Asia Pacific as a research context for organizational learning: background and future directions

The dominant research agenda in the field of organizational learning continues to be driven by Western universalist assumptions. However, Asia provides a fertile setting for challenging such narrow orthodoxy in the field through studies that investigate the influence of local contexts. In this collection, four studies by Asia-based scholars address various facets of organizational learning among indigenous Asian firms. Drawing on diverse theoretical lenses and research methodologies to examine various organizational forms, their insights about the unique patterns and processes of learning among both small and emerging multinational companies from the Asia Pacific serve to rekindle debates about universalism/convergence versus contingency/divergence, and about emic (context-rich, inside-out) versus etic (context-free, outside-in) perspectives.     

WOM and social media: Presaging future directions for research and practice

Word of mouth (WOM) has become the focus of growing interest among marketing practitioners and consumers. However, the promises of WOM marketing are often oversold, and various assertions about the nature of WOM, its dynamics, antecedents, and consequences at times have been misstated in mass-mediated articles and books on the topic. In this introductory paper for the special issue on WOM and social media, we survey the current state of WOM knowledge and the role of WOM in contemporary marketing, reconsider common beliefs about the WOM process in an effort to separate WOM facts from fallacies, and presage some future directions and best practices in light of evolving online channels of WOM generation and transmission.     

我国造船生产组织管理技术发展现状

造船生产组织管理技术作为先进船舶制造技术的重要组成部分,伴随着我国船舶行业转换造船模式,在造船企业中得到推进.主要造船企业在转模过程中,由于采用先进的设计、制造、工艺技术,加快造船信息化步伐,带动了生产组织管理技术相应的创新和进步.但是,如果对我国船舶行业20年来转模做个客观的评价,那就是在转模中企业对制造技术、工艺技术、信息技术的重视程度要大于对管理技术的重视程度;企业花更多财力、物力、人力、精力去抓的是前者,而忽略或不知如何入手去抓的是后者;其结果是转模过程中设计、制造技术方面发展快,而管理技术方面进展缓慢.     

组织学习研究的社会视角分析

群体学习的独特性导致有人认为学习必然是社会性的.群体学习是组织中产生共同理解的一个关键过程.个体学习可以在不需要他人而进行,而群(集)体学习固有地产生于人们的相互交往过程中.本文分析总结了关于组织学习的社会维度的主要研究,并进一步对群体学习的社会过程进行了阐述.最后对未来研究方向进行了展望.     

Corporate entrepreneurship: Current research and future directions

In this paper, we suggest future research on the processes and knowledge-based resources in corporate entrepreneurship (CE), argue for the need to appreciate the heterogeneity of CE in relation to new contexts, and suggest appropriate strategies for such contexts. First, we highlight the key contributions of the papers in this special issue, with a particular focus on how they provide insights into structural and process contingencies, the role of management at multiple levels, and organizational and managerial capabilities. We then discuss the limits to the applicability of theories developed in other contexts to CE. Finally, we suggest some future research, with particular emphasis on the corporate governance mechanisms that foster CE and the requisite managerial roles and skills in instigating and supporting entrepreneurial activities at different levels of the organization.     

The compleat executive: The state of international business education and some future directions

This essay examines the current state of International Business education worldwide and comments on evolving trends. The degree of internationalization of curricula at the undergraduate, postgraduate and doctoral levels is examined. In a world facing the contrary pulls of global consumerism versus the search for a local identity, what exactly should the manager learn about International Business in order to complete his or her education? The essay also examines alternative methods for organizing International Business studies at universities, as well as in the growing number of off-site and certificate programs. It also ventures opinions on the value of an International Business major in the job market for graduating students, on whether the International Business label confers an advantage on faculty, or whether it confers a stigma, and on academic orthodoxies which have slowed the internationalization of business curricula.     

The role of design in the future of digital channels: Conceptual insights and future research directions

PurposeIn the past channel literature has looked to other disciplines in developing and refining their theories, models and methods in order to evolve the field. This paper traces such history and highlights the substantial changes caused by the digital age. In light of this, the inclusion of design theory into future channel management is presented to overcome existing concerns.Design/methodology/approachA comprehensive review of literature on the history of channels, the emotional experience (people), limitations of digital innovation (technology) and the role of design (business) has been conducted to create a new approach, built upon the theory of the techno-economic innovation model.FindingsThe findings of this study propose design-led channel management as a new research area, providing novel research questions and future research directions. The inclusion of design and emotion theories indicates that the future of digital channel design requires a deeper understanding of customers and needs to go beyond technological advances.Theoretical implicationsThe findings provide an opportunity to explore dynamic theories and methodologies within the field of design that will broaden the horizons and challenge existing notions in channel literature.Originality/valueThis paper is the first paper that introduces the theory of Emotionate, as the next evolution of channel literature. The value of Emotionate lies in providing a new design-led process of integrating emotion to provide advice to practitioners as well as identifies research areas for academia, thereby extending the reach and richness of this emerging research field.     

Review and future directions of cross-cultural consumer services research

It is widely recognized that an increasing number of service firms are expanding into international markets. Many studies in the services marketing literature have focused on the identification and discussion of similarities and/or differences in consumer service experiences across nations and cultures. In this paper we review the relevant literature, address conceptual and methodological issues associated with extant cross-cultural consumer services research and suggest theories and approaches in regards to future research in the area. In addition, we introduce and discuss the concept of “cultural service personality” as a potential new theoretical perspective.     

The Asian economy: current state of play and future prospects

The global financial crisis, the so-called great world recession and recovery have had a serious impact on the Asian and global economies. Together, they managed to engender significant transformation in the contours of both the Asian and global economies. For instance, Asian economies presently depend less on markets in the advanced industrial economies and, due to their enlarging markets, can and did make a substantive contribution to the global recovery. They spearheaded the economic recovery from the global financial crisis. The post-crisis Asian economy is the third pole of the global economy. Significantly, the emerging market economies of Asia did not magnify the external shock this time and performed more like the advanced industrial economies. After a robust recovery in 2010, growth became somewhat subdued in 2011. Projections show that economic performance in the region in 2012 will not be very different from that in 2011 (see WB [World Bank] 2012).     

Talent management: Current theories and future research directions

Research on Talent Management (TM) has been lagging behind businesses in offering vision and leadership in this field. After sketching a comprehensive outline of knowledge about TM, theoretical as well as practical, we introduce the papers in this special issue and their important contributions. This introductory article contributes to filling the knowledge gap by offering a research agenda at multiple levels and in multiple contexts. We also discuss methodological issues in the study of TM, and conclude by identifying several key trends that are now, and will continue to influence the practice and study of TM in the future.     

Emerging markets research: Trends, issues and future directions

We survey recent research on emerging markets (EM) within the fields of economics, finance, international business and management. To do this, we reconfigure the Journal of Economic Literature (JEL) classification system to provide a comprehensive list of the topics that have been studied, and we combine it with the main journal ranking methodologies to identify the journals in which significant contributions to EM research have been disseminated. We highlight the areas of greatest interest and those that have received relatively little attention to date. The suggested topics for future research include: Data and methods; market efficiency, risk-adjusted returns and risk premia; exchange rate volatility and firm-level exposures; classification systems, clusters and networks; firm-level internationalisation; international business strategy; attracting and benefiting from FDI; corporate and institutional governance; and behavioural perspectives, culture and the demise of the representative agent.     

Exporter-importer business relationships: Past empirical research and future directions

We present a systematic and comprehensive review of the extant empirical literature on exporter-importer business relationships during the period 1975–2017. The review covers 196 articles published in academic journals, which were content-analyzed with their theoretical background, research design, scope of research, sampling/data collection methods, data analysis, and thematic areas covered. Our findings reveal that this line of research is characterized by: (a) a sound theoretical foundation, the most frequent theories being the behavioral paradigm, transaction cost economics, and relational exchange theory; (b) heavy emphasis on formalized, statistical, cross-sectional, and causal research designs; (c) focus on single-country studies, conducted mainly in Europe, Asia, and North America; (d) a tendency to employ probabilistic samples, of a relatively large size; (e) an adoption of relatively sophisticated methods to purify and analyze data collected; and (f) an emphasis on topics relating to behavioral and structural relational dimensions, followed by external and internal influences. Guidelines for researchers focusing on exporter-importer relationships are provided, as well as suggestions for potential new research topics.     

Retail internationalization: A review and directions for future research

Abstract

The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers.     

Agility and flexibility in international business research: A comprehensive review and future research directions

This study explores 134 articles on agility and flexibility research published in the top-nine international business (IB) journals. Accordingly, we critically analyze, map and structure flexibility and agility research in IB, and synthesize the findings into an integrative framework. The paper identifies a wide range of definitions of the concept and a lot of work on its conceptualization. However, studies at the individual and institutional levels of analyses are scarce, and the concept is under-theorized, as there is a dearth of real theoretical underpinnings in this research stream. Thus, in addressing this gap, more qualitative and interdisciplinary research is needed.     

Language use in services: Recent advances and directions for future research

While many service management and marketing concepts stress the importance of the interaction between a customer and a service provider, prior research devotes relatively little attention to the role of language use in services. This article describes the importance of broadening understanding of this issue and reviews prior research in this area. Next, this article introduces the articles in this special section. Although these articles individually and collectively contribute to a better understanding of the role of language use in services, we contend that much still needs to be learned. In order to assist researchers in their exploration of this topic, this article ends with a future research agenda that might inspire researchers to expand on the boundaries of knowledge on language use in services.     

Consumer involvement and marketing in Africa: some directions for future research

Despite an ongoing debate, authors agree that factors that determine consumers' involvement in any goal object are the characteristics of the object, the characteristics of the customer involved and the situational context of the decision. With this as the theoretical background, this paper advocates the need to study African‐specific contextual factors to gain a thorough understanding of consumer involvement and successful marketing practice in this society. An extensive review of the extant literature was done to provide a relevant framework for exploring consumer involvement and African‐related issues. The paper concludes that existing postulations on the subject matter could not robustly capture consumer involvement in Africa due to pertinent influences of cultural values and mores that do not apply elsewhere in the world. Hence, empirical studies to gauge the context‐specific application of the subject in relation to Africa are suggested as imperative. This paper advocates a society‐oriented consciousness for marketing activities in relation to consumer involvement with specific reference to Africa. Therefore, it cautions against undue generalization about the existing postulations on the subject, and provides directions for future research towards updating the literature.     

Phronesis in administration and organizations: A literature review and future research agenda

Phronesis is essential for good decision-making and actions. This literature review shows how phronesis has been discussed and related to elements of the field of administration and organizations. A search in the database systems Scopus, EBSCO, Web of Science, and Scielo, based on eligibility criteria, resulted in 43 theoretical and 14 empirical works. The analysis of these studies showed the most significant empirical contributions, the most cited authors, methods, journals, and central themes addressed in studies on phronesis to understand ethics in business. From a virtue ethics perspective, we discuss the major theoretical and empirical contributions, as well as the implications of a restricted understanding of phronesis when it is treated apart from other elements of the virtue ethics framework. We present a synthesis of the concepts of phronesis, based on dimensions of magnitude and amplitude of the conceptions, ranging from formal to substantive phronesis, and covering individual, organizational, or societal levels of analysis. We argue that a substantive conception of phronesis within virtue ethics may improve our understanding of ethics because it assumes the interdependence of phronesis and moral virtues, integral anthropology, and the common good. We present a future research agenda, considering the study's limitations and findings.     

The spacing effect in marketing: A review of extant findings and directions for future research

The spacing effect refers to the advantage in memory for information repeated at separate points in time over information repeated in massed fashion. This phenomenon has been extensively studied in psychology and has a wide scope of application. In spite of its possible applications, particularly related to advertising effectiveness, the spacing effect and its underlying theories have received limited attention in marketing. Evidence suggests that encoding variability theory, the one most frequently cited in marketing to explain the spacing effect, cannot explain existing empirical evidence as well as two other theories, reconstruction theory and study‐phase retrieval theory. This paper reviews these theories, as well as extant research, and discusses implications for advertising and directions for future research in marketing. © 2009 Wiley Periodicals, Inc.