Book review

Tourism Marketing. By Salah Wahab, Jack Crampon, and L. Rothfield. London, England: Tourism International, 1976. 273 pp. U.S. $16.00

Tourism in the Bahamas and Bermuda: Two Case Studies. By Brian H. Archer. Bangor, Wales: University of Wales Press, 1977. Pp. ix, 87. £3.25

Park Planning Handbook: Fundamentals of Physical Planning for Parks and Recreation Areas. By Monty L. Christiansen. New York: John Wiley & Sons, Inc., 1977. Pp. xiv, 413. Hardcover: $18.95

Educating for Leisure‐Centered Living. By Charles K. Bright‐bill and Tony A. Mobley. (2nd Edition—Revised). New York: John Wiley and Sons, 1977. Pp. viii, 128. Paperback: $4.95

Private and Commercial Recreation: A Text and Reference. By Arlin F. Epperson. New York: John Wiley & Sons Publishing Company, Inc., 1977. Pp. 385. Hardcover: $15.95

The Economic Impact of Parks. A report prepared for the Federal/Provincial Parks Conference. By the Canadian Outdoor Recreation Research Committee. Toronto: Ontario Research Council on Leisure, 1975. Pp. 107. $4.50

A Model for Planning and Managing National Parks. By Laurence Prosser. Center of Leisure Studies, University of Oregon, 1977. Pp. 456. $25.00

Delivery of Community Leisure Services: An Holistic Approach. By James F. Murphy and Dennis R. Howard. Philadelphia: Lea & Febiger, 1977. Pp. vii, 219. Paperback: $9.75

Recreation Leadership. 3rd edition. By Maryhelen Vannier. Philadelphia: Lea & Febiger, 1977. Pp. 387. Hardcover: $12.50

Leisure: An Introduction. Edited by Hilmi Ibrahim and Fred Martin. Los Alamitos: Hwong Publishing Company, 1977. Pp. 360

Outdoor Recreation in America: Trends, Problems and Opportunities. 3rd edition. By Clayne R. Jensen. Minneapolis: Burgess Publishing Company, 1977. Pp. 269. Hardcover: $12.95

A Research Study into Provision for Recreation in the Highlands and Islands: Phase 1—Areas Affected by Oil‐Related Development. Research Reports 22, 23, and 31. Tourism and Recreation Research Unit, University of Edinburgh, Scotland, 1976 and 1977. Pp. 339, 411, and 145.

Research Study into Provision for Recreation in the Highlands and Islands: Phase 2—Regional Perspective: A Commentary by J. A. Long, J. T. Coppock, and B. S. Duffield. Research Report 37. Tourism and Recreation Research Unit, University of Edinburgh, Scotland, 1978. 110 pp.

The Environmental Impact of Outdoor Recreation. By Geoffrey Wall and Cynthia Wright. Waterloo, Ontario, Canada: Department of Geography Publication Series, Faculty of Environmental Studies. 1977, 69 pp. $5.00.

Avocational Counseling Manual—A Complete Guide to Leisure Guidance. By Robert Overs, Sharon Taylor, and Catherine Adkins. Washington, D.C.: Hawkins and Associates, Inc., 1977, 203 pp.

Leisure and Recreation: Introduction and Overview. By Clayne R. Jensen. Philadelphia: Lea & Febiger, 1977, 295 pp. Paperback $13.50.

The Joy of Sport. By Michael Novak. New York: Basic Books, 1976. Pp. 358. $10.95     

BOOK REVIEW

Tourism Planning and Development. By Charles Kaiser, Jr., and Larry E. Helber. Boston, CBI Publishing Co., 1978. Pp. x + 238, indexed. Hardcover, $13.50.

Essentials of Recreational Services. By Jay S. Shivers. Lea &; Febiger, Philadelphia, 1978. Pp. x + 348. Hardcover, $15.75.

The Process of Recreation Programming. By Patricia Farrell and Herberta M. Lundegren. New York, John Wiley and Sons, 1978. Pp. xii + 313, index. Hardcover, $12.95.

YV88: An Eco‐Fiction of Tomorrow. By Christopher Swan and Chet Roaman. San Francisco, Sierra Club Books, 1977. 248 + viii, illustrated. Paperbound, $7.95.

Tourism Multipliers: The State of the Art. By Brian H. Archer. Bangor Occasional Papers in Economics (General Editor: Jack Revell), No. 11. Bangor: University of Wales Press, 1977. Pp. ix + 85.

A Good Age. By Alex Comfort. New York City, Simon and Schuster (Fireside Books), 1978. Pp. 224, indexed and illustrated. Paperbound, $5.95.     

Book Reviews

The Economic Impact of Holiday Villages: A Report for the Rural Development Commission. PA Cambridge Economic Consultants. Salisbury: Rural Development Commission, 1991. Pp. 3–35. ISBN 1-869964-19-5 (paper). Reviewed by Jonathan Murdoch

Beyond the Green Horizon: A Discussion Paper on Principles for Sustainable Tourism. Shirley Eber. UK: WWF, 1992. Pp. vi+54. ISBN 0-947613-0 (pbk): free. Reviewed by Peter Ashcroft     

Asia pacific tourism association fifth annual conference: “Asia Pacific's role in the new millennium”

HRM in tourism &; hospitality: International perspectives on small to medium‐sized enterprises

HRM in Tourism &; Hospitality: International Perspectives on Small to Medium‐sized Enterprises Edited by Darren Lee‐Ross, Cassell (Wellington House, 125 Strand, London WC2R 0BB) ISBN 0–304–70410–5 (hc), 0–304–70411–3 (pb), 1999

Human Resource Management: International Perspectives in Hospitality and Tourism In Norma D'Annunzio‐Green, Gillian A. Maxwell and Sandra Watson eds. The Continuum International Publishing Group Ltd. (The Tower Building, 11 York Road London SE1 7NX England) ISBN 0–8264–5765–7, April 2002     

Book Reviews

Abstract

China's Outbound Tourism. By Wolfgang Georg Arlt. Oxon and New York: Routledge, ISBN 10: 0-415-36536-8 (hard back), 2006, xv + 300 pp. (tables, figures, notes, bibliography, index), £85. Reviewed by Tony Tse

Information and Communication Technologies in Tourism 2005. Edited by Andrew J. Frew. Springer-Verlag Wien New York (New York), ISBN 3-211-24148-5, 2005, 576-pp (figures), US$ 169.00 (paperback). Reviewed by Rob Law     

Book review

Play Behavior. By Joseph Levy. Published by John Wiley & Sons, New York, 1978. Pp. xvi‐232, $12.95

Leisure Counseling: An Aspect of Leisure Education. By Arlin Epperson, Peter Witt, and Gerald Hitzhusen, 1977. Springfield, Ill., Charles C Thomas. Pp. xiii‐377. Hardcover, $18.00

Wildlife Management and Wilderness. By Clarence Schoenfeld and John C. Hendee, Pacific Grove, The Boxwood Press, 1978, Pp. 172 $3.95     

Book review

Tourism, The Business of Travel By Roy A. Cook, Laura J. Yale and Joseph J. Marqua Prentice‐Hall, Inc. (Simon & Schuster/A Viacom Company (Upper Saddle River, New Jersey 07458) ISBN 0–13–271032–3, 1999, (xvi+338‐pp. Tables, figures, index).     

Lifestyle Segmentation in Tourism and Leisure

ABSTRACT

This article examines three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions in three separate cases. Tourism and leisure products are prototypical lifestyle purchase yet in many tourism research studies visitors are described by demographics or tourism behaviour only. These cases illustrate different approaches to lifestyle segmentation. Firstly, there are segmentation schemes based on external logic that can be broadly applied across a range of markets, including tourism and leisure. Alternatively, there are schemes that are based on a 'conversation' with the data and which rely on an internal logic within that data that may not transfer to other market contexts. Between these two lie schemes that apply external paradigms to specific datasets. The cases selected illustrate points along this spectrum.

The first case study examines the use by government tourism organizations of lifestyle segmentation 'bought in' from an external source. Here lifestyle segmentation data is collected from a representative sample of the Australian population as part of a commercial “single source” data set. The second case is based on a regional tourism study, which has utilized prior theory to develop its own lifestyle segmentation and at the same time related this to boarder characteristics of tourists in Tropical North Queensland. The third case examines the development of tailored lifestyle segmentation among 'event' spectators based on purely internal criteria unrelated to the broader population. These cases provide insight into the appropriate development and application of lifestyle segmentation and the use of the data by tourism and leisure managers. Managers may think about the type of lifestyle segmentation approach required based on how the segmentation scheme results need to be related to the wider market or population.     

Leisure,tourism and social change

The need to recognize the overlap between leisure, tourism and social change was emphasized at the conference of the Commission on the Geography of Tourism and Leisure, held in January in Edinburgh. Sponsored by the Scottish Tourist Board, several regional councils and commercial firms and held under the aegis of the International Geographical Union, the conference attracted 75 delegates world-wide and has produced a wealth of information on subjects as varied as leisure lifestyles, tourism planning, social change, community development and environmental impact. J.T. Coppock of the University of Edinburgh reports.     

Book Reviews

Progess in Tourism, Recreation and Hospitality Management, Volume 6. C.P. Cooper and A. Lockwood (eds). Chichester: John Wiley and Sons, 1994. Pp. xviii+295. ISBN 0–471–94859–4 (hbk): £45.00/$72.50.     

Book review

Tourism Demand Modelling and ForecastingBy Haiyan Song and Stephen F. Witt Elsevier Science Ltd., The Boulevard, Langford Lane (Kidlington, Oxford OX5 1GB UK) ISBN: 0–08–043673–0, 2000     

Promotional Strategies and Travelerss' Satisfaction During the Asian Financial Crisis

Abstract

This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Years' campaigns. This study also evaluates the marketing promotion strategies of the 'Amazing Thailand Years' campaign in creating travelerss' satisfaction and intention to revisit and recommend Thailand to friends and relatives. A content analysis of collateral material including brochures and booklets about the 'Amazing Thailand Years' campaign and the Tourism Authority of Thailand's marketing plans from 1980 to 2000 was used in analyzing the promotional programs and the market segmentation. Observations of seminars sponsored by the Association of Thai Travel Agents (ATTA), Chulalongkorn University, and Prince of Songkla University about Thailand's tourism were conducted from 1997 to 1998. Unstructured interviews with staff of the Tourism Authority of Thailand were undertaken in 1998. Finally, a cross sectional survey was given to 590 randomly selected travelers who visited Thailand in 2000. It was found that the Tourism Authority of Thailand has effectively created travelers' satisfaction and intention to revisit Thailand with the use of the 'Amazing Thailand Years' campaign.     

Teaching Global Tourism Geography Using the Internet

Abstract

A paradigmatic shift is taking place from using technology as a presentation tool to integrating technology as a processing center of interactive teaching and learning unconstrained by time and place. This research was conducted as a case study in enhancing a travel and tourism class, Global Tourism Geography, by applying the new technological paradigm, especially the Internet. A survey of students in the class was conducted and yielded a favorable response to the incorporation of the Internet. However, it was concluded that the most effective instruction resulted from the combination of the Internet with other instructional delivery methods.     

Past,Present, and Future of Tourism Education

SUMMARY

Tourism education in Korea, mandated by the Higher Education Act, has evolved rapidly in response to the tourism industry's growth and labor demands for the last four decades. As tourism education has matured and become increasingly recognized as a legitimate academic field of study, the Korean tourism education has attempted to generate future quality workforce and to establish the status of tourism as a prominent research oriented discipline. The purpose of this paper is to present an overview of the Korean tourism industry and tourism education over the past four decades and to suggest future directions for Korean education in the 21st century. By improving current curricula according to today's fast changing tourism business environment and cooperating with the tourism industry with the aid of the government on policies and regulations, Korean tourism education will continue to contribute to the Korean tourism industry as a legitimate partner.     

Recent Tourism and Hospitality Research in China

ABSTRACT

Although China's tourism has become a vital part in the world tourism market, little is known internationally about tourism and hospitality research in China. This study reviewed 500 articles published from 2000 to 2005 in China's leading tourism research journal, Tourism Tribune, and provided an overview of China's recent tourism and hospitality research. Content analysis results showed that tourism research themes in China primarily focused on tourism attraction/resources development and management, tourism planning, and tourism industry development issues. Most research under review used a qualitative approach, while 15% of the articles employed some quantitative methods. Articles using advanced statistical techniques were scarce.     

Tourism Studies in Spain

ABSTRACT

This paper's aim is to reflect on the contribution of Sociology to our knowledge of tourism, just when the tourism industry is demanding professionals with a wider knowledge and understanding of tourism, and European universities are redefining their programmes. Half of the Spanish universities offering a degree in Tourism Studies include Sociology of Tourism in its programme. A comparative analysis of the syllabi shows how their content covers the main issue areas in this field. More emphasis has been placed on typologies of tourists and the impact of tourism, while the tourists' social behaviour and the tourist system as a social structure are largely ignored.     

Marketing for hospitality & tourism and tourism marketing a comparative review of two marketing textbooks from an Asian perspective

Marketing for Hospitality and Tourism. By Philip Kotler, John Bowen and James Maken, Prentice‐Hall. (Upper Saddle River, NJ 07458) ISBN: 0–13–395625–3, 1996, xv + 704‐pp. (tables, charts, photographs, references, index) $ 70.00 (hardcover).

Tourism Marketing. By Les Lumsdon, International Thomson Business Press. (Berkshire House, 168–173 High Holbora, London WC1V 7AA, UK) ISBN: 1–86152–045‐X, 1997, xiv + 290‐pp. (tables, charts, references, select bibliography, index) $ 32.95 (soft).     

Emotions,Mood, Flow and Motivations to Travel

Abstract

Three theories, Csikszentmihalyi's flow (1975), static versus dynamic orientation (Wicklund 1986) and mood theory were used to understand and test the impact of emotions as antecedents on motivations to travel. Significant correlations between discreet emotions and mood were found. The state of flow regarding respondents' levels of skill versus the challenges faced at work as a measure of static versus dynamic orientation resulted in explaining motivational tendencies to travel.     

Family Activity Model: Crossroads of Activity Environment and Family Interactions in Family Leisure

ABSTRACT

This article proposes the Family Activity Model (FAM) that integrates the previous work of Orthner's theoretical constructs of joint and parallel activities with Zabriskie and McCormick's constructs of core and balance experiences. FAM includes two dimensions of family experiences: activity environment and family interaction. Activity environment refers to the degree of novelty in the environment, while family interaction refers to the degree of social interaction among family members. These dimensions include objective and subjective elements of experiences. As a result of these orthogonal dimensions, four categories were developed providing a more nuanced understanding of family experiences: core-joint, core-parallel, balance-joint, and balance-parallel. The broader implications of using the FAM are discussed for researchers and practitioners.     

Book Reviews

Crisis Management in the Tourism Industry Dirk Glaesser. Oxford: Butterworth-Heinemann, ISBN 978-0-7506-6523-0 (pbk)

Extreme Tourism: Lessons from the World's Cold Water Islands. Elsevier, ISBN 978-0-08-044656-1 (hbk)

Environmental Planning in the Caribbean. Ashgate, ISBN 0754643913 (hbk)