The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour

Business writers such as Charter in 1992 predict that addressing the environmental consciousness of consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current consumer behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐conscious purchase behaviour by integrating the underlying influences from the individual belief system.     

The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK

The unification of “marketing” functions under the control of a chief marketing executive has long been regarded as central to implementing the marketing concept. While not accepting the logic that suggests that marketing orientation implies any particular set of organisational arrangements, this article examines new empirical data concerned with the role and status of the chief marketing executive and the marketing department, in a sample of manufacturing firms, to suggest that they function very differently in different companies.

Such distinctions have important implications for our understanding of how marketing operates in organisations, and the different ways in which it may be developed, both in manufacturing and in other sectors.     

The Ministry of Commerce Plans to Establish Middle China Energy and Raw Matrial Unified Market

Situated at the north bank of Yangtze River estuary, Nantong Economic ＆ Technological Development Zone held a grand foundation stone laying ceremony： the largest diesel manufacturing base-Austrian Biolux Biological Resources Protein Feed Co., Ltd. formally begins factory operations here. Austrian Vice Prime Minister Mr. Hurbert Gorback paid a special trip to attend the foundation stone laying ceremony.     

The Ministry of Commerce Plans to Establish Middle China Energy and Raw Material Unified Market

The ministry of commerce will promote the formation of the middle China energy and raw material unified market, change the unreasonable energy and raw material pricing system, and gradually reform the trade situations in middle China. Jiang Zengwei, Vice Minister of Commerce says so during the First Middle China Investment Trade Expo.     

The Eastern German Growth Trap: Structural Limits to Convergence?

Intereconomics - After an initial take-off during the first eight years following unification, the Eastern German economy started to stall and regress to its old growth path of the 1950s and 1960s....     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

The Politics of Protection: An Institutional Approach to Government–Industry Relations in the British and United States Cotton Industries, 1945–73

Internationally, the establishment of the GATT marked the beginning of a shift to greater trade liberalism. Against this background the governments of developed economies have generally treated textiles as a special case. This essay focuses on the differing level of political bargaining power exerted by the cotton industry interest groups in Britain and the United States, in their quest for protection, since 1945. It demonstrates that, to understand why pressure groups in the United States gained more concessions than those in Britain, it is necessary to consider the differing institutional and political environments in which they operated and the historical forces which shaped them.     

Marginal Intra-Industry Trade and Employment Reallocation: The Case Study of Iran’s Manufacturing Industries

The purpose of this paper is to test the smooth adjustment hypothesis by using panel technique for Iran’s manufacturing industries at the 4-digit aggregation level of ISIC classification, during time period 2001–2006. According to the smooth adjustment hypothesis, intra-industry trade expansion entails lower adjustment costs than inter-industry one. In this paper, by distinguishing marginal intra industry trade to its horizontal and vertical types and employing the total reallocation effect as a proxy of the adjustment cost of reallocation between sectors and occupations, we’ve tested smooth adjustment hypothesis for both marginal intra industry trade and its types. So, comparing with other empirical studies, this paper has used marginal vertical and horizontal intra industry trade as well as marginal intra industry trade to test the hypothesis. The obtained results do not support the hypothesis for marginal intra industry trade. On the other hand, by distinguishing marginal intra industry trade to marginal horizontal and vertical intra-industry trade, this hypothesis is expectedly confirmed. This result is justifiable since marginal horizontal intra industry trade is a change of intra industry trade with the similar factor intensity while marginal vertical intra industry trade is mainly based on the differences in factor endowment.     

Geopolitical and Security Concerns of the EU’s Enlargement to the East: The Case of Ukraine,Moldova and Georgia

Intereconomics - Russia’s unprovoked and unjustified full-scale invasion of Ukraine has significantly changed the geopolitical circumstances on the European continent and is also importantly...     

The Inevitable Course for Shunde Furniture''''s Creating New Advantages is to Upgrade Industries and to Integrate Resources

Recently, over 100 famous enterprises in Shunde furniture industry gathered together to negotiate the plan for creating new advantages in Shunde furniture industry and formed the new council of Shunde Furniture Association. Chen Bao-guang. Vice Chairman of China Furniture Association, awarded certificate to Chen Weiheng, Board Chairman of Shunde Meihua Furniture Co., Ltd., who is reappointed to be Chairman of Shunde Furniture Association for his fourth sessions. Furniture manufacture is the important part of Shunde's traditional advantaged industries (household electrical     

The theory and practice of user‐initiated innovation

User‐initiated product innovation occurs when a firm that has invented a novel device first invests in its internal application as a process innovation and second seeks returns from its general marketing. The paper defines the nature and scope of user‐initiated innovation (UII), presents summaries of detailed case histories of its instance, and discusses its explanation and managerial implications. Three modes of user‐initiated product innovation and users’ roles in them are distinguished and three explanations of the functional locus of innovation are critically considered in terms of their explication of empirically‐derived strategies of innovation: the appropriability of benefit, appropriability regimes, and transaction costs theories.     

The first wave of the Soviet oil offensive: The Anglo-American Alliance and the flow of ‘Red Oil’ to Finland during the 1950s

During the 1950s, many observers regarded the expansion of Soviet oil exports as a serious threat to Western political and economic interests. Finland was the first non-communist European country that started to buy Soviet oil on a large scale. This made the country vulnerable to Soviet political pressure. An examination of the Finnish case indicates that Anglo-American governments adopted a much more complex attitude towards the emergence of the Soviet Union as an exporter of oil than the Cold War rhetoric would suggest. The US and British governments were not automatically willing to support their oil companies or to try to block Soviet oil exports. Instead of seeing Soviet oil exports to Finland simply as a threat to Western interests, the Foreign Office and the State Department considered the precise implications that Finnish purchases of Soviet oil would have on Western strategic interests on a case-by-case basis. Many other government departments were more interested in promoting their own departmental interests.     

Other‐Centered Behavior and The Dialectics of Self and Other

The social sciences in general and consumer research in particular have been detrimentally hampered by the presumption of self‐interest as an exclusive foundation of human behavior. As a result, conduct that fails to conform to the self‐interest paradigm has often been ignored, or worse, grossly twisted to fit the dominant categorizations. This article attempts to revisit the self‐interest assumption and renegotiate the subsequent interpretations of other‐centered behavior. An open dialogue concerning these pressing issues involves investigating the fundamental conceptions of self, other, and identity. Such a discussion enables a critical review of existing consumer research of other‐centered behavior and invites new lines of consumer research. More important, it compels one to openly consider the place of self/other relationship in contemporary consumer culture(s).     

A Guide to the Open Cities(Counties,Cities and Districts)of Sichuan Province

Administrative divisions: ChengduMunicipality:Qingyang District, Jinjiang District,Wuhou District, Chenghua District, JinniuDistrict, Longquanyi District, QingbaijiangDistrict, Jintang County, Shuangliu County,Wenjiang County, Chongzhou City, XinduCounty, Dujiangyan City, Qionglai City,Pixian County, Pujiang County, XinjingCounty, Dayi County, Pengzhou City     

“Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe Editorial to the Special Section

This special section contains articles based on selected papers presented during the 7^th EMAC Regional Conference hosted by the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina in 2016. Following the double-blind review process, 14 best articles qualified for publication in this special section. Apart from the articles tackling the issues in emerging markets, a broad range of different topics, ranging from consumer journey and international branding to strategic issues are also included in this special issue.     

Breaking the “Bamboo Curtain” and the “Glass Ceiling”: The Experience of Women Entrepreneurs in High-Tech Industries in an Emerging Market

Despite the role women play in job creation, economic growth and society revitalization, especially in economies undergoing fundamental transformations, issues emerging from women in entrepreneurship have not received adequate attention in academic research. As a result, our understanding of women entrepreneurship in emerging markets as well as in nontraditional industries is even more limited. In this study, I attempt to partially fill the gap by comparing entrepreneurial orientations and venture performance between men and women entrepreneurs in electronics industry in Chinese transition economy. I offer insights gained from statistical analyses based on a survey as well as case study. Results reveal that while women are influenced by the same factors that affect decision making among men and exhibit some similarities, they differ from men in their willingness to take more risks and make bolder moves in pursuit of greater returns and future competitive advantage. In addition, women entrepreneurs outperform their male counterparts. I compare these findings with existing literature and offer suggestions for future research. Justin Tan is Professor and the Newmont Chair in Business Strategy in the Schulich School of Business at York University in Canada. He is also a Distinguished Visiting Professor in the Guanghua School of Management at Peking University in China. His research has been appeared in academic journals such as Strategic Management Journal, Journal of Management, Journal of Management Studies, among others. He serves as editor, associate editor, guest editor, and reviewer for most leading management journals. His research has been supported by Ford Foundation, Fulbright Foundation, among others.     

Consumers’ value perception and value construction: the case of bottled water in the Middle East

This study illustrates how consumers realize the concept of value creation when making quick selections for a commodity in the Saudi market. Data were collected through a self-administered survey to customers; 1,045 completed and usable responses were received and analysed. The proposed model was tested through structural equation modelling using AMOS 22. Results indicate that product design and brand trust affect electronic word-of-mouth (e-WOM), and product design, brand trust, and e-WOM influence consumers’ value creation. However, e-WOM does not mediate the relationship between product design and consumer value nor does it mediate the relationship between brand trust and consumers’ value creation. This study focused on one product (bottled water). Caution must be exercised in generalization of the results to other products/countries. Theoretically, this study extends the perception of value creation on a commodity and the influence of trust on perceived value. Although this study is based on a sample of Saudi Arabian consumers that is oversampling the age group of young consumers, it extends the rare empirical evidence base on the perception of value creation in the bottled water market, and the influence of trust on perceived value. The results suggest that firms could benefit from altering the design of their bottled water products to create higher perceived value and higher brand trust, differentiating themselves further from competition. The study contributes to the existing literature on consumers’ perceptions of bottled and branded water, taking into account e-WOM communication, and providing rare evidence on brand trust from outside of Europe and North America.