浅析招商银行创新营销

文章以招商银行的营销创新为切入点,运用相关营销学知识理论,从品牌创新、产品创新、服务创新、促销创新四个方面剖析招商银行营销创新的独到之处及营销创新为招商银行的发展带来的突出贡献。     

金融创新的国际发展与我国金融创新的策略选择

金融创新自二十世纪60年代发端以来,在金融业务和金融工具、金融技术培训和金融服务、金融市场和金融机构等方面取得了长足进展。改革开放以来,我国金融创新也已全方位展开,但与发达国家相比仍有很大差距。主要表现在产品创新不全面,市场创新不平衡,技术创新不到位,目标市场不明确。为此,需要构建金融创新机制,推动产品创新、市场创新和技术创新,通过科学的发展策略,使我国的金融创新全面推进。     

关于烟草商业企业管理创新的方法研究

中国烟草企业发展正处在一个重要的转折时期,只有通过管理创新才能逐步解决制约企业管理功能充分发挥的基础性、制度性的问题,建立起适应市场化需要的运行机。烟草商业企业管理体系应以创新发展为基础,以管理文化为标准,以管理流程为目的,这样才能迎接日后的挑战,化解压力。     

金融创新的国际发展与我国金融创新的策略选择

金融创新自二十世纪60年代发端以来,在金融业务和金融工具、金融技术培训和金融服务、金融市场和金融机构等方面取得了长足进展.改革开放以来,我国金融创新也已全方位展开,但与发达国家相比仍有很大差距.主要表现在产品创新不全面,市场创新不平衡,技术创新不到位,目标市场不明确.为此,需要构建金融创新机制,推动产品创新、市场创新和技术创新.通过科学的发展策略,使我国的金融创新全面推进.     

浅析现代企业的营销创新

现在,企业一味在产品上下功夫是远远不够的,对于非技术型产业,要想做大做强,必须强调营销创新的重要性,因此,企业必须注重营销创新。在企业营销创新问题的分析上,我们首先进行了营销创新概念的界定,然后从观念创新、组织创新、策略创新几方面对营销创新进行详细分析,得出企业营销创新的具体手段。     

金融创新及其对银行风险的影响分析

金融创新是金融深化的突破口。金融创新已经成为当代金融业发展的趋势之一。本文首先从金融创新的背景及其动因分析入手,从金融工具创新、金融市场创新、金融制度创新三个方面对金融创新的类型进行分析。其次从金融创新规避风险和加大风险两个方面分析金融创新对风险的影响。     

寿险公司营销创新的思考

寿险营销的灵魂就在于创新,寿险公司要达到经营的最终目的,满足顾客的最大要求,获取最大的利润,必须通过营销创新来实现。其创新之路可从经营思路、产品、服务、渠道创新四个方面进行探讨。     

对现阶段金融创新的几点思考

创新是金融发展的重要推动力.金融创新要受理念的支配和规律的约束.金融机构的创新需要在合理定位的基础上来进行,金融业务创新外部要讲需求.内部要讲成本,创新要有科于金融对经济基本作用的发挥.     

创新机制对河南省经济增长作用的实证研究

本文以河南省为研究对象,实证研究创新机制在河南省的运行状况,分析创新机制对河南省经济增长的作用,并在此基础上提出政策意见。     

Debt and Taxes and Uncertainty

With a graduated personal tax schedule, Miller showed that there could be an equilibrium debt supply for the corporate sector as a whole. In the presence of uncertainty there is also a unique debt/equity ratio for each individual firm, and this ratio is related to the firm's operational risk characteristics. However, if firms merge and spin off in response to tax incentives, the identity of firms is ambiguous and only the corporate sector is a meaningful construct. These arguments are developed in both discrete and continuous models that employ extensions of the arbitrage-free pricing theory.     

教育与资本怎样的前景怎样的现实

来自政府的声音: "动员各种社会资源,发展教育" 此次论坛上财政部长助理张少春的发言是最受关注的发言之一.他的演讲传达出的信息有这样几方面:第一,谈到现实,他认为全社会对教育的巨大需求与我国公共投入不足已成为我国教育事业发展的突出矛盾.近年来,以公共部门投入为主,多渠道筹措教育经费的教育投入机制成为解决这一问题的重要途径,也使得公共部门与私营部门在教育领域的合作日益密切.第二,谈到前景,他认为,1.中国经济持续、快速的增长对高技能人才产生巨大的需求,这为私营部门的参与提供了广阔空间.2.随着公共财政职能的不断完善,财政资金将在各项教育事业中重新进行分配,进一步优化财政支出结构,提高资金的使用效率.在"十一五"期间,我国将把公共支出的重点转移到农村.我们将逐步把全体农村适龄儿童的义务教育全部纳入公共财政体制.     

Director gender and mergers and acquisitions

Does director gender influence CEO empire building? Does it affect the bid premium paid for target firms? Less overconfident female directors less overestimate merger gains. As a result, firms with female directors are less likely to make acquisitions and if they do, pay lower bid premia. Using acquisition bids by S&P 1500 companies during 1997–2009 we find that each additional female director is associated with 7.6% fewer bids, and each additional female director on a bidder board reduces the bid premium paid by 15.4%. Our findings support the notion that female directors help create shareholder value through their influence on acquisition decisions. We also discuss other possible interpretations of our findings.     

Political corruption and mergers and acquisitions

This research examines the relation between political corruption and mergers and acquisitions (M&As). We find that local corruption increases firm acquisitiveness but decreases firm targetiveness. The levels of corruption in acquirer areas relate positively to the bid premiums and negatively to the likelihood of deal completion. Corruption motivates acquiring firms to use excess cash for payment, which mitigates the negative effect of corruption on acquirer shareholder value. The evidence indicates that acquisitions help acquiring firms convert cash into hard-to-extract assets and relocate assets from the high to low corruption areas, thereby shielding their liquid assets from expropriation by local officials.     

East and west and north and south : A preliminary model

The Brandt report and other proposals for a new North-South world order continue to be the focus of lively debate, yet it is often argued that little concrete has emerged from their recommendations. A major reason for this, the author argues, is that the East-West conflict component is not sufficiently taken into consideration-East-West tensions are a severe constraint on and a determining factor of North-South relations. Using influence diagrams, the author develops a flexible framework for discussion and assessment of N/S-E/W relations.     

Trust and cross-border mergers and acquisitions

A number of studies suggest that social trust matters for investment. Using different measures of trust from World Values Survey, we show that countries where people display higher levels of trust engage in more cross-border M&A activities. When they do, these acquirers pay lower premiums. To the extent that these acquirers also tend to engage in larger acquisitions as well, our findings suggest that a larger selection pool of potential targets and higher value targets enable these acquirers to negotiate for lower premiums. We do not find evidence of the significant effect for target country trust levels. Hence, trust may benefit those acquiring firms in cross-border transactions.     

Tournament-based incentives and mergers and acquisitions

This research examines the relation between tournament-based incentives, which are proxied by the difference between a firm's CEO pay and the median pay of the senior managers, and mergers and acquisitions (M&As). We find that tournament-based incentives are positively related to firm acquisitiveness and acquiring firms' stock and operating performance. Further analysis indicates that positive acquisition performance increases the likelihood of the CEO being promoted from inside the acquiring firm. Our evidence is consistent with the view that tournament-based incentives motivate acquiring firms' managers to make greater efforts and take more risk that result in superior acquisition performance.     

Corporate Innovations and Mergers and Acquisitions

Using a large and unique patent‐merger data set over the period 1984 to 2006, we show that companies with large patent portfolios and low R&D expenses are acquirers, while companies with high R&D expenses and slow growth in patent output are targets. Further, technological overlap between firm pairs has a positive effect on transaction incidence, and this effect is reduced for firm pairs that overlap in product markets. We also show that acquirers with prior technological linkage to their target firms produce more patents afterwards. We conclude that synergies obtained from combining innovation capabilities are important drivers of acquisitions.