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1.
The purpose of this study is to examine empirically whether managerial pay of small-firm executives is more closely related to profitability or generation of sales. Conventional economic doctrine supports the hypothesis that chief executives are paid primarily to advance profitability. The contrary hypothesis, given impetus by Baumol [2] and Galbraith [8], asserts a closer relationship between compensation and sales. Previous studies of large corporations have produced conflicting results. Regression analysis of the 78 small firms in this study reveals managers receiving compensation correlating fairly closely with both profitability and sales. The cumulative forces at work in these firms impacting upon managerial pay appear to have wrought a linkage conductive toward motivating managers to be both “bottom line” and marketing oriented.  相似文献   

2.
This paper examines the proposition that local nationals employed as (local) managers by foreign subsidiaries of multinational corporations have managerial attitutes which are generally between those of indigenous managers employed by domestic firms in both the parent and host countries. The evidence strongly suggests that the concept has validity, and that the organization attributes of capital, R&D, and marketing intensity influence the managerial attitudes of the three groups of managers and the differences among these attitudes.  相似文献   

3.
In this article, the multidimensionality of price as perceived by members of a consumer panel is examined. Respondents are first classified as price-sensitive or non-price-sensitive with respect to a durable and a nondurable product. Several dimensions of price are then described within the framework of brand purchase decision situations, and consumer evaluations of the importance of each situational dimension are measured. Dimensions perceived as important by price-sensitive persons are different from those considered important by non-price-sensitive consumers. Variations exist in the importance of price dimensions based on type of product.  相似文献   

4.
Data collected from field research using structured observations indicate for task communications significant relationships between organization technology certainty (using Perrow's typology) and use of verbal and sign media and no significant relationship with use of object and written media. These data also indicate relationships between technology certainty and stimulus and problem solving communications purposes. Directionality of communications moderates these technology-purpose relationships, even exposing some additional relationships. The last section of this article proposes a reconceptualized model of organization communications, considering technology certainty, member mobility, and leadership style as independent variables and directionality as a moderating variable.  相似文献   

5.
6.
Marketers are vitally interested in the relationships between personal attributes and consumer behavior. This study was developed to examine, using canonical analysis, the relationships of personality and socioeconomic data with innovative behavior of housewives. The Gordon Personal Profile and Inventory provided the personality variables, and socioeconomic variables used were age, marital status, income, and number of children living at home. All respondents were women who represented middle-class housewives in the Columbia, South Carolina, metropolitan area. An initial sample was used to scale a list of products as to their degree of innovativeness in their effect on consumption and usage patterns. A sample of 152 middle-class housewives were then contacted and 142 of these supplied completed questionnaires suitable for analysis. A great many combinations of innovative products and personality and socioeconomic variables were run. Several strong relationships were found. The major ones were between products and socioeconomic variables. However, one analysis showed the most significant levels of association with the innovative products when personality variables were used alone. A brief analysis of the major canonical root for this analysis indicates a woman who uses more malt liquor and club cocktails and who has a microwave oven. Associated with these innovative products are the personality variables of ascendancy, slightly irresponsible, less cautious, and highly sociable. This interpretation might indicate the profile of a woman who is on the way up and likes to socialize without regard to what others think. Many other interesting profiles are also described. The study is exploratory in nature but provides stimulus for additional research and also provides support for previous consumer behavior findings.  相似文献   

7.
Reactions of consumers to marketplace problems vary widely despite the frequent similarity of sources of dissatisfaction. The results of two studies designed to investigate the determinants of consumer inclinations to complain are presented. Two alternative social-psychological explanations of behavior employing self-monitoring, moral and social norms,and attitudes as predictor variables are examined.  相似文献   

8.
9.
We develop the hypothesis that Tobin's q ratio signals favorable opportunities for a firm to make acquisitions and then undertake an empirical test of this hypothesis within the context of a more general “multicausal” model. The results of this test support our hypothesis. The empirical study is also notable in that our data consists of a representative sample of large manufacturing firms (selection to the sample is not conditional upon merger activity) and the time period covered (1971–1978) postdates the conglomerate merger boom era of the 1960s.  相似文献   

10.
Sales force performance is a critical concern of most industrial firms, yet in this area of research there are difficulties in measuring salespersons performance. Issues relevant to measuring the performance of industrial salespersons are reviewed. A self-report performance scale developed and evaluated based on the responses of 200 salespersons and 42 managers from five major industrial firms is presented.  相似文献   

11.
Data aggregation across industries has been shown to be inappropriate in describing correlates of business firm performance. This study examines firms performing a similar function within one industry and suggests a further qualification to this analysis; it may be necessary to account for dominant and varying marketing strategies when estimating performance equations in some industries.  相似文献   

12.
The corporate boardroom, once an inner sanctum where the secret ritual of top-level policymaking takes place, is slowly opening its doors and letting in a bit of sunshine. As the investing public begins to peer into the corporate “kiva,” it will want to know more about board structure and performance. In anticipation, this study provides an assessment model to correlate 15 boardroom attributes, or directorate dimensions, with company performance. As a major conclusion, the study finds that as yet there is no substitute for technical experience and internal managerial expertise. Neither is there an optimal formula. No two firms have identical boardroom dimensions. As the newer dimensions begin to make contributions, this diversity will be even greater. This accentuates the need for more precise measurement of board structure and effectiveness.  相似文献   

13.
This study empirically assesses the impact two fundamental dimensions of distribution channels have on channel member bargaining behavior, namely, (1) the expected duration of the channel bargaining relationship and (2) the channel member dependence on the bargaining. The following findings were observed from a laboratory study using 160 business students: low dependence produced fewer bargaining sessions ending in agreement compared to high dependence among buyer-seller dyads. Low dependence bargainers made more extreme initial offers, conceded less, and used the pronoun we less than did high dependence bargainers. The sellers emerged better off than the buyers from the negotiations. Sellers achieved this advantage by making more extreme initial offers than buyers, conceding more than buyers, but emerging with the better deal.  相似文献   

14.
The primary objective of this article is to present a social comparison model of how employees perceive, evaluate, and react to tasks. The model represents a synthesis of recent findings in the task design area and three social comparison theories. A three-stage process is described which suggests that employees first understand their tasks at an informational level, then understand their tasks at an evaluative level, and finally react to their tasks both affectively and behaviorally. Managerial implications and future research directions are discussed.  相似文献   

15.
The current regime of floating exchange rates has been characterized by a number of informed observers as economically unsatisfactory. Use of terms such as “overshooting”, “bandwagon effects”, “destabilizing”, and “insufficient speculation” reflects serious misgivings on the part of many toward the long-run viability of a floating, rather than a fixed or semi-fixed, rate regime. Using fairly standard procedures, the authors have attempted to determine the extent to which the foreign exchange market exhibits the adverse features noted above. The authors conclude that by and large foreign exchange markets have not performed particularly poorly. The foreign exchange markets seem to be efficient at least in the weak form sense. Past exchange rate changes are not useful in predicting future exchange rate changes. This empirical finding contrasts sharply with the view that the markets “overshoot”, or that there are “bandwagon effects”, or that the amount of price stabilizing speculation is inadequate.  相似文献   

16.
This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.  相似文献   

17.
An analysis of preferences for compensation options was performed for a sample of employees in one organization. The organization was sampled at two points in time, approximately one year apart. The first sample was a stratified random sample of managerial and nonmanagerial employees (N = 101). The second sample contained a repeat sample of 48 individuals and a random sample of 80 individuals for a total (N = 128). The sampling procedure allowed for both cross-sectional and longitudinal analysis. The analysis of compensation preferences was based on the set of compensation items currently available to all employees. The results indicated a marked stability of preferences for the longitudinal sample (N = 48), and a systematic crosssectional variance in preferences at both time periods based on age and salary levels of employees. The results of this research lend credence to both cafeteria-style compensation programs and portable pensions.  相似文献   

18.
The performance of banks affiliated with the holding company sector has been heavily investigated. Empirical studies have sought to determine if the alleged efficiency of holding companies does in fact exist; and if such efficiency outweighs the anticompetitive effects introduced into the banking structure. Research methodologies, nevertheless, have tended to view the holding company sector as homogeneous in its performance characteristics as compared to independent banking. In this study, however, it is found that there is considerable heterogeneity in performance within the holding company sector. The findings have implications for the direction of future research as well as the formation of public policy in banking.  相似文献   

19.
The image that current and potential customers have of a retail store affects the magnitude of patronage at that store. In attempting to increase store patronage, management of a retail store must look to people who already are customers, as well as to people who are not current customers. The appropriate strategy depends upon the dimensions used by people in their evaluation of the store. The hypothesis is tested that the strategy used for gaining increased patronage from customers may have to differ from that used to gain patronage from noncustomers.Field survey techniques were used to collect data from 225 adult females. Respondents evaluated three large retail department stores, which were believed to have distinct images in the minds of female shoppers, on the basis of a set of 12 semantic scales that represented various store attributes. Each respondent indicated frequency of shopping at each store. The data were analyzed by two different multiple discriminant analyses. For the customer growth strategy, the semantic scale measures were used to develop a discriminant model for each store to determine which attributes would be the best predictors of shopping frequency. The analysis relevant to the strategy of new customer attraction differed. First, shoppers were classified as loyal to one store on the basis of their rates of shopping at each store. Second, the 36 attribute measurements (12 scales for 3 stores) were factor analyzed, and three factors were extracted. Those attributes which loaded highest on each of the factors for each store were used as predictor variables in the discriminant analysis.The results of this study indicate that different marketing strategies may be required for increasing sales to existing customers and attracting new customers. In addition, consumers do not necessarily differentiate similar type retail stores on the same dimension.  相似文献   

20.
For nearly a decade flood insurance was provided by a unique partnership arrangement involving the federal government and the private insurance industry. This study examines (1) the rationale for establishing subsidized flood insurance in the United States, (2) the government-industry partnership formed to provide flood insurance, (3) the reasons why the partnership failed, and (4) the implications of the failure for future joint ventures between government and industry.  相似文献   

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