运用现代学徒制“三明治”模式培养酒店管理专业人才探析

"三明治"模式对酒店管理专业人才培养的价值不仅体现在理论联系实践提升学生工作能力,也在于其有助于实现院校与企业育人用人的相对均衡。国内不少职业院校经过历年探索,已经积累起不少借助现代学徒制创新职教人才培养的实践化经验,给新时期酒店管理专业运用"三明治"模式培育人才奠定了良好基础。因此,新形势下职业院校酒店管理专业人才培养运用"三明治"模式不仅需要实事求是、因地制宜优化教育机制设置,也需要充分尊重企业意愿,校企合作制定人才培养方略,同时引入企业专业人才,培养"双师型"职教师资队伍。     

我国精品酒店经营策略分析

21世纪以来,由于人们生活质量与消费水平的不断提高,人们对酒店功能的需求从最初的提供睡眠、餐饮、洗浴等服务,已向个性化服务体验以及多样化的生活方式转变。本文结合国内外精品酒店的发展历程,总结了精品酒店的独特属性,通过对国内现有的精品酒店环境进行分析,指出我国精品酒店目前发展存在问题,并从行业标准、经营模式、营销模式以及开发规划等四个方面提出经营策略与建议,以期为精品酒店未来的发展方向提供理论支持与借鉴。     

高职酒店管理专业校内生产性实训基地建设研究

酒店管理校内生产性实训基地建设是专业建设的重要途径。本文研究酒店管理专业校内生产性实训基地建设的概述,目前国内酒店管理专业校内实训基地建设出现的问题及分析,并提出解决问题的对策。通过文献研究和我校情况调研,提出酒店管理专业校内生产性实训基地建设要借鉴学徒制模式合理配置人员,构建递进式课程实训体系,建立相对完善的现代企业制度,引入现代企业管理模式,多渠道融资,采用订单式培养模式。     

在线评论对酒店订满率的影响研究

随着Web 2.0的广泛应用,在线评论对酒店销售产生了重大影响.由于无法获取确切的在线销售数据,已有的研究用在线评论量来替代,但其并不能有效地衡量酒店的在线销售量.因此,文章引入订满率,从TripAdvisor.com上采集酒店数据,研究消费者推荐比率和酒店位置评分等在线评论因素对不同档次酒店订满率的影响.结果表明:(1)订满率比在线评论量更能反映酒店的销售情况;(2)消费者推荐比率对豪华型酒店的订满率有正面影响,但对经济型酒店无显著影响;(3)消费者对酒店位置的评分对所有酒店的订满率都有显著的正面影响.     

“洛桑模式”下高职酒店管理专业顶岗实习管理创新的实践研究——以扬州中瑞酒店职业学院为例

实习是高等职业教育实践教学的重要组成部分,是实现高等职业教育人才培养的重要途径,实习的管理模式及方法对于教育教学效果的达成具有重要作用。"洛桑模式"是世界公认的酒店教育典范,扬州中瑞酒店职业学院全面采用"洛桑模式"进行教育教学。本文将从实习管理的角度对扬州中瑞在"洛桑模式"下的实践探索进行研究,探究适合国内高职酒店管理专业顶岗实习管理的创新方法,提高该专业人才培养质量。     

酒店服务质量对酒店业发展的影响

随着社会主义市场经济的快速发展,人们对酒店的消费需求层次逐渐的提高,这对于传统的酒店服务质量提出了更高的要求。加上国内酒店行业的市场竞争日益激烈和国外酒店品牌的冲击,我国的酒店业发展步伐缓慢。如何提升我国酒店的服务质量从而改善酒店行业停步不前的现状是本文解决的主要问题。     

非品牌酒店的机会?预订渠道转换下的消费者品牌敏感研究

近年来,酒店预订渠道发生了深刻变革,以OTA为代表的网络预订渠道的发展能否为非品牌酒店创造更多的销售机会?文章基于消费者信息处理理论,采用情景模拟实验的方法,通过三组随机实验模拟了OTA相对于传统渠道在信息总量(多、少)、信息类别(感官属性、非感官属性)和可选酒店数量(多、少)三个正交维度上的演化历程,探索品牌要素在消费者酒店预订决策过程中的作用,关注决策环境变化导致的品牌重要性的改变,解析使得消费者从品牌敏感到品牌脱敏再到品牌敏感的因素及其影响机制.实验结果表明,在酒店预订中提供更为详细的酒店信息,尤其是提供酒店的感官属性信息能够有效地降低消费者的品牌敏感程度,但仅增加非感官属性信息则不会产生显著影响;当酒店属性信息过载时,增加备选酒店的数量将会使消费者对品牌的敏感程度再次提高,而若属性信息较少,无论酒店数量多寡,消费者均表现为高度的品牌敏感.该研究为当前非品牌酒店的销售工作、酒店的品牌营销策略与OTA的渠道政策提供了全新的评价视角和改进建议.     

加强酒水流程管理 确保理想经济效益

在当今的旅游宾馆中,饮食业已经越来越受到经营人员的重视,特别是酒水饮料的销售,在所有餐饮经营项目中显得更为重要,因为酒水的销售不但可以使客人消费增加,提高饭店的经济效益,而且,美酒配佳肴也是提高酒店声誉,吸引更多客人的措施之一。此外,酒水销售的成本较低,利润很高,一般可以达到60—70％。然而,正是因为酒水销售成本低这一特点,给酒水的控制和管理工作带来了一定的难度。从酒水的采购到验收、贮藏,甚至配制销售,每个环节都会出现漏洞,使成本增加,从而不能很好地保证酒店应有的经济效     

编辑精选

日本东京羽田空港著名酒店Haneda Excel Hotel Tokyu日前正式加盟专为独立酒店以及小型酒店集团服务的国际顶尖销售、市场推广及预订分销系统SRS-WORLDHOTELS。     

“一带一路”背景下洒店管理外语人才的培养研究

随着全球化的进展,酒店的客源逐渐国际化,相应地,酒店管理这一专业也开始高度重视酒店管理英语这一课程。酒店管理专业的英语课程配备的英语教材五花八门,但教材大多都不是简单的英语教学,而是兼具英语知识与行业知识,以培养专业的酒店管理人才为目标。目前,在酒店英语课程中,一种新型的教学模式——ESP(English for Specific Purpose专门用途英语)被广泛应用,使得课堂中得以运用双语甚至全英文的教学。本文将针对这一现象,结合"一带一路"的大背景,探析ESP模式的开发对酒店管理的语言人才培养的作用。     

Hotel operator motives in UK sale and leaseback/management-back transactions

Sale and leaseback has become a major financing method in the hotel industry in the UK over the last 10 years, followed more recently by sale and management-back. This article, using interviews with current practitioners, examines the motivations of owner/operators in adopting these methods, identifying differences from generic motives in previous literature relating to the subject. It finds that, because of the integral part that hotel properties play in the delivery of customer service there are differences of opinion on the benefits of such an approach and there is a need to adopt some different considerations in the decision to use this method of funding.     

中外饭店管理公司在中国市场竞争力之对比研究

本文通过抽样调查 ,对目前中国两种饭店管理公司进行了对比研究。结果显示 :外国饭店管理公司在品牌声誉、可信度、销售网络及其与当地政府、相关机构和饭店员工关系等16个有关饭店管理公司竞争力指标上 ,比中国饭店管理公司具有较大的优势 ,但存在增长动力不足的问题。处于发展初期的中国饭店管理公司尚难以与国外公司开展纯市场性的竞争 ,政府现行的行政干预有助于其规模的形成 ,但无法解决内在竞争力不足的问题。中外双方利用各自比较优势开展合作以形成联合优势 ,是一项双赢战略。本文认为建立合资合作饭店管理公司来实现这一战略是现阶段中外饭店管理公司的明智选择。     

Determining factors in entry choice for international expansion. The case of the Spanish hotel industry

The hotel sector, as a service industry where it is possible to separate capital investment from management skills, is a clear example of how internationalisation can be modelled without shareholding involvement through foreign direct investment. This paper is an empirical examination of the key factors influencing the decision process carried out by Spanish hotel companies in choosing an entry mode for international expansion. The main objective is to verify whether the concepts derived from the transaction-cost, agency and the strategic theories of organisational capability and knowledge in companies can really explain the mode of foreign expansion employed by the Spanish hotel sector. This study will allow comparison of findings on holiday resort hotel chains with other analyses on the international hotel industry.     

Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka

Using the SERVQUAL model, this study analyses the survey data from 400 local and foreign guests of five-star hotels in Sri Lanka. The study discovered local visitors were less satisfied with the assurance aspect of hotel service, while foreign visitors were less satisfied with the empathy aspect. Overall, foreign visitors had higher expectations and perceptions of hotel service compared to locals. The study demonstrates variations between local and foreign visitors’ perception and satisfaction of hotel service quality. This sheds light on differing treatments expected by foreign visitors than their domestic counterparts which is useful in strategic decision-making and service improvement.     

Generic dimensionality of hospitality in the hotel industry: A host–guest relationship perspective

The main objectives of this study are to identify the generic facets of hospitality for hotel services irrespective of their star rating, as well as to determine the impact of generic dimensionality on guest satisfaction. The responses of 305 local and foreign hotel guests in a questionnaire survey were analysed using a Structural Equation Modelling technique. The generic facets of hotel hospitality were identified as personalisation, comfort, and warm welcoming. Of the three, only personalisation and warm welcoming contributed significantly to predicting guest satisfaction. This study is aimed at adding to the body of related literature by sharing new insights on how the generic dimensionality of hospitality in its entirety differs from that of upscale hotel hospitality.     

The Relationships between National Identity,Hospitality, and Satisfaction among Foreign Hotel Guests

The main objectives of this paper are to examine the effect of hotel hospitality on the satisfaction level of foreign guests in the context of the hotel industry, as well as to explore the moderating effect of national identity (country-specific hospitality) on the relationship between hospitality and guests’ level of satisfaction. In this study, “national identity” refers to the distinctive cultural elements of a specific country that are incorporated into the hotel’s service design. This study, involving 315 foreign guests at Malaysian hotels, used survey administration as the main data collection method. Hierarchical moderated regression analysis was performed and statistical support for the effect of hospitality on the patrons’ satisfaction with their hotel stays, as well as the moderating effect of national identity on satisfaction levels, were found. This study also proposes a new scale to measure “country-specific hospitality”.     

A quantile regression analysis of tourism market growth effect on the hotel industry

This study used the quantile regression method to investigate how inbound tourism market growth proxied by the growth rate of total foreign tourist arrivals (GTA) affects the growth rate of sales (GS) and financial performance of hotel firms in Taiwan. The ordinary least squares estimation results of panel regression test revealed that GTA significantly affects GS, but has no significant effect on financial performance (proxied by hotel equity return). However, quantile regression tests revealed new and interesting results. GTA has a significant effect on GS at the different quantiles of GS. In comparison, although hotel equity return was not significantly related to GTA at the median and high quantiles, the effect of GTA on hotel equity return was statistically significant at the low quantiles. These results suggest that the effect of GTA on hotel equity return is asymmetric and state-dependent, conditional on the distributions of hotel equity return. The study further identified that GTA has a significant influence only on equity returns of hotels with a small size.     

An application of repeat sales regression to distressed lodging prices

This study investigates the price discounts in financially distressed hotels. Using a sample of 2564 pairs of hotel transactions from 2003 to early 2016, the study employs a repeat sales regression approach to estimate the magnitude of the sales discount in financially distressed hotels. The findings of this study reveal a distressed sale discount of 28%, foreclosure discount of 27%, and a real estate owned (REO) sale discount of 30%, all relative to non-distressed transaction prices. More importantly, these distressed sale discounts are greater than the discounts observed in the existing residential and commercial real estate literature. The distressed prices are consistent with the observation that hotels are risky investments and investors will demand greater discounts to compensate them for acquiring financially distressed hotels.     

Comparison of management styles of local and foreign hotel chains in Turkey: A cultural perspective

This study seeks to compare the management styles of local and foreign hotel chains operating in Turkey from a cultural dimensions perspective. It aims to build a link between cultural values and management styles. The data was collected through conducting survey with 596 mid-level and senior managers working in 101 foreign and 66 domestic hotel chains operating in Turkey. The empirical results confirm that there are similarities in all the supervision style, decision-making, communication pattern, control mechanism, interdepartmental relations and paternalistic orientation dimensions of Turkey/United States, France/United Kingdom and United States/United Kingdom-based hotel chains. Furthermore, the results also evidence that there are differences in the supervision style, communication pattern and paternalistic orientation dimensions of Turkey/France and Turkey/United Kingdom-based hotel chains.     

Pricing determinants in the hotel industry: Quantile regression analysis

Due to the skewed distribution of hotel prices, quantile regression provides a more flexible and complete characterization of the determinants of the hotel prices at the higher and lower tail of the distribution. This study applies quantile regression approach to investigate the major determinants of hotel room pricing strategies. The ordinary least square regression is also used for comparative purposes. The data are drawn from 58 international tourist hotels in Taiwan and average room rate (ARR) is used as the proxy of hotel room price. The results of OLS and quantile regression share common characteristics but also have differences in some aspects. The OLS results reveal that number of rooms, hotel age, market conditions and number of housekeeping staff per room are the main attributes of hotel room rate. The quantile regression results further demonstrate that room number and the number of housekeeping staff per guest room do not significantly influence hotel price at the low price quantile. Hotel age and market conditions are only significant determinants in high-price category. Additionally, for the high-priced quantile hotels, the proportion of foreign individual travellers positively and significantly influences room price. The empirical results can help hoteliers in shaping investment and pricing strategies.