广东消费文化中的品牌价值

广东消费者的购买能力很强,消费理念成熟,他们已经不再局限于生存资料的消费,而去追求物质的享受和生活的品味。所以,广东的消费者更了解品牌的价值,况且品牌本身就是品质的一种保障。     

东北消费市场调查：东北地区消费文化形态素描

中国是一个区域文化异极大的国度,不同地区的消费群体有不同的心理特质和消费习惯,习惯上,将东三省以地理位置区分,统称东北,由于气候的关系,东北人有大碗喝酒以御寒的习惯,烧刀子培育出了东北汉子能敢、侠义,豪爽、冲动的性性格,讲话大嗓门、热心助人、不拘小节、爱面子,区域特征十分鲜明。东北在全国不是富裕的地区,但高档皮草市场火爆异常,爱要面子、追求时尚,东北消费者有超前消费的倾向,市场潜力巨大。针对不同地区文化价值和地理、风俗的差异,提供差异化的产品和服务,才能带来经营疆界的扩张,     

试论绿色消费文化的形态体系

为实现经济的可持续发展,摒弃推崇物质财富和过度物质享受的畸形消费观,改变传统消费方式,必须构建绿色消费文化。绿色消费文化是一种在当代人类社会生存和发展出现危机的环境中综合考虑环境影响、资源效率和消费者权利的新型消费观。它包括绿色消费观念文化、绿色消费制度文化、绿色消费行为文化和绿色消费物质文化四种形态,四种形态之间既相互依存,又相互作用、相互制约。     

消费广东，寻找文化的根：广东消费文化形态素描

1979年,广东的深圳、珠海、汕头成为经济特区,此后30年,东南沿海的这一方天地缔造了一个又一个消费的神话。     

消费文化与文化消费

以精神文化产品及相应服务形成的"消费文化",与广大群众不同层面的"文化消费"需求,构成了文化产业链条中最重要的两端。在文化产业的发展中占据着举足轻重的地位,甚至可以影响文化产业的发展规模与方向。本文就文化产业发展中的消费文化与文化消费问题作了初步探讨。     

消费社会文化消费的现实性分析

文化消费展现出当代意义的消费文化形态,在资本和市场的强力推动下,文化消费一方面表征社会的文明进步,同时也凸显文化的工具理性姿态。文化消费领域的二律背反要求我们分别从心态、观念、制度和实践等层面对其作出正确引导。     

我国农村居民文化消费现状及对策建议

改革开放以来,我国农村经济取得了长足发展,加之国家对农村地区的税费改革等惠农政策的实施,农民收入不断增加,开始更加关注文化消费。阐述当前我国农村文化消费现状及存在的问题,提出了提高农村居民文化消费能力、改善农村居民文化消费环境和增强农村居民文化消费意识等建议,以促进我国农村居民文化消费的健康快速发展。     

高职院校大学生文化消费分析研究

目前,我国大学生文化消费增长迅速,但目前还处于较低层次。因此应努力营造健康有序的文化消费环境,并进一步加强教育引导,培养学生文化消费的良好习惯。     

洋酒培养消费习惯应先行

中国人口众多，酒的消费市场潜力巨大。2005年洋酒进口关税下调，洋酒争先涌人中国市场，似乎是抢占了市场，就赢得了消费者。但我看来未必如此。中西方文化有着巨大的差异，消费观念和习惯也有着很大的区别。洋酒在进入中国市场最先要做的是文化宣传，必须先培养起中国人消费洋酒的习惯，让中国人对洋酒的口感及消费理念，逐渐适应，     

从“吃”看广东消费文化

中国人注重饮食,以至于很多事都拿“吃”来打比方,一个人能捱得苦叫‘‘吃苦”,一个人受欢迎叫“吃香”,一个女子看到丈夫对另一个女子热情些就会“吃醋”,以至于治理一个国家也用“烹小鲜”来比喻。在这么一个注重吃的国度中,又以广东为首,所谓“食在广东”,细微处见大学问,简单的饮食中却反应出了广东消费文化的概貌。     

The nineteenth-century child and consumer culture

This essay examines the processes through which technology and technological capabilities were transferred by parent companies to their foreign affiliates in Canada, focusing on three companies covering the period from the 1880s to the 1950s. The three companies are: Bell Telephone Co. of Canada, which was affiliated with American Bell/American Telephone &; Telegraph during this period; Canadian Vickers Ltd, a wholly-owned subsidiary of the British firm, Vickers Ltd, from 1910 to 1927; and Canadian Industries Ltd (CIL) which was jointly owned by the American firm, Du Pont, and the British Company, Imperial Chemical industries Ltd, from 1910 to 1952. In each case the major factors affecting decisions involving transfers of technology were: the general strategic objectives of the parent firm(s); the role played by managers in the affiliated firm in negotiating for these transfers; and the degree of control exercised by the parent company over the Canadian enterprise.     

解读东北消费文化

东北三省地处中国最东边的高纬度地区,下辖黑龙江、吉林、辽宁三省,总人口一亿零七百一十五万,白酒、啤酒、服装等产品的消费总量和人均消费都居全国前列,在中国的消费市场板块上有着举足轻重的作用,是企业的兵家必争之地。     

Ghanaian attitudes towards money in consumer culture

The globalization of American‐style consumer culture has invited transformations in attitudes towards money in many societies around the world, rich and poor. However, the majority of research in this area has focused on affluent countries. Towards redress, I report on a study that examined the psychometric properties of Yamauchi and Templer's (1982 ) money attitude scale (MAS) using a sample drawn from Ghana, West Africa. The findings suggest that although the MAS needs to be reconfigured for effective use in Ghana, Ghanaians have attitudes towards money that are similar in most respects to what has been observed in wealthier countries, which suggests the global reach of consumer culture. Limitations and future research are proposed.     

An heretical consumer research perspective on music,culture and heritage

ABSTRACT

This special issue presents both empirical and conceptual papers on music, culture, and heritage as a discursive site of human action and social interaction. The theme of this special issue of music, culture, and heritage are aspects symbolically embedded throughout the market, as well as within cultural and ritualistic practice. The work featured in this special issue captures the essence of the 2015 Heretical Consumer Research Revival conference held 28–30 September in New Orleans, LA (partially funded by Association of Consumer Research). This diverse gathering of critical thinkers and consumer researchers considered various avenues to enrich future directions for consumer culture research. In line with that conference, this special issue is oriented towards generating innovative, radical, and even heretical schools of thought in consumer culture research surrounding markets, music, culture, and heritage in a nonconventional, nonconformist manner.     

The consumer as advocate: Self-relevance, culture, and word-of-mouth

This research examined the relation between self-relevance and word-of-mouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian products. Finally, self-relevance had a greater impact on WOM in individualist cultures than collectivist cultures, consistent with differences in the way self-concept is typically construed by these groups. Implications for marketing strategies concerning WOM are discussed. This paper is based on the first author’s doctoral dissertation     

论价值观念在消费文化中的变迁

本文通过研究从消费方式到生活方式的变化、消费方式对价值观念的渗透和消费方式决定消费心理,从心理需要层次的变化,揭示了消费方式、生活方式、价值观念和消费心理的变化的内在联系,阐述了消费符号和符号消费的变化的心理依据,进而阐释了价值观念在消费文化中的变迁.     

拓展农村消费市场的实证分析

占我国人口大多数的农村居民只消费了很少的一部分商品。要实现我国经济持续增长,必须拉动农村消费市场。实证分析表明,我国农民的收入与消费支出水平呈高度正相关关系,收入是影响农民消费最直接、最具决定性的因素。必须加大提高农民收入的力度,提高其边际消费倾向,最终提高农民消费水平,推动经济持续增长。     

From consumer problems to consumer anomie

At the beginning of this century consumer problems in Europe were concentrated on the economic and functional aspects of consumption. These were concrete realities which were felt so strongly that efforts were made to solve them independently, e.g., by consumer co-operation.With steadfast extension of the market, consumer problems have become more diffuse. This is due to several circumstances: (a) the functional aspects of commodities have become more complex and their origin more difficult to identify; (b) the functional and symbolic aspects have become more entangled; (c) the traditional cultural distinction between good and bad in consumption has collapsed at the same time as new, branded products have made it more difficult to build up a new cultural code.As a result there is a problem of how to combine — in consumer choice — the symbolic and the functional dimensions of a commodity. One may say that it is typical for modern consumption that there are no rigid choice criteria and that uncertainty is inherent in consumer choice. If this holds true one can use the Durkheimian concept of anomie in describing the main problem in modern European consumption.

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Von Verbraucherproblemen zur Verbraucheranomie

Zusammenfassung Verbraucherprobleme waren zu Beginn dieses Jahrhunderts in Europa vorwiegend auf die wirtschaftlichen und funktionalen Aspekte des Konsums beschränkt. Diese Aspekte waren handfeste Wirklichkeit und wurden so stark empfunden, daß man alle Anstrengungen unternahm, sie unabhängig zu lösen, beispielsweise durch Verbraucher-Kooperation.Mit dem stetigen Wachstum der Konsumgütermärkte wurden Verbraucherprobleme in steigendem Maße diffus. Mehrere Ursachen kommen dafür in Betracht: (a) die funktionellen Aspekte der Güter wurden immer komplexer und in ihrer Herkunft schwieriger zu identifizieren; (b) die funktionalen und symbolischen Aspekte wurden immer stärker miteinander verknüpft; (c) traditionelle kulturelle Unterscheidungen zwischen gut und schlecht im Konsum lösten sich zu der Zeit auf, als die neu entstehenden Markenprodukte sich schwer damit taten, eine neue kulturelle Bedeutung zu vermitteln.Somit ergibt sich als Hauptproblem, wie in den Konsumentscheidungen die symbolische und die funktionale Dimension der Güter miteinander verbunden werden soll. Man könnte sagen, daß es für den modernen Konsum typisch ist, daß es keine festen Auswahlkriterien gibt und Kaufentscheidungen immer ein Element von Unsicherheit anhaftet. Wenn diese Beschreibung zutrifft, läßt sich das Hauptproblem des modernen europäischen Konsums mit dem Durkheim'schen Konzept der Anomie beschreiben.

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Kaj Ilmonen is a researcher at the Central Union of Consumer Co-operation in Finland and a Docent of Sociology at the University of Tampere. His address is: Kulutusosuuskuntien Keskusliitto (KK) r.y., Hämeentie 19, SF-00101 Helsinki 10, Finland.This paper was first presented at the symposium New Challenges for European Consumer Policy, held at Heiligkreuztal, FRG, on March 17–20, 1986 under the sponsorship of the European Cultural Foundation, the Commission of the European Communities, and IBM Deutschland.