies, institutions, and community). The research hypotheses are tested by means of structural equation analysis applied to an empirical study of 180 tourism firms located in Isla Margarita (Venezuela). The findings confirm the importance of external resources derived from relationships with destination agents in the innovation behavior of tourism small and medium-sized enterprises (SMEs). While business social capital affects innovative behavior directly, other types of internal intellectual capital mediate the relationship between innovative behavior and institutional and community social capital. It is the first to address the local community’s role in the innovation of tourism SMEs. The importance of integrating firm and destination resources should inform SMEs’ innovation policies in adverse contexts where the scarcity of resources make vulnerable the economic, social and environmental sustainability.     

Commitment and leisure behavior: A theoretical perspective

Abstract

The concept of commitment has been indirectly linked to a variety of topical areas in leisure research. The purpose of this paper is to identify and critique links between commitment and leisure behavior and to identify and discuss the attributes of committed behavior. The contribution of integrating the concept of commitment into research regarding conflict, substitution, recreation specialization, and leisure social worlds is identified and discussed. Tentative propositions linking commitment to leisure behavior are identified. Recommendations are made for the future operationalization of commitment, and its potential contribution to integrating leisure is discussed.     

Brand personality of Airbnb: application of user involvement and gender differences

ABSTRACT

In this study we utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of brand personality. As a viable segmentation variable, this study also utilized the interaction effect to examine how gender affects consumers’ involvement level. Significant differences were observed between travelers with high and low involvement in terms of the dimensions of sincerity, excitement, competence, and ruggedness. In addition, we found the interaction effect to be significant, indicating that level of involvement is higher in female travelers than in male travelers. This research will provide meaningful marketing insights for target marketing and positioning based on consumer involvement and gender within the context of Airbnb.     

Examining the Impact of Restaurant Innovativeness on Relationship Quality in Luxury Restaurants

ABSTRACT

Despite the importance of innovation as a determinant for the success of restaurant businesses, little research has been conducted on the postconsumption evaluations of the image of restaurant innovativeness as perceived by the customer. In order to fill this important gap in the literature, the purpose of this study is to examine the perception of restaurant innovativeness and the effect of this construct on relationship quality. Based on a review of the literature, a conceptual model was developed hypothesizing the effects of the overall image of restaurant innovation on three determinant attributes of relationship quality: trust, commitment, and satisfaction. The model was then tested using data collected from 398 luxury restaurant patrons. The results of data indicate that the overall image of restaurant innovativeness is positively related to relationship quality in the luxury restaurant setting. The theoretical and practical implications of these results are considered.     

Grounded Theory of Leisure Travel

Abstract

This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviors. The article includes a set of core propositions that are examined empirically. The reported study includes applying the “long interview method” and “theoretical sampling” in completing personal, face-to-face, interviews of travel parties at the moment of just ending their visits to a Canadian Province. The empirical analysis focuses on acquiring process data held in the minds of customers-that is, the analysis illustrates emic-based storytelling of what was planned and what actually happened that led to what specific outcomes. Achieving such holistic, case-based views of leisure travel decisions and tourism behavior provides a rich, deep and nuanced-filled understanding of the causes and consequences of such behaviors.     

Reality TV,audience travel intentions,and destination image

Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is a lack of cross-disciplinary academic investigation into audiences' psychological processing of film tourism. In this study, the relationships and intervening mechanisms between audience involvement and tourist behavioral intentions were examined. Hypotheses were tested on a sample of 355 respondents, with the use of structural equation modeling and bootstrapping analysis. A popular reality show “Where are we going, Dad?” was the focus of our study. The empirical results indicate that audience involvement influences tourists' behavioral intentions through the mediating role of cognitive and affective images. The findings contribute to an improved understanding of how audience involvement affects tourist behavioral intentions, and the extent to which destination image mediates the relationship. Practical implications of using reality TV shows for marketing are drawn from the findings of our study.     

Involvement with the equipment component of sport: Links to recreational commitment

Abstract

The purpose of this paper is to examine the involvement many sports participants have with relevant sports equipment. A structural model is presented which proposes a positive relationship between equipment involvement and recreational commitment. The model also identifies several possible outcomes of equipment involvement such as product spending levels and opinion leadership regarding the equipment. The model is tested using LJSREL analysis for a sample of recreational runners. Results confirm that both equipment involvement and recreational commitment are multidimensional constructs. Amount of running experience was found to be negatively related to perceptions of equipment importance, whereas psychological commitment to running had a positive effect. Behavioral commitment was not significantly associated with the perceived importance of running equipment, although there was a postive link with equipment knowledge. Equipment involvement was found to be a significant predictor of spending levels and opinion leadership.     

Internet and tourism ‐ part v: Starasiatravel.com

ABSTRACT

The purpose of this study was to examine the interrelationships between cultural familiarity (CF), Korean cultural involvement (KCI), involvement with Korean celebrities (IKC), attitude toward a country (ATCOUN), and word-of-mouth (WOM) toward Korea. Survey data were collected from 358 Tanzanian college students within Tanzania in March of 2017. The findings reveal that CF exerted a positive and significant influence on KCI, IKC, and ATCOUN. Moreover, KCI positively and significantly forms both IKC and ATCOUN. Additionally, IKC was a positive influence on ATCOUN. ATCOUN was demonstrated to be a significant predictor of WOM, while KCI was demonstrated to act as a partial mediator between CF and ATCOUN. IKC was a partial mediator between CF and ATCOUN. IKC was a full mediator between KCI and ATCOUN.     

Self-Monitoring as a Key to the Tourist

Abstract

The present paper attempts to develop theoretical explanation for tourist disposition and behavior, employing the hitherto unused self-monitoring construct and it argues that self-monitoring can provide many valuable insights into our understanding of the tourist. It is developed as sequel to a number of case studies undertaken previously, insights from which are weaved together with available literature to extend the scope of the theory. It examines what self-monitoring can inform us about the sources of tourist satisfaction and dissatisfaction, tourists' complaining and complimenting behavior, differences in attribution, innovation orientation, and loyalty. It also provides a number of potential directions for future research.